This document outlines 5 lean tactics for organizations: 1) Include stakeholders early and often, 2) Talk to users, 3) Kill ego before it kills creativity, 4) Build a cross-functional team, and 5) Focus on outcomes rather than deliverables. It discusses each tactic in more detail with examples from the author's experience working in agencies and with clients. Background information is provided on the author's role helping medical device companies engage with doctors. Throughout, the importance of learning and continuous improvement is emphasized.
Intro to Lean Startup - Draper UniversityDavid Bland
This document provides an introduction to lean startup principles and metrics. It discusses lean startup frameworks from Eric Ries, Steve Blank, and others. It outlines metrics for testing empathy, stickiness, and growth, including acquisition, activation, retention, and revenue. These metrics can be used to form hypotheses and test products through experiments to learn what features customers value.
How Your Corporation Can Organize for InnovationDavid Bland
Innovation, innovation, innovation.
It is all you hear in meetings and all you read in business books and magazines. The confusing aspect behind all of this hype is that we rarely put thought into how we design environments so that innovation can emerge.
In this free 45 minute webinar, David J Bland a Principal Advisor at Neo San Francisco, will guide you through how corporations are funding, measuring and organizing for disruptive innovation.
How should I fund innovation? The pros and cons of horizon planning and incremental funding.
How do I measure innovation? Hint, it is not ROI. We'll cover the ins and outs of innovation accounting.
How will the teams organize for innovation? What are the working agreements between the team and leadership? What ceremonies should we have?
You'll leave this session with actionable advice on how you, as a leader, can effectively organize so that innovation will emerge within your corporation.
Stay clear from report monkeys when making data driven decisionsHumix
The document discusses how analysts can avoid being "report monkeys" and instead focus on more strategic work. It recommends that analysts:
1. Get organizational buy-in by creating a measurement plan, telling stories with data, and doing branding for their team.
2. Address implementation pains by using tag managers and respecting IT processes.
3. Prevent weird data issues by understanding how analytics works, documenting changes, and using debugging tools.
4. Avoid time-consuming recurring reports by automating data collection and reporting through tools like the Google Analytics spreadsheet add-on and dashboards.
InsideLocal Webinar: Best Tactics to help you Rank Outside your Local AreaMyles Anderson
On May 27th we are hosting another InsideLocal expert webinar in conjunction with the Local Search Forum.
Expert Panelists:
- Andrew Shotland
- Joy Hawkins
Lean strategic planning for agile organizationssadiehoney
This document appears to be a slide presentation about lean strategic planning for agile organizations. It introduces the presenters - Chase Adam, Leanne Pittsford, and Rachel Weidinger, with Sadie Honey moderating. It discusses the lean startup approach described in Eric Ries' book, including building minimum viable products and using the build-measure-learn loop to pivot or persevere. The presentation encourages participants to evaluate the session for a chance to win a prize.
Customer Development, for Developers: Dev to Dev SummitDavid Bland
The document discusses the importance of customer development for software developers. It provides several quotes emphasizing understanding customer needs and problems rather than just building products. It also discusses techniques like test-driven product development, customer interviews, and running experiments to continuously learn what customers want and whether solutions fit their needs. The overall message is that developers should focus on learning from and engaging with customers throughout the product development process.
8 Topic Areas To Kick Start Thought Leadership: Real Estate EditionAdrien Alexander
Everyone seeks to effectively connect with potential clients and partners on LinkedIn and other social media sites, however, many people struggle with developing great thought provoking content. In our slideshare presentation, we provide professional real estate viewers with eight awesome topic areas that will help them kick start thought leadership discussions and get the right people talking about them.
Innovation, innovation, innovation. It's all you hear in meetings and all you read about in business books and magazines. The confusing aspect behind all of the innovation hype is that we rarely put thought behind how we design environments for which innovation can emerge. I've found that rarely does meaningful innovation occur when people are directly incentivized or tasked with doing so.
The best you can do as a leader, is empower your people and design an environment where innovation can emerge. In this talk, David J Bland will present real world examples of how corporations are organizing, measuring and leading through disruptive innovations to create their next generation of passionate customers. You'll leave this session with actionable advice on how you, as a leader, can effectively design for innovation to emerge within your company.
Learning Outcomes:
Actionable tools for designing an innovation strategy (4 actions framework)
A model for incremental funding (internal vc + horizon planning)
Working agreements and measures for progress (lean startup + innovation accounting)
Intro to Lean Startup - Draper UniversityDavid Bland
This document provides an introduction to lean startup principles and metrics. It discusses lean startup frameworks from Eric Ries, Steve Blank, and others. It outlines metrics for testing empathy, stickiness, and growth, including acquisition, activation, retention, and revenue. These metrics can be used to form hypotheses and test products through experiments to learn what features customers value.
How Your Corporation Can Organize for InnovationDavid Bland
Innovation, innovation, innovation.
It is all you hear in meetings and all you read in business books and magazines. The confusing aspect behind all of this hype is that we rarely put thought into how we design environments so that innovation can emerge.
