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193 engineering emotions (shobhit chugh)

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ProductCamp Boston May 12 2018

Published in: Marketing
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193 engineering emotions (shobhit chugh)

  1. 1. Engineering Emotions Customers -> Evangelists Shobhit Chugh shobhitchugh at gmail
  2. 2. Slack did a survey - what words do people use to describe work tools…. https://slack.design/how-slack-blends-productivity-and-delight-4e7c4a35d4fe
  3. 3. ...and how they describe social tools https://slack.design/how-slack-blends-productivity-and-delight-4e7c4a35d4fe
  4. 4. What if we: Merged the two worlds?
  5. 5. What to remember? 1. Delight = exceed expectations 2. Potential to add delight everywhere 3. Small wins can deliver big results
  6. 6. Over-deliver when it matters
  7. 7. Over-deliver when it matters
  8. 8. How do we do it? 1. Delight = exceed expectations 2. Potential to add delight everywhere 3. Small wins can deliver big results
  9. 9. Onboarding Zero states Motivations Completing work Milestone / Celebratory point When to add delight?
  10. 10. Answers: “Waiting...”
  11. 11. Inbox: “Inbox Zero”
  12. 12. Crashlytics: “No issues” Within Fabric
  13. 13. Problem: “How can we make a daily summary email for your app that’s worth reading?”
  14. 14. Solution: Add delight!
  15. 15. Is this delight a “tweetable moment?”
  16. 16. Daily summary tweets
  17. 17. Conversational delight
  18. 18. How do we do it? 1. Delight = exceed expectations 2. Potential to add delight everywhere 3. Small wins can deliver big results
  19. 19. The “closed issue stamp”
  20. 20. The idea might seem crazy at first...
  21. 21. ...but it set us apart!
  22. 22. Leading to
  23. 23. Challenge “How can you engineer an emotion in your product today?”
  24. 24. Engineering Emotions Customers -> Evangelists Shobhit Chugh shobhitchugh@gmail.com

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