Design Thinking
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Design Thinking Business Problem Solving with Innovation -Scoping -Insight -Idea -Implementation
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Certificate program in design thinking
This document summarizes a live virtual instructor-led workshop and certification in design thinking. The workshop includes 13 live sessions over 7 weeks totaling 16 hours of training. Participants will receive certification, engage in case studies and team activities, and have access to real-life projects after training. It highlights individual mentoring sessions and receiving a design thinking playbook. The workshop aims to teach design thinking fundamentals and the design thinking process through collaborative exercises, discussions, readings and quizzes to help participants create innovative solutions and make greater contributions to their organizations.
Designing your life - a coaching program
The Stanford Life Design Lab applies design thinking to address complex problems of career and life direction. It teaches participants to adopt a designer's mindset to get unstuck from challenges by understanding their starting point, building a compass to guide decisions, engaging in wayfinding to prototype solutions, and choosing happiness while developing failure immunity. QGLUE is a design and innovation firm that helps organizations implement design thinking methods to foster innovation, empower their workforce, enable enterprise-wide innovation, and deliver innovation outcomes.
Storycrafting for innovation
This document discusses how storycrafting can help drive innovation through the innovation lifecycle. It promotes focusing stories on real people and customers to align innovation with strategy. The framework presented encourages capturing audience attention by answering why, what and how through impactful stories that bring the customer to life and appeal to emotions. It advocates story mining, listening and telling to introduce ideas in a powerful way and develop story intuition.
innovation for development ابتكار من اجل التنمية
1) The document outlines an organization called Innovation for Development that provides training, technical support, networking opportunities, and resources to entrepreneurs to help promote development goals and support innovators.
2) Key activities of Innovation for Development include workshops, gatherings, and a forum to help build innovation teams, develop strategies, and promote programs.
3) The most innovative, cost-effective projects will be selected to present to investors at the Innovation for Development Forum 2016.
CII-TNTDPC-INNOMANTRA - DISCOVER DESIGN THINKING FOR GROWTH
Discover | Design Thinking for Growth and Strategy
Design thinking is an approach to solving problems especially suited to conditions of high uncertainty. There are several processes out there help leaders solve their organizational challenges, manage change, grow, and innovate. A new approach trending is design thinking.
Discover Design Thinking Framework empowers you to become a creative catalyst with a systematic approach to Innovation in the workplace. The core principles of design thinking and leadership will help the organization to solve business challenges and build a culture for innovation in any organization.
A common language or methodology that equips non-designers / designers at all levels to learn the new ways of thinking and behaving
Design Impulse - Company deck
Design Impulse helps design leaders accelerate the growth of design knowledge, to innovate, improve, and adapt successfully. Call on our scientific expertise today to get the most out of design.
Design Impulse - Pitch
Design Impulse makes it easier for design leaders to shape a creative organization that designs much better.
SAPTA IDC
SAPTA IDC provides collaborative design thinking workshops to co-create solutions for businesses and society. They apply global methodologies to effectively solve problems through a six step process: dialogue and dissect, discovery, develop, design, detail, and deliver. SAPTA IDC helps translate business challenges into measurable solutions through collaborative workshops involving various stakeholders.
Recommended
Certificate program in design thinking
This document summarizes a live virtual instructor-led workshop and certification in design thinking. The workshop includes 13 live sessions over 7 weeks totaling 16 hours of training. Participants will receive certification, engage in case studies and team activities, and have access to real-life projects after training. It highlights individual mentoring sessions and receiving a design thinking playbook. The workshop aims to teach design thinking fundamentals and the design thinking process through collaborative exercises, discussions, readings and quizzes to help participants create innovative solutions and make greater contributions to their organizations.
Designing your life - a coaching program
The Stanford Life Design Lab applies design thinking to address complex problems of career and life direction. It teaches participants to adopt a designer's mindset to get unstuck from challenges by understanding their starting point, building a compass to guide decisions, engaging in wayfinding to prototype solutions, and choosing happiness while developing failure immunity. QGLUE is a design and innovation firm that helps organizations implement design thinking methods to foster innovation, empower their workforce, enable enterprise-wide innovation, and deliver innovation outcomes.