In this free 45 minute webinar, David J Bland a Principal Advisor at Neo San Francisco, will guide you through how corporations are funding, measuring and organizing for disruptive innovation.
How should I fund innovation? The pros and cons of horizon planning and incremental funding.
How do I measure innovation? Hint, it is not ROI. We'll cover the ins and outs of innovation accounting.
How will the teams organize for innovation? What are the working agreements between the team and leadership? What ceremonies should we have?
You'll leave this session with actionable advice on how you, as a leader, can effectively organize so that innovation will emerge within your corporation.
Stay clear from report monkeys when making data driven decisionsHumix
The document discusses how analysts can avoid being "report monkeys" and instead focus on more strategic work. It recommends that analysts:
1. Get organizational buy-in by creating a measurement plan, telling stories with data, and doing branding for their team.
2. Address implementation pains by using tag managers and respecting IT processes.
3. Prevent weird data issues by understanding how analytics works, documenting changes, and using debugging tools.
4. Avoid time-consuming recurring reports by automating data collection and reporting through tools like the Google Analytics spreadsheet add-on and dashboards.
InsideLocal Webinar: Best Tactics to help you Rank Outside your Local AreaMyles Anderson
On May 27th we are hosting another InsideLocal expert webinar in conjunction with the Local Search Forum.
Expert Panelists:
- Andrew Shotland
- Joy Hawkins
Lean strategic planning for agile organizationssadiehoney
This document appears to be a slide presentation about lean strategic planning for agile organizations. It introduces the presenters - Chase Adam, Leanne Pittsford, and Rachel Weidinger, with Sadie Honey moderating. It discusses the lean startup approach described in Eric Ries' book, including building minimum viable products and using the build-measure-learn loop to pivot or persevere. The presentation encourages participants to evaluate the session for a chance to win a prize.
Customer Development, for Developers: Dev to Dev SummitDavid Bland
The document discusses the importance of customer development for software developers. It provides several quotes emphasizing understanding customer needs and problems rather than just building products. It also discusses techniques like test-driven product development, customer interviews, and running experiments to continuously learn what customers want and whether solutions fit their needs. The overall message is that developers should focus on learning from and engaging with customers throughout the product development process.
8 Topic Areas To Kick Start Thought Leadership: Real Estate EditionAdrien Alexander
Everyone seeks to effectively connect with potential clients and partners on LinkedIn and other social media sites, however, many people struggle with developing great thought provoking content. In our slideshare presentation, we provide professional real estate viewers with eight awesome topic areas that will help them kick start thought leadership discussions and get the right people talking about them.
Innovation, innovation, innovation. It's all you hear in meetings and all you read about in business books and magazines. The confusing aspect behind all of the innovation hype is that we rarely put thought behind how we design environments for which innovation can emerge. I've found that rarely does meaningful innovation occur when people are directly incentivized or tasked with doing so.
The best you can do as a leader, is empower your people and design an environment where innovation can emerge. In this talk, David J Bland will present real world examples of how corporations are organizing, measuring and leading through disruptive innovations to create their next generation of passionate customers. You'll leave this session with actionable advice on how you, as a leader, can effectively design for innovation to emerge within your company.
Learning Outcomes:
Actionable tools for designing an innovation strategy (4 actions framework)
A model for incremental funding (internal vc + horizon planning)
Working agreements and measures for progress (lean startup + innovation accounting)
The document discusses how to choose the right link building agency. It provides expectations for services, including alignment, transparency, communication and accountability. Warning signs of poor agencies are outlined, such as always saying yes, promising too many perfect links, and only communicating good news. The document advises when to end an agency relationship and provides questions for hiring a new agency, like understanding their process, goals, metrics and examples.
Introduction to Assumptions Mapping - Agile2016David Bland
Abstract:
LeanUX is bridging the gap between Design Thinking and Agile. While teams are embracing experimentation, it is important that your teams don't waste all of their time running experiments on unimportant + known aspects of your product. Assumptions Mapping is a LeanUX exercise that gives you the power to facilitate a conversation with your team and enable them to focus on what matters. If you find yourself in an organization trying to adapt to conditions of extreme uncertainty, this workshop gives you actionable tools and advice that you can take back to your teams and apply right away.
Learning Outcomes:
How to use Assumptions Mapping to illustrate risk & focus your experimentation
How LeanUX is bridging the gap between Design Thinking and Agile
What leadership and facilitation styles you'll need for LeanUX to thrive in your organization
Innovative Accounting will land you in prison, but Innovation Accounting will land you a product that matters. In this talk we'll dive into Pirate Metrics, Lean Analytics Phases and the Passionate User Model and emerge with a better understanding of how to apply Innovation Accounting to both increase retention and reduce friction in your product or service.
