When it comes to building a product, we all know the rule: build, test, iterate as quickly as possible to validate your customer's needs. It's all well and good, but how do you do this when you deal with risk-averse enterprise customers? How do you keep iterating rapidly whilst not disrupting their use of the product? Mads will discuss lessons learned on the journey from designing PowerPoints as MVPs to real-time interactive dashboards.

1. MVP B2B SaaS WTF?
JAM 2017

2. From powerpoint
to powerpoint enterprise

4. You’re doing great
at Environment
To improve your team
look at Recognition

6. Customer
Experience
Employee
Experience
Past 10 years focus Next 10 years focus

7. Road to Enterprise
DESIGNING FOR ENTERPRISE

8. So, we just did a MVP

9. Lol, no thank you…

10. Everybody starts somewhere…
MVP

11. +

13. Just put the graphs from the PDF on 1 page

15. Humans can do more than machines
LEARNING

16. Selling to the
wrong customers
LEARNING

17. Iterating enterprise software
GROWING OUT OF MVP

19. Workday releases 2 times a year

20. How do you keep innovating
and iterating while selling to
risk averse customers?

21. Designing in waves
WAVES DON’T DIE

22. Add
unobtrusively
Step 1
Test
Step 2
Refine
and bundle
Step 3

26. 26
Remember to have a vision, right?
LEARNING

27. Who’s the user?

28. HR
35% 65%

29. How do I reach these users?

30. How do I reach these users?

31. CSMV
HR Regional
manager
Manager

32. Data?

33. People.

34. It’s a partnership
NOT JUST A CUSTOMER

36. @madsviktor