SlideShare a Scribd company logo
Samuel Mound - Marketing & Product Manager
Mail: samuel@v-cult.com
Twitter: @_vcult
Founded in 2009 by Tom Gauthier to disrupt Internet
The Web is boring because it’s been the same thing for 25+ years: PAGES.
Tom Gauthier, CEO & Founder of V-Cult
“The Metaverse is too big of an idea… for an app store.”
Tony Parisi, VR Pioneer & co-inventor of VRML
● € 2+ millions raised so far
● WebGL experts since 2009 and a proprietary graphic engine
Euratechnologies, 165 av. de Bretagne
59000 Lille - France
1939 Market St.
CA 94103 San Francisco - USA
ADVISORS
The team behind V-Cult
TEAM
AJ Forsythe
Founder & CEO iCracked
Meron Gribetz
Founder & CEO Meta
ADVISORS
Tribe 6
graduates (2015)
Bastien Vidal
COO, LeWeb
Tony Parisi
Co-creator, VRML (1994)
Founder, FormVR
Web-based immersive experience
Beloola is the first fully
web-based immersive platform
to connect like-minded people
anywhere and anytime they want.
Meet Beloola
Web-based immersive experience
Immersive. Social. Real-time.
- Beloola is a platform enabling users
to build their own 3D space.
- Any web content can be aggregated:
Youtube, Twitter, Instagram,
Facebook, Websites…
- Built for the web, Beloola runs
natively in all browsers on Desktop,
Mobile and VR.
First WebGL platform
in the world
Problem
The road to fully immersive experience is long
Beloola
Web
Virtual
Reality
In the future, when I’m on Facebook, will I be
in a room with my friend?
“I think we’ll ease into that”
- Mark Zuckerberg, October 2015, Vanity Fair summit
Solution
Our technology
Beloola is the most advanced platform
built on and runs on all devices
(desktop, mobile, VR)
Our focus is developing natural and
instant 3D rooms to enable creativity
and community on the web.
“All written in WebGL, these guys
are badass!”
- S.Norrell aka “The Web Dood”@ SVVR meetup #22
Hey, what about if we used
our technology to help
professionals solve their
critical business challenges?
We design 3D web & virtual reality tools
and experiences to enhance brand
storytelling, boost marketing efficiency
and solve critical business challenges.
Our technology: 100% web immersive experiences
● Native, no download required: frictionless access
● “Develop once, distribute everywhere”
● Runs on all devices - desktop, mobile, VR HMDs
● Complete control on distribution & monetization
●
3D Web and VR experts since 2009
3D Web
Give depth and motion to
your web campaigns.
Virtual Reality
VR as a sales tool or for
experiential marketing purposes.
Provide the ultimate customer
experience.
360°/VR Video Streaming
Redefine storytelling and
empower viewers to become
actors. Our streaming solutions
are fully web-based and support
live streaming.
STRATEGY UI/UX DESIGN 360° VIDEO
PRODUCTION
3D MODELING 3D DEVELOPMENT BACKEND &
ANALYTICS
References
Retail and brand storytelling
Client: Etam Lingerie
Purpose: Give fans the opportunity to
attend a fashion show in VR
Our solution:
● 100% WebVR brand content XP
designed for mobile VR
● VR hub to access content related to the
show: 360° film of the catwalk (shot
with 3 Nokia Ozo), 360° film of
backstage, product gallery
● Demos at Madrid’ store opening
Retail and advertising
Client: Imediacenter (Auchan Holding)
Purpose: Give marketers the opportunity to discover
Imediacenter’s services and preview
advertising billboards in VR
Our solution:
● VR walkthrough of a virtual Auchan
hypermarket
● Accessible both on HTC Vive (powered by Unreal
Engine) and mobile VR (WebVR)
● Unveiled in Paris during Imediacenter’s launch
event (attendees: press, retail decision makers)
Retail property
Client: E.Leclerc
Purpose: Give franchisees the opportunity to visit
Leclerc’s new concept store “Jouet” in VR
during the group’s annual convention
Our solution:
● VR walkthrough of Trie-Château (Oise)’s
pilot store on HTC Vive
● 3D scene identical to the actual pilot store and
modelled from architectural plans
● Users can play around the virtual environment
(gravity mode, child POV)
Real Estate (new properties):
VR as a sales tool
Client: Nacarat (Rabot Dutilleul Construction)
Purpose: Give buyers the opportunity to visit their
future flat 2 years before its delivery
Our solution:
● VR walkthrough of a show flat
● Two killers apps: HTC Vive x multi-touch table
combo on the point of sale + WebVR virtual tour
with Nacarat-branded Google cardboards
● 3D scene modelled from architectural plans
● Buyers: better preview of the unit
Promoter: higher conversion rates $$$$$$
Samuel MOUND
Marketing & Product Manager
samuel@v-cult.com
www.v-cult.com

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Retail and Virtual Reality - VR Meetings 2016 @ Plaine Image (Tourcoing)

  • 1. Samuel Mound - Marketing & Product Manager Mail: samuel@v-cult.com Twitter: @_vcult
  • 2. Founded in 2009 by Tom Gauthier to disrupt Internet The Web is boring because it’s been the same thing for 25+ years: PAGES. Tom Gauthier, CEO & Founder of V-Cult “The Metaverse is too big of an idea… for an app store.” Tony Parisi, VR Pioneer & co-inventor of VRML ● € 2+ millions raised so far ● WebGL experts since 2009 and a proprietary graphic engine Euratechnologies, 165 av. de Bretagne 59000 Lille - France 1939 Market St. CA 94103 San Francisco - USA
  • 3. ADVISORS The team behind V-Cult TEAM AJ Forsythe Founder & CEO iCracked Meron Gribetz Founder & CEO Meta ADVISORS Tribe 6 graduates (2015) Bastien Vidal COO, LeWeb Tony Parisi Co-creator, VRML (1994) Founder, FormVR
  • 5. Beloola is the first fully web-based immersive platform to connect like-minded people anywhere and anytime they want.
