The document discusses the relationship between product management (PM) and user experience (UX) roles. It notes that while PM is responsible for overall product success and setting direction, UX focuses on understanding user needs through research and ensuring good interaction design. Both roles bring different types of important data - PM provides business and customer feedback data while UX provides insights into user work practices. An effective partnership is needed where PM owns the business fit and UX owns the user fit of the product. Together they can build something customers will both buy and use.
Design + PM = Better Together by Snap! Raise Design DirectorProduct School
Main takeaways:
- Learn how to build trust with your Design team and how to pick out your top performers
- Did you know design and Product Management have a lot in common? Learn how to adapt to your resources and delegate responsibilities according to your strengths
- Learn how to use Design to maximize business and customer value through problem statements and building business knowledge in your team
Transitioning to a Product Management Role by WeWork PMProduct School
Main takeaways:
- How to position yourself to transition to a Product Manager role?
- Traits of a successful Product Manager
- Being successful at your recently transitioned role
How to Become a Freelancer in Product Management with MaltProduct School
Bertrand is going to talk about "Against The Odds: What Freelance Product Managers can uniquely bring to the table", in which he addresses difference he has noticed working freelance vs. employed (which are not many, and mostly related to the mode of employment), and do a subtle plug on what people can expect on the positive of working with freelance PMs.
Tales of Product: Mistakes & Failures by Visa Sr Dir of ProductProduct School
A few failures (and lessons learned) I'll talk about:
- Poor go to market strategy and a failed startup
- How not to let someone go (fire them)
- Losing $100K in less than an hour
Design + PM = Better Together by Snap! Raise Design DirectorProduct School
Main takeaways:
- Learn how to build trust with your Design team and how to pick out your top performers
- Did you know design and Product Management have a lot in common? Learn how to adapt to your resources and delegate responsibilities according to your strengths
- Learn how to use Design to maximize business and customer value through problem statements and building business knowledge in your team
Transitioning to a Product Management Role by WeWork PMProduct School
Main takeaways:
- How to position yourself to transition to a Product Manager role?
- Traits of a successful Product Manager
- Being successful at your recently transitioned role
How to Become a Freelancer in Product Management with MaltProduct School
Bertrand is going to talk about "Against The Odds: What Freelance Product Managers can uniquely bring to the table", in which he addresses difference he has noticed working freelance vs. employed (which are not many, and mostly related to the mode of employment), and do a subtle plug on what people can expect on the positive of working with freelance PMs.
Tales of Product: Mistakes & Failures by Visa Sr Dir of ProductProduct School
A few failures (and lessons learned) I'll talk about:
- Poor go to market strategy and a failed startup
- How not to let someone go (fire them)
- Losing $100K in less than an hour
Pricing & Packaging Product Strategy by HubSpot Sr PMProduct School
Main Takeaways:
- Background: Pricing & Packaging in today’s product landscape
- Connecting Pricing & Packaging w/ your product strategy
- How does it influence what you’re building & why?
- Re-thinking your Pricing & Packaging for future product strategy
- Framework: How should I think about how it fits into what I’m doing (roadmap)?
Taking Your Product From 0 to 100 by Facebook Product ManagerProduct School
Key takeaways:
- Taking your product from 0 to 100 (and everything in between). Depending on the product/ initiative stage in the lifecycle: Alpha (0 to 1), Beta (1 to 10) or Growth (10 to 100)
- What are the success criteria and KPIs to focus on
- Which common pitfalls should be avoided
7 Stages of a First Time PM by NBCUniversal Media PMProduct School
Main takeaways:
- Lessons learned and issues I was faced with when I went through my first year as a Product Manager
- Get to know your team and the process
- Get to know your customer and your product - Set goals and share what you’ve learned
- Are we building the right product for our users? - Are we building it the right way? This presentation aims to demystify how to develop a repeatable process for product development to ensure we are constantly building the right products our users love, and are willing to use.
How to Build a Great Product Strategy by Okta Product ManagerProduct School
Main Takeaways:
- What are the key strategy frameworks for product managers?
- Why do all product teams need to truly understand these at an intricate level?
- How do the best product leaders stay aware of new studies and market theories?
Asking the Right Question In Your Next PM Interview by Avast PMProduct School
Main takeaways:
- What to ask in interviews when you're new to the Product Manager role
- What to ask in interviews when you're an experienced Product Manager
- How to come up with new questions
Crafting Effective Presentations by PayPal Director of ProductProduct School
Main Takeaways:
-Strategizing ahead of time is worth it (I'll cover both why and how)
-Care for your presentation hygiene - don't miss any of the key table stakes
-Your delivery can make or break your presentation's success - how to nail it vs. drop the ball
Storytelling: Building Trust as a Product Ldr by Klaviyo Sr PMProduct School
- Storytelling should be proactive: By crafting a strong story that you share early and reinforce often, you can eliminate the need for more heavy handed stakeholder management tactics.
