My experience as a Social Media Strategist with NIKE EYBL

1. Social Media Strategist
Stephanie Hodges

2. Career Experience
• Social Media Experience: 3 years
• Conceptualized and edited content, videos and blog posts for NIKE Elite Youth
Basketball League
• Tracked daily content and marketing promotions effectiveness to better understand
consumer behavior
• Tracked and shared user content relevant to current campaign purposes
• Increased and maintained social media followers using relevant content and creative
visuals
• Published real-time tournament updates to keep fans and spectators in the know
• Utilized multimedia platforms to create player profiles and game day stats, posting
them to our social media accounts at appropriate times to maximize exposure and
attract interest to the teams the tournament would be hosting

3. Internal Social Media Progression
July 2013
• 1 Instagram Page
• 1 Twitter Page
July 2015
• 2 Twitter Pages
• 1 Instagram Page
• 1k new followers
• 1 Youtube Channel
• 100+ subscribers
• 1 LinkedIn Group

4. Social Media Platforms

5. Social Media
Platforms

6. Stephanie Hodges
shodges2@my.westga.edu
(443) 803-7506