  • 6.
  • 7. Meet Beloola Web-based immersive experience Immersive. Social. Real-time. - Beloola is a platform enabling users to build their own 3D space. - Any web content can be aggregated: Youtube, Twitter, Instagram, Facebook, Websites… - Built for the web, Beloola runs natively in all browsers on Desktop, Mobile and VR. First WebGL platform in the world
  • 8. Problem The road to fully immersive experience is long Beloola Web Virtual Reality In the future, when I’m on Facebook, will I be in a room with my friend? “I think we’ll ease into that” - Mark Zuckerberg, October 2015, Vanity Fair summit
  • 9. Solution Our technology Beloola is the most advanced platform built on and runs on all devices (desktop, mobile, VR) Our focus is developing natural and instant 3D rooms to enable creativity and community on the web. “All written in WebGL, these guys are badass!” - S.Norrell aka “The Web Dood”@ SVVR meetup #22
  • 10. Hey, what about if we used our technology to help professionals solve their critical business challenges?
  • 11.
  • 12. We design 3D web & virtual reality tools and experiences to enhance brand storytelling, boost marketing efficiency and solve critical business challenges.
  • 13. Our technology: 100% web immersive experiences ● Native, no download required: frictionless access ● “Develop once, distribute everywhere” ● Runs on all devices - desktop, mobile, VR HMDs ● Complete control on distribution & monetization ●
  • 14. 3D Web and VR experts since 2009 3D Web Give depth and motion to your web campaigns. Virtual Reality VR as a sales tool or for experiential marketing purposes. Provide the ultimate customer experience. 360°/VR Video Streaming Redefine storytelling and empower viewers to become actors. Our streaming solutions are fully web-based and support live streaming. STRATEGY UI/UX DESIGN 360° VIDEO PRODUCTION 3D MODELING 3D DEVELOPMENT BACKEND & ANALYTICS
  • 16. Retail and brand storytelling Client: Etam Lingerie Purpose: Give fans the opportunity to attend a fashion show in VR Our solution: ● 100% WebVR brand content XP designed for mobile VR ● VR hub to access content related to the show: 360° film of the catwalk (shot with 3 Nokia Ozo), 360° film of backstage, product gallery ● Demos at Madrid’ store opening
  • 17. Retail and advertising Client: Imediacenter (Auchan Holding) Purpose: Give marketers the opportunity to discover Imediacenter’s services and preview advertising billboards in VR Our solution: ● VR walkthrough of a virtual Auchan hypermarket ● Accessible both on HTC Vive (powered by Unreal Engine) and mobile VR (WebVR) ● Unveiled in Paris during Imediacenter’s launch event (attendees: press, retail decision makers)
  • 18. Retail property Client: E.Leclerc Purpose: Give franchisees the opportunity to visit Leclerc’s new concept store “Jouet” in VR during the group’s annual convention Our solution: ● VR walkthrough of Trie-Château (Oise)’s pilot store on HTC Vive ● 3D scene identical to the actual pilot store and modelled from architectural plans ● Users can play around the virtual environment (gravity mode, child POV)
  • 19. Real Estate (new properties): VR as a sales tool Client: Nacarat (Rabot Dutilleul Construction) Purpose: Give buyers the opportunity to visit their future flat 2 years before its delivery Our solution: ● VR walkthrough of a show flat ● Two killers apps: HTC Vive x multi-touch table combo on the point of sale + WebVR virtual tour with Nacarat-branded Google cardboards ● 3D scene modelled from architectural plans ● Buyers: better preview of the unit Promoter: higher conversion rates $$$$$$
  • 20.
  • 21. Samuel MOUND Marketing & Product Manager samuel@v-cult.com www.v-cult.com