You Don't Scale: Why Today's Leaders are Engineering Trust Into Their Company...David Bland
The document discusses how modern leaders are building trust into their company's culture. It argues that today's management techniques originate from the 1920s Industrial Era and that millennials expect a culture based on trust. The document promotes an "anti-heroic" leadership approach of empowering people and focusing on their strengths rather than strict command-and-control methods. It encourages leaders to practice accountability through enabling people to explain themselves rather than just imposing rules.
Einstein said "We cannot solve our problems with the same thinking we used when we created them" yet many organizations that want to adopt Agile end up using existing organizational structures to make it happen. That is, they create a centralized team to roll Agile out, define metrics, create a dashboard, communication and training plan and finally a Sharepoint site to push the change outwards. The outcome ends up being another failed Agile transformation story because people either resisted change or they failed to change their organizational culture. This isn't an 'Agile' problem, it's a structure problem. The real issue is that organizational structures are designed to serve the internal purposes of the organization, not their customers or the value they create for their customers. In this session we'll explore why 'being Agile' only gets you so far.
Agile days chicago 2018 - how do you measure up?Angela Dugan
How many times have you been asked to deliver on metrics that did not make sense, that were counterproductive to the team’s effectiveness, or the organization’s effectiveness? Did those metrics seem impossible to collect? Often times, the metrics being collected are the ones that are easy, and focused on individual “productivity”. How do we collect data that drives continuous improvement and promotes an open and trust-filled environment. How does that change at scale?
When it comes to software delivery, lean and agile practices have clearly taken the lead. This session will take a look at the measures we can and should collect across teams and organizations. We’ll dig into metrics that are relevant, interesting, AND useful, and discuss some of the common traps.
Agile Camp 2018 - The Pitfalls of the Unspoken TheAgileDen
The document discusses plans for an AgileCamp event. It announces that a third location is being added in Madison, WI. Attendees will be able to provide feedback on sessions through surveys to help improve future events. Speakers will be invited from outside the hosting organization's IT department.
Introduction to Assumptions Mapping #Agile2017David Bland
Lean Startup is bridging the gap between Design Thinking and Agile. While teams are embracing experimentation, it is important that your teams don't waste all of their time running experiments on unimportant and known aspects of your product. Assumptions Mapping is an exercise that gives you the power to facilitate a conversation with your team and enable them to focus on what matters. If you find yourself in an organization trying to adapt to conditions of extreme uncertainty, this workshop gives you actionable tools and advice that you can take back to your teams and apply right away.
Test Driven Product Development Product Summit 2014David Bland
The document discusses test driven product development and the lean startup methodology. It emphasizes that requirements should be formulated as hypotheses that are tested through quantitative and qualitative metrics to measure empathy, stickiness, and growth. Product development should involve ruthlessly testing assumptions rather than efficiently delivering products no one uses, with the goal of building products that matter.
InsideLocal Webinar: Advanced Keyword Strategies for Local SearchMyles Anderson
This document summarizes an advanced keyword strategies webinar that took place on February 25th 2015. It introduces the panelists and hosts, provides an agenda of topics to be covered including keyword planning processes, data sources and tools, intent and conversion of keywords, and the influence of location on strategies. The document also outlines polls to be conducted during the webinar and includes information on upcoming related webinars.
My presentation from the Enterprise Data World 2013.
Data.com (a business unit of Salesforce.com) integrates crowd-sourced contact data matched to commercial D&B company data in Salesforce.com applications. Learn how Data.com addressed various data operations, data quality and data integration challenges managing a data asset of over 30 million contact and over 200 million company records.
This look behind the curtain of the Data.com operations will provide insights into the lessons learned managing a large scale, commercial contact and account database.
- Assessing and managing the data quality of contact data
- Cleaning data using algorithms, crowd-sourcing, data stewards and data services
- Best practices in matching various data sources (contact and account data)
- Implementing scalable and user friendly search features
- Integrating data cleansing features in a CRM application
Refresh your Creative Process: Best Practices to Get Teams Moving FasterHightail
A new creative campaign can be an emotional rollercoaster. But with a few simple changes to your creative process, you can move projects faster and without frustration. Get best practices for how teams can spend more time on the creative output, and less time on the process. To view the on-demand webinar, visit http://bit.ly/2kL4m07
This document describes an employee review and feedback analytics tool. It provides analytics on employee performance measures over time, sentiment analysis of key phrases in feedback history, feedback trends timelines, and easy dashboard and drilldown reports for analyzing performance snapshots and comparing feedback data. Contact information is provided for learning more about the feedback tool and scheduling a demo.
Achieving client agency nirvana with HightailHightail
Building a strong relationship with clients is critical for both of your businesses. But if creative feedback is repeatedly vague, referencing the wrong file, or always late, everyone gets frustrated. If it's time to re-evaluate your creative collaboration process, Hightail can help with features like:
-Easy access for stakeholders, clients and guest collaborators
-Visual previews and streaming for multimedia files
-Real-time comments from multiple people - no more collecting feedback in silos
-Task, due date and approval requests
-Team dashboards to track progress
To see an overview of Hightail's features and how they can help marketers and agencies, visit: http://bit.ly/2m8H4CI
Our testing culture & our testing program: How we created a culture of testing? How were / are we able to scale so fast? How it influences our (company / teams) culture? Summary: How can YOU scale your testing program?
