At the 2014 ICT Business Summit in Singapore. I took the audience through a practical journey on the principles and uses of Lean Startup and Human Centred Design. Learn from the likes of Steve Blank, Will Evans, Eric Ries and Brant Cooper to accelerate your rate of failure, and double the speed of success
Get Your Customers To Do The InnovatingScott Bales
One of the secrets of Silicon Valley is the ability to extract from the market deep market insights that shape the innovation process. Learn how to work with your customers to build impactful products & services
Landing pages can be powerful tools when used to build customer growth funnels. They support A|B testing, flow metrics and rapid deployment. I shared my landing page insights at Lean Startup Machine Singapore
The Future Travel Consumer (Amadeus Retail Summit 2019)Scott Bales
My keynote slides for the recent Amadeus Retail Summit 2019 in Bangkok, where we explored the forces that are re-shaping the travel industry. Everything from OTA, NDC, Direct and experiential travel. I've hidden the slides I didn't use. For more details email me: scott@innovationlabs.asia
Get Your Customers To Do The InnovatingScott Bales
One of the secrets of Silicon Valley is the ability to extract from the market deep market insights that shape the innovation process. Learn how to work with your customers to build impactful products & services
Landing pages can be powerful tools when used to build customer growth funnels. They support A|B testing, flow metrics and rapid deployment. I shared my landing page insights at Lean Startup Machine Singapore
The Future Travel Consumer (Amadeus Retail Summit 2019)Scott Bales
My keynote slides for the recent Amadeus Retail Summit 2019 in Bangkok, where we explored the forces that are re-shaping the travel industry. Everything from OTA, NDC, Direct and experiential travel. I've hidden the slides I didn't use. For more details email me: scott@innovationlabs.asia
Slides from a talk I gave during ONA 2012 in San Francisco: Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
Want to start a company? Have a product idea? Want to be a Founder or Entrepreneur? Here are the 3 things you need to do to launch a startup. I also provide tips, trick and thoughts on startup pitfalls and ways to succeed.
Learn best practices for conducting customer research. Hone your observation skills and avoid the most common mistakes that people make when interviewing customers. Useful for all types of customer research, including Usability Testing, Site Visits (E.g. Follow-Me Home), Customer Interviews, and Focus Groups
Human-Centred Design and Experimentation for Impact — SIMNA Breakfast WorkshopJulia Birks
This workshop explored how human centred design and experimentation can help organisations and individuals understand peoples' needs in order to deliver the impact through services and products.
Workshop aims:
• Demystify and share best-practice on human-centred design and experimentation
• Give hands-on experience in gathering qualitative insights to understand what drives people to behave the way they do
• Show how using an experimentation framework creates rigour in what you deliver to your beneficiaries
• Show how to interrogate the value of a “professional hunch”
• Provide insight into effectively measuring the impact you’re having by choosing the right metrics
• Show how lean experiments can help to get you started, rather than getting overwhelmed by the enormity of a problem
This workshop presentation was given by Julia Birks (Strategic Design Lead) and Dave Calleja (Experimentation Specialised and Associate Design Director) at Isobar for a Social Impact Measurement Network Australia breakfast on 27 September, 2018. Get in touch with Julia and Dave on LinkedIn or Twitter.
Slides from a talk I gave during ONA 2012 in San Francisco: Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
Want to start a company? Have a product idea? Want to be a Founder or Entrepreneur? Here are the 3 things you need to do to launch a startup. I also provide tips, trick and thoughts on startup pitfalls and ways to succeed.
Learn best practices for conducting customer research. Hone your observation skills and avoid the most common mistakes that people make when interviewing customers. Useful for all types of customer research, including Usability Testing, Site Visits (E.g. Follow-Me Home), Customer Interviews, and Focus Groups
Human-Centred Design and Experimentation for Impact — SIMNA Breakfast WorkshopJulia Birks
This workshop explored how human centred design and experimentation can help organisations and individuals understand peoples' needs in order to deliver the impact through services and products.