Storycrafting for innovation
This document discusses how storycrafting can help drive innovation through the innovation lifecycle. It promotes focusing stories on real people and customers to align innovation with strategy. The framework presented encourages capturing audience attention by answering why, what and how through impactful stories that bring the customer to life and appeal to emotions. It advocates story mining, listening and telling to introduce ideas in a powerful way and develop story intuition.
innovation for development ابتكار من اجل التنمية
1) The document outlines an organization called Innovation for Development that provides training, technical support, networking opportunities, and resources to entrepreneurs to help promote development goals and support innovators.
2) Key activities of Innovation for Development include workshops, gatherings, and a forum to help build innovation teams, develop strategies, and promote programs.
3) The most innovative, cost-effective projects will be selected to present to investors at the Innovation for Development Forum 2016.
CII-TNTDPC-INNOMANTRA - DISCOVER DESIGN THINKING FOR GROWTH
Discover | Design Thinking for Growth and Strategy
Design thinking is an approach to solving problems especially suited to conditions of high uncertainty. There are several processes out there help leaders solve their organizational challenges, manage change, grow, and innovate. A new approach trending is design thinking.
Discover Design Thinking Framework empowers you to become a creative catalyst with a systematic approach to Innovation in the workplace. The core principles of design thinking and leadership will help the organization to solve business challenges and build a culture for innovation in any organization.
A common language or methodology that equips non-designers / designers at all levels to learn the new ways of thinking and behaving
Design Impulse - Company deck
Design Impulse helps design leaders accelerate the growth of design knowledge, to innovate, improve, and adapt successfully. Call on our scientific expertise today to get the most out of design.
Design Impulse - Pitch
Design Impulse makes it easier for design leaders to shape a creative organization that designs much better.
SAPTA IDC
SAPTA IDC provides collaborative design thinking workshops to co-create solutions for businesses and society. They apply global methodologies to effectively solve problems through a six step process: dialogue and dissect, discovery, develop, design, detail, and deliver. SAPTA IDC helps translate business challenges into measurable solutions through collaborative workshops involving various stakeholders.
Kandis O'Brien- Productized Masterclasses.pptx
1. How to Redesign Your Organization for Innovation Delivery is hard and staying aligned is even harder especially as companies scale.
2.Methods of design and vision sprints In order to co-create more adaptive and resilient organizations, you will learn tactics on how to use certain methods with focus on companies and discuss effective collaboration.
3. Faster decision making in vision sprints In this Masterclass, you will learn how to achieve shared goals and improve ways of working and amplify your teams’ ability.
4. Tools to help you Organizations are constantly evolving human networks. To shape their direction and momentum, leaders must address: the five essential dimensions of organizational design and Balancing Alignment and Autonomy.
5. And many more strategies Squads? Tribes? Two Pizza Pies? Come learn how to design the right operating model for your company’s context and culture.
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Michael Lejuene, Creative Director for Metro in Los Angeles, discussed overhauling Metro's branding and designing a new logo that increased public awareness of the transit system.
Michael Bierut, partner at Pentagram, emphasized that logos are simple things but that their effective use is more important than the actual design. He also discussed dealing with the existing reputation of companies with long histories.
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WIBC is an open innovation incubator that transforms people's ideas into commercial solutions through collaboration with industry experts. They connect individuals with concept development teams or brainstorming sessions to further ideas. People can submit their ideas or business problems to WIBC for consideration. WIBC has a tested process to develop ideas into business concepts within six months and provides routes to commercialize ideas.
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The document advertises an opportunity to join LinkedIn's Recruitment Product Consultancy Team. The role promises an exciting, new and challenging work with constant learning and opportunities to work with and meet great people. The team helps clients with LinkedIn's recruitment products.
RPC Team
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On stage of PRODUCTIZED, Christina presented a variety of ways how the product managers at XING learn from and with each other. Arne showed how the framework “Auftragsklärung” but also other methods lead to early alignment for overarching topics and how they help product managers gain more clarity for their own thinking and team.
