BrightonSEO 2018- SEO in a Corporate Environment (Liraz Postan)

•Download as PPTX, PDF•

4 likes•3,513 views

SEO in a Corporate Environment- My deck for BrightonSEO 2018 In-house session 3. Enjoy! if you have any questions, feel free to tweet at @rliraz

Marketing

@rliraz
By Liraz Postan
Sr. SEO and
Content Manager
SEO in a
Corporate
Environment

@rliraz
Liraz Postan
OUTBRAIN
SEO in a Corporate Environment
@rliraz
https://www.slideshare.net/LirazRahmin

@rliraz
Nice To Meet You!
Married +2
Senior SEO & Content
Manager @Outbrain
10 years experience
in SEO & Content
Previously @:
Plarium | 888Holdings | NeoGames

@rliraz
CORE PURPOSE
OUTBRAIN helps people discover
Things that they find interesting.

@rliraz
Pipeline
Stakeholders
Priority
Internal
politics
Bureaucracy

@rliraz
You’re going to get us there! RIGHT?

@rliraz
Everybody Wants to
get to Paradise Falls
RIGHT?

@rliraz
The Process
UX
Content
CRO
BI
Support
Email
Marketing
Dev
Social
CI
Adwords
Amplify
Internal
Education

@rliraz
TaskForce
Each team gets its
own tasks to work on

@rliraz
Use of BI and Data Analysis
Use Data!

@rliraz
What is the right focus?
Our top performing article:
Top 2nd
Page –
Organic
Highest
Organic
Conversions
Lowest
LTV

@rliraz
What is the right focus?
Advanced savvy marketers
Best
Practices
Trends SolutionsEducate
How-to
Guides
What Is… ?
Tips
Case Studies
New
Features
Data
Marketing
BuzzWords
Viral Videos
Influences
Best
Practices
Webinars

@rliraz
• Engage your top
organic traffic
• Lead them to
the next stop
• Turn reader
to customers
The Right Content Journeys

@rliraz
Tasks
Fully detailed and explained
Measure
Always show the impact
Learn
Educate your Dev about
recent Google updates and
learn from your dev about
recent tech changes
What a Dev Needs…
What a Dev Wants

@rliraz
Support &
Customer
Success Teams

@rliraz
Expose our content to new and returning clients
Emailing
Updating our
outreach emails
with new and
updated content
Search Engines
Updating content and
pages on our FAQ
section Internal pages
Navigation
Highlight new pages
on:
● Top navigation
● Footer
● Side bar
FAQs
What are our clients
Questions:
Can we solve it
through content?

@rliraz
Results
In Less than 2 months
55%+ Organic Traffic

@rliraz
Exposing New Content
Avg. CPC
$0.92
+50 Premium
Publishers
Advanced
Targeting
+76% Conversion
Uplift M/M
+196% Organic Traffic

@rliraz
Using a proper content landing page with AdWords
QS
Improved from
3 To 7
Conversions
x3
Meta
Testing

@rliraz
Earning links strategy
Solve Problems
Answer Qs through
content and rank up
Data
Useful data creation to
pitch journalists
Viral
Identify opportunities
to create amazing
content
Linkable Content
Creating visuals and
easy-to-share assets

@rliraz
LESSON
LEARNED
Let Your Data Shine
Don’t Work in a Bubble
Solve Client’s Pain Using Content
Know What Type of Clients Coming
From Your Content

Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of your SEO work in order to get tasks moved up the development queue, as well as receiving the buy-in your team deserves. In this session we will cover how to pick your battles for your SEO projects (and win them), building your case for presenting required actions, as well as how to get things done and prove both the results of your projects and the importance of SEO within your company.

Brighton SEO Takeaways - April 2018

Semrush

Site speed for in-house marketers | BrightonSEO

Builtvisible

As search engines and consumers constantly demand faster experiences, improving the speed performance of a website should be of great interest to brands looking to gain competitive advantage. Site speed performance more often comes down to a cultural challenge, rather than simply a technical one. Maria Camanes, Technical SEO Consultant, helps non-technical marketers become aware of site speed performance and helps them achieve a culture of performance. This presentation will help marketers better understand the technical solutions for improving site speed, and how best to benchmark it.