Workshop aims:
• Demystify and share best-practice on human-centred design and experimentation
• Give hands-on experience in gathering qualitative insights to understand what drives people to behave the way they do
• Show how using an experimentation framework creates rigour in what you deliver to your beneficiaries
• Show how to interrogate the value of a “professional hunch”
• Provide insight into effectively measuring the impact you’re having by choosing the right metrics
• Show how lean experiments can help to get you started, rather than getting overwhelmed by the enormity of a problem
This workshop presentation was given by Julia Birks (Strategic Design Lead) and Dave Calleja (Experimentation Specialised and Associate Design Director) at Isobar for a Social Impact Measurement Network Australia breakfast on 27 September, 2018. Get in touch with Julia and Dave on LinkedIn or Twitter.
Как обеспечить наличие товаров и сократить запасы в розничных магазинах: опыт...Ольга Правук
Наталья Анисимова , Гедрюс Бальнис Как обеспечить наличие товаров и сократить запасы в розничных магазинах: опыт внедрения ТОС (Теории ограничения систем). Онлайн-конференция "Эффективное управление запасами в розничных компаниях" http://uprzapasami.ru/
This Presentation tells you how to smartly use linkedin to reach out to a large number of passive job seekers in your professional network. Use some of our Smart tips to let candidates find you for the jobs you are advertising. Spend time doing whats really important- talking to candidates while we help you do the heavy lifting !!
Presented to Fire and Life Safety Conference of the Rockies, April 2013. #FLSECcon. Presentation cover Twitter basics: tips and definitions and advanced: use and metrics. The focus is on how first responding agencies can develop and use Twitter.
Learn the process of developing Literacy Leadership Teams in secondary schools. Information is based upon research and the experiences of two high school literacy coaches who developed multiple school-based teams.
Come spesso capita con le più belle avventure della vita
anche questo viaggio cominciò per caso...
(Tiziano Terzani)
...proprio in questo modo, per caso, il sogno di realizzare un
viaggio ha la possibilità di diventare una bella realtà!
A regular talk I give across the globe for both corporate innovation and startup ideation. I took a great group of Hubbers through the process of finding product market fit with their ideas, startups and products
Coding is such a wonderful part of life of a software engineer that he/she can cpde for any device that is running on codes so learn about coding its beneficial for this century.Also try this morning chant to loose your belly fat in a magical way you can purchase this chant by clicking on this link below:
https://www.digistore24.com/redir/382628/shashankashrivastava/
you can also control your sugar using Ceracare medicine its really useful and effective medicine you can help those who are suffering from diabetes.
https://www.digistore24.com/redir/369366/shashankashrivastava/
ANOVA is a small shop of optimization experts who work with you to find the perfect balance between price and quality instead of simply dumping leads on our buyers. This slideshare illustrates how ANOVA is different.
Covering top English Resume tips, mistakes, recommended resources.
Underemployment is a problem. A brilliant resume is a solution. Long gone is spending hours in the career center. Long gone are the days of amassing levels of debt which financially cripple graduates for decades.
We’ve been proud to work hand-in-hand with students to reinvent what it means to create a resume. Together we’re helping students in ways we never thought possible.
One well-considered resume can take the place of many poorly made ones. We think the traditional resume creation process is flawed and that it is possible to create higher quality resumes by rethinking traditional cycles of education, creation, and distribution.
Using Design to Develop & Enhance your Social Media Strategy.
May 2018.
Dr Vicky Kelly - Invest NI.
Gillian Colhoun - Design Capital
Lyndsey Doherty - Origin Digital
Jaime Steele - Pale Blue Dot
Embracing Humility: 5 ways you’re probably failing your customers, and what y...taraerobertson
You only know what you know. It’s no secret that customer retention is one of the most important factors when running and growing a SaaS business. But what happens when you’re failing your customers and you don’t even know it? In this session we will reveal 5 ways you’re probably failing your customers and how embracing humility will help you overcome them. From marketing to customer success, we will dive into some fail proof tactics that are guaranteed to help you decrease churn while also increasing your product engagement.