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Idea Management
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Innovation Management Research - Perception Outpaces Reality
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Ingosu offers innovation consulting services to help companies develop new products, services, and processes. Their expertise lies in using human-centered design thinking approaches like understanding user needs, rapid prototyping and testing of ideas, and establishing innovation cultures within organizations. Ingosu's team has experience across many industries and academic backgrounds in design thinking.
eatbigfish - an overview of our offer 2013
This document provides an overview of the consultancy eatbigfish and their services focused on challenger brand thinking. They offer consultancy, speeches, training, tools, and books to help companies think and act like challengers. Their approach uses facilitated workshops and draws from their ongoing study of how challenger brands succeed. Their services are aimed at helping companies with strategies like brand positioning, culture, and innovation.
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Kandis O'Brien- Productized Masterclasses.pptx
1. How to Redesign Your Organization for Innovation Delivery is hard and staying aligned is even harder especially as companies scale.
2.Methods of design and vision sprints In order to co-create more adaptive and resilient organizations, you will learn tactics on how to use certain methods with focus on companies and discuss effective collaboration.
3. Faster decision making in vision sprints In this Masterclass, you will learn how to achieve shared goals and improve ways of working and amplify your teams’ ability.
4. Tools to help you Organizations are constantly evolving human networks. To shape their direction and momentum, leaders must address: the five essential dimensions of organizational design and Balancing Alignment and Autonomy.
5. And many more strategies Squads? Tribes? Two Pizza Pies? Come learn how to design the right operating model for your company’s context and culture.
Scaling design with a design system
This is the second part of my presentation at the DesignOps Meetup Helsinki on 30th of August 2018.
Read more: https://medium.com/@sonjakrogius/scaling-design-with-a-design-system-89e52efff1c8
Brand newconference ppt_2
Michael Johnson, Creative Director at design firm Johnson Banks, was one of several speakers at a branding conference. His talk focused on some of Johnson Banks' high-profile identity design projects for clients like the Science Museum and strategies for developing typefaces internationally.
Michael Lejuene, Creative Director for Metro in Los Angeles, discussed overhauling Metro's branding and designing a new logo that increased public awareness of the transit system.
Michael Bierut, partner at Pentagram, emphasized that logos are simple things but that their effective use is more important than the actual design. He also discussed dealing with the existing reputation of companies with long histories.
Cls Projects Outline Jan 08
The document provides examples of projects undertaken by the Centre for Leadership Studies in Europe. These include working with various companies like Atotech GmbH, Argos plc, and Abbey National to implement strategies, transform organizations, develop leadership and management capabilities, and improve business performance. The projects covered a wide range of industries and involved activities like strategic planning, change management, team development, and business improvement.
Individuals Overview Brochure
WIBC is an open innovation incubator that transforms people's ideas into commercial solutions through collaboration with industry experts. They connect individuals with concept development teams or brainstorming sessions to further ideas. People can submit their ideas or business problems to WIBC for consideration. WIBC has a tested process to develop ideas into business concepts within six months and provides routes to commercialize ideas.
Rpc Qr
The document advertises an opportunity to join LinkedIn's Recruitment Product Consultancy Team. The role promises an exciting, new and challenging position with constant learning and the ability to work with and meet great people. The consultant team supports LinkedIn's recruitment products.
Join the RPC Team
The document advertises an opportunity to join LinkedIn's Recruitment Product Consultancy Team. The role promises an exciting, new and challenging position with constant learning and the ability to work with and meet great people. The consultant team supports LinkedIn's recruitment products.
RPC Team
The document advertises an opportunity to join LinkedIn's Recruitment Product Consultancy Team. The role promises an exciting, new and challenging work with constant learning and opportunities to work with and meet great people. The team helps clients with LinkedIn's recruitment products.
RPC Team
The document advertises an opportunity to join LinkedIn's Recruitment Product Consultancy Team. The role promises an exciting, new and challenging work with constant learning and opportunities to work with and meet great people. The team helps clients with LinkedIn's recruitment products.