- Storytelling should be planned: To own the end-to-end narrative about your product and how you work, you need to plan ahead and develop consistent themes that help you tell this story.
- Storytelling should be personal: Spend time learning who key stakeholders at your organization are, what each stakeholder group wants to hear, and how they want to hear it.
Main takeaways:
- Learn what it takes to take an AI/ML product to market, and how to successfully land the value proposition of an emerging technology
- Learn how to build the right use-case scenarios for your product through customer empathy
- Learn what it's like in a "day in the life of" a Product Marketing Manager at Microsoft
You Are 'Your' Backlog by fmr Microsoft Prod Mgmt ConsultantProduct School
Main takeaways:
- The real reason why you should have a “deep” backlog!
- Have enough stories refined and ready, but not too much
- Developers have varying preferences for consuming information
How to Effectively Collaborate as a PM by Twitch Sr PMProduct School
Main takeaways:
1. Tips on how to collaborate effectively with your peers
2. How to build strong relationships
3. How to build the right product for your customers
3 Tips to Apply Product Discovery Today by Pearson Education PMProduct School
Main takeaways:
- Understand the benefits of practicing continuous product discovery
- Three 'try now' tips to incorporate product discovery today
- Move beyond theory and into reality with an example of launching product discovery teams at Pearson
Key Tactics for a Successful Product Launch by Kespry Senior PMProduct School
Main takeaways:
- Learn how to create a solid foundation for the successful release of a product by applying structured frameworks and user
- Center design processes from discovery to roadmap definition phases of the product lifecycle
- Learn how to methodically translate empathy for the customer to data for driving prioritization, decision -making, and clear communication for your teams
- This will be an interactive session for the audience based on a real-life example from the speaker's work
Intro to Product Management by Trunk Club Product ManagerProduct School
Ever wondered what it’s like to work as a Product Manager? What about as a Product Manager at Trunk Club?
Matt Holihan, Product Manager at Trunk Club, discussed what it’s like to work in this dynamic role and what it takes to get your foot in the door. He also gave the inside scoop on the day-to-day work as a Product Manager, the challenges of the job and personal insight.
Pricing & Packaging Product Strategy by HubSpot Sr PMProduct School
Main Takeaways:
- Background: Pricing & Packaging in today’s product landscape
- Connecting Pricing & Packaging w/ your product strategy
- How does it influence what you’re building & why?
- Re-thinking your Pricing & Packaging for future product strategy
- Framework: How should I think about how it fits into what I’m doing (roadmap)?
Taking Your Product From 0 to 100 by Facebook Product ManagerProduct School
Key takeaways:
- Taking your product from 0 to 100 (and everything in between). Depending on the product/ initiative stage in the lifecycle: Alpha (0 to 1), Beta (1 to 10) or Growth (10 to 100)
- What are the success criteria and KPIs to focus on
- Which common pitfalls should be avoided
7 Stages of a First Time PM by NBCUniversal Media PMProduct School
Main takeaways:
- Lessons learned and issues I was faced with when I went through my first year as a Product Manager
- Get to know your team and the process
- Get to know your customer and your product - Set goals and share what you’ve learned
- Are we building the right product for our users? - Are we building it the right way? This presentation aims to demystify how to develop a repeatable process for product development to ensure we are constantly building the right products our users love, and are willing to use.
How to Build a Great Product Strategy by Okta Product ManagerProduct School
Main Takeaways:
- What are the key strategy frameworks for product managers?
- Why do all product teams need to truly understand these at an intricate level?
- How do the best product leaders stay aware of new studies and market theories?
Asking the Right Question In Your Next PM Interview by Avast PMProduct School
Main takeaways:
- What to ask in interviews when you're new to the Product Manager role
- What to ask in interviews when you're an experienced Product Manager
- How to come up with new questions
Crafting Effective Presentations by PayPal Director of ProductProduct School
Main Takeaways:
-Strategizing ahead of time is worth it (I'll cover both why and how)
-Care for your presentation hygiene - don't miss any of the key table stakes
-Your delivery can make or break your presentation's success - how to nail it vs. drop the ball
Storytelling: Building Trust as a Product Ldr by Klaviyo Sr PMProduct School
- Storytelling should be proactive: By crafting a strong story that you share early and reinforce often, you can eliminate the need for more heavy handed stakeholder management tactics.