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...Price Intelligently
When building a growing business, you can easily forget about the most important piece - your customer, especially with different tactics you may be using to grow. Tara Robertson in her presentation at Price Intelligently's SaaSFest 2016 walks us through powerful ways to embrace humility when building your growth machine to properly help your customers and thereby grow your business.
How do great creative directors shape award-winning work? And how do you remain true to an idea in the face of client amends, budget constraints and set timelines?
Six of the industry's top creative directors talked about how they had taken a brief and shaped ideas into a piece of brilliant, on-brand creative.
The second in a series of BIMA events in partnership with Creative Equals, tackling diversity, creativity and leadership.
Speakers included:
Anna Rose Kerr, Creative, Havas London
Caitlin Ryan, Executive Creative Director, Cheil
Catherine Hope, Associate Creative Director at Naked Communications
Dan Harvey, Experience Design Director at SapientNitro
Pierre Duquesnoy, Creative Director at DigitasLBi
Before You Test Your System, Test Your AssumptionsTechWell
Do you find yourself discussing with your peers what you think the system you’re building should do? Do you argue over what the users want? Do discussions wind up in a heated debate? This result indicates that no shared understanding exists about the system. With a lack of shared understanding, it’s easy to fall into the trap of making assumptions about system functionality, who the users will be, and how to build the system. These assumptions introduce errors into the requirements and design—long before a single line of code is written. Creating a shared understanding among stakeholders, users, and teams reduces the chances of not building the right thing—as well as not building the thing right. Aaron Sanders describes the techniques of experimental design, story mapping, user research, prototyping, and user acceptance testing that he’s used to help teams build a shared understanding. Learn to test your assumptions as rigorously as you test the system itself.
A very concise presentation on What a Business is?, and the core features or characteristics of very successful businesses. Also included are ways to develop profitable Business ideas, ways to set achievable business goals and also some ageless business quotes for some of the worlds's most successful Business men/brands.
MW18 Workshop: Experiential Master Plans: Integrating Digital Experiences Int...MuseWeb Foundation
By Brad Baer, Bluecadet, USA
Gone are the days of beginning an experience at a gate or front door. Thanks to technology and interconnectivity we now interact with spaces and places in several different ways before we even arrive and in a much different manner on-site. Irregardless of whether you view this is for the best, it’s clearly here to stay and it means that we should migrate from creating Master Plans towards creating Experiential Master Plans.
Following this session, attendees will:
1. Be able to clearly explain the concept of an experiential master plan that considers the pre, during, and post-visit experience.
2. Have a better idea of how websites, apps, touchscreens, and interactive environments can be integrated into the built environment to improve the overall experience for a diverse audience
3. Learn how to interface with digital agencies and evaluate when and how dynamic interfaces should be integrated into a space.
Finovate Asia 2018 - HKG - Are You Ready For Isaac?Scott Bales
My slides from my keynote at Finovate Asia 2018 at the Hong Kong Convention Centre on Tuesday October 30th. Unlock the mindset and culture of being a customer centric organisation, to drive successful digital transformation.
