2. Leaflet (NHS OCD help guide)
Blue is used for
subheadings and to
highlight the personal
accounts to draw
attention to them,
showing where a new
section starts. The
colours is used as
blue is a calming,
soothing colour.
Personal accounts
are used in this
leaflets to help the
reader connect on a
personal level, and
helps them realize
that they are not
alone with the
disorder. The
accounts use
contractions such as
I’ve and don’t to
connect with the
reader, showing that
it is a human talking
Because of the nature of to them.
this leaflet (meant to
educate and reassure
people who suffer from
OCD or suspect that they
do) the text uses formal
and proper words but
manages to keep it brief,
referring to the reader
directly to help reassure
them.
The leaflet has been
clearly set out using a
simple layout and a non
intrusive font that isn’t
obnoxiously coloured or
oversized, representing
the publication’s
professional nature. This
helps readers to quickly
read through the leaflet.
The contents of the leaflet
are assumed to be
trustworthy as it has been
published by a credible
source (the NHS.)
This leaflet was released free of charge by the NHS in
order to inform and reassure people who suffer from or
believe they suffer from obsessive compulsive disorder.
3. Leaflet (NHS OCD help guide)
Leaflet manages to
give clear advice by
presenting the
information as bullet
points, which allows
the reader to quickly
scan their eyes and
see that the advice
given is not hidden
somewhere in the
main body of text.
Diagram is used
to illustrate and
emphasize the
case study used
in the leaflet,
allowing the
information
given to be easily
summarized.
Different shades
of blue are used
to represent the
severity of the
fears listed.
The subheadings refer
directly to the reader
and read as if it is the
reader saying them,
helping them connect.
They are coloured blue
to stand out from the
main body of the text,
helping to distinguish
new sections of the
leaflets.
The publishers of this leaflet
have not gone out of their
way to expose who the
people used as examples are,
by not posting their real, full
names, contact numbers or
addresses. Even if they gave
their permission for their
accounts to be included, this
is to protect their
confidentiality and abide by
the rules set by the Data
Protection Act.
Background colour is solid white
which helps those with sight
problems to easily distinguish
text from the background.
The colours used for the text are
all bold and are easily
differentiated.
4. Leaflet (Japan Adventure Group)
This leaflet uses lots of informal, descriptive words to sell its services to the reader, using
language such as ‘action-packed’ and ‘speedy’. Because of the nature of it being an
adventure holiday leaflet it is not trying to be overly formal, instead relying on a casual
and fun style that fits in to the events it organizes.
The images in the centre page have been tilted instead of printed
straight and parallel, giving the impression of a scattered pile of
photographs on a table or notice board. This is part of the casual
atmosphere this leaflet is putting across showing that because it is
centered around holidays and adventuring it does not take itself too
seriously.
The highlights of
the tour are
summarized in
bullet points,
giving a quick
rundown of
what can be
experienced for
those who do
not have the
time nor will to
read the large
paragraph
above.
Shades of orange,
yellow and red are
used throughout
the leaflet to
symbolize sunny
weather or
excitement, which
fits with the
adventure aspect of
the company.
Parts of the leaflet
use a large coloured
sans serif font that
stands out heavily
against the
background, catching
the viewer’s eye with
slogans and aiding
visibility of the
leaflet’s copy.
Accuracy of the
tours is
portrayed using
a shaded map of
a section of
Japan, helping
readers to
understand
where the trip
takes place and
allowing them to
research it
online.
5. Instruction Manual – Canon Camera Guide
Important acronyms are
highlighted in bold and then
explain underneath the main body
of text. This is so that their
explanation does not derail the
instructions already being
presented and throw the reader
off course.
Illustrations help to detail the
instructions and provide visual
aid, helping the reader to
perform them easier.
The instructions are
numbered with large
symbols and the main
steps are in bold, with
tips or advice in bullet
points underneath. This
sets part each step and
also contains important
info to each step, helping
the reader to accomplish
each task without having
to scan down to the
bottom of the page for a
tips and advice section.
A light grey box at the
bottom of the page
contains a footnote that
would otherwise clutter up
the main instructions. The
box is coloured light grey to
stand out against the white
background and highlight
the importance. Notable
figures in this box are
highlighted in bold, making
them more noticeable.
6. Instruction Manual – Canon Camera Guide
The language used is formal and
descriptive in order for the
instructions to be clear and
meaningful. The instructions are
directly aimed at the reader,
using phrases such as ‘wrap your
right hand’ The font used is a
basic sans serif chosen for the
clarity and the fact that this
manual is not trying to be artistic
or fancy.
