3. Page Likes
Parameter 03/11/2014 08/12/14 Growth
Likes 526 5380 4854
The Facebook page, which was dormant till 3rd November, saw an upward hike since then.
‘Page Likes’ continued to increase steadily.
6. Page Demographics
Male-Female ratio on the page is 76 - 24
18-24 is the largest age group on the page, with 42% of the page audience
25 - 34 is the second largest age group, with 29% of the page audience
7. Post Reach
The number of people who saw posts from the page
Paid reach was highest on 1st Dec – 8, 564
Organic reach was highest on 8th Dec – 1, 732
8. Impressions
The number of times people who saw posts from the page
A total of 199.1k users saw posts from the page 315.6k times
Impressions was highest on 30th Nov – 1st Dec – 22, 500
9. 30th November Posts
Post 1 – What to expect at Infocom
Post 2 – Countdown
Post 3 – Food for Thought
Post 4 – Startup Mantra
Post 5 – Super Speaker – Shashi Tharoor
Post 6 – Partner Appreciation – KPMG
Post 7 – Risk Takers - Dilafrose Qazi
10. 1st December Posts
Post 1 – What to expect at Infocom
Post 2 – Partner Appreciation – Merlin Group
Post 3 – Countdown
Post 4 – Food for Thought
Post 5 – Infocus
Post 6 – Infocom Paper Ad
Post 7 – Know Your Speakers
Post 8 – Startup Mantra
11. Content Breakdown
Post content & how it was received by the audience
A total of 192 posts were made, of which 175 were photos, 17 were
links
Male-Female ratio when it comes to sharing of the content is 69 - 31
12. Top 10 posts
The posts have been identified based on their reach
Date Post Reach
18.11.14 Infocom Event Creation 34.9k
04.11.14 Cover Photo 11.7k
05.12.14 During Event – Subrata Das 1.0k
25.11.14 IFLA Awards 732
06.12.14 During Event – Kiran Bedi 704
27.11.14 Kiran Bedi Paper Ad 511
05.12.14 During Event – Roy Zaltsman 503
19.11.14 Food for Thought 472
05.12.14 During Event – Roy Zaltsman 454
07.12.14 During Event – Sohini Moksha 441
13. Top 10 posts
The posts have been identified based on their engagement
Date Post Engagement
05.11.14 Motivational Quote 28.79%
07.11.14 Hugo Barra 24.32%
04.12.14 During Event – Sunil Chainani 23.81%
07.11.14 Mark Zuckerberg 22.37%
26.11.14 Tweet A Question 22.22%
05.11.14 Motivational Quote 21.74%
08.11.14 Sachin and Binny Bansal 21.25%
06.12.14 During Event – SME Awards 20.90%
05.12.14 During Event – Lamp Lighting Ceremony 20.63%
09.11.14 Infocom Ad 20.43%
23. Mentions & Retweets
A total of 420 tweets during the time period - 127 texts, 40 links, 253 photos
154 mentions during the time period
128 retweets during the time period
24. Engagement & Influence
Infocom’s influence remains at a strong 76% for the time period.
The engagement around Telegraph YOU varies between 80 & 40 during the month.
The average engagement was 40%.
25. Sentiment analysis
We tracked the hash tag #TakeThatRisk and deduced the fact that there was no negative sentiment online around the brand.
32. Key Takeaway -
In spite of regular updates the engagement quotient was pretty low compared to Facebook
and Twitter because of the fact that Linkedin was built from scratch, organically.
Thus, it lacked followers and loyal brand advocates.