LEAN - Measuring Value in Early Stage Products or ServicesScott Bales
Vital to the ongoing success of Startups or Corporate Innovators is demonstrating and communicating value creation. Borrowing from some of the most amazing minds on the planet, I've developed the IDEA PORTFOLIO. An objective way of plotting the value of an idea over time, pre-revenue
Innovate Series - Finding Product Market FitScott Bales
I've gone back to the drawing board and started the long process of updating ALL of my Startup and Innovation content. This is Part 1; Finding Product-Market Fit. A key topic for the early stages of any business idea, whether it's a new startup or a new product idea in a corporate. Look out for me running these workshops in a city near you. Or if you'd like to partner on running one in your city, email me: hello@innovationlabs.asia
Culture Eats Fintech for Breakfast - MEL Scott Bales
What an awesome session with Melbourne's Banking sector, as we tackled the most challenging part of #innoation and #digitaltransformation.... CULTURE
Amazing to collaborate with some powers of industry in Victor Perton and Mark Danaro
Building a Digital Empire - APSS Convention May 12, 2018Scott Bales
It was a true honour to share my tips and tricks on building a digital audience beyond the stage to some 300 of Asia's top Professional Speakers at the APSS 2018 Convention
Myanmar is hot market that faces many challenges and opportunities. I take the conference through the key success stories and frameworks that could guide the development of the Myanmar financial ecosystem over the coming decade
A decade of constant digital disruption has left most industries vulnerable…….Mature, stable systems, processes and infrastructure limit the capabilities and culture of multinational companies.
Innovation is now TOP 5 for 65%+ of organisations
Corporate self awareness & realisation of limitations means Heads of Innovation looking to partners to help evolve into innovative cultures & test new grounds
How does an organisation unlock the power of innovation?
The mobile generation has brought about entirely new consumer behaviors. Did you know that a staggering 9% of smartphone owners admit to using their device during sex.
The important question is not 'what are they doing', but 'why, what does that say about modern consumers?'
Help me bring the Mobile Ready story to SXSW 2015 by voting NOW: http://bit.ly/scottsxsw
For Next Bank Latam in Bogota, Colombia, I explored the the world of financial inclusion. A topic very relevant to the region which is predominately cash based.
In 2013 I had the pleasure of presenting at Creative Mornings on the topic of Connection. I chose to focus on the creation of connection and belongingness in a world on gone digital.
Building a user base in the digital space can be tough. While no single platform or strategy can work for all business types, there are some simple models and frameworks you can leverage to engage, attract, activate and retain users. Learn the methods and tactics to drive serious user growth.
For Social Media Week 2013 I took Singapore through the history and future of transparency. Exploring the multiple threads of evolution that lead us to a voyeuristic modern world of social media
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Lean Products & User Centred Designed
1. L E A N
P R O D U C T S
I N A C T I O N
S C O T T E B A L E S . C O M
2. - E R I C R I E S
The Lean Startup method teaches you
how to drive a startup-how to steer, when
to turn, and when to persevere-and grow
a business with maximum acceleration.
3. O B J E C T I V E S
accept fail = lesson
understand what is Lean
what are the tools
explore customer discovery
designing experiments
making decisions
4. 9 9 % O F V E N T U R E S FA I L
I S I T T H E R I G H T I D E A ?
7. P I V O T
O R
P E R S E V E R E
T H E D I F F E R E N C E B E T W E E N S U C C E S S A N D FA I L U R E I S Y O U R
A B I L I T Y T O B U I L D R A P I D LY M E A S U R E , L E A R N A N D A D A P T
8. W H AT M O S T
P E O P L E T H I N K
W H AT S U C C E S S F U L
P E O P L E K N O W
9.
10. Y O U R S K I L L S
N O N -
E X I ST E
N T
1 2 3 4 AV E R A
G E 6 7 8 9
I ’ M A
RO C K S
TA R
B U S I N E S S M O D E L I N G
P E R S O N A D E V E L O P M E N T
C U S TO M E R D I S C OV E RY &
D E V E L O P M E N T
M I N I M U M V I A B L E E X P E R I M E N T S
P RO D U C T / M A R K E T F I T
P I VOT V S P E R S E V E R E
P I T C H I N G
X
X
X
X
X
X
X
11. W H O A R E
Y O U ?
Who are you?
What are
...your passions?
...your
expectations?
12. W H O A R E Y O U ?
A verb that starts with the same
letter as your first name
I am passionate about solving...
