scottebales.com @scottebales Goals access at
a reasonable cost for all households to a full range of financial services, including savings or deposit services, payment and transfer services, credit and insurance; sound and safe institutions governed by clear regulation and industry performance standards; financial and institutional sustainability, to ensure continuity and certainty of investment; and competition to ensure choice and affordability for clients.
+ ** Maslow’s Hierarchy of
Needs Common Price Sensitivity Loyalty Eco-Systems Trust &Tangibility** Poverty Premium Biological Safety Needs Single Use Purchasing Variable Disposable Income Belongingness** Language Skills Technology Skills Entrepreneurship Geographic Spread Source of funds Local Religious National Saving Method Family Model M A R K E T I D E N T I F I C AT I O N People
+ Turning subscribers into banking
clients People: Research & Identify Market Traits Identify the Community Unit Sample Test Penetration Activities Build a Sustainable mCommerce Community Unit Document & Reﬁne Penetration Approach Follow Natural Cash Flows and re-apply Stakeholder Engagement Penetrate Accessability ControlSustain & Learn Re-Plan Execute Journey E N T E R I N G N E W M A R K E T S