You\'ve Got the Power is a very popular session delivered to frontline staff in schools and offices. It helps staff understand the key role they play in building and breaking school/district reputation and delivers five "power tools" to help them maximize their reputation-building influence.
Using qualitative research to create powerful campaign messages. Audience fir...CharityComms
Ali Jeremy, director of communications, NSPCC; Stephen Nutt, senior campaigns officer, NSPCC
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Empowering young mom tell their own storiesTara Jefferson
Bloggers and those fluent in social media have new opportunities to network, connect with their idols, partner with big brands and land paid opportunities that can help them make the most of their time. No longer do you have to wait to graduate from college and land a "dream job," you can use the Internet to build your dream job while you work on your degree.
Using qualitative research to create powerful campaign messages. Audience fir...CharityComms
Ali Jeremy, director of communications, NSPCC; Stephen Nutt, senior campaigns officer, NSPCC
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Empowering young mom tell their own storiesTara Jefferson
Bloggers and those fluent in social media have new opportunities to network, connect with their idols, partner with big brands and land paid opportunities that can help them make the most of their time. No longer do you have to wait to graduate from college and land a "dream job," you can use the Internet to build your dream job while you work on your degree.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
Download this webinar for free: http://mstnr.me/2bmauto
What stories resonate with prospective students and their influencers? Using an undergraduate admissions experience map as our guide, we’ll review three examples of stories targeted specifically toward different stages in the admissions process.
What You Will Learn
• Stages in the admissions process, from exploration to transition.
• Effective elements in stories designed to recruit right-fit students for your institution.
• Ways to integrate best practices in inbound marketing to extend the reach and effectiveness of your storytelling efforts.
Designing UX to Address Social Justice: Motivating Users to Save Lives (Ken H...UXPA International
What drives your users to take action? Learn to think in new ways about how human motivations drive user decisions no matter the context. In this 60-minute presentation, you will learn about how World Vision, a global Christian humanitarian non-profit organization, identified key motivational drivers for their most important fundraising product and applied those findings to multiple UX deliverables including personas, a major website redesign, an ecommerce redesign, and an advertising campaign. You will also learn how motivational drivers, once identified, can be used by the entire product development team to develop rich user experiences.
Presented to TASA/TASB Convention October 2, 2009 in Houston.
Presented to TASB Summer Leadership Institute June 13, 2009 in San Antonio and June 20, 2009 in Ft. Worth.
Millennials l Our future leaders of tomorrow4imprint
Millennials are our future business leaders. This Blue Paper discusses this generation’s workforce attitudes and offers tips to assist them in professional growth.
A practical workshop to help school district communicators and staff deliver school-focussed and learning-centered service, Delivered as a three-hour workshop June 28 at the NSPRA seminar in San Francisco
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Delivering the Millennial Experience: How to Engage Generation YBen Puffer
2016 MCUL Lending & Marketing Conference
In 2015, Millennials surpassed Baby Boomers as the largest group of the U.S. voting population. As Boomers transition into their well-earned retirement, Millennials will take the stage as the focal group for marketers, lenders and managers. This session will explore who the Millennial Generation is, what is important to them, what they expect from credit unions and how to engage them with credit unions on multiple levels.
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we’ll explore where the perspectives of these two groups converge — and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
What You Will Learn:
• What teens consider to be the top sources of information about colleges
• Effective ways to get in touch with teens
• Where to focus your time and energy in marketing to teens
Ted London, Vice President of Tax & Collections at CGI presented new insights on Influencing Citizens using behavioral science techniques at the SEATA (Southeastern Association of Tax Administrators) conference on July 14, 2014. Ted has 21 years of experience in working exclusively with Federal, State, Provincial and Local tax agencies at CGI
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four currents generations and their habits for charitable giving. Nonprofit professionals will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be EnemiesBloomerang
Jay Love of Bloomerang and Dave Boyce of Fundly will explain how the immense success of new donor acquisition via peer-to-peer fundraising can also result in repeat donors the following year.