!
!
What do I want to get out of
today?
Spontaneous Scott
!
Educating, growing and
mentoring tomorrow’s
innovators
!
!
Enable entrepreneurs to
fail fast, and succeed
faster
17. ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Success
Criterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
To form your Assumptions:
hypothesis to be
true, assumption needs to
be true.
Determine how you will test it:
The least expensive way to
test my assumption is...
Who is your customer? Time Limit: 5 Min People
buying
Vespas on
Craigslist
People with
commute
NYC
Relying on
products
that use
oil
Understanding
safety & time
saving of
Vespa
People with
commute
NYC
Vespa too
expensive
for identity
risk
Vespa One-
Pager +
Trial
Rent Vespa
& Return It
If Not Fit
No friends
Vespa
Pay
$250/month
INTERVIEW:
8/10 don’t
have friend
with Vespa
SELL:
15 email
addresses
in 2 hours
Care about
environment
INTERVIEW:
5/20 buying
Vespa bc
environment
important
0/20
PIVOT!
5/10
PIVOT!
50+ in 2 hours
PERSEVERE!
- Skinny Tie!
- Buying for
lifestyle
- “I’m not a
scooter
person”
- Lifestyle is
a risk
- People typing
in ALL CAPS
- Jumping out
of seat to try
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in .
To identify your Riskiest Assumption:
The assumption with the least
amount of data, and core to the
viability of my hypothesis is...
Determine what success looks like:
I will run experiment with # of
customers and expect a strong
signal from # of customers.
GET OUT OF THE BUILDING!
C U S T O M E R & P R O B L E M
A S S U M P T I O N S
M V P
V A L I D A T E D L E A R N I N G
C U S TO M E R D I S COV E RY
P I V O T O R P E R S E V E R E
B R A I N S T O R M I N G
S O L U T I O N
18. S E A R C H & E X E C U T E
C U S T O M E R
D I S C O V E RY
C U S T O M E R
VA L I D AT I O N
C U S T O M E R
C R E AT I O N
C O M PA N Y
B U I L D I N G
19. B U S I N E S S D E S I G N
C U S T O M E R P R O B L E M S O L U T I O N
20. where to focus?
F O C U S O N T H E P R O B L E M . I F Y O U ’ R E O N LY E X C I T E D
A B O U T T H E S O L U T I O N , Y O U ’ L L L O S E I N T E R E S T W H E N
Y O U R S O L U T I O N D O E S N ’ T F I X T H E P R O B L E M
!
A D I L WA L I , C T O O F M O D C L O T H
22. Facts
Factual information
about your target customer.
Pain
State the problem you believe
your target customers have,
that your solution solves for.
Goals
What goals are they trying to accomplish
through the behavior, that your solution will do better?
Behavior
Existing behavior they exhibit now,
because they don’t have your solution.
37 years of age, married(7 years).
Two kids (3 & 5)
Employed by Coca-Cola to manage regional
marketing
Tech savvy, loves his Gadgets. Always keen
to learn more
Reads The Economist Online
Enjoys the outdoors with his kids
Regular traveller in the region, both work
and personal
Greg
Has been reading video blog tips in the hope of creating is own travel
video blog
Purchased a pirated copy of Final Cut Pro to explore, but quickly
purchased
a license
Always has his video camera out when traveling, both on work travels
and
personal travel
Purchased the domain www.gregsworld.com
Has tried Vimeo, Wordpress and TypePad in attempts to create a blog
Greg is a bit of a perfectionist, so he has tried multiple video blog
solutions
But hasn’t found any that allow him to express himself in the way he
wants.
He finds each tool hard to earn, and really isn’t sure if he is getting the
best
out of each tool
He has tried reading through forums, but finds it difficult reading a
tutorial
and applying it to his material
!
Greg loves to travel, he loves to explore new places, culture,
people and food
Greg would love to share his experiences with friends, family
and colleagues
!