#BrightonSEO What Makes a Good SEO Strategy

Chris Simmance

Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...

DeepCrawl

Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site. Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage. Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.

Unpacking the Local Search Ranking Factors for 2021 & Beyond

Seven Figure Agency

Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/ To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search. In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients… Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/

Taking the giant leap into international SEO is both daunting and full of potential banana skins. Matt Barby's SearchLeeds talk helps makes the leap a little less daunting for you, and so that you avoid many of the common mistakes that are made. Packed full of examples, you’ll see how many of the top companies in the world have approached their international setup and how you can decide which is right for you.

Brighton SEO April 2018 Craig Campbell

Craig Campbell

Meaningful SEO Reporting Insights Without Google Analytics

Nicole Bullock

Google Analytics is often utilized to provide metrics and insights on website performance to clients. But what happens when you have an enterprise client that limits access to site metrics, yet still requires comprehensive reporting insights? In this presentation, I discuss the best elements of site reporting available in Google Search Console, as well as some ways I have collaborated, tinkered, and combined 3rd-party resources to make a deck to impress clients.

Experimentation: A Superior Framework+Offering for SEO by Cyrus Shepard

Glen Dimaandal

URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...

DeepCrawl

Digital PRs: How To Report Like a Tech SEO

HannahAdams34

Top Google Analytics Customisations - Brighton SEO April 2018

Anna Lewis

Technical SEO: How to Perform an SEO Audit (Step by Step Guide)

Ryan Stewart

This document is an in depth guide on how to perform a search engine optimization audit. Contents include: 1.  Site Profile – Page 4 2.  Crawlability – Page 6 3.  HTML Status Codes – Page 8 4.  Indexability – Page 9 5.  On Page Content - Page 11 6.  Security Audit – Page 16 7.  Off Page Audit – Page 17 8.  Mobile Audit – Page 22 9.  Competitive Analysis – Page 25 10.  Glossary of Tools – Page 26 This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for. Please feel free to download and use for your own audits.

SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...

Branded3

SearchLeeds 2019 - Sam Marsden - Deepcrawl - Overcoming technical seo challen...

SearchLeeds

Traffic vs conversions how seo & cro can work together

Chloe Fair

C-T-R-You Ready for 2021?! - On-SERP SEO Strategies

Izzi Smith

As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.

Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy

LazarinaStoyanova

Cannibal Content – Stop Your Website From Eating Itself

semrush_webinars

In this presentation, we explore how a strong site structure, decent keyword targeting and efficient internal linking are your best weapons to fend off cannibalization within SERPs. From the definition of cannibalization, what it’s effects can be, to the tools to identify and solve the problem, speaker Chris Green arms you to fight off the content cannibals. If your site is suffering in ranking as it expands, this may help you! Specifically, he explores: *What Cannibalization is *What are the types of cannibalization *How to Spot the cannibals *How to diagnose cannibalization *How to fix it *But most importantly, how to avoid it altogether!

SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...

Branded3

DSA - Digital Marketing Course In Ahmedabad

rnandani862

Digital Marketing Course in Ahmedabad Welcome to Ahmedabad's Best Digital Marketing Course Provider Awarded by the CM of Gujarat as the Best Digital Marketing training institute of Gujarat Digital Sandip Academy (DSA), Ahmedabad's premier agency-based digital marketing institute. Led by Mr. Sandip Trivedi, an experienced educator with over 15+ years of expertise, DSA is committed to instilling the best practices of Digital Marketing. As a visiting faculty at 200+ colleges, Mr. Trivedi has shared his knowledge with 150k+ students, facilitating 8000+ placements. Guiding 500+ startups to success, DSA offers Digital Marketing courses with an internship program Where Students gets a chance to work on 45+ Live Projects

Digisays

Supriya Cv

Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...

