The document discusses the typography, layout, and design elements used in an NHS informational leaflet. It notes that a sans serif font is used to indicate clear reading and that only two fonts are used throughout in variations of blue, which works well with the NHS color palette and conveys calmingness. Reasonably sized fonts are used on front and inner pages with bold headings to help the reader navigate. Pictures and text are evenly spaced and don't distract from the purpose of providing information. References to other sources of information are also included to guide readers.

1. Typography: The type used here is evenly spaced and feature a default sans serif text that would typically be used to indicate easy and clear
reading, more commonly used in factual forms of written media. Only two forms of font are used throughout the leaflet in several variations of
the colour blue, that work well in consistently with the NHS logo colour palette. Blue is a representative of calming and tranquility, which can
work well with medical factual leaflets and it takes the initial thought of danger and panic away from health and well being – then focuses on
processing positive elements to attract a reader. Reasonably sizes font on the front and inner pages with bold headings so that the reader can
navigate easily from point to point and not becoming distracted or bored of reading.
Clarity: This leaflet is clear
and concise in being able to
navigate from point of
point and understand the
relation between the
headers and context.
Pictures and text are evenly
spaced out and the colour
palette compliments the
layout and doesn’t
overpower or distract the
reader from the purpose of
the advertisement.
Referencing: Other places
where more in-depth
information can be found
have been highlighted and
correctly linked to guide a
reader to other sources of
medical facts, both online
and directly.
Conciseness: The leaflet
is evenly laid out and
works represents the
purpose of the leaflet
precisely and effectively.
The leaflet is used as a
source of advice and
guidance in the safe use
of mobile telephones.
The leaflet is not set out
to panic or alert readers
but to provide helpful
and friendly advice.
Positive images of
people smiling and
enjoying using their
phones provides
structure for the nature
of what point the leaflet
is trying to represent.
Accuracy: It is important, especially in forms of medical information – that everything written is fact and remains true. The NHS is used as a
trustworthy source of medical help to people across the UK. This leaflet’s information is brief and short, but still provides all the necessary facts
needed to discuss the safe use of mobile phones. It also provides small links and ways to find out more information if the reader feels like they
would like to know more.
Register: The context used in this leaflet is formally and precise relating to the target audience, which initially would be everyone that has a
mobile phone. It uses the correct terminology associated but also a more relaxed tone to approach the reader with a friendly source of advice
rather than a direct warning which you would typically see in e.g. smoking, drug use leaflets. Usually, this type of leaflet would be typically seen
in doctors/hospital waiting rooms for an easy yet informative read.

2. Avoiding ambiguity: Although this article provides all the facts and knowledge surrounding the story, it is initially dependent on the reader’s own
personal views on the Olympics and whether or not they support the story. It provides a lot of quotations taken from people featured in the
story that all have their own individual reasoning and opinion of the effects of the Olympics impact on society. A lot featuring phrases like “I
think…” and overall making the article an independent opinionated debate on the event.
Bias/Evidencing of Argument: This article has a consistent balance of opinion and fact taken from the event of the 2012 Olympics, it starts the
article with strong facts linking to who created the film, where and why. Then it goes on further to discuss what figures surrounding the Olympics
think about the film and their overall opinion on the Olympic society. The writer of this article creates a balance between supporting and against
parties to provide a reasonable debate that provides depth and interest to the article.
Referencing Sources: Every
quote and segment of
information has been
correctly referenced to
where it came from. For
example, after or before a
form of speech to writer
includes the same and
concept of the person’s
quote and its relation to
the rest of the article.
Clarity: The article is evenly
spaced into colums reading
left to right and which
clearly indicates where to
begin reading and where to
end.
Legal Constraints: There
are no issues regarding
libel, contempt of court
and gagging orders in this
article as the journalist has
not written any form of
direct opinion against
Lorenzo Belenguer and
only works on facts aspired
from the creation of the
film and what information
he has quoted from other
members of the general
public.
Codes of Practice: “The Editor’s Code Of Practice” would be necessary for the journalist to follow when writing these types as they would need
to ensure that they cover all the points regarding “Accuracy”, meaning all information is true and fact – meaning there are no false accusations of
biased opinion from the journalist. A second point of the ECOD would be “Privacy”, this is in regard to imagery and context – meaning not to
intrude the personal life of an individual and to respect their wishes of what they do and not not want to be published. It is also relating to not
distributing personal information discarded by the individual to the press that they do not wish to be discussed.
Typography: The type here is a mix of serif and sans serif which is commonly seen in most tabloid and broadsheet newspapers. A large title and
subheading are used to attract a reader to the article across a large page, this is especially vital when an article does not take up a full page and
only a section. Easy, well spaced lettering allows a reader to navigate through the article easier with the text been smaller than what would be
seen in a leaflet or poster.

