This document discusses how marketers can adopt lean and agile practices like Kanban to improve their workflows and processes. It provides examples of how Three Deep Marketing, a digital agency, uses Kanban boards to visualize and manage their marketing campaigns, email marketing, and design work. The document advocates that marketers need an evangelist, master portfolio board, visual Kanban boards, collaboration platform, workflow metrics, process efficiency metrics, and team/customer commitment to pursue lean goals to fully transition to being a lean marketing organization.
Big5Network is an independent internet media publishing house as well as a marketing agency. We help the business to create or increase their online presence, audiences and sales. No matter what business or personal branding you want we will help you to reach your goal with our effective strategies.
Impact: Spark your product success with an Impact-first focusProductPlan
There are hundreds of great product processes and frameworks - and as a product aficionado I love learning about the creative ways people are scaling their product orgs. The challenge isn’t in finding one, the challenge is in knowing which is worth the investment that will best serve your organization.
This led me to create a framework that thinks through all elements of the product manager role with an impact-first approach. From hiring and career, to processes, to roadmaps, to prioritization, and more. Throughout this book, I share how IMPACT is a mindset, or an overarching set of principles, that provide the foundation for evaluating processes and removing barriers. With IMPACT, it’s easier to determine where you need to invest in process change and adapt best practices to fit your needs.
HighRoad U Webinar: Budgets, Roadmaps & MarTech Project ManagementHighRoad Solution
Do you know how to develop a comprehensive approach to project management and how to build a roadmap with a realistic budget? Join this webinar and we will help you learn how to effectively track all your projects, assign ownership & allocate resources, document scope, budget and timelines from a digital & agile marketing methodology viewpoint.
The Emerging Role of a Data Product ManagerData Con LA
Data Con LA 2020
Description
HopSkipDrive, a startup focused on youth mobility, wanted to invest Data Culture to ultimately improve the abilities of its entire staff to quickly make data driven business decisions that created positive change. The key to achieving an effective Data Culture was treating internal data like a product, hiring a Data Product Manager to lead this initiative and create targeted solutions for specific data utilization problems. This talk by HopSkipDrive's Data Product Manager, Cindy Lin, will cover the initial job description, the steps she took once onboard including the process of creating and executing the HopSkipDrive Data Culture model and roadmap, and the outcomes she has achieved so far.
*What led to hiring this role and why was Cindy hired?
*Once onboard, retaining executive buy in
*Establishing the data culture model and roadmap
*Executive of the data culture strategy
*Impact of the above
Speaker
Cindy Lin, HopSkipDrive, Data Product Manager
How to Prepare for Product Success by Fullscreen fmr Product ManagerProduct School
Managing stakeholders well is one of product’s keystones in launching a successful project: on time, with low risk and hopefully- with everyone happy. A great product kickoff meeting can set the stage for the road ahead and also get everyone excited to collaborate and problem solve.
In this session, Katie Guernsey talked about how to get ahead of the 8-ball: pre-kickoff buy-in and meeting preparation, effective facilitation strategies so people are engaged and off their phones, and the important information to communicate to create context and buy-in.
Storytelling: Building Trust as a Product Ldr by Klaviyo Sr PMProduct School
- Storytelling should be proactive: By crafting a strong story that you share early and reinforce often, you can eliminate the need for more heavy handed stakeholder management tactics.
- Storytelling should be planned: To own the end-to-end narrative about your product and how you work, you need to plan ahead and develop consistent themes that help you tell this story.
- Storytelling should be personal: Spend time learning who key stakeholders at your organization are, what each stakeholder group wants to hear, and how they want to hear it.
How to Test for Reliable Products by Motivo Engineering PMProduct School
Clients want well tested and reliable products, even when it's a prototype, but getting funding for testing is difficult. How can you get your customers investing in your testing and see its value before something breaks?
Natalya talked about how to align testing to the goals of your customer and how to find ways with your team to trim down the cost for testing. She also discussed sharing successes and failures equally.
Big5Network is an independent internet media publishing house as well as a marketing agency. We help the business to create or increase their online presence, audiences and sales. No matter what business or personal branding you want we will help you to reach your goal with our effective strategies.
Impact: Spark your product success with an Impact-first focusProductPlan
There are hundreds of great product processes and frameworks - and as a product aficionado I love learning about the creative ways people are scaling their product orgs. The challenge isn’t in finding one, the challenge is in knowing which is worth the investment that will best serve your organization.