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
Dan McGaw discusses how traditional marketing follows a long process from idea to sales with many opportunities for delays, while agile marketing focuses on cross-functional teams, constant collaboration with customers, and rapid iteration through building, measuring, and learning from marketing efforts over short cycles. Agile marketing values individuals and interactions, working software, customer collaboration, and responding to change over lengthy processes, documentation, contracts, and rigid plans. KISSmetrics uses agile techniques like twice weekly meetings, a transparent master marketing board in Trello, and documenting results to rapidly improve their marketing.
SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate ...Search Engine Journal
Event: SEJ Summit Chicago 2015
Presenter: Andrew Caravella of Sprout Social
Description: Traditionally centered in marketing and communications, social actually affords entire companies an opportunity to create an authentic dialogue with customers and communities.Andrew will talk about the importance of fostering a true social business and share functional strategies for a more integrated approach to social communication.
Surfing the Data Tsunami: How PR is using Data Analytics to Become Communicat...Paine Publishing
Katie Delahaye Paine gave a presentation on using data analytics in PR to the PRSA in Charlotte, NC. She discussed how data has become the language of management and PR must integrate data and metrics to stay relevant. Paine outlined six reasons why data integration is important for PR, including the need to reach stakeholders across channels and align communications and marketing efforts. She provided a framework for developing an effective measurement system, including defining goals, parameters, benchmarks, metrics and tools to analyze data and measure progress.
Unveiling the Secrets of Software Company Transitions: Navigating the Path to...Will Strohl
All software companies, like in other industries, need to constantly be looking at how to remain relevant in the upcoming months and years. In today's ever-evolving business landscape, organizations strive to enhance their capabilities and expand their market presence. Within the software sector, opportunities abound for seamless transitions that can unlock new potentials and drive sustained growth.
Join us for an engaging session that unravels the hidden mysteries behind successful software company transitions. Designed for business-level attendees, this session will equip you with valuable insights and actionable steps to ensure a smooth and prosperous transition process. Get ready to uncover the secrets that lie at the heart of executing a successful software company transition.
Net Promoter Score® (NPS) is the yardstick of your organization’s performance from the point of view of your customers. It represents your brand’s standing in the eyes of the customers.
But, do you know that by using NPS® with Google Analytics you could derive constructive insights and build a better brand image?
We will cover this in our webinar “Convert your Detractors to Brand Advocates – Use Net Promoter Score® effectively with Google Analytics”
You’ll learn how to:
Link your NPS® with user attributes in Google Analytics
Improve your brand image in the eyes of customers by applying insights derived from using NPS® with Google Analytics
Convert detractors into brand promoters and win over passives
... plus, much more!
Sarjak Patel, Certified Google Analytics Consultant at Tatvic, in this free webinar explains how to elevate your brand name and create positive brand consciousness by using Net Promoter Score® with Google Analytics.
Nothing like a word-of-mouth publicity! Positive or negative – up to you!
The document discusses how to choose the right link building agency. It provides expectations for services, including alignment, transparency, communication and accountability. Warning signs of poor agencies are outlined, such as always saying yes, promising too many perfect links, and only communicating good news. The document advises when to end an agency relationship and provides questions for hiring a new agency, like understanding their process, goals, metrics and examples.
Introduction to Assumptions Mapping - Agile2016David Bland
Abstract:
LeanUX is bridging the gap between Design Thinking and Agile. While teams are embracing experimentation, it is important that your teams don't waste all of their time running experiments on unimportant + known aspects of your product. Assumptions Mapping is a LeanUX exercise that gives you the power to facilitate a conversation with your team and enable them to focus on what matters. If you find yourself in an organization trying to adapt to conditions of extreme uncertainty, this workshop gives you actionable tools and advice that you can take back to your teams and apply right away.
Learning Outcomes:
How to use Assumptions Mapping to illustrate risk & focus your experimentation
How LeanUX is bridging the gap between Design Thinking and Agile
What leadership and facilitation styles you'll need for LeanUX to thrive in your organization
Innovative Accounting will land you in prison, but Innovation Accounting will land you a product that matters. In this talk we'll dive into Pirate Metrics, Lean Analytics Phases and the Passionate User Model and emerge with a better understanding of how to apply Innovation Accounting to both increase retention and reduce friction in your product or service.
You Don't Scale: Why Today's Leaders are Engineering Trust Into Their Company...David Bland
The document discusses how modern leaders are building trust into their company's culture. It argues that today's management techniques originate from the 1920s Industrial Era and that millennials expect a culture based on trust. The document promotes an "anti-heroic" leadership approach of empowering people and focusing on their strengths rather than strict command-and-control methods. It encourages leaders to practice accountability through enabling people to explain themselves rather than just imposing rules.