Ignite creds one pager final
Ignite is a division that creates new ideas anchored in disruption. They run Ignite Disruption Days using tools and techniques to help clients answer objectives, open up opportunities, tackle challenges, or generate disruptive and innovative ideas. These sessions bring together a mix of creative professionals over a half or full day to address a client's one sentence challenge statement while Ignite handles logistics. More details can be obtained from Kate Evans.
Brain Hack your Research and Development R&D with Design Thinking
Design thinking is a process that can boost R&D output by enabling faster group thinking. It focuses on the problem-solving process rather than the goal. The document outlines how design thinking was applied in a lab through workshops, using tools like the five whys technique and ideo workshop methods. This led to insights and "aha moments" that increased innovative solutions from the team.
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
Jacqui Frey: "Flow and Superfluidity for Design Orgs"
DesignOps Summit 2018 • November 7-8, 2018 • New York, NY
http://www.designopssummit.com
"Product Culture in a Growing Organisation" by Arne Kittler and Christina Sch...
XING’s product organization has grown to almost 50 product managers and product directors working in different parts of the company. As most of them work in interdisciplinary development teams and don’t sit with their peers a frequent exchange doesn’t come automatically.
On stage of PRODUCTIZED, Christina presented a variety of ways how the product managers at XING learn from and with each other. Arne showed how the framework “Auftragsklärung” but also other methods lead to early alignment for overarching topics and how they help product managers gain more clarity for their own thinking and team.
telos | information session deck
This document advertises an event called Telos that brings together students and faculty from different disciplines to collaborate on solving problems through experiential learning, talent appreciation, and diverse collaboration. The event focuses on building passion and inclusivity through execution to develop beautifully engineered solutions in technology, design, and business. It promotes team building in a community based on trust and passion.
Zoned In Performance The Coaching Manager
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Scaling Product Management
So it's time to scale. How do you do it the right way, to minimise risk and maximise return? Start by focusing on Product Management.
Idea Management
BrightSpark is an idea management system created by Component Workshop that allows employees and customers to submit innovative ideas and provide feedback. It tracks all ideas, feedback, and votes to ensure details are not lost. Ideas progress through a four step cycle from submission to implementation. BrightSpark offers customization and multiple campaign types to align ideas with business strategies. Component Workshop provides ongoing support to help customers maximize the benefits of BrightSpark.
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This document summarizes a diversity and inclusion workshop hosted by Inklusiiv & ITclusive. It introduces the six facilitators and their backgrounds promoting diversity. The agenda includes an introduction, group work using a Change Agent Canvas, and a break. Ground rules are outlined to ensure an open and respectful discussion. Diversity and inclusion are defined, focusing on understanding differences and fostering inclusion, fairness and psychological safety. An icebreaker activity asks participants to guess job titles. The workshop then has participants brainstorm changes they'd like to see regarding diversity and inclusion at different levels before wrapping up.
Innovation Management Research - Perception Outpaces Reality
www.InformationArchitected.com - Slides from the webinar highlighting findings from our Summer 2009 Innovation Management Research. Separate and more detailed companion whitepaper coming 2nd week of November 2009.
Build Lasting Customer Obsession to Disrupt yourself, Bianca Bowron-Cuthill, ...
Build Lasting Customer Obsession to Disrupt yourself, Bianca Bowron-Cuthill, ...Institut Lean France
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Brain Hack your Research and Development R&D with Design Thinking
Brain Hack your Research and Development R&D with Design Thinking
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
"Product Culture in a Growing Organisation" by Arne Kittler and Christina Sch...
"Product Culture in a Growing Organisation" by Arne Kittler and Christina Sch...
