This document discusses dimensional modeling (DM) as a way to simplify entity-relationship (ER) data models that are used for data warehousing and online analytical processing (OLAP). DM results in a star schema with one central fact table linked to multiple dimension tables. This structure is simpler for users to understand and for query tools to navigate compared to complex ER models. While DM uses more storage space by duplicating dimensional data, it improves query performance through fewer joins. The document provides an example comparing the storage requirements of a phone call fact table under a star schema versus a snowflake schema.