Practical lessons learned from our startup growth accelerator, Sprinthack on growth, agile product management and how to integrate this approach to any organisation's way of working.
5. We were fed up. We started it. Email: hello@sprinthack.com
6. Myths:
1. Fine to focus on growth after
product market fit
2. Growth is about more traffic
3. All users are equal
4. Growth is about secret
tactics and tools
5. You need a separate growth
team
7. It’s fine to focus on growth
after Product-Market fit
10. Growth hacking is a process of rapid
experimentation across marketing
channels and product development to
identify the most effective, efficient ways
to grow a business.
(Wikipedia)
Wouldn`t you want to
do this from Day 1?
11. Your early work is about creating
a lovable product.
By
Hiten Shah
http://bit.ly/2eNNWTi
17. Show me the users who signed up
and logged in again within a week
Cohort based on time and
behaviour
Mixpanel example
18. The Golden Retention
Retention is 5 times cheaper than
adding new customers
Existing customers are at least 50%
more likely to buy again
Still, 44% of companies focus on
Acquisition rather than Retention
24. Who are the Influencers in
Your Product?
Seed
Workspace
Owner
at least last 7
days
were active
Idle Workspace
Owner
last 7
days were
inactive
Performing
Workspace
Owner
2
or more
active
users in past 7
days
Waste Workspace
Owner
number of
active
users below 2
Left Ship
Workspace Owner
trial expired,
last 7
days were inactive
There is
Hope
Workspace Owner
trial expired,
last 7
days were active
Example:
sprinthack.com client
25. Engage Your Influencers
The most important part of your outreach
(email) is to provide value to the prospect.
1.Builds familiarity with your prospect.
2.Clearly states the purpose of getting in touch.
3.Provides value.
4.Ends with action steps. Template >>
38. How does it all come
together?
Growth for Agile teams and stakeholders
39. Start
Doing: 1. Start with growth now. Find your Key
Metric OMTM
2. Analyse your funnel. Find where it’s
leaking
3. Define hypotheses and experiments
4. Run sprints
5. Engage your Influencers
6. Use the tools that you need now
7. Build a growth mindset
Oh, and email: hello@sprinthack.com