Einstein said "We cannot solve our problems with the same thinking we used when we created them" yet many organizations that want to adopt Agile end up using existing organizational structures to make it happen. That is, they create a centralized team to roll Agile out, define metrics, create a dashboard, communication and training plan and finally a Sharepoint site to push the change outwards. The outcome ends up being another failed Agile transformation story because people either resisted change or they failed to change their organizational culture. This isn't an 'Agile' problem, it's a structure problem. The real issue is that organizational structures are designed to serve the internal purposes of the organization, not their customers or the value they create for their customers. In this session we'll explore why 'being Agile' only gets you so far.
Agile days chicago 2018 - how do you measure up?Angela Dugan
How many times have you been asked to deliver on metrics that did not make sense, that were counterproductive to the team’s effectiveness, or the organization’s effectiveness? Did those metrics seem impossible to collect? Often times, the metrics being collected are the ones that are easy, and focused on individual “productivity”. How do we collect data that drives continuous improvement and promotes an open and trust-filled environment. How does that change at scale?
When it comes to software delivery, lean and agile practices have clearly taken the lead. This session will take a look at the measures we can and should collect across teams and organizations. We’ll dig into metrics that are relevant, interesting, AND useful, and discuss some of the common traps.
Agile Camp 2018 - The Pitfalls of the Unspoken TheAgileDen
The document discusses plans for an AgileCamp event. It announces that a third location is being added in Madison, WI. Attendees will be able to provide feedback on sessions through surveys to help improve future events. Speakers will be invited from outside the hosting organization's IT department.
Introduction to Assumptions Mapping #Agile2017David Bland
Lean Startup is bridging the gap between Design Thinking and Agile. While teams are embracing experimentation, it is important that your teams don't waste all of their time running experiments on unimportant and known aspects of your product. Assumptions Mapping is an exercise that gives you the power to facilitate a conversation with your team and enable them to focus on what matters. If you find yourself in an organization trying to adapt to conditions of extreme uncertainty, this workshop gives you actionable tools and advice that you can take back to your teams and apply right away.
Test Driven Product Development Product Summit 2014David Bland
The document discusses test driven product development and the lean startup methodology. It emphasizes that requirements should be formulated as hypotheses that are tested through quantitative and qualitative metrics to measure empathy, stickiness, and growth. Product development should involve ruthlessly testing assumptions rather than efficiently delivering products no one uses, with the goal of building products that matter.
InsideLocal Webinar: Advanced Keyword Strategies for Local SearchMyles Anderson
This document summarizes an advanced keyword strategies webinar that took place on February 25th 2015. It introduces the panelists and hosts, provides an agenda of topics to be covered including keyword planning processes, data sources and tools, intent and conversion of keywords, and the influence of location on strategies. The document also outlines polls to be conducted during the webinar and includes information on upcoming related webinars.
My presentation from the Enterprise Data World 2013.
Data.com (a business unit of Salesforce.com) integrates crowd-sourced contact data matched to commercial D&B company data in Salesforce.com applications. Learn how Data.com addressed various data operations, data quality and data integration challenges managing a data asset of over 30 million contact and over 200 million company records.
This look behind the curtain of the Data.com operations will provide insights into the lessons learned managing a large scale, commercial contact and account database.
- Assessing and managing the data quality of contact data
- Cleaning data using algorithms, crowd-sourcing, data stewards and data services
- Best practices in matching various data sources (contact and account data)
- Implementing scalable and user friendly search features
- Integrating data cleansing features in a CRM application
Refresh your Creative Process: Best Practices to Get Teams Moving FasterHightail
A new creative campaign can be an emotional rollercoaster. But with a few simple changes to your creative process, you can move projects faster and without frustration. Get best practices for how teams can spend more time on the creative output, and less time on the process. To view the on-demand webinar, visit http://bit.ly/2kL4m07
This document describes an employee review and feedback analytics tool. It provides analytics on employee performance measures over time, sentiment analysis of key phrases in feedback history, feedback trends timelines, and easy dashboard and drilldown reports for analyzing performance snapshots and comparing feedback data. Contact information is provided for learning more about the feedback tool and scheduling a demo.
Achieving client agency nirvana with HightailHightail
Building a strong relationship with clients is critical for both of your businesses. But if creative feedback is repeatedly vague, referencing the wrong file, or always late, everyone gets frustrated. If it's time to re-evaluate your creative collaboration process, Hightail can help with features like:
-Easy access for stakeholders, clients and guest collaborators
-Visual previews and streaming for multimedia files
-Real-time comments from multiple people - no more collecting feedback in silos
-Task, due date and approval requests
-Team dashboards to track progress
To see an overview of Hightail's features and how they can help marketers and agencies, visit: http://bit.ly/2m8H4CI
Our testing culture & our testing program: How we created a culture of testing? How were / are we able to scale so fast? How it influences our (company / teams) culture? Summary: How can YOU scale your testing program?