!
23. H Y P O T H E S I S D E S I G N
Who specifically
has this
problem?
How do you
intent to solve
this problem?
C U S T O M E R P R O B L E M S O L U T I O N
What problem
are you trying to
solve?
24. ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Success
Criterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
To form your Assumptions:
hypothesis to be
true, assumption needs to
be true.
Determine how you will test it:
The least expensive way to
test my assumption is...
Who is your customer? Time Limit: 5 Min People
buying
Vespas on
Craigslist
People with
commute
NYC
Relying on
products
that use
oil
Understanding
safety & time
saving of
Vespa
People with
commute
NYC
Vespa too
expensive
for identity
risk
Vespa One-
Pager +
Trial
Rent Vespa
& Return It
If Not Fit
No friends
Vespa
Pay
$250/month
INTERVIEW:
8/10 don’t
have friend
with Vespa
SELL:
15 email
addresses
in 2 hours
Care about
environment
INTERVIEW:
5/20 buying
Vespa bc
environment
important
0/20
PIVOT!
5/10
PIVOT!
50+ in 2 hours
PERSEVERE!
- Skinny Tie!
- Buying for
lifestyle
- “I’m not a
scooter
person”
- Lifestyle is
a risk
- People typing
in ALL CAPS
- Jumping out
of seat to try
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in .
To identify your Riskiest Assumption:
The assumption with the least
amount of data, and core to the
viability of my hypothesis is...
Determine what success looks like:
I will run experiment with # of
customers and expect a strong
signal from # of customers.
GET OUT OF THE BUILDING!
C U S T O M E R & P R O B L E M
A S S U M P T I O N S
M V P
V A L I D A T E D L E A R N I N G
C U S TO M E R D I S COV E RY
P I V O T O R P E R S E V E R E
B R A I N S T O R M I N G
S O L U T I O N
25. A S S U M P T I O N S
List core
assumptions about
the problem
Does
42. M I N I M U M V I A B L E P R O D U C T
Customer Discovery/Development
Pitch
Concierge
experiment
E X P L O R A T I O N
P I T C H
C O N C I E R G E
43. C U S T O M E R VA L I D AT I O N
C U S TO M E R
D I S C OV E RY
P I T C H C O N C I E R G E
investigating their
problems to
understand past
behaviour
attempts to sell the
product to a customer
in exchange for
currency: time, money
or work
delivering the
product as a service
to see is delivery
matches
expectations
44.
45. ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result
Decision
Learning
Riskiest
Assumption
Success
Criterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
To form your Assumptions:
hypothesis to be
true, assumption needs to
be true.
Determine how you will test it:
The least expensive way to
test my assumption is...
Who is your customer? Time Limit: 5 Min People
buying
Vespas on
Craigslist
People with
commute
NYC
Relying on
products
that use
oil
Understanding
safety time
saving of
Vespa
People with
commute
NYC
Vespa too
expensive
for identity
risk
Vespa One-
Pager +
Trial
Rent Vespa
Return It
If Not Fit
No friends
Vespa
Pay
$250/month
INTERVIEW:
8/10 don’t
have friend
with Vespa
SELL:
15 email
addresses
in 2 hours
Care about
environment
INTERVIEW:
5/20 buying
Vespa bc
environment
important
0/20
PIVOT!
5/10
PIVOT!
50+ in 2 hours
PERSEVERE!
- Skinny Tie!
- Buying for
lifestyle
- “I’m not a
scooter
person”
- Lifestyle is
a risk
- People typing
in ALL CAPS
- Jumping out
of seat to try
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in .
To identify your Riskiest Assumption:
The assumption with the least
amount of data, and core to the
viability of my hypothesis is...
Determine what success looks like:
I will run experiment with # of
customers and expect a strong
signal from # of customers.
GET OUT OF THE BUILDING!
