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VR WORKSHOP
FLEMA CONFERENCE 2018
Michal Bubeníček 

creative director
Hello.
We are Digital Agency.
ABOUT US
MICHAL BUBENÍČEK
STRATEGIST & CREATIVE DIRECTOR
Michal gained first marketing experience at
Stanford University, Palo Alto, California.
Since he returned to the Czech Republic in 2012,
he has been working at Etnetera Group at various
positions. Later on, He co-founded creative digital
department Etnetera Vision, which later became
Etnetera Motion.
Client references: ŠKODA, VW, Nivea, Pepsico,
Glencore, Tchibo, Rossmann, KKCG and others.
300+

Employees
21
Years of history
420+

Revenues over 400 mil.
4x

Czech Employer Award
We are part of the Etnetera Group with over 300 employees
in various fields, from IT to Marketing.
We are a finely tuned team. Our priority is to provide a targeted portfolio of services in the online digital communication of
brands.
ETNETERA GROUP
DIGITAL
STRATEGY CONTENT
PRODUCTION
MEDIA
PLANNING
TRENDS
APPLICATION
AR/VR AI
CHATBOTLEARNING
DEVEL.
KEYNOTE
SUPPORT
VIDEO
ANIMATIONS
COMMUNITY
MGMT
MOBILE
APPS
ETNETERA MOTION
AND MORE…
MAIN CLIENTS
VR TECHNOLOGY
ETNETERA MOTION
TOP TECHNOLOGIES
2019 - VR in.
TREND
Top 10
Strategic
technology
EXPONENTIAL GROW
MARKET SIZE
150 mld $
v 2020
GAME CHANGERS
RAYTRACING,
FOVEATED
RENDERING,
EYE-TRACKING
VR.
CAMPAIGN
USAGE
SET THE TARGET
USERS
PLACEMENT
CONTENT
SHOW 3D
VR TARGET / CAMPAIGN ROLE
EDUCATEIMPRESS INTERACT EXPERIENCE
360° VIDEO 3D ANIMATION 3D GAMIFICATION
< 1 000 000 < 100 000 < 1 000
HOME INTERNET RETAIL/EVENT
DEVICE
MOBILE MOBILE W/VR VR HEADSET
VR TARGETS
CHOSE THE CONTENT
CONTENT TYPES
360° VIDEO 360° VIDEO MOB. APP 3D MOBILE APP 3D GAME
$-$$ $$$ $$$$ $$$$$BUDGET
1 000 K 100 K 10 K > 1 KPOT. USERS
INTERNET SMARTPHONE W/VR SMARTPHONE W/VR VR SET RETAIL/EVENTAVAIBILITY
YOUTUBE / FB MOBILE APP MOBILE APP PC/MAC APPSOURCE
•Odrážka
•Odrážka
•Odrážka
•Odrážka
•Odrážka
•Odrážka
•Odrážka
USE THE VR SOLUTION
CONTENT TYPES
360° VIDEO 360° VIDEO MOB. APP 3D MOBILE APP 3D GAME
LOW INTERACTIVITY / QUALITY HIGH INTERACTIVITY / QUALITY
ACCESSIBILITY
LET’S TRY THEM
VR EXAMPLES
360° VIDEO 360° VIDEO MOB. APP 3D MOBILE APP 3D GAME
VR
INSPIRATION
AUDI
MERRELL
OLD IRISH
OREO
VR NEWS
Digital replication of any physical environment and usecases.
We cover the whole project cycle:
1. Design & Conduct
2. Realization
3. Presentation
4. Evaluation
5. Development
P3 Park - Horní Počernice, Prague 20
600m2
VR place
2000 m2 virtual
300m2
Relax zone
colab. space
10 us.
VR capacity
in one time
VR Laboratory in CZECH
POŘAD ŠKODA INSIDE FUTUREDIGITAL
WWW.FUTUREPORTPRAGUE.COM
THANK YOU!
Michal Bubeníček
Creative Director
CONTACT
+420 776 141 431
michal.bubenicek@motion.cz
www.mbubenicek.com
Create.
Design.
Rec.
Boost.
CLASSIC7, Building E,
Jankovcova 1037/49,
Prague 17000, Czech Rep.
Member ofwww.motion.cz

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Virtuální realita v marketingových kampaních