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
Dan McGaw discusses how traditional marketing follows a long process from idea to sales with many opportunities for delays, while agile marketing focuses on cross-functional teams, constant collaboration with customers, and rapid iteration through building, measuring, and learning from marketing efforts over short cycles. Agile marketing values individuals and interactions, working software, customer collaboration, and responding to change over lengthy processes, documentation, contracts, and rigid plans. KISSmetrics uses agile techniques like twice weekly meetings, a transparent master marketing board in Trello, and documenting results to rapidly improve their marketing.
SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate ...Search Engine Journal
Event: SEJ Summit Chicago 2015
Presenter: Andrew Caravella of Sprout Social
Description: Traditionally centered in marketing and communications, social actually affords entire companies an opportunity to create an authentic dialogue with customers and communities.Andrew will talk about the importance of fostering a true social business and share functional strategies for a more integrated approach to social communication.
Surfing the Data Tsunami: How PR is using Data Analytics to Become Communicat...Paine Publishing
Katie Delahaye Paine gave a presentation on using data analytics in PR to the PRSA in Charlotte, NC. She discussed how data has become the language of management and PR must integrate data and metrics to stay relevant. Paine outlined six reasons why data integration is important for PR, including the need to reach stakeholders across channels and align communications and marketing efforts. She provided a framework for developing an effective measurement system, including defining goals, parameters, benchmarks, metrics and tools to analyze data and measure progress.
Unveiling the Secrets of Software Company Transitions: Navigating the Path to...Will Strohl
All software companies, like in other industries, need to constantly be looking at how to remain relevant in the upcoming months and years. In today's ever-evolving business landscape, organizations strive to enhance their capabilities and expand their market presence. Within the software sector, opportunities abound for seamless transitions that can unlock new potentials and drive sustained growth.
Join us for an engaging session that unravels the hidden mysteries behind successful software company transitions. Designed for business-level attendees, this session will equip you with valuable insights and actionable steps to ensure a smooth and prosperous transition process. Get ready to uncover the secrets that lie at the heart of executing a successful software company transition.
Net Promoter Score® (NPS) is the yardstick of your organization’s performance from the point of view of your customers. It represents your brand’s standing in the eyes of the customers.
But, do you know that by using NPS® with Google Analytics you could derive constructive insights and build a better brand image?
We will cover this in our webinar “Convert your Detractors to Brand Advocates – Use Net Promoter Score® effectively with Google Analytics”
You’ll learn how to:
Link your NPS® with user attributes in Google Analytics
Improve your brand image in the eyes of customers by applying insights derived from using NPS® with Google Analytics
Convert detractors into brand promoters and win over passives
... plus, much more!
Sarjak Patel, Certified Google Analytics Consultant at Tatvic, in this free webinar explains how to elevate your brand name and create positive brand consciousness by using Net Promoter Score® with Google Analytics.
Nothing like a word-of-mouth publicity! Positive or negative – up to you!
Lean UX in Startups - Agile Experience Design MeetupMelissa Perri
Lean UX focuses on early customer validation, collaborative design, measuring key performance indicators, applying appropriate tools, and nimble design. It is well-suited for startups as it emphasizes learning through continuous customer input and experimentation to build the minimum viable product needed to learn. The Lean UX process involves the whole team in user research and design studios to collaboratively design solutions to users' problems.
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...Price Intelligently
As an industry we've been talking about buyer personas for over a decade, yet few of us are actually using them in the proper manner. Instead, we create cute avatars and pretty names to characterize our personas without getting into the nitty gritty of who these people are on a quantified level. In this presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through a step by step process for actually quantifying your buyer personas to accelerate your learnings and growth.
Creating Successful MVPs in Agile Teams - Agile 2014Melissa Perri
The document discusses creating minimum viable products (MVPs) in agile teams. It outlines a process for defining experiments to test product hypotheses, including determining the goal, problem, desired learning, minimum build, and success metrics. An example is provided where a music streaming service team wants to increase conversion of free to paid users by making it easier for customers to discover new music.
Having trouble building links? Now’s the perfect time to start getting the results you truly desire! This sponsored webinar featuring Nicole De Leon of NorthStar Inbound will cover that and more!
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
How to Impress, Not Overwhelm your CMO with AnalyticsBonnie Mailey
In this presentation, Jeffalytics’ own Jeff Sauer and Hanapin’s Kristin Vick will provide you with some quick and effective ways to weed out important numbers and present them impactfully to your CMO.
How to Impress, Not Overwhelm your CMO with AnalyticsHanapin Marketing
In this presentation, Jeffalytics’ own Jeff Sauer and Hanapin’s Kristin Vick will provide you with some quick and effective ways to weed out important numbers and present them impactfully to your CMO.
Melissa Perri Lean Product Management - Agile on the Beach 2014agileonthebeach2014
The document discusses lean product management. It emphasizes discovering customer problems through interaction and feedback, running experiments to solve problems, and delivering high customer value. A lean product manager works to identify problems rather than gather requirements, runs experiments instead of predefined solutions, and involves the whole team instead of working independently. The goal is to deliver extreme customer value through constant learning and problem solving.