- Storytelling should be planned: To own the end-to-end narrative about your product and how you work, you need to plan ahead and develop consistent themes that help you tell this story.
- Storytelling should be personal: Spend time learning who key stakeholders at your organization are, what each stakeholder group wants to hear, and how they want to hear it.
Main takeaways:
- Learn what it takes to take an AI/ML product to market, and how to successfully land the value proposition of an emerging technology
- Learn how to build the right use-case scenarios for your product through customer empathy
- Learn what it's like in a "day in the life of" a Product Marketing Manager at Microsoft
You Are 'Your' Backlog by fmr Microsoft Prod Mgmt ConsultantProduct School
Main takeaways:
- The real reason why you should have a “deep” backlog!
- Have enough stories refined and ready, but not too much
- Developers have varying preferences for consuming information
How to Effectively Collaborate as a PM by Twitch Sr PMProduct School
Main takeaways:
1. Tips on how to collaborate effectively with your peers
2. How to build strong relationships
3. How to build the right product for your customers
3 Tips to Apply Product Discovery Today by Pearson Education PMProduct School
Main takeaways:
- Understand the benefits of practicing continuous product discovery
- Three 'try now' tips to incorporate product discovery today
- Move beyond theory and into reality with an example of launching product discovery teams at Pearson
Key Tactics for a Successful Product Launch by Kespry Senior PMProduct School
Main takeaways:
- Learn how to create a solid foundation for the successful release of a product by applying structured frameworks and user
- Center design processes from discovery to roadmap definition phases of the product lifecycle
- Learn how to methodically translate empathy for the customer to data for driving prioritization, decision -making, and clear communication for your teams
- This will be an interactive session for the audience based on a real-life example from the speaker's work
Intro to Product Management by Trunk Club Product ManagerProduct School
Ever wondered what it’s like to work as a Product Manager? What about as a Product Manager at Trunk Club?
Matt Holihan, Product Manager at Trunk Club, discussed what it’s like to work in this dynamic role and what it takes to get your foot in the door. He also gave the inside scoop on the day-to-day work as a Product Manager, the challenges of the job and personal insight.
Learn PM Craft to Help You Crack Interviews by Meta Product LeadProduct School
Main takeaways:
How to prepare with an intent to learn the PM craft
How to crack Meta PM interviews and be in the top 5% of interviewees
How to create a Framework that works for you and excel at delivering during the interviews.
Transitioning from Analytics to Product by a Former Amazon PMProduct School
Nikil Ramanathan walks you through his journey from business analyst to product manager at Amazon. His talk focuses on his work as a business analyst, how he discovered product management, and what motivated him to become a product manager. He also shares his thoughts on the parallels between analytics and product management and effective way to make the jump into product management in the tech world.
Product Management Interview Crash Course by Google PMProduct School
Main takeaways:
-Getting into interview mode: How to prepare effectively
-Structuring your answers: Basic principles and frameworks that can be applied to most situations
-Finding the edge: Things that will make you stand out
How to Get a Job as a Product Manager by Airbnb Product LeadProduct School
Curious about what companies are looking for when hiring Product Managers? Companies may have different approaches as to what they place more emphasis on. However, there are some fundamental core values & skill sets that are clearly evaluated when talking to prospective candidates. Angeli Jain from Airbnb talked through some core skill sets a Product Manager is evaluated on and how to assess your own skill set to determine company fit.
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Experience Matters: Understanding the New ROI of UX/CX Mediacurrent
In today’s digital landscape, Global User Experience factors heavily into the ROI equation: every dollar spent on UX design yields up to $100 in return. Join experts from Mediacurrent and Lingotek to learn about UX and CX strategies to boost your global revenue and conversions.
You'll Learn:
-What companies like Amazon, Google and Airbnb can teach us about building a better user experience
-Tips to build the investment case for maximizing your UX How to uncover the value of translation — and why localization should be the core of your global
-Customer Experience (CX) strategy
-How integrating UX and CX can improve your brand’s value
-A practical approach to improve the UX and CX that your organization is delivering to customers, employees and other stakeholders
-Presenting in your customer's primary language is the first step in providing a global CX
-Why managing global customer expectations are critical to Customer Experience (CX) and to the perception of your company brand
How to Build Customer Centric Products by Microsoft Senior PMProduct School
Main takeaways:
- The various methods to build a customer centric product
- Best practices and pitfalls to avoid
- Using qualitative and quantitative data to better your product for the customer
How to Use Competitive Analysis and Strategy by YouTube PMProduct School
In the presentation, Joao Fiadeiro, discusses:
-What the key elements of strategy are: from the competitive landscape and growth strategy to business model
-How to identify the competitive landscape for a sector/industry using all the resources at our disposal; estimating a products revenue and usage
-The fundamentals of strategic thinking and how it should inform a product roadmap
How to Ace the Product Manager Interview by HubSpot PMProduct School
Main takeaways:
-Learn about different types of Product Manager roles and how it relates to key strengths to focus on during the interview
-Tips on how to ace recruiter and screener interview, face to face interview, what to prepare and how to stand out
-Insights from the hiring manager and recruiter on the decision-making process of selecting a final candidate
How to Make Your Resume Product Friendly by Ticketmaster PMProduct School
How to transform your resume to apply for a Product Management position?