This led me to create a framework that thinks through all elements of the product manager role with an impact-first approach. From hiring and career, to processes, to roadmaps, to prioritization, and more. Throughout this book, I share how IMPACT is a mindset, or an overarching set of principles, that provide the foundation for evaluating processes and removing barriers. With IMPACT, it’s easier to determine where you need to invest in process change and adapt best practices to fit your needs.
HighRoad U Webinar: Budgets, Roadmaps & MarTech Project ManagementHighRoad Solution
Do you know how to develop a comprehensive approach to project management and how to build a roadmap with a realistic budget? Join this webinar and we will help you learn how to effectively track all your projects, assign ownership & allocate resources, document scope, budget and timelines from a digital & agile marketing methodology viewpoint.
The Emerging Role of a Data Product ManagerData Con LA
Data Con LA 2020
Description
HopSkipDrive, a startup focused on youth mobility, wanted to invest Data Culture to ultimately improve the abilities of its entire staff to quickly make data driven business decisions that created positive change. The key to achieving an effective Data Culture was treating internal data like a product, hiring a Data Product Manager to lead this initiative and create targeted solutions for specific data utilization problems. This talk by HopSkipDrive's Data Product Manager, Cindy Lin, will cover the initial job description, the steps she took once onboard including the process of creating and executing the HopSkipDrive Data Culture model and roadmap, and the outcomes she has achieved so far.
*What led to hiring this role and why was Cindy hired?
*Once onboard, retaining executive buy in
*Establishing the data culture model and roadmap
*Executive of the data culture strategy
*Impact of the above
Speaker
Cindy Lin, HopSkipDrive, Data Product Manager
How to Prepare for Product Success by Fullscreen fmr Product ManagerProduct School
Managing stakeholders well is one of product’s keystones in launching a successful project: on time, with low risk and hopefully- with everyone happy. A great product kickoff meeting can set the stage for the road ahead and also get everyone excited to collaborate and problem solve.
In this session, Katie Guernsey talked about how to get ahead of the 8-ball: pre-kickoff buy-in and meeting preparation, effective facilitation strategies so people are engaged and off their phones, and the important information to communicate to create context and buy-in.
Storytelling: Building Trust as a Product Ldr by Klaviyo Sr PMProduct School
- Storytelling should be proactive: By crafting a strong story that you share early and reinforce often, you can eliminate the need for more heavy handed stakeholder management tactics.
- Storytelling should be planned: To own the end-to-end narrative about your product and how you work, you need to plan ahead and develop consistent themes that help you tell this story.
- Storytelling should be personal: Spend time learning who key stakeholders at your organization are, what each stakeholder group wants to hear, and how they want to hear it.
How to Test for Reliable Products by Motivo Engineering PMProduct School
Clients want well tested and reliable products, even when it's a prototype, but getting funding for testing is difficult. How can you get your customers investing in your testing and see its value before something breaks?
Natalya talked about how to align testing to the goals of your customer and how to find ways with your team to trim down the cost for testing. She also discussed sharing successes and failures equally.
Product Management Success Guide with Shutterfly’s former Director of PMProduct School
Former Director of Product Management at Shutterly, Mike Goos, talked about how you can define your role on the product team and perform a personal gap analysis.
He also discussed how you can take ownership while not stepping on toes by scoring yourself on the 4 pillars of product management: marketing, business, technical and communication style. He gave recommendations for helpful tools and supplemental training.
Transitioning to a Product Management Role by WeWork PMProduct School
Main takeaways:
- How to position yourself to transition to a Product Manager role?
- Traits of a successful Product Manager
- Being successful at your recently transitioned role
Launch best practices for B2B and B2B2C products between 1 - 50 million euro ARR.
1. Switch gears
2. Launch principles
3. Solving for who, what and how
4. Celebrating launch
When it comes to building a product, we all know the rule: build, test, iterate as quickly as possible to validate your customer's needs. It's all well and good, but how do you do this when you deal with risk-averse enterprise customers? How do you keep iterating rapidly whilst not disrupting their use of the product? Mads will discuss lessons learned on the journey from designing PowerPoints as MVPs to real-time interactive dashboards.
Startup vs Corporate Products by Oracle's Director of ProductProduct School
What to expect and not to expect when you are working for a small company vs. a multi-billion dollar company as a Product Manager. All things considered, what will you learn and where will you have more fun doing what you like to do as a Product Manager.
Why Empathy is Important in B2B Products by One Door Sr PMProduct School
Main takeaways:
- Why empathy is key to designing good B2B products
- What empathy in B2B Product Management looks like
- How to build empathetic product processes
How would you explain the creative process? Non-linear, complicated, frustrating are a few words that come to mind.