Hendrik Lennarz: My Personal Growth Hacking ChallengeInVision
This document discusses growth hacking strategies and tactics. It defines growth hacking as data-driven actions to grow a user base. Some key tips discussed include building an agile, customer-centric growth environment, hiring the best team, creating minimum viable products, using valid data for decisions, focusing on user onboarding, monitoring competitors, finding the target group early, continually improving, having high-performing IT, and executing growth hacks like optimizing the customer lifecycle and using triggers, personalization, and live chat. The overall message is that growing a business requires failing fast, putting customers first, and continually testing and refining strategies.
This document discusses the differences between traditional and lean product management. Traditional product managers focus on determining new features and requirements, while lean product managers focus on discovering customer problems through feedback. Lean product managers run experiments to solve problems, lead implementation of successful experiments, and manage a problem roadmap. The lean approach prioritizes customer needs over internal requirements, uses data from experiments over assumptions, focuses roadmaps on problems not features, and encourages collaboration on ideas.
The Emerging Role of a Data Product ManagerData Con LA
Data Con LA 2020
Description
HopSkipDrive, a startup focused on youth mobility, wanted to invest Data Culture to ultimately improve the abilities of its entire staff to quickly make data driven business decisions that created positive change. The key to achieving an effective Data Culture was treating internal data like a product, hiring a Data Product Manager to lead this initiative and create targeted solutions for specific data utilization problems. This talk by HopSkipDrive's Data Product Manager, Cindy Lin, will cover the initial job description, the steps she took once onboard including the process of creating and executing the HopSkipDrive Data Culture model and roadmap, and the outcomes she has achieved so far.
*What led to hiring this role and why was Cindy hired?
*Once onboard, retaining executive buy in
*Establishing the data culture model and roadmap
*Executive of the data culture strategy
*Impact of the above
Speaker
Cindy Lin, HopSkipDrive, Data Product Manager
Project management is more than, "just do your job". All projects have stakeholders and their perception is reality when it comes to influences projects: the best case - stakeholders improve project roll out, utility, and adoption. The worst case: … well, roads are paved with projected intention. Draw upon design thinking, user experience, and digital marketing techniques to improve stakeholder involvement with examples for change management, product management, and tactical tools for an enterprise-level project to manage 'What’s In It For Me?'
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
Struggling to earn links from journalists and the press?
Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively.
That’s where we come in.
Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.
You’ll learn:
- The process and tools to earn press links in just 30 days.
- A scalable process to gather data to enhance journalist storylines.
- How to combine data and expert commentary for the press.
Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples.
Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you.
Discover how to earn quality links through a strong digital PR presence.
This document summarizes a presentation given by Michael Nir on delivering value through improving consumer experience. The presentation discusses how adopting agile, UX design thinking, and continuous feedback can help organizations better understand consumer needs and incorporate them into products. However, Nir notes that agile is often still development-centric and lacks sufficient feedback loops. The document then outlines Nir's recommendations for how large organizations can start applying these concepts through cross-functional teams, rapid feedback projects, and uncovering key assumptions about products through collaboration and experimentation.
5 Leadership Lessons from the Trenches by Twitch Senior PMProduct School
Being a great PM, more than anything, is about knowing what to do when faced with adversity. Learn the principles that helped Peter recover from people leaving his team, projects falling behind schedule, conflicts with leadership, and setbacks on his journey to product management. Whether you're a PM early in your career or trying to become one; Peter shares real stories from the trenches at Twitch, Twitter, and Facebook.
Designing to Learn: Creating Successful MVP ExperimentsMelissa Perri
The document discusses designing minimum viable product (MVP) experiments to test product hypotheses efficiently. It recommends following a process of defining a goal, identifying a customer problem, stating a hypothesis of what needs to be tested to achieve the goal, building the smallest thing possible to test the hypothesis, and setting metrics to measure success. Various types of MVPs are described, such as interviews, landing pages, concierge services, and Wizard of Oz prototypes. The overall message is that an MVP approach allows products to be improved through continuous learning with minimal effort.
15. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
02
Back to those ivas
• 4-5lbs
• 2-3 hr battery
• Tracks what you do
• Less than 1lbs
• Infinite battery
• 100% customizable
P.I.T.A.
Simple &
met the needs
Sales Rep
Ivas Suck!
21. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
Fight the Culture of fear
• Determine risk tolerance w/Management
• Use data to back up your claims
• Be open to everyone’s ideas
Me vs. them
Us
03
23. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
Silos – the death ofcommunication
Marketing Sales R & D
04
• Walls – heavy documentation
• The other departments are lazy
• Escalate to bosses
• Pulls in other bosses
• Talks to their teams
• Escalate again
• Client involved – add more layers
29. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
Team up,Talk, win
04
• Find like-minded individuals
from various disciplines
• Take on a small project to start
– prove the value
• Kick off with a Workshop
34. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
Short-sighted view on profitability
Salary employee
05
+ bill the client hourly
Mad money
=
needs not met
Frustrated clients
Uninspired employees
35. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
Back to those ivas
• 4-5lbs
• 2-3 hr battery
• Tracks what you do
• Less than 1lbs
• Infinite battery
• 100% customizable
P.I.T.A
Simple &
met the needs
Sales Rep
Ivas Suck!