C U S T O M E R P R O B L E M
A S S U M P T I O N S
M V P
V A L I D A T E D L E A R N I N G
C U S T O M E R D I S C O V E R Y
P I V O T O R P E R S E V E R E
B R A I N S T O R M I N G
S O L U T I O N
46. W H AT D O T H E N U M B E R S S AY ?
Measure part of Build-
Measure-Learn
actionable metric
ties specific repeatable
actions to observed
results
47. ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result
Decision
Learning
Riskiest
Assumption
Success
Criterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
To form your Assumptions:
hypothesis to be
true, assumption needs to
be true.
Determine how you will test it:
The least expensive way to
test my assumption is...
Who is your customer? Time Limit: 5 Min People
buying
Vespas on
Craigslist
People with
commute
NYC
Relying on
products
that use
oil
Understanding
safety time
saving of
Vespa
People with
commute
NYC
Vespa too
expensive
for identity
risk
Vespa One-
Pager +
Trial
Rent Vespa
Return It
If Not Fit
No friends
Vespa
Pay
$250/month
INTERVIEW:
8/10 don’t
have friend
with Vespa
SELL:
15 email
addresses
in 2 hours
Care about
environment
INTERVIEW:
5/20 buying
Vespa bc
environment
important
0/20
PIVOT!
5/10
PIVOT!
50+ in 2 hours
PERSEVERE!
- Skinny Tie!
- Buying for
lifestyle
- “I’m not a
scooter
person”
- Lifestyle is
a risk
- People typing
in ALL CAPS
- Jumping out
of seat to try
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in .
To identify your Riskiest Assumption:
The assumption with the least
amount of data, and core to the
viability of my hypothesis is...
Determine what success looks like:
I will run experiment with # of
customers and expect a strong
signal from # of customers.
GET OUT OF THE BUILDING!
C U S T O M E R P R O B L E M
A S S U M P T I O N S
M V P
V A L I D A T E D L E A R N I N G
C U S T O M E R D I S C O V E R Y
P I V O T O R P E R S E V E R E
B R A I N S T O R M I N G
S O L U T I O N
48.
49. P I V O T
Z O O M - I N
A S I N G L E F E AT U R E
B E C O M E S T H E
W H O L E P R O D U C T
C U S T O M E R N E E D
R E P O S I T I O N I N G , O R
A C O M P L E T E LY N E W
P R O D U C T
Z O O M - O U T
T H E W H O L E
P R O D U C T B E C O M E S
A S I N G L E F E AT U R E
C U S T O M E R
S E G M E N T
G O O D P R O D U C T,
B A D C U S T O M E R
S E G M E N T
P L AT F O R M
C H A N G E F R O M A N
A P P L I C AT I O N T O A
P L AT F O R M , O R V I C E
V E R S A
56. U S E R S T R AT E G Y
@ S C O T T E B A L E S
No business plan survives first contact with customers.
- Steve Blank
57. O B J E C T I V E S
design empathy
understand motivations
document assumptions
designing experiments
incremental learning
more than one customer
58.
59. Y O U R S K I L L S
N O N -
E X I ST E
N T
1 2 3 4 AV E R A
G E 6 7 8 9
I ’ M A
RO C K S
TA R
B U S I N E S S M O D E L I N G
P E R S O N A D E V E L O P M E N T
C U S TO M E R D I S C OV E RY
D E V E L O P M E N T
M I N I M U M V I A B L E E X P E R I M E N T S
P RO D U C T / M A R K E T F I T
P I VOT V S P E R S E V E R E
P I T C H I N G
X
X
X
X
X
X
X
60. W H O A R E
Y O U ?
Who are you?
What are
...your passions?
...your
expectations?
61. W H O A R E Y O U ?
A verb that starts with the same
letter as your first name
I am passionate about solving...
!
!
What do I want to get out of
today?