Richard Lawrence

SEO from Nimble Media

Nimble Media

Navigating SEO: Best Practices for Organic Traffic Growth

NHANCE Digital

SEO and Social Media

Digital Analytics 101, LLC

What's hot

Crawling, indexation & the impact on performance | Brighton SEO

Martin Sean Fennon

SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...

SearchLeeds

Brighton SEO April 2018 Craig Campbell

Craig Campbell

Meaningful SEO Reporting Insights Without Google Analytics

Nicole Bullock

Experimentation: A Superior Framework+Offering for SEO by Cyrus Shepard

Glen Dimaandal

URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...

DeepCrawl

Digital PRs: How To Report Like a Tech SEO

HannahAdams34

Top Google Analytics Customisations - Brighton SEO April 2018

Anna Lewis

Technical SEO: How to Perform an SEO Audit (Step by Step Guide)

Ryan Stewart

SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...

Branded3

SearchLeeds 2019 - Sam Marsden - Deepcrawl - Overcoming technical seo challen...

SearchLeeds

Traffic vs conversions how seo & cro can work together

Chloe Fair

C-T-R-You Ready for 2021?! - On-SERP SEO Strategies

Izzi Smith

Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy

LazarinaStoyanova

Cannibal Content – Stop Your Website From Eating Itself

semrush_webinars

SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...

Branded3

What's hot (16)

Crawling, indexation & the impact on performance | Brighton SEO

SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...

Brighton SEO April 2018 Craig Campbell

Meaningful SEO Reporting Insights Without Google Analytics

Experimentation: A Superior Framework+Offering for SEO by Cyrus Shepard

URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...

Digital PRs: How To Report Like a Tech SEO

Top Google Analytics Customisations - Brighton SEO April 2018

Technical SEO: How to Perform an SEO Audit (Step by Step Guide)

SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...

SearchLeeds 2019 - Sam Marsden - Deepcrawl - Overcoming technical seo challen...

Traffic vs conversions how seo & cro can work together

C-T-R-You Ready for 2021?! - On-SERP SEO Strategies

Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy

Cannibal Content – Stop Your Website From Eating Itself

SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...

Similar to BrightonSEO 2018- SEO in a Corporate Environment (Liraz Postan)

DSA - Digital Marketing Course In Ahmedabad

rnandani862

Digisays

Supriya Cv

Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...

Richard Lawrence

SEO from Nimble Media

Nimble Media

Navigating SEO: Best Practices for Organic Traffic Growth

NHANCE Digital

SEO and Social Media

Digital Analytics 101, LLC

SEO 101 in 2015: Ranking Higher on Google

Deluxe Corporation

Ever wonder why some sites rank higher than others? There’s a whole lot of optimizing, algorithms, high-quality content, click-through rates and other “techy” things going on behind the scenes. In this presentation, we’ll quickly break it all down for you and provide you with the tips and tools you need to outrank your competition. Get ready to learn: 1. Simple tricks to optimizing your website 2. Why adding links helps get you noticed 3. The importance of quality content and more! To watch the on-demand webinar, please visit http://www3.deluxe.com/webinar-rank-higher-google

Social Media Marketing Agency in Bangladesh | Tech Cloud Ltd

Tech Cloud Ltd

For more details, please visit the following link: https://techcloudltd.com/digital-marketing-agency-in-bangladesh/ We are a professional Digital Marketing Agency in Bangladesh. As one of the leading best digital agencies in Bangladesh, We have been effectively serving our digital marketing clients since 2013. Digital Marketing is one of our main services alongside web development and software development.

Digital Marketing Agency- Pegalogics Business Plan and Proposal

PegaLogic Solutions Pvt. Ltd.

Aletia solutions Pvt Ltd.

Harshal Mane

Updated curriculum-august-2019-ppt

MominIjaz1

Brand. Post. Source: Jump start your job in 15 minutes [Webcast]

LinkedIn Talent Solutions

Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...