At Hightail, we want to free the world’s creativity.
We help teams do this by making the creative process easier.
“Hightail solved our creative collaboration problem by letting us stream video and comment inline, so all feedback is contextual.” Martin Pelham / Manager of Media Services, LAIKA
With one place to share files, leave precise feedback on hi-resolution previews, time-stamped comments on video and audio streams, route approvals, control versions, have project level discussions and keep track of progress - all in real-time - your creative can continue to move forward without the hiccups.
Connecting Your Strategic Roadmap to the BacklogProductPlan
Product teams often struggle to prioritize the right features that give customers the most value. The backlog is essential to your process, but treating your backlog as your roadmap has several pitfalls. In this webinar, Jim Semick from ProductPlan and Michael Lauricella from Atlassian explain how your backlog and strategic roadmap can work better together.
What is the Relation Between PM and UX Roles by Cohealo UX PMProduct School
Main takeaways:
-Understand the missing design skills Product Management should have, or understand how to leverage if they don't own them themselves
-How a deep understanding of user data can be used to drive strategic direction and product features, as well as lower-level product details
-How the UX position can be used to drive strategic insight (even when it's not your job)
Tag wings corporate presentation - dec 2016udichi Lahiri
About us:
TagWings Technologies is a new-age IT Organization that builds and delivers quality solutions to their clients. Our competitive advantage lies in framing the customized delivery models that understands the client’s needs and requirements.
We have a team of highly skilled professionals comprising of IT nerds, Social Media junkies and Branding specialists who are approachable, hard-working and love to digitize your ideas with the latest trends.
A Day in the Life of a Product Manager by Oracle Director of PMProduct School
Main takeaways:
- Thinking of changing role to PM? Learn about the common guiding principles of the role.
- Joining soon as a PM, what to do in the first few months?
- Day in life of a Product Manager - typical activities and stakeholders.
Practical lessons learned from our startup growth accelerator, Sprinthack on growth, agile product management and how to integrate this approach to any organisation's way of working.
Building a Product from Scratch to Compete in the Market Top 10Product School
Building a company doesn’t end with product market fit. Once you get to traction you’ll face an entirely new set of challenges as you scale your company, differentiate from competitors, and grow market share.
Chris Graham talked about how one company navigated those challenges and lived to tell the tale.
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...Amanda Lam
Product Management is relatively new and unfamiliar to many company stakeholders. It has never been a major in colleges, and many people often have misconceptions that Product Managers = Project Managers, or holding a belief that digital Product Managers are just doing "IT".
Arguably, proper Product Management is vital to the longer-term sustainability of most companies. While visionary leaders with product-focused mindset are rare; we shall rely on no others but ourselves to pitch and convince upper management and key stakeholders the necessity to invest time and money into Product Management.
In this talk, we will discuss about:
- how Product Management practices can fit into the context of company strategy
- the key values that Product team drives and delivers to both external (clients / users) and internal (other departments) environments
- the processes that facilitate development of market-responsive products
There is no single formula of success, and each company should adjust and adopt its own unique ways to set up its Product team and strategy according to their talent mixes, business priority, stage of growth and competitive landscape. As such, we anticipate active dialogue and discussions among us so that we can learn our experiences from each other!
Product Management Success Guide with Shutterfly’s former Director of PMProduct School
Former Director of Product Management at Shutterly, Mike Goos, talked about how you can define your role on the product team and perform a personal gap analysis.
He also discussed how you can take ownership while not stepping on toes by scoring yourself on the 4 pillars of product management: marketing, business, technical and communication style. He gave recommendations for helpful tools and supplemental training.
Transitioning to a Product Management Role by WeWork PMProduct School
Main takeaways:
- How to position yourself to transition to a Product Manager role?
- Traits of a successful Product Manager
- Being successful at your recently transitioned role
Launch best practices for B2B and B2B2C products between 1 - 50 million euro ARR.
1. Switch gears
2. Launch principles
3. Solving for who, what and how
4. Celebrating launch
When it comes to building a product, we all know the rule: build, test, iterate as quickly as possible to validate your customer's needs. It's all well and good, but how do you do this when you deal with risk-averse enterprise customers? How do you keep iterating rapidly whilst not disrupting their use of the product? Mads will discuss lessons learned on the journey from designing PowerPoints as MVPs to real-time interactive dashboards.
Startup vs Corporate Products by Oracle's Director of ProductProduct School
What to expect and not to expect when you are working for a small company vs. a multi-billion dollar company as a Product Manager. All things considered, what will you learn and where will you have more fun doing what you like to do as a Product Manager.