ScanAgile Diversity and Inclusion Change Agent Workshop Oct 2020
ScanAgile Diversity and Inclusion Change Agent Workshop Oct 2020
Innovation Management Research - Perception Outpaces Reality
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eatbigfish - an overview of our offer 2013
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Design Thinking Certification - MIT ID Innovation
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Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandGrow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerRecently uploaded (20)
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Design Thinking
- 2. WHO ARE WE? Our Crew & Solution Partners AYŞE SERRA SAYGILI INNOVATION COACH DESIGN THINKING TRANININGS • London Genius Box; Design Thinking Capability Training • University of Virginia; Design Thinking for Innovation Training DESIGN THINKING EXPERIENCES • 2012-2017 - Red Bull TR; Innovation Leader • Since 2017 - SEED MC; Founder & Innovation Coach DESIN THINKING ANALYSTS PROJECT EXPERTS ILLUSTRATORS & DESIGNERS OUR CREW PROJECT TEAM SOLUTION PARTNER RESPONSE DGA – MURAT DURAK Response Demand & Growth Agency provides consultancy services are; Demand generation, lead generation, growth hacking, performance marketing, martech and adtech consultancy, web analytics and insights, marketing content creation.
- 3. WHAT WE DO? Our Products DESIGN THINKING TRAINING DESIGN THINKING FACILITATION We design and deliver innovation design sprints, projects and training programmes that get your people solving problems brilliantly. We teach your people to facilitate creative workshops for you. We facilitate the creative process by running projects with you
- 4. DESIGN THINKING Mindset & Methodology SCOPING INSIGHT IDEA IMPLEMENTATION STEP 1 STEP 2 STEP 3 STEP 4 • How to fully explore a business problem. thoroughly. • How to align and manage expectations. • How to agree on what the right output will be. • How to turn data into insight. • How to test insights with ideas. • How to develop new and interesting insights that competitors can’t and won’t develop. • How to turn thoughts into ideas. • How to navigate different types of ideas during the process. • How to capture and communicate ideas beyond your team and into the wider business. • How to validate ideas. • How to build MVP’s • How to plan the implementation plans to ideas GET DONE.
- 5. FACILITATION Our Products SCOPING INSIGHT IDEA IMPLEMENTATION STEP 1 STEP 2 STEP 3 STEP 4 1 Identify and Opportunity 2 Scope Your Project 3 Make Your Plans 4 Do Your Research 5 Identify Insights 6 Brainstorming 7 Create Napkin Pitches 8 Make Prototypes 9 Get Feedbacks 10 Iterate or Run!
- 6. TRAINING Our Products Participants are selected from the company and set pre-assessment. Your participants attend to the Design Thinking Workshop. Feedback on your participants where they could create impact in the company. Observing your participants apply their learning to live challenges. STEP 1 STEP 2 STEP 3 STEP 4 4 STEPS of Design Thinking
- 7. TRAINING Our Products WHAT YOU WANT? WHAT WE OFFER? To build creative capability in your people. You want them to skilfully and elegantly scope project briefs, develop insights, capture and implement ideas. You want your people to creatively facilitate and problem- solve every time. A proven and creative and intense InnoCamp programme with outstanding results.
- 8. TRAINING What We Bring? BRILLIANCE : INSIGHT AND STIMULUS Insight, learning and stimulus from having worked with some of the world’s most innovative and successful companies. All used as springboards for developing structures that work for you. KNOWLEDGE : LEADING IP ON CREATIVITY Leading edge understanding of making ideas happen in an everyday context in a form that is shareable and transferable to all audiences. This gets your people really sharp about taking responsibility for making ideas happen. MULTI DISCIPLINED APPROACH Our backgrounds range from engineering, psychology and design. We’ve delivered with passion across all sectors and businesses. We add value by taking learning from one project and applying it immediately to the next. EXPERIENCE: WE’VE DONE THIS BEFORE Learning and experience of affecting innovative culture and creative leadership programmes across 60+ businesses, globally. Therefore avoiding common mistakes and having greater impact. COLLECTIVE EXPERIENCE We’ve designed and delivered training and coaching interventions for over 10,000 people between us. HUMAN AND PERSONABLE INTERACTIONS We’re not reassuringly professional, consultative or academic. We are unapologetic, sometimes provocative, always progressive.
- 9. HOW DOES IT LOOK LIKE? Ideation Workshop
- 10. HOW DOES IT LOOK LIKE? Pre-Works: Posters & Materials
- 11. HOW DOES IT LOOK LIKE? Illustrator Work @Workshop
- 12. THANK YOU AYŞE SERRA SAYGILI