Opus Momentum

Opus Momentum is a Digital Marketing Agency born to provide high-quality data driven digital marketing solutions to brands and business in the AI age. Opus Momentum is your premier partner in the digital realm, based in the heart of Bhopal, MP. As a cutting-edge digital marketing company, we harness the power of AI and data-driven strategies to propel your brand to new heights. Our suite of high-quality services includes social media marketing that engages and grows your audience, website design and development that reflects your brand’s essence, and performance marketing that drives results. Trust us to be the momentum behind your online success.

Aurora techpro Digital Marketing Service

Shashibv1956

YouToo2011-Dominic Litten-Ignore SEO at your own Peril

YouToo Social Media

Ignoring SEO, at your own peril

Dominic Litten

SEO is often misunderstood and misrepresented, especially by those in the PR, communication and journalism fields. Because of this, SEO often gets left out of social media and, therefore the growing sector of content marketing, strategy and development. As content marketing becomes a growing part of social media (and PR), this presentation will solidify SEO’s importance to communication professionals as well as ways to integrate SEO into existing processes.

Creative Seo Proposal

nishalegend

Digital marketing | Search engine optimization

Trancis group

Marathon Pest Control - Home Service Proposal Deck - October 2022.pdf

Jake Evans

HostShop A Brand of RND Technologies Pvt. Ltd Presentation

HostShop

HostShop A Brand of RND Technologies Pvt. Ltd, we are sharing a corporate presentation where you can fetch all information in short. HostShop Provides high quality services for web hosting, web designing, web development, digital marketing and E-commerce solutions to the end users on a broad range of hardware & software platforms and latest technologies. We are happy to offer you a wide range of business services to meet immediate and future needs of organizations and individuals globally. Our passion is to partner with clients who embrace fresh, big picture ideas that help to evolve their marketing to a new level that ensures the future success of their business worldwide.

Similar to BrightonSEO 2018- SEO in a Corporate Environment (Liraz Postan) (20)

DSA - Digital Marketing Course In Ahmedabad

Digisays

Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...

SEO from Nimble Media

Navigating SEO: Best Practices for Organic Traffic Growth

SEO and Social Media

SEO 101 in 2015: Ranking Higher on Google

Social Media Marketing Agency in Bangladesh | Tech Cloud Ltd

Digital Marketing Agency- Pegalogics Business Plan and Proposal

Aletia solutions Pvt Ltd.

Updated curriculum-august-2019-ppt

Brand. Post. Source: Jump start your job in 15 minutes [Webcast]

Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...

Aurora techpro Digital Marketing Service

YouToo2011-Dominic Litten-Ignore SEO at your own Peril

Ignoring SEO, at your own peril

Creative Seo Proposal

Digital marketing | Search engine optimization

Marathon Pest Control - Home Service Proposal Deck - October 2022.pdf

HostShop A Brand of RND Technologies Pvt. Ltd Presentation

Recently uploaded

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Training In Bangalore

syedasifsyed46

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Recently uploaded (20)

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Winning local SEO in the Age of AI - Dennis Yu

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Winning local SEO in the Age of AI - Dennis Yu

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Coca Cola Branding Strategy and strategic marketing plan

The What, Why & How of 3D and AR in Digital Commerce

Marketing as a Primary Revenue Driver - Lee Levitt

15 ideas and frameworks on the art of storytelling

Core Web Vitals SEO Workshop - improve your performance [pdf]

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

The Old Oak - Press Kit - Cannes Film Festival 2023

Adapt or Die - Jon Lakefish, Lakefish Group LLC

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

Digital Marketing Training In Bangalore

How to Use AI to Write a High-Quality Article that Ranks

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

BrightonSEO 2018- SEO in a Corporate Environment (Liraz Postan)

1. @rliraz By Liraz Postan Sr. SEO and Content Manager SEO in a Corporate Environment

2. @rliraz Liraz Postan OUTBRAIN SEO in a Corporate Environment @rliraz https://www.slideshare.net/LirazRahmin

3. @rliraz Nice To Meet You! Married +2 Senior SEO & Content Manager @Outbrain 10 years experience in SEO & Content Previously @: Plarium | 888Holdings | NeoGames

4. @rliraz CORE PURPOSE OUTBRAIN helps people discover Things that they find interesting.