Why Empathy is Important in B2B Products by One Door Sr PMProduct School
Main takeaways:
- Why empathy is key to designing good B2B products
- What empathy in B2B Product Management looks like
- How to build empathetic product processes
How would you explain the creative process? Non-linear, complicated, frustrating are a few words that come to mind.
At Hightail, we want to free the world’s creativity.
We help teams do this by making the creative process easier.
“Hightail solved our creative collaboration problem by letting us stream video and comment inline, so all feedback is contextual.” Martin Pelham / Manager of Media Services, LAIKA
With one place to share files, leave precise feedback on hi-resolution previews, time-stamped comments on video and audio streams, route approvals, control versions, have project level discussions and keep track of progress - all in real-time - your creative can continue to move forward without the hiccups.
Connecting Your Strategic Roadmap to the BacklogProductPlan
Product teams often struggle to prioritize the right features that give customers the most value. The backlog is essential to your process, but treating your backlog as your roadmap has several pitfalls. In this webinar, Jim Semick from ProductPlan and Michael Lauricella from Atlassian explain how your backlog and strategic roadmap can work better together.
What is the Relation Between PM and UX Roles by Cohealo UX PMProduct School
Main takeaways:
-Understand the missing design skills Product Management should have, or understand how to leverage if they don't own them themselves
-How a deep understanding of user data can be used to drive strategic direction and product features, as well as lower-level product details
-How the UX position can be used to drive strategic insight (even when it's not your job)
Tag wings corporate presentation - dec 2016udichi Lahiri
About us:
TagWings Technologies is a new-age IT Organization that builds and delivers quality solutions to their clients. Our competitive advantage lies in framing the customized delivery models that understands the client’s needs and requirements.
We have a team of highly skilled professionals comprising of IT nerds, Social Media junkies and Branding specialists who are approachable, hard-working and love to digitize your ideas with the latest trends.
A Day in the Life of a Product Manager by Oracle Director of PMProduct School
Main takeaways:
- Thinking of changing role to PM? Learn about the common guiding principles of the role.
- Joining soon as a PM, what to do in the first few months?
- Day in life of a Product Manager - typical activities and stakeholders.
Practical lessons learned from our startup growth accelerator, Sprinthack on growth, agile product management and how to integrate this approach to any organisation's way of working.
Building a Product from Scratch to Compete in the Market Top 10Product School
Building a company doesn’t end with product market fit. Once you get to traction you’ll face an entirely new set of challenges as you scale your company, differentiate from competitors, and grow market share.
Chris Graham talked about how one company navigated those challenges and lived to tell the tale.
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...Amanda Lam
Product Management is relatively new and unfamiliar to many company stakeholders. It has never been a major in colleges, and many people often have misconceptions that Product Managers = Project Managers, or holding a belief that digital Product Managers are just doing "IT".
Arguably, proper Product Management is vital to the longer-term sustainability of most companies. While visionary leaders with product-focused mindset are rare; we shall rely on no others but ourselves to pitch and convince upper management and key stakeholders the necessity to invest time and money into Product Management.
In this talk, we will discuss about:
- how Product Management practices can fit into the context of company strategy
- the key values that Product team drives and delivers to both external (clients / users) and internal (other departments) environments
- the processes that facilitate development of market-responsive products
There is no single formula of success, and each company should adjust and adopt its own unique ways to set up its Product team and strategy according to their talent mixes, business priority, stage of growth and competitive landscape. As such, we anticipate active dialogue and discussions among us so that we can learn our experiences from each other!
Notes on Inspired: How to Create Products Customers Love by Marty CaganIvan Nashara
I made this note and presentation for the executives in my company. We discuss how the product organization should be evolving and how we can create a strong innovative company.
Inspired is one of the best books to introduce you to product management. And it's also a strong one that can be easily read and understood by the business and non-product people in the company.
“Get Stuff Done Faster: Why Engineers Should Work with the ‘Dark Side’ of Tech”Gilt Tech Talks
On Thursday, January 15, 2015, Gilt Director of Program Management Justin Riservato, Director of Product Andrew Chen, Senior Business Systems Manager Susan Thomas, and Senior Program Manager Myron Miller presented this talk, which focuses on the difference between Program Managers, Business Analysts and Product Managers, and why you engineers need all these managers on your team.
Building an Amazing Relationship Between Product Management and MarketingProductPlan
It's not unusual for friction to exist between product and marketing teams — especially because "product manager" and "product marketing manager" are often loosely defined job functions. In this webinar, we'll share five practical tips for how product managers and marketers can work better together.