Flexing Content Strategy to Reach Millennials and Gen ZCarolyn Kent
Steps to craft a foundational content strategy that is still flexible enough to connect with Millennials and Gen Z in spite of their mindset differences.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
Download this webinar for free: http://mstnr.me/2bmauto
What stories resonate with prospective students and their influencers? Using an undergraduate admissions experience map as our guide, we’ll review three examples of stories targeted specifically toward different stages in the admissions process.
What You Will Learn
• Stages in the admissions process, from exploration to transition.
• Effective elements in stories designed to recruit right-fit students for your institution.
• Ways to integrate best practices in inbound marketing to extend the reach and effectiveness of your storytelling efforts.
Designing UX to Address Social Justice: Motivating Users to Save Lives (Ken H...UXPA International
What drives your users to take action? Learn to think in new ways about how human motivations drive user decisions no matter the context. In this 60-minute presentation, you will learn about how World Vision, a global Christian humanitarian non-profit organization, identified key motivational drivers for their most important fundraising product and applied those findings to multiple UX deliverables including personas, a major website redesign, an ecommerce redesign, and an advertising campaign. You will also learn how motivational drivers, once identified, can be used by the entire product development team to develop rich user experiences.
Presented to TASA/TASB Convention October 2, 2009 in Houston.
Presented to TASB Summer Leadership Institute June 13, 2009 in San Antonio and June 20, 2009 in Ft. Worth.
Millennials l Our future leaders of tomorrow4imprint
Millennials are our future business leaders. This Blue Paper discusses this generation’s workforce attitudes and offers tips to assist them in professional growth.
A practical workshop to help school district communicators and staff deliver school-focussed and learning-centered service, Delivered as a three-hour workshop June 28 at the NSPRA seminar in San Francisco
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Delivering the Millennial Experience: How to Engage Generation YBen Puffer
2016 MCUL Lending & Marketing Conference
In 2015, Millennials surpassed Baby Boomers as the largest group of the U.S. voting population. As Boomers transition into their well-earned retirement, Millennials will take the stage as the focal group for marketers, lenders and managers. This session will explore who the Millennial Generation is, what is important to them, what they expect from credit unions and how to engage them with credit unions on multiple levels.
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we’ll explore where the perspectives of these two groups converge — and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
What You Will Learn:
• What teens consider to be the top sources of information about colleges
• Effective ways to get in touch with teens
• Where to focus your time and energy in marketing to teens
Ted London, Vice President of Tax & Collections at CGI presented new insights on Influencing Citizens using behavioral science techniques at the SEATA (Southeastern Association of Tax Administrators) conference on July 14, 2014. Ted has 21 years of experience in working exclusively with Federal, State, Provincial and Local tax agencies at CGI
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four currents generations and their habits for charitable giving. Nonprofit professionals will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be EnemiesBloomerang
Jay Love of Bloomerang and Dave Boyce of Fundly will explain how the immense success of new donor acquisition via peer-to-peer fundraising can also result in repeat donors the following year.
Flexing Content Strategy to Reach Millennials and Gen ZCarolyn Kent
Steps to craft a foundational content strategy that is still flexible enough to connect with Millennials and Gen Z in spite of their mindset differences.
This presentation was originally developed for a client in the early stages of selecting an LMS. They currently do very little e-learning, and their classroom training is all managed manually with spreadsheets and email. They maintain a PDF course catalog that is distributed via email every time updates are made. They are looking for ways to improve their processes and expand their offerings, and this presentation provides an introduction to how an LMS can solve some of their problems.
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
Join us to learn actions companies and professionals need to take to keep the Millennial generation and multiple generations interested, on board and engaged.