05
• Remember those upset reps?
• Client – too many complaints
• Shut down this million dollar
program (till iPads)
36. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
Reward learning and problem solving
Lean thinking pushes us:
05
• to seek the business outcomes
• then question whether these features will get us there
• have conversations with stakeholders around what
metric you’re trying to move
– Jeff Gothelf
37. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
Reward learning and problem solving
Define reachable metrics
with stakeholders
05
• Increase global sales
• Gain x number of new signups
through the online campaign
38. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
5 lean tactics
01 Include Stakeholders Early
02 Talk to the Users
03 Kill Ego Before it Kills Creativity
05 Outcomes Not Deliverables
04 Build a Bad-Ass Cross-Functional Team
39. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
5 lean tactics
01 Include Stakeholders Early
02 Talk to the Users
03 Kill Ego Before it Kills Creativity
05 Outcomes Not Deliverables
04 Build a Bad-Ass Cross-Functional Team
Keep
learning
& fight the good fight
40. @NickHahnDesign #LeanStartup nhahn@gravityward.com 02.17.15
References & Tools
03
• Leisa Reichelt: Client/Agency Engagement is F*cked, Waterfall UX Design is a Symptom
• Ross Popoff-Walker: Lean UX at Digital Design Agencies
• Jeff Gothelf:
• Lean UX: Applying Lean Principles to Improve User Experience
• 3 Challenges Implementing Lean UX in the Enterprise
• Laurence McCahill: 10 things I’ve learnt about lean startup
• Basecamp: Best email aggregation & accountability tool
• Trello*: Best team Todo lists
• Slack*: Will kill internal emails & chats
*These are referral links from my account. For Slack, if you become a paid user, we’ll both receive $100 in credit.
Editor's Notes
4 years ago in mid-December
I walked out of my last advertising agency job
just one week before bonus
Needed to get out
Leave $ on the table
Escape a few days earlier
In the moment it “I just feels right”
Nuts or not?
5 case studies from my experience
I needed Lean
Successful products
happier
That go with 5 Lean tactics you can try at your org
Intro to the tactics,
will provide sources for more info
Examples are from my Agency life
But the symptoms and solutions are universal
I’ll show you 5 tactics that you can use to try instill some of these Lean principles into your organization. This is a skimming of these tactics, but I will provide sources you can get much more info for each.
I worked in a Pharmaceutical advertising agency
“The Interactive Creative Group”
senior art director
unofficial guerrilla UX designer & researcher
A lot of the tactics today are under-the-radar type
print sales brochures and turning them into “engaging interactive experiences”
Interactive Visual Aids (IVAs)
Reps > doctors
Doctors> patients
What design choices were right?
Need software development - another 3-4 layers deep.
Next: So what can be done about this? Workshops
Everyone has good ideas
not just the creative team
Lock you all in a room
3 unique customer profiles
1 direct users
1 indirect user
Get rich
At least some at the top of the chain do
IVAs had a “cool factor” to them
Didn’t fill a need, paper was better
Reps hated using them
Next: Get out of the building
How do you do this?
Might have to be guerrilla
Creative team = everyone working on the product
Could not get approval for research
Talked to any Dr.s I could
Wanted context & validation to my designs
Debates: feature vs. feature
Can get significant value from 3-5 users
If I can’t get approval to travel – will simply call users
no really - big green hard hat had in his office (the brand we were working on)
Part of brand launch
Creating tons of video content
Creative review session
(we made sure to all wear unique and bright colors)
34 videos
Don’t trap content there
I gave less fucks
Told him: these videos are dumb and get in the way
Had 4 managers tell me that’s unacceptable
Kill ego by fighting the culture of fear
Sound corny?
My value at the company is based
Owning
Showing off my ideas
Don’t say “I think it should be…”
Say “The data shows that…”
Rank doesn’t matter, ideas do
Next Tactic: A-Team
We’ve all been there –
Walls
Emails
Documentation
The other departments are lazy and/or morons
Bring it up to her boss
Pulls in other bosses
Talks to their teams
Escalate again
Client involved – add more layers
Pharma – regulatory & FDA
Next: Pick your team
Choose any flavor that fits you
Fortunate to have found my team: Gravity Ward
Cross-functional
Several of which were my guerrilla team in the agency world
Find like-minded individuals from various disciplines
Take on a small project to start – prove the value
Kick off with a Workshop
Communicate w/Better tools
Cheap and don’t need approvals
Basecamp: Best email aggregation & accountability tool
Trello: Best team Todo lists
Slack: Will kill internal emails & chats
Choke on my spit when I heard this
Saturday & Sunday – gives me PTSD
Mad Money sure
Greatly risk these happening
Remember those upset reps?
Client – too many complaints
Shut down this million dollar program (till iPads)