5. @rliraz

6. @rliraz Pipeline Stakeholders Priority Internal politics Bureaucracy

7. @rliraz Welcome to My Adventure Book

8. @rliraz You’re going to get us there! RIGHT?

9. @rliraz Everybody Wants to get to Paradise Falls RIGHT?

10. @rliraz But… Can I do it alone? ? ? ?

11. @rliraz The Process UX Content CRO BI Support Email Marketing Dev Social CI Adwords Amplify Internal Education

12. @rliraz TaskForce Each team gets its own tasks to work on

13. @rliraz TaskForce

14. @rliraz Internal Education

15. @rliraz OUTBRAIN IS EVERYWHERE

16. @rliraz “What is SEO” Sessions

17. @rliraz The Process UX Content CRO BI Support Email Marketing Dev Social CI Adwords Amplify Internal Education

18. @rliraz Use of BI and Data Analysis

19. @rliraz Use of BI and Data Analysis Use Data!

20. @rliraz Use of BI and Data Analysis

21. @rliraz Content Strategy

22. @rliraz What is the right focus? Our top performing article: Top 2nd Page – Organic Highest Organic Conversions Lowest LTV

23. @rliraz What is the right focus? Advanced savvy marketers Best Practices Trends SolutionsEducate How-to Guides What Is… ? Tips Case Studies New Features Data Marketing BuzzWords Viral Videos Influences Best Practices Webinars

24. @rliraz Create the perfect content mix

25. @rliraz • Engage your top organic traffic • Lead them to the next stop • Turn reader to customers The Right Content Journeys

26. @rliraz DEV

27. @rliraz Tasks Fully detailed and explained Measure Always show the impact Learn Educate your Dev about recent Google updates and learn from your dev about recent tech changes What a Dev Needs… What a Dev Wants

28. @rliraz Support & Customer Success Teams

29. @rliraz Expose our content to new and returning clients Emailing Updating our outreach emails with new and updated content Search Engines Updating content and pages on our FAQ section Internal pages Navigation Highlight new pages on: ● Top navigation ● Footer ● Side bar FAQs What are our clients Questions: Can we solve it through content?

30. @rliraz Old Vs. New

31. @rliraz Results In Less than 2 months 55%+ Organic Traffic

32. @rliraz Paid media Experts

33. @rliraz Exposing New Content Avg. CPC $0.92 +50 Premium Publishers Advanced Targeting +76% Conversion Uplift M/M +196% Organic Traffic

34. @rliraz Using a proper content landing page with AdWords QS Improved from 3 To 7 Conversions x3 Meta Testing

35. @rliraz UX and CRO

36. @rliraz 36 UX

37. @rliraz UX- using heatmaps

38. @rliraz What about off page??

39. @rliraz Earning links strategy Solve Problems Answer Qs through content and rank up Data Useful data creation to pitch journalists Viral Identify opportunities to create amazing content Linkable Content Creating visuals and easy-to-share assets

40. @rliraz The Process UX Content CRO BI Support Email Marketing Dev Social CI Adwords Amplify Internal Education

41. @rliraz LESSON LEARNED Let Your Data Shine Don’t Work in a Bubble Solve Client’s Pain Using Content Know What Type of Clients Coming From Your Content

42. @rliraz

43. @rliraz@rliraz Thank You

BrightonSEO 2018- SEO in a Corporate Environment (Liraz Postan)

Recommended

Recommended

More Related Content

What's hot

What's hot (16)

Similar to BrightonSEO 2018- SEO in a Corporate Environment (Liraz Postan)

Similar to BrightonSEO 2018- SEO in a Corporate Environment (Liraz Postan) (20)

Recently uploaded

Recently uploaded (20)

BrightonSEO 2018- SEO in a Corporate Environment (Liraz Postan)