“Finding and keeping qualified people is the biggest challenge facing Corporate America.” -HR Director
The workplace is not what it used to be. People are staying past their prime; the corporate ladder has crumbled; college grads have job titles that sound like something out of a science fiction flick; and nobody talks on the phone anymore.
The global marketplace has become a myriad of different generations. What the multiple generations want from an employer, their expectations of corporate culture and their motivation to do what is best for organizations differs from generation to generation. Your challenge is NOT figuring out how to work together but how to interface with the varied generations to achieve financial success, personal growth and enriched company morale.
Meagan tackles generational challenges head on. Unwilling to accept standard, by-the-book generalizations Meagan demonstrates, through her own in-depth research and program customization that all generations have differences and strengths that go beyond mere age and appearance.
Move beyond complaining. Learn from Meagan Johnson what you can do right now to make the most of all the generations.
Hear something different, learn something new, redefine your generational perceptions.
Unleashing Kids' Passion for Compassionannebwalker
The Global Game Changers Children's Education Initiative provides a Common Core/NAEYC compliant, compassion-based curriculum that teaches and inspires elementary school kids to give back. Check out this presentation to see the benefits of a compassionate curriculum, including academic achievement, reduced bullying, increased self-esteem, and better health and happiness. Find out how the Global Game Changers are teaching compassion and inspiring kids to find their own superpowers to make the world a better place.
Your campaign has a great issue, solid data and a strong organization. But successful campaigns require powerful frames; winning requires setting the frame. You need to command your campaign’s own narrative. Join Resource Media for a training presentation to learn how you can successfully frame campaigns.
Family and Community Engagement Webinar with ScholasticVanessa Avila
In this webinar we share information on our partnership with Scholastic under the Reading Action Program. We also discuss ways that your club can work with schools, families, and communities to make sure that every child has an opportunity to reach their full potential.
Special Guest Presenter: Jackie Harvey, Director of Community and District Wide Partnerships at Scholastic
Tudor House offers specialist learning for boys based on a clear vision statement and eight strategic pillars. The focus is on holistic learning - and we explain why this is important in the 21st Century. How can you be a good adult if you don't have a good childhood?
ERG Guidance taken from multiple webinars and articles over the last couple of weeks to help our ERG Leaders stay connected and keep diversity and inclusion in motion. Connection is vital now more than ever. We are not going anywhere.
Advancing Learning, Relating and Performing through Character Strengths & Dig...Lynn Ochs
Presentation given at the Annual Conference for Middle Level Educators In October 2016.
Looking for a research-based, effective and FUN way to improve learning, relating and performing of staff and students in your school? Experience a unique approach designed to address all aspects of social and emotional learning through a strengths-based and blended learning approach. See how a nationally-recognized game platform, Happify, can be combined with a flexible classroom curriculum to shift learning communities to a strength-based culture that supports each person living their strengths, maximizing learning, relating and performance to their fullest.
Rationale: Middle level learners are at a critical developmental stage. It is essential that they develop healthy perspectives of themselves and their strengths and of those around them in order to thrive.
3. You’ve Got the Power!
Brian Woodland, APR
Director of Communications and Strategic
Partnerships
Peel District School Board
Mississauga, Ontario
(905) 890-1010, ext 2812
Brian.Woodland@peelsb.com
16. The Brian Woodland rule:
Everything really wonderful that
happens in a community, and
everything really terrible that
happens in a community, connects
back to a school
17. What’s Changed?
•Information explosion/constant radical
change
•Skills revolution
•Sophisticated/discerning public
“Where is June Cleaver?”
•Societal issues - violence, funding, demographics
•Personal experience/reality GAP
18.
19. What’s Changed?
•Information explosion/constant radical
change
•Skills revolution
•Sophisticated/discerning public
“Where is June Cleaver?”
•Societal issues - violence, funding, demographics
•Personal experience/reality GAP
20.
21.
22.
23. So what is the bottom line?
•The emergence of
Superparents
•also known as hyperparents
or high maintenance parents
33. “Why should I have
my kid come to your
school?”