Instruction steps here are
much more brief, using clear
and simple descriptions to
ensure that they are kept on
one line. The instructions
avoid contractions, such as
don’t and can’t in order to
appear much more formal.
The instructions are
not missing any
crucial information in
order for there to be
no confusion on how
to operate the
camera. This is
assumed to be
correct by the
consumer because
this manual was
published by the
manufacturer and
included with the
camera.
Diagrams are simple and
made for purpose, not for
artistic merit. They have
been used in this manual to
compliment the written
instructions, as well as
providing a visual
representation to make the
steps easier to
comprehend, which can be
useful for people with a
lower reading skill than
others. Arrows are used to
show the direction of
motion. The diagrams lack
backgrounds, instead being
a dull grey, in order to
make the subject appear
more prominent.
7. Diagram – Combustion Cycle
The diagram is detailed as to teach readers what is happening, but
has not been drawn for artistic merit because of its use as an
educational diagram.
The steps read from left to right in sequence,
which is the direction words are read in English,
allowing readers to scan their eyes and take the
progress into account. Each new action in the
cycle is in bold to catch the eye.
Each action of the cycle is described in two or three words to
keep it brief and not clutter the diagram. They are clearly
labeled to the corresponding component so that the process
can be easily understood.
The diagram features simple but meaningful colours that represent
each different element of the diagram, helping it to appear more
simplified and easy to understand.
8. Factual Journalism – Newspaper Article
A bolded sentence
that begins the
articles is a brief
summary of what
the story is about,
allowing readers to
instantly know what
the article will be
referring to and
allow it go into
deeper detail while
saving page space.
The article includes
viewpoints from both sides
of the argument – the
government and the working
force. This helps the article
retain a balanced viewpoint
and give readers the entire
story instead of sticking to
one side. The evidencing of
the argument comes from
mentioning the
government’s stance, which
talks about why they are
against overtime in holiday
pay.
The article gives the name and union of one of
the sources, but does not include any of their
contact details or their address. This is to protect
their privacy as it would be illegal to publish
such details under the codes of the National
Union of Journalists (NUJ.) What this person has
said must also have been word for word and not
altered in any way, because this could count as
slandering as the person did not say what was
published.
To begin to discuss another viewpoint the text is
broken up by a quote in bold that references the
story – in this case the issue of overtime pay is a
matter of urgency for the government to solve. This
helps readers to know when another viewpoint is
being put across and helps to distinguish each
section.
Article is written with formal
language and avoids slang, and
contractions such as can’t or
shouldn’t.
The source of this picture, Getty
Images, is watermarked in the
bottom right, which is legally
required as taking the picture
without displaying the
watermark (i.e., giving credit)
could be classed as plagiarism
and may land the publisher in
court facing a lawsuit.
9. Factual Journalism – Newspaper Article
This article features
bias – the language is
overall against the
defendant, using
terms such as swindle
to describe cheating
the system and her
side of the story is not
reported on, leaving
the full story
ambiguous. The
evidencing of the
argument is written
specifically against the
defendant.
Several people in
this shot have had
their faces
blurred to protect
their privacy,
either by choice
or due to the trial,
which falls under
the NUJ codes.
Story headline is in large, bold text
to quickly grab the reader’s eyes.
Underneath the story is
summarized with bullet points to
give readers a quick rundown.
The wording used is
sensationalized and is written
to be intentionally
misinterpreted, claiming the
defendant stole and swindled
the money yet the charge
was failing to notify the DWP
of a change in circumstances.
The headline is not clear on
this.
10. How to Guide – How To Build A Supercomputer
Article refers to the reader directly
and uses casual, informal language
such as acronyms (such as AKA) and
slang, like geek and cash. This is
because it is more of a lifestyle
related piece of writing and not
something that needs to be overly
formal.
Centralized picture relative to the
guide helps readers to distinguish
the processes that will be used in
the guide, and allow them to
determine if they are proficient
enough to carry on.
Underneath the main step is a list
of bullet points offering tips and
advice. This is to avoid cluttering
up the main body of text and offer
more vital information on the fly
to readers.
Article makes it clear what will be
needed in this list, so that the
finished product is as intended and
works as expected. If the article
included vagueness such as saying ‘a
few’ compute nodes, then the reader
might get mistaken and buy one too
many, or too few.
