leaflet analysis

2. Clarity: the leaflet that I am concentrating on is very clear and easy to understand. It focuses
completely on the problem at hand explaining about what the issue is and what the necessary
steps are to try and prevent it from happening. The leaflet contains factual information about
the issue at hand, each area has a bold title and is laid on top of a graphic of some sort, clearly
showing the different topic points.
Accuracy: This leaflet is about a disease that affects new born babies it goes into great detail
about how we can improve the ways that we check for the disease and hopefully prevent it from
happening. It contains factual information about the topic such as how common it is, how easy
it is to diagnose and a number of different people and companies that you can contact if you
have any concerns about the disease.
Avoiding Ambiguity: As previously mentioned the majority of the things that are written in this
leaflet are facts, this makes it very hard to interpret in any way other than the way it was meant
to be received. The information displayed is done in a visually pleasing way that clearly shows
the different areas that the leaflet is covering backed up by facts and figures.
Typography: The font that Is used is mostly a blunt, sans serif font for all of the titles on the
page. The information provided underneath each title is a serif font, this is likely to give an easily
distinguished view of what is the title and what is the information. I feel that the sans serif font
was used for the titles as they tend to be bolder and show the seriousness of the leaflet as
opposed to using a font like comic sans which is a popular choice for things aimed at children.
The leaflet has a clear, eye catching title which will grab attention and hopefully make the reader
read on.

3. Register: Since the leaflet at hand is discussing a very serious topic the language in it is very
formal and uses more serious words to highlight the seriousness of the leaflet. Despite it being
a formally written piece the writer repeatedly used the word mum instead of mother however
I feel that is just a change in the times, in the past mother is considered the more formal way
of writing but for a leaflet like this it is the writers discretion as to what words to use.
Referencing sources: The leaflet contains a large amount of information and statistics about
the problem. The sources where the information have been taken from are clearly shown
towards the bottom of the leaflet so that people can go and check the legitimacy of the claims
themselves. There is also a direct quote taken from an important member of the team behind
the prevention of the problem as well, including a picture. I feel this is to make it seem like the
information you are receiving is coming from a valid source, that you can trust.

5. Register: the writing for this piece in particular is a very aggressive, forward, and one sided, the
majority of the text from start to finish is basically forcing words and opinions down your throat
saying “Here is what is best for you.” Since the article is primarily aimed at teenagers it uses
mostly informal language.
Typography: The typography of this piece was very different to the other pieces that I have look
at. It had made considerable effort into having a stand out title by changing the colour and
leaving it on a slant. The majority of the text on each page is a normal sans serif font. Some of
the words are bolded for effect and to bring that word to your attention such as the word
“Better” The quotes that are taken from teenagers are in a different style of font, one that I
would deem a font associated with children as it seems very jittery and uneven.
Bias: This piece of writing seems very biased. It is all about being a vegetarian and ensuring that
you realise this as soon as possible as it will make you a “BETTER” person. Almost the entire
article is practically a propaganda talking about how being a vegetarian is the only right thing to
do and expressing how it will make your life better, how it will improve the welfare of animals
and how it will make things better for your family. All of this is totally opinionated there is no
way that you can definitively say that becoming a vegetarian will increase the welfare of you and
your family. There is no say about how eating meat can be beneficial or how it can be a good
source of the proteins that you need. It literally just tries to convert you into being a vegetarian.

6. Conciseness: being concise means to use few words whilst
ensuring all things are still communicated properly. This
instructional diagram is a good example of that. Instead of
clogging up the page with text they use small images to coincide
with the text ensuring that all material is still conveyed
accurately and informatively
Clarity: In this sense I feel it is
very similar to conciseness, the
leaflet uses a number of images
to portray the steps as opposed
to flooding the page with text,
this ensures that the work is
easy to understand and will
allow you to come away with
the best product possible.
Ensuring that the diagram is
broken down into enough steps
will make sure that it is as easy
as possible to follow and will not
cause confusion.
Typography: Whilst
there isnt actually much
to say on typography in
this, I feel that it needs
to be noted that the
title is made nice and
bold to ensure people
know what it is. All of
the steps are numbered
which means the
consumer has an easy
means of following the
instructions in the
correct order to make
sure the consumer has
the easiest time when
reading the instruction.
The information also has
a good amount of text
to help benefit the
consumer.
Accuracy: Accuracy is vital in something like an instructional leaflet or a step by step diagram.
Misleading images or text can lead to confusion, anger and frustration. This may then make the
person not want to continue or not to purchase things from the same place in the future.
Everything should be checked and double checked before being printed to ensure the easiest
assembly for the consumer.

7. Legal Constraints: this case clearly shows the legal constraints that have to be taken into
consideration when writing a piece of journalistic material. The daily mirror claimed that Frankie
boyle was a racist for the jokes that he was making on popular television show “Mock The Week”.
Frankie is known as one of the more controversial comedians in the world however he was quick
to defend against the claim of racist. Frankie claimed Libel and spoke out about how he mocks
racists in his jokes and has actively campaigned against racism in the past. He won the case and
was awarded more than £50,000 in damages. This shows the severity of the claims and the issues
that can come with such strong claims.
Evidencing of argument: this case
shows that there were two sides to the
story, the daily mirror believing Frankie
was a racist for his controversial jokes
and Frankie explaining that he was
mocking people who are narrow
minded enough to be racist. Both sides
of the arguments are shown in this
article with an eventual victor of the
argument also being shown.
Codes Of Practice: When it comes to editing things like newspaper articles and newspaper/TV
websites there are a set of Editorial rules that the editor must follow and ensure are adhered.
The rules ensure that things that are posted are fair and do not spread rumour or leave any cases
open for things like libel or defamation of character. There should usually be a source for the
quotes or information taken as well to make sure that the things being said arent just rumour or
being used to try and make a person look bad.