Are you trying to break into Product Management and having a hard time getting called in for an interview? Thinking your resume may be affecting your chances? In this session, Haydee gave tips on how to transform your resume so that it highlights the experience and skills to get you in the door. This session is ideally suited for User Experience professionals, Business Analysts, or Developers seeking to transition into Product Management.
How to play & win the product management career gameAnkur Sharma
As a product manager, it is important to understand and be well versed with the rules and characteristics of the role just like one should know the rules of a game to win. Get to know those rules, my superpowers to write a fabulous resume and how to ace a PM interview!
User Experience professionals are commonly called upon to fix a problematic design or help drive product enhancements. There is a wealth of research methods to help assess the success of an existing interface. But what about the early phases of a new product or concept? Do these same methods still apply? How can you best tailor your approach to gather useful input when your product and/or company are still in the formative stages?
For this presentation, Dorothy M. Danforth will discuss various low overhead, high-impact research methods available to Web Designers and UX professionals when creating new products, scenarios for when and how to use these methods, as well as general insights on how to get the most out of early stage R&D processes. Some illustrative examples and ideas from past product-concept research efforts will be provided.
Talking points to include:
• considerations when developing a UX focused research plan for a new product or concept
• how brand and corporate culture can impact and possibly drive interface decisions
• how the research process can identify organizational knowledge gaps (and vice versa)
• integrating UX research within the creative (visual design) and engineering processes
Similar to What is the Relation Between PM and UX Roles by Cohealo UX PM (20)
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
Main Takeaways:
- High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork.
- Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences.
- Decoding the Team Needs x Productivity Equation: You’ll learn about different team needs and how they correlate with engagement and productivity.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
6. What is Product Management?
● What the books say
○ Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
○ The Lean Startup
● What job descriptions say
○ …Gain a deep understanding of customer and prospect business needs and pain points, and
craft product solutions to drive company growth…
→ Is this a design role?
7. What are the skills of product management?
“The one wringable neck”
● Responsible for overall success of the product
● Sets product direction
● Works with stakeholders, key customers
● Ensures orderly rollout
9. What’s required of a design role?
● Design skill—design thinking—an attitude of design
● Understanding the system as a conceptual whole
○ Independent of current reality
● Ability to go deep on the details without losing the overall context
Design the fit to user - fit to business - fit to technology
10. UX: Not just a better letter
● User Experience – the whole experience of using a product
● UX Insights drive the whole product
○ If all you’re doing is feeding the UI you’re wasting your time
● Design data is critical
○ User research--Interviews--Ethnography
11. UX insights
Business Direction • What’s the value proposition?
• What brand message will the market respond to?
Marketing • What do users care about?
• What is the sales point?
Strategic Planning • What adjacencies could be taken advantage of?
• Where can we provide the most value?
User Needs • How can the user’s world be improved?
• What’s getting in their way?
Requirements • What specific features are valuable?
Interaction Design • How to structure and lay out the UI?
UI Design • What should the system look like?
• How should it behave?
12. Discussion
Do you have UX people in your organization?
How do you interact with them?
What are their tasks?
13. What data do product managers have?
● How do we learn about our customer
○ surveys, customer advisory boards, market research, and feedback from
conferences
○ 🡪 Customers telling us what they want
● None of this is design data
○ In-depth insight into customer work practice
○ 🡪 Because customers can’t tell us what they want
14. Different kinds of data
● Product brings business data to the table
○ This market is spending money to solve this problem
● UX brings user data to the table
○ Solving that problem means doing these things in this way
○ These are the unrecognized opportunities we are positioned to leverage
15. Discussion
What data is available to you?
What are your data sources?
How do you use the data?
16. UX/PM partnership
● PM owns the success of the product as a business
○ Owns fit of product to market—will they buy what we built
● UX owns the success of the product in use
○ Owns the fit of the product to market—will they use what we built