The document discusses the evolution of B2B SaaS from MVP to enterprise solutions, emphasizing the importance of customer and employee experience. It highlights the need for continuous innovation and iteration while addressing the challenges of selling to risk-averse customers. The text underscores the value of understanding user demographics and maintaining a strategic vision in enterprise software development.

1. MVP B2B SaaS WTF?
JAM 2017

2. From powerpoint
to powerpoint enterprise

4. You’re doing great
at Environment
To improve your team
look at Recognition

6. Customer
Experience
Employee
Experience
Past 10 years focus Next 10 years focus

7. Road to Enterprise
DESIGNING FOR ENTERPRISE

8. So, we just did a MVP

9. Lol, no thank you…

10. Everybody starts somewhere…
MVP

11. +

13. Just put the graphs from the PDF on 1 page

15. Humans can do more than machines
LEARNING

16. Selling to the
wrong customers
LEARNING

17. Iterating enterprise software
GROWING OUT OF MVP

19. Workday releases 2 times a year

20. How do you keep innovating
and iterating while selling to
risk averse customers?

21. Designing in waves
WAVES DON’T DIE

22. Add
unobtrusively
Step 1
Test
Step 2
Refine
and bundle
Step 3

26. 26
Remember to have a vision, right?
LEARNING

27. Who’s the user?

28. HR
35% 65%

29. How do I reach these users?

30. How do I reach these users?

31. CSMV
HR Regional
manager
Manager

32. Data?

33. People.

34. It’s a partnership
NOT JUST A CUSTOMER

36. @madsviktor