This document provides an agenda and overview for a tech startup event discussing virtual reality. The agenda includes introductions of speakers, a glossary of VR terms, examples of VR use cases in different industries, an overview of the growing VR market opportunity and past distribution failures, an explanation of Gartner's Hype Cycle for VR technologies, and a demonstration of reVeRies Pro, a WebVR solution for publishing VR content. The presentation will conclude by asking for customer feedback and questions.

1. BY
WebVR Consulting and Software development company
Customers Wanted
in an industry climbing the Slope
of Enlightenment
Tech Startup Day
9th of March 2017

2. Agenda
About us
Glossary
VR Use cases
Market opportunity & fail
Gartner’s Hype Cycle
reVeRies Pro
Customers?
Q&A

3. BART BECKS (Brussels)
Partner Venturewise
SVP ProSiebenSat.1
CEO Belgacom Skynet
BINDI KARIA (London)
Founder Bindi Ventures
SVP Silicon Valley Bank
Microsoft Ventures
TOM GAUTHIER (Lille)
CEO and founder V-Cult
(Beloola, BoostVC Tribe 6)
TECH.EU ‘14-’16
Brussels, COO
SAFFRON DIGITAL, ‘13-’14
London, Sales lead EMEA
KALTURA, ‘11-’13
London, Sales lead EMEA
NETLOG, ‘07-’11
Ghent, Director Marketing/BD
ACCENTURE, ‘06-’07
Brussels, Analyst
ADVISORY BOARD
LEEN SEGERS
CEO & Co-founder
V-CULT/BELOOLA ‘13-’16
Lille, VR Creative Engineer
NGINE NETWORKS, ‘11-’13
Lille, Web Developer Smart TV
KYLOTONN, ‘10-’11
Paris, Gameplay Programmer
Business strategist with +10 yrs experience
w/startups in online media. Went from social
media, to online video to VR. Is convinced
the future of mobile is virtual.
THOMAS BALOUET
CTO & Co-founder
IT engineer who went from developing video
games to social networks & TV apps. Specialized
in VR distribution on the web. Early WebVR
contributor. Strong technological vision
next to unique entrepreneurial skillset.
TEAM

4. VIRTUAL REALITY (360°, VR,...)
A closed and fully immersive experience
that puts the user inside virtual worlds
AUGMENTED REALITY (AR)
AR is an open and partly
immersive experience that puts
virtual things into user’s real
worlds
MIXED REALITY (MR)
A virtual reality environment
where real objects can be
brought in - to manipulate the
virtual
CMS
Content Management System;
Online tool to efficiently upload,
manage, analyze and distribute
content
HMD
Head mounted display; A display
device worn on the head with a
display optic in front of each eye.
VIRTUAL REALITY
ENTERTAINMENT (VRE)
Subsector of VR: cinematic + CGI
+ reality capture VR for
entertaining/education purposes
WEBVR
WebVR is a JavaScript API that
provides access to Virtual Reality
devices, such as the Oculus Rift,
HTC Vive, Samsung Gear VR, or
Google Cardboard, via the
browser.
NATIVE APPLICATION
An application that is specifically
built for a platform and/or device
and so as well the usage.
GLOSSARY

5. FROM 2D VIDEO TO
NO FRAME (MANIPULATION)
all access, the audience is in control
FULLY IMMERSED :
Escape to a dream world
or be transported to another destination
Elicits higher emotional engagement & longer
engagement periods than traditional 2D
“Clouds over Sidra”, is a
360° movie of the United
Nations and produced by
With.in. The experience
helped to raise 3.8 B$ at
a fundraising in 2015.

6. Entertainment

7. Healthcare

8. Tourism

9. Real Estate

10. 2017 : INTRODUCING
THE VIRTUAL EXPERIENCE ECONOMY
MARKET OPPORTUNITY
“Virtual reality is currently the fastest growing
form of video traffic, it will grow 61-fold between
2015 and 2020, a CAGR of 127 %” Nov 2016
VR headsets poised to be the fastest growing
wearable product category in UK Nov 2016
Facebook to launch 360-degree
video live streaming 12 December 2016
Twitter introduces 360-degree video
live streaming 28 December 2016
In 2017, the Experience Economy will gain
a new dimension: that of the virtual
experience economy Dec 2016SOURCE: SuperData.Com
MARKET WILL GROW TO 40 BILLION $ BY 2020