Learning About Schools: What Parents Need to Know and
How They Can Find Out, Prof. P. Coleman
34. Why should my child come to your
school?
• High educational standards
• High graduate rate
• We help students make a difference
• Full range of extra curricular activities
• Warm supportive and challenging
• Vibrant, caring community of learners
• Exceptional staff
• Great technology focus
• Nurturing and respectful
• Diverse community
35. The source?
• Private Schools
A special interest supplement
The Globe and Mail,
Monday, October 18, 2004.
54. Phi Delta Kappa says schools with high
confidence ratings:
•have clear goals, and they communicate these goals clearly within
the school and to the community
•have high quality curriculum and extracurricular programs - they
are seen to have “extras” over and above what the “average” school
offers
•are safe and orderly
•have significant parent and community involvement
•exhibit openness, warmth and caring
•systematically do “need sensing” to find out what parents and
others in the community want from schools
•work hard at building and retaining public confidence
55.
56.
57.
58. Hierarchy of Effective Communications
1. One-to-one, face-to-face
2. Small group discussion/meeting
3. Speaking before a large group
4. Phone conversation
5. Handwritten, personal note
6. Typewritten, personal letter not generated by computer
7. Computer generated or word-processing-generated “personal letter”
8. Mass-produced, non-personal letter
9. Brochure or pamphlet sent out as a “direct mail” piece
10. Article in organizational newsletter, magazine, tabloid
11. News carried in popular press
12. Advertising in newspapers, radio, TV, magazines, posters
13. Other less effective forms of communication (billboards, skywriters, etc.)
62. Reputation building:
Do it now or pay later
--and keep paying!
• It takes nearly 4 years for a company to
rebuild a blemished reputation
Burson-Marsteller Building CEO Capital Survey
64. Sign of the times
Catering for elegant social events
65. Sign of the times
Our specialty—do-it-yourself
roast a whole pig parties!!
66. Think about your school
• Do you have a “fall in the salad” person?
67. There is no inside/outside voice
“our results are great!”
and
“this is the end of the world as we
know it”
cannot co-exist !
68. The voice checklist
• Do you speak with one clear voice?
• Do you have the information you need to
tell the story?
• Is the one clear voice cranky? Negative?
Hostile?
• What could help?
69.
70. Your Attitude
Communicated three ways:
• 7% by words
• 38% by tone of voice
• 55% in non-verbal ways
Silent Messages, Dr. Albert Mehrabian
D o yo u h a ve th e m
a t h e llo ?
71. An Attitude Example
Service person asks guest if help needed.
Guest shows interest in employee. Hotel
employee asks if help needed and offers
suggestions. Offers gift to hotel
employee. How could that not be good?
D o yo u h a ve th e m
a t h e llo ?
72. Your reputation will self-
destruct in 5 seconds...
Get the first five seconds right—our
genes train us to distinguish between
safe opportunities and dangerous
situations—these sensing devices are
at full stretch when customers move
toward a potential service encounter.
The Buzz, David Freemantle
75. The BIG picture
What public relations can’t do--NSPRA
The 90-7-3 rule
•90% of reputation is based on quality service
•7% on listening
•3% on telling
76. The BIG picture
It’s a simple rule to get good PR--
Always do a good job!
89. Within 10 percentage points, what per cent
of recent research studies indicate that
parents DO have an important impact on
children’s school achievement? What
percentage DO NOT?
DO 100% DO NOT 0%
90. A Michigan study of the relationship
between student test scores and a variety of
forces affecting student success found one
facter that stood out as “The most
frequently recurring theme of high-scoring
districts.” What was it?
Intensive involvement of parents in their
children’s schooling.
91. Research is clear that the vast majority of
parents want to help their child be
successful in school. What are the three key
reasons they say they do not?
1. No time
2. Don’t know what to do
3. Language