3. Supporting illustrations and diagrams: For each step there is a
matching descriptive diagram demonstrating how to complete each
step. The diagrams aren’t particularly artistic and just feature the
sequence present following the step. This is particularly common in
D.I.Y or car instruction manuals so as not to distract a reader with
heavy colours and drawings, only to assist whilst they follow through
the steps. It is important in instruction based guides that the
illustrations are clear and show a good representative of what is
described in the previous step.
Clarity: Another key aspect of an instruction manual or guide is to
ensure that it is clear and easy to read. The pictures and text are
evenly spaced and set into columns reading downwards left to right.
This particular guide is only black and white but sometimes
instructions include colours to symbolize particular parts needed to
be assembled.
Conciseness: This manual has been kept simple and to the point to
allow a reader to navigate from point to point easily whilst following
the steps. Using too much text can confuse a reader and sometimes
prevent them from completely the instructions effectively. It should
also have in bold any important factors e.g. safety hazards, top tips –
so that a reader is fully aware of any risks before continuing.
Accuracy: It is vital in these types of informative documents that
every step is accurately tested to ensure it follows through with the
application. A reader must be able to achieve the desired result if
each step has been followed correctly, if a step does not work
through fault of the writer – it can lead to legal action due to false
information given that could potentially lead to high risk depending
on what is been assembled.
Referencing: The correct form of reference has been used
throughout this manual, each piece of text is represented by a
diagram which demonstrates the step. This is easier sometimes then
going to a separate piece of information to find the step.

4. Conciseness: Magazine and celebrity gossip themed articles are less punctual and are more in depth and detailed. This is to entice a reader into
all elements of the story, usually these columns are based initially on opinion and are fairly biased summing up two opinions to create a debate
that a reader could follow through. A reason for these types of opinionated journalism been so lengthy is that to create an appropriate
argument, journalist must provide either facts or reasons for their opinion.
Referencing Sources: There is a lot of sources in here from different parties voicing their opinion on the Duchess of Cambridge but some don’t
really give a clear reference as to who said it, which can give the opinion that the source is false and just the opinion of the writer.
Accuracy: Celebrity gossip magazines are
usually not 100% accurate and often provide
false information or elaborate references to
draw readers in. This particular magazine article
is hard to tell whether or not it is accurate as
they do not provide information as to where
the quotes came from, when and why they
were said. It is also important to not broadcast
false accusations as it can breach the contract
following the Editors Code Of Practice.
Clarity: This particular article layout is more
heavy and intense compared to informative
leaflets and newspaper articles. Magazines are
often very restricted on how much page space
they are aloud to fit in all of the context plus
imagery. This can make the page quite cramped
and complicated to navigate through, but
depending on the reader – this is either more
beneficial or less. A front page story will usually
take up either a full page or double page, where
as smaller stories on get smaller sections of a
broken-up page.
Codes of Practice: Journalists that write for these types of publications have to work carefully with the Editor’s Code of Practice and ensure that
they do not invade the privacy of the people they write out. Creating false statements or retracting private information and releasing it to the
public can result in the journalist been libel and facing legal action or been sued by the person they write about. They must also follow other
legal guidelines such as not taking photographs in private property and not trespassing to gain access, often journalists break these boundaries
to try and get a good story for their publication.