Lecture2
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This document discusses various ways to measure engagement and influence on social media. It identifies key metrics like buzz, followers, content popularity, and growth rates. It also examines objectives like increasing revenue, reputation, and customer satisfaction. Additionally, it explores how to reach audiences through different channels and how to measure reach using tools like Feedburner and analyzing retweets. Finally, it discusses measuring sentiment and emotion on social media using tools that analyze polarity and intensity.
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Princeton Community Works 16 - Social Media
This document provides an agenda and overview for taking social media to the next level. It discusses building audience through increasing engagement, evaluating posting frequency and timing, scheduling posts, and identifying influencers and hashtags. Content is emphasized as critical, recommending curation, original content like stories and photos, and keeping important information upfront. Visual branding is also covered, highlighting the importance of defining your voice for your audience and making your content more visual. Integrating social media with other areas like fundraising and crowdfunding platforms is briefly mentioned.
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This presentation deck shows you the basics of creating a social media strategy for your business or organzation,
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This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
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Mobileappslec8
This document discusses the importance of mobile strategies and mobile apps. It notes that top programmers want to work on mobile apps because phones are personal and fundamental to everything people do. The document then lists some key functions and meanings of mobile contexts like location awareness and connectivity. It asks what experience a company wants to achieve through mobile, such as awareness, consideration, intent, loyalty or advocacy. Finally, it provides top 10 app categories and 10 key strategic points for developing an effective mobile strategy.
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The document discusses social media campaign planning and emphasizes that goals should be set before tactics. It outlines that objectives should be specific, measurable, attainable, relevant and time-based. Examples of objectives provided include enhancing a university's reputation as a quality education provider and increasing postgraduate applications from certain countries by a set percentage within a deadline. The document also stresses the importance of measuring goals to evaluate success.
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Facebook can be used by businesses and organizations for promoting their brand, engaging with customers, and driving sales. Key aspects include creating a Facebook page or group to build communities and share content like status updates, photos, videos, and links. Insights data from Facebook helps measure the demographics and behaviors of audiences as well as the reach and interaction with posts. An effective Facebook strategy defines the target audience, goals, content plan and schedule, operational responsibilities, and methods for evaluating success.
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Here are 3 key things I noticed about each account:
Harvard Biz: Focuses on sharing thought-provoking articles and insights about business/leadership; Tweets several times per day; Engages with followers by responding to questions.
American Express: Highlights customer service, rewards, and deals; Shares branded content and photos; Engages customers and answers questions in real-time.
Red Cross: Raises awareness about ongoing relief efforts and encourages donations; Provides emergency preparedness tips; Quickly responds to concerns and offers assistance during crises.
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The document outlines a content marketing strategy checklist that includes determining goals, identifying the target audience, choosing appropriate channels to reach that audience, identifying influencers, crafting the audience experience, and metrics for measurement. It emphasizes that without a clear strategy, digital marketing efforts like search ads, SEO, guest blogging and others can result in low conversions, poor engagement, and weak rankings. The checklist is meant to help marketers develop a focused approach through understanding goals, audiences, influencers, experience, and metrics.
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Here are the key points to consider when developing a Twitter strategy:
- Determine your business goals for using Twitter - what do you hope to achieve? Inform? Engage? Sell?
- Decide if one main brand account or multiple accounts (e.g. by department) best serves your goals
- Establish a posting frequency - anywhere from a few times per day to once per week depending on your goals and resources
- Create a content plan - include tweets that inform, engage, promote, respond. Mix up content like articles, questions, photos etc
- Monitor sentiment and engage/respond to comments to build community and demonstrate your brand cares
- Measure performance via likes, shares, follower growth
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The document discusses the rise of social networking and its impact. It provides statistics on social media usage among different demographics in Britain and Europe. It also gives examples of how brands like H&M and Virgin have used Facebook to engage target audiences. The rest of the document outlines best practices for optimizing social media use for organizations, including creating pages and groups, participating in discussions, experimenting with content, and encouraging two-way engagement.
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The document summarizes a two-day workshop on blogging and video blogging. Day one will cover what blogs are, key features of blogs, dos and don'ts of blogging, and SEO of blogs. Day two will focus on vlogging, uploading videos to blogs, and syndicating content. The workshop will discuss different blogging styles including expert insights, breaking news, following popular topics, being an evangelist, and top ten lists. Regular posting and engaging audiences are emphasized.
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Engaging in Social Media - Participating in Conversations 1
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Lecture2
- 1. Social Media Metrics Session 2
- 2. New Media and PR
- 3. Ways To Measure Social Media?
- 4. Ways To Measure Social Media • Buzz – posts / impressions • Buzz – time of day / seasonality • Buzz – channel: twitter / forums / video / blogs • Fans / followers / friends • Content popularity – video plays / embeds • Growth rates and virility • Downloads, uploads • Social bookmarks • Pageviews • Loads more …….
- 5. What Are The Objectives & Goals?
- 6. What Are The Objectives & Goals? Big Business Goals: Raise revenue Lower costs Improve customer satisfaction PR Goals: Reputation Relationships
- 8. Reaching The Audience Awareness Engagement Persuasion Conversion Retention
- 9. What Does ‘Reach’ Mean?
- 10. How Can You Reach An Audience? Articles Email Blog Podcast Photo, Video Twitter
- 11. Measuring Reach Feedburner Subscribers Clicks – “reach” Socialising feeds: http://adsenseforfeeds.blogspot.com/2009/12/s ocializing-your-feed-with-twitter.html
- 13. Measuring Reach Twitter Not about number of followers Retweeting – measurable word of mouth How many followers you have How many retweeted How many followers they have how many of those retweeted
- 15. Measuring Influence Individuals or ‘hubs’ Size of audience Degree of connectedness Power of voice Who’s In The Crowd? Subscribers / followers value = 1 Readers value = 1 Fans value = 2 Repeaters value = 4
- 18. Emotion and Sentiment Polarity London is a city London is great! London is terrible! Intensity … can be ambiguous Tools: Tweetfeel Twitrratr Twittersentiment.appspot.com
- 19. Where To Analyse Search all social media: Addcitomatic, IceRocket, Yahoo! Pipes, Samepoint, Social Mention Twitter searches and metric tools: tweetgrid, Twazzup, trendistic, twitalyzer, tweeteffect, tweetstats, twitturly, tweetvolume, trendpedia Blogs: blogsearch.google.com, postrank SEO: google.com/insights/search Facebook: facebook.com/lexicon/ Be sure to also consider searching Flickr, YouTube, Vimeo, Viddler and any other social site you can find!
- 20. TASKS http://www.wolframalpha.com/facebook/ http://www.socialmention.com/ Use wefollow for your monitoring subject Use tweetfeel for your monitoring subject