A short presentation on the role of a product manager. This presentation is meant for people who want to understand what product manager really does, what this role really involves. It's a funny paradox on what the role really looks from outside and what it is actually from inside.
Boston Content Marketing Forum July 2014 By Frank DaysFrank Days
Does content marketing need Agile?
Here are my slides from the Boston Content Marketing Meetup in July 2014. I explored the intersection of content marketing and Agile marketing at this event sponsored by Curata.
Digital Product Management Overview - Dubai Digital & Tech at AstrolabsAngela Govila
Are you interested creating products that your customers can’t stop talking about? Well this talk is for you! Angela Govila is a seasoned product management executive with leadership experience from Fortune 50 companies. She provided an interactive and engaging session in Dubai that covered these slides. You can find the videos on her youtube channel: https://www.youtube.com/channel/UCxyk2cEjkeAbM25RtoC-ygg?
How to Make Your Resume Product Friendly by Ticketmaster PMProduct School
How to transform your resume to apply for a Product Management position?
Are you trying to break into Product Management and having a hard time getting called in for an interview? Thinking your resume may be affecting your chances? In this session, Haydee gave tips on how to transform your resume so that it highlights the experience and skills to get you in the door. This session is ideally suited for User Experience professionals, Business Analysts, or Developers seeking to transition into Product Management.
Product Management 101: #1 How To Create Products Customer Love.Jean-Yves SIMON
An introduction to Product Management, for people involved in technology or software companies. Mainly aimed at evangelizing the role and responsibilities across an organization.
This is the #1 presentation out of a serie of 10 sessions.
Special thanks to Marty Cagan @ SVPG for the title :)
As companies evolve to adopt, integrate and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. This Session will give you guidelines on how to start an innovative business lean and fast by using design thinking, lean and agile approaches and how to build high-performing digital product teams. The session will finish with discussing Lean Agile meets Design Thinking to give a meaningful conclusion.
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
Similar to Lean and Agile Marketing (Agile Eastern Europe, April 8th, Kiev) (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
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Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Developers or Engineers
(or sometimes other)
Leading the Innovation in
the company
Engineers wanted to own the way the
products they were working on were
developing...
10. “Their traditional methods don’t work so well
anymore, the approach they are used to using is
Waterfall which requires that you are working in a
context where you can reliably predict the future
but marketers are increasingly working in
environments where they can’t predict the future.”
Roland Smart
VP Marketing & Community @Oracle
11. How do we align the business units (marketing,
sales, finance) and the IT departments in an
organization?
12. The Lean tool -
Kanban.
Kanban suits marketing best because it
is a flow-based method, non-prescriptive
for the creative process and easy to
onboard.
13.
14.
15.
16.
17. The Rituals.
● Defining explicit policies
● Tracking metrics of the workflow
● Not multitasking
● Feedback loops (standups, reviews)
● Committing to continuous improvement
18. Marketing Problems Kanban Solutions
● lack of communication
● lack of experienced staff
● lack of reporting
● lack of budget
● Policies on a visual platform
● Commitment to improvement
● Feedback loops
● Tracking metrics of the workflow
19. What does it take for a marketing
organization or department to go Lean
with Kanban?
27. Expedite
Design: Project Adhoc
Contractor
Sales and Marketing Support
Backlog
In Progress/In Revision
Production Internal Review 1st Client Review 2nd+ Client
Review
Complete
Archive
On
Deck
DESIGN Kanban Board
Content: Project Adhoc
Ready
Work
28. 4. A way of collaborating with
stakeholders on the same
platform
Is everyone on the
same page?
Did we miss anything? Is anything blocked?
What is priority?
29. 5. A way of measuring the stability
of your workflow
32. Prove it works by measuring the
right KPIs.
Your customer’s KPIs.
33. Make sure your team and (to an extent)
your customers commit to pursuing the
goals of Lean alongside you.
34. How do you know if you’ve gone Lean?
Yuval Yeret (Agile Sparks) on https://www.slideshare.net/yyeret/assessing-your-agile-marketing-maturity-level
35. Why would I want to do anything of what you just
said with my marketing department?
● Be more aligned with product management
● Serve as a gateway for Lean & Agile into the business
units
● Be more efficient and predictable in your current process
● Deliver more value to your customers and grow
● Because it is proven to be better
36. So, if the question before was:
Why would marketing want to go Lean and Agile?
The question now is:
Why aren’t all marketing
teams like this?
