This document provides an overview of social media strategies for sports organizations based on a class lecture and research conducted by Game Day Communications. Key points: - Game Day Communications conducted a social media scan of 35 college football bowl games, finding averages of 3,885 Facebook fans, 3,301 Twitter followers, and the Discover Orange Bowl had the most YouTube views. - Strategies discussed include conducting competitive analyses, creating strategic plans, valuing social media platforms for sponsorship, engaging fans through gaming and mobile apps, providing year-round coverage, and developing new revenue streams. - Facebook fans are valued at $1.33 per person for sponsorship, Twitter followers at $0.24 per person, and YouTube views