11. VR Distribution FAIL
#915,000
399$ Console
399$ HMD
#2,300,000
599$ Mobile
99$HMD
#450,000
1,000$ PC
799$ HMD
#360,000
1,000$ PC
599$ HMD
#>10,000,000
0-25$
#260,000
649$ Mobile
79$ HMD
→ Most users today remain early adopters and gamers

12. Gartner Hype Cycle
VR = Climbing the slope
- More instances of how the tech can
benefit the enterprise start to
crystallise and become more widely
understood.
- 2nd and 3rd generation products
appear from technology providers.
- More enterprises fund pilots;
- Conservative companies remain
cautious.
Key trend: “Transparent Immersive
Experiences”
● AR
● VR
● Connected Home
● Gesture control devices

13. reVeRies Pro quickly turns a VR library
into an easy accessible consumer application on the web
MISSION : DEMOCRATIZING VR DISCOVERY TODAY
Core offering?

14. FOR A PUBLISHER, WHAT ARE THE OPTIONS TODAY
TO DISTRIBUTE VR CONTENT TO HIS AUDIENCE?
VR DISTRIBUTION TODAY
WEB SOLUTIONS NATIVE APPLICATION SOLUTION
?
?
PLATFORMS
PUBLISHERS

15. CUSTOMER VIDEO GALLERY
Rotating module hosting
multiple VR experiences,
viewing/navigation by staring
Room = Immersive frontend
built in 3D and WebVR,
fully customizable
to publisher’s needs
VR video A VR video B
VR video Z
A new type of VR focused
CMS that is both native to
the web and immersive
-
A solution that efficiently manages
and publishes multiple VR videos to an
immersive VR gallery, fully customizable
and easily discoverable through WebVR
OUR SOLUTION

16. THE ONE-STOP-SHOP FOR ALL YOUR VIDEO CONTENT
ADVANTAGES
The easiest way to turn your VR video library into
a customizable application on the web
MAXIMIZE
REACH
IMMEDIATE
PUBLICATION
ECONOMICAL
BRANDING
CUSTOMISATION
++ SIMPLICITY
1 URL 4 ALL
++ RETURN ON
ENGAGEMENT
FOR THE PUBLISHER
NO APPLICATION
STORE CENSORSHIP
The easiest way to access ∆ VR video content
in the most immersive way
DIRECT ACCESS
TO VR CONTENT
COMFORT
NO HEADSET LIFTS
NO
INSTALLATION
SOCIAL
FEATURES
TRUE IMMERSIVE
EXPERIENCES
FOR THE VIEWER

17. How to attract B2B2C clients in a market that hasn’t reached
mass adoption?
CUSTOMERS of TOMORROW = LIVING LAB PARTNERS of TODAY
EVANGELIZE
EDUCATE
CUSTOMERS WANTED?

18. Content Marketing
THOUGHT LEADERSHIP - Blogging

19. Content Marketing
European VR Landscape
- Together with SF based, The
VR Fund
- Updated quarterly
Results:
● Press release = 96 million
views in <48 hours
● Linkedin: >17,000 views
● Coverage by Venturebeat,
Tech.eu, VRoOM, VR Focus
THOUGHT LEADERSHIP

20. GO-TO-MARKET
EUROPEAN THOUGHT LEADERSHIP
• Speaker/Moderator/Judge
for VR conferences/contacts
• EU VR Landscape together
with The VR Fund (release Feb 2017)
CONSULTING
• VR use cases
• WebVR
• VR Content
distribution
• Aim first clients
toward reVeRiesB2C OFFERING
from EEYOU (ios/android) to reVeRies =
B2C platform with unique EU content
to showcase functionalities
of B2B2C offering
REVERIES PRO (B2B2C)
• From alpha/beta tester to MRR client
• Trial: 1 month for free
SERVICES TO ENFORCE

21. Private alpha
Countries
Belgium
Germany
France
Sweden
Finland
The Netherlands
Italy
United Kingdom
Denmark
USA
26% VR agencies
23% Broadcasters
20% Producers/creatives
11% Film festival/conference
9% Industry partner
9% Telecom

22. LucidWeb, democratizing VR discovery
Thomas Balouet
Thomasbalou
thomas@lucidweb.io
Leen Segers
Leenus
leen@lucidweb.io
www.lucidweb.io
@lucidw3b