Spontaneous Scott
Educating, growing
and mentoring
tomorrow’s
entrepreneurs
Enable entrepreneurs
to fail fast, and
succeed faster
65. Malkovich Bias
T H E T E N D E N C Y T O B E L I E V E T H A T E V E RY O N E U S E S
T E C H N O L O G Y T H E S A M E WA Y Y O U D O .
A N D R E S G L U S M A N
66. mantra
Y O U A R E N O T T H E C U S T O M E R .
!
O N LY T H R O U G H R E S E A R C H C A N W E U N C O V E R P E O P L E ’ S
PA I N S , N E E D S , A N D G O A L S , I N T H E I R C O N T E X T.
67. S E A R C H E X E C U T E
C U S T O M E R
D I S C O V E RY
C U S T O M E R
VA L I D AT I O N
C U S T O M E R
C R E AT I O N
C O M PA N Y
B U I L D I N G
69. B U S I N E S S D E S I G N
C U S T O M E R P R O B L E M S O L U T I O N
70. P E R S O N A D E V E L O P M E N T
fictional characters to represent
different user types in a targeted,
attitude and/or behaviour set to
drive empathy
C U S T O M E R
71. W H AT C U S T O M E R ? C U S T O M E R
1 2 3 4
72. Facts
Factual information
about your target customer.
Pain
State the problem you believe
your target customers have,
that your solution solves for.
Goals
What goals are they trying to accomplish
through the behavior, that your solution will do better?
Behavior
Existing behavior they exhibit now,
because they don’t have your solution.
37 years of age, married(7 years).
Two kids (3 5)
Employed by Coca-Cola to manage regional
marketing
Tech savvy, loves his Gadgets. Always keen
to learn more
Reads The Economist Online
Enjoys the outdoors with his kids
Regular traveller in the region, both work
and personal
Greg
Has been reading video blog tips in the hope of creating is own travel
video blog
Purchased a pirated copy of Final Cut Pro to explore, but quickly
purchased
a license
Always has his video camera out when traveling, both on work travels
and
personal travel
Purchased the domain www.gregsworld.com
Has tried Vimeo, Wordpress and TypePad in attempts to create a blog
Greg is a bit of a perfectionist, so he has tried multiple video blog
solutions
But hasn’t found any that allow him to express himself in the way he
wants.
He finds each tool hard to earn, and really isn’t sure if he is getting the
best
out of each tool
He has tried reading through forums, but finds it difficult reading a
tutorial
and applying it to his material
!
Greg loves to travel, he loves to explore new places, culture,
people and food
Greg would love to share his experiences with friends, family
and colleagues
!
!
73. Facts
Factual information
about your target customer.
Pain
State the problem you believe
your target customers have,
that your solution solves for.
Goals
What goals are they trying to accomplish
through the behavior, that your solution will do better?
Behavior
Existing behavior they exhibit now,
because they don’t have your solution.
Greg
Y O U R T U R N
75. discovery tips
S I L E N C E
R E F L E C T B A C K
H AV E E M PAT H Y
A S K F O R S T O R I E S
A S K O P E N Q U E S T I O N S
N O L E A D I N G Q U E S T I O N S
O B S E R VAT I O N S V S . I N S I G H T S
81. Hypothesis Design Lean UXConversion Funnels
Concierge Method
Advanced
Interviews
Market Discovery
Pitch Method
Pivot or Persevere
Customer
Discovery
Persona
Development
Minimum Viable
Experiments
Lean Product
Market Fit
Pitching Your Idea
Business Model
Canvas
Validation Board
Mobile Ready
Are You Ready 4
Isaac?
Lean For Entreprise
Multi-Sided
Markets
Growing Scale
K E E P L E A R N I N G
82. S U C C E S S
Y O U T O O C A N O W N T H I S FA C E O F A C C O M P L I S H M E N T
83. M O B I L E I S M O R E T H A N
T E C H N O L O G Y
B I T . LY / M O B I L E R E A D Y B O O K