The document outlines the services and expertise of a team led by Ayşe Serra Saygili focused on design thinking for innovation, including training programs, facilitation of creative workshops, and consultancy in various marketing strategies. They aim to enhance problem-solving capabilities within organizations through a structured design thinking methodology and practical workshops. The collective experience of the team includes delivering training to over 10,000 individuals across diverse sectors, emphasizing a distinctive and engaging approach to fostering innovation.

1. DESIGN THINKING
for INNOVATION

2. WHO ARE WE?
Our Crew & Solution Partners
AYŞE SERRA SAYGILI
INNOVATION COACH
DESIGN THINKING TRANININGS
• London Genius Box; Design Thinking
Capability Training
• University of Virginia; Design Thinking for
Innovation Training
DESIGN THINKING EXPERIENCES
• 2012-2017 - Red Bull TR; Innovation
Leader
• Since 2017 - SEED MC; Founder &
Innovation Coach
DESIN THINKING
ANALYSTS
PROJECT
EXPERTS
ILLUSTRATORS
& DESIGNERS
OUR CREW
PROJECT TEAM
SOLUTION PARTNER
RESPONSE DGA – MURAT DURAK
Response Demand & Growth Agency provides
consultancy services are; Demand generation, lead
generation, growth hacking, performance marketing,
martech and adtech consultancy, web analytics and
insights, marketing content creation.

3. WHAT WE DO?
Our Products
DESIGN THINKING
TRAINING
DESIGN THINKING
FACILITATION
We design and deliver innovation design sprints, projects and
training programmes that get your people solving problems brilliantly.
We teach your people to facilitate creative workshops
for you.
We facilitate the creative process by running
projects with you

4. DESIGN THINKING
Mindset & Methodology
SCOPING INSIGHT IDEA IMPLEMENTATION
STEP 1 STEP 2 STEP 3 STEP 4
• How to fully explore a business
problem. thoroughly.
• How to align and manage
expectations.
• How to agree on what the right
output will be.
• How to turn data into insight.
• How to test insights with ideas.
• How to develop new and
interesting insights that competitors
can’t and won’t develop.
• How to turn thoughts into ideas.
• How to navigate different types of
ideas during the process.
• How to capture and communicate
ideas beyond your team and into
the wider business.
• How to validate ideas.
• How to build MVP’s
• How to plan the implementation
plans to ideas GET DONE.

5. FACILITATION
Our Products
SCOPING INSIGHT IDEA IMPLEMENTATION
STEP 1 STEP 2 STEP 3 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
4
Do Your Research
5
Identify Insights
6
Brainstorming
7
Create Napkin Pitches
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!

6. TRAINING
Our Products
Participants are selected
from the company and set
pre-assessment.
Your participants
attend to the
Design Thinking
Workshop.
Feedback on your
participants where they
could create impact in the
company.
Observing your participants
apply their learning to live
challenges.
STEP 1 STEP 2 STEP 3 STEP 4
4 STEPS of
Design Thinking

7. TRAINING
Our Products
WHAT YOU WANT? WHAT WE OFFER?
 To build creative capability in your people.
 You want them to skilfully and elegantly scope project
briefs, develop insights, capture and implement ideas.
 You want your people to creatively facilitate and problem-
solve every time.
 A proven and creative and intense InnoCamp programme
with outstanding results.

8. TRAINING
What We Bring?
BRILLIANCE :
INSIGHT AND STIMULUS
Insight, learning and stimulus from having worked with
some of the world’s most innovative and successful
companies. All used as springboards for developing
structures that work for you.
KNOWLEDGE :
LEADING IP ON CREATIVITY
Leading edge understanding of making ideas happen in an
everyday context in a form that is shareable and transferable to
all audiences. This gets your people really sharp about taking
responsibility for making ideas happen.
MULTI DISCIPLINED
APPROACH
Our backgrounds range from engineering, psychology and
design. We’ve delivered with passion across all sectors
and businesses. We add value by taking learning from
one project and applying it immediately to the next.
EXPERIENCE:
WE’VE DONE THIS BEFORE
Learning and experience of affecting innovative culture and
creative leadership programmes across 60+ businesses,
globally. Therefore avoiding common mistakes and having
greater impact.
COLLECTIVE EXPERIENCE
We’ve designed and delivered training and coaching
interventions for over 10,000 people between us.
HUMAN AND PERSONABLE INTERACTIONS
We’re not reassuringly professional, consultative or
academic. We are unapologetic, sometimes provocative,
always progressive.

9. HOW DOES IT LOOK LIKE?
Ideation Workshop

10. HOW DOES IT LOOK LIKE?
Pre-Works: Posters & Materials

11. HOW DOES IT LOOK LIKE?
Illustrator Work @Workshop

12. THANK YOU
AYŞE SERRA SAYGILI