The document provides guidance on developing a focused go-to-market strategy by zeroing in on target buyers. It advises defining target buyer personas based on characteristics like industry, role, demographics, and pain points. It also outlines the typical buyer's journey from unaware to purchase and how to engage buyers at each stage with relevant conversions, context, content and contact. The overall message is to select the best target buyer and rinse and repeat engagement across the buyer journey rather than trying to reach all buyers at once.
DIY PR – it's a thing. PR is a challenging topic for startups and established companies alike. With over 20 years of experience in public relations, Paul Wilke, founder and CEO of Upright Position Communications, discusses best practices to identify how best to increase your company's visibility in the marketplace in an efficient and effective manner.
This document provides guidance on media training and interviews. It discusses preparing for interviews by understanding the media's motivations and what drives coverage. Key strategies discussed include knowing the audience and reporter, having clear messages to communicate, being prepared with additional information, and using techniques like hooking, bridging and flagging to steer the discussion. The document advises being engaging, avoiding traps, and bridging to key messages when necessary. It also covers dos and don'ts of interviews and the role public relations can play in supporting spokespeople.
The document discusses whether social media is a good match or waste of time for F&I managers. It argues that social media is about building trust as an authority and trusted advisor, not about direct selling or branding. It advises F&I managers to use social media like blogging and LinkedIn to establish themselves as experts in their industry, engage customers, and provide value through helpful content in order to build trust and increase sales over time. The key is focusing on consistent, high-quality content creation and engagement rather than immediate sales results. If done correctly, social media can be a good way for F&I managers to build their authority and business.
Become a leader communicator 11 1 2011 without notesccwatraining
This document provides tips for becoming a leader communicator from Jill Lawrence Vaughan. It discusses communicating in a way that moves people to action while making them feel good about doing it. It provides a list of mentors and their roles and offers numerous tips for effective communication, including communicating with integrity, taking time to communicate, remembering fundamentals, building trust with people, learning the business, checking for understanding, and avoiding certain practices. The document emphasizes that personal brand is important and encourages questions at the end.
This document discusses five key factors - credibility & trust, relevancy, intelligence & insight, service beyond self, and persistence - that are important for closing more sales. It provides tips on how to quickly establish credibility and trust with clients by displaying empathy, finding out information about them, and providing testimonials. Being relevant involves asking discovery questions to understand clients and tailoring the approach based on personality styles. Intelligence comes from continuously learning and having an acute understanding. Service beyond self means being concerned with client needs over your own. Persistence is about continuing firmly despite difficulties through consistent effort each day. Mastering these five factors can help increase sales and build long-term client relationships.
The most important metric you WON'T find in Facebook InsightsRob Clark
As presented at PodCamp Toronto 2014
Likes. Shares. Viral impressions. Organic reach. Clicks. Social media offers a wealth of analytic tools showing how people are interacting with your content. Tallies of eyeballs and counts of social gestures. Yet few brands or agencies are actually paying attention to the metrics that matters most in marketing and communications.
Come for a discussion as to what the most important thing that you're not likely tracking is, and walk out with some solid ideas and best practices of how to track it. Those with Math Anxiety, fear not. This is a session about getting answers and not crunching numbers.
This document discusses how selling and dating are similar processes. It outlines the stages of selling/dating including prospecting, qualifying prospects, setting appointments, making proposals, closing deals, gaining repeat business and referrals. It provides examples of how to apply dating skills like building rapport and trust to selling. It also cautions about potential complications like clients becoming attracted in an unwanted way and how to handle those situations professionally.
The document provides guidance on developing a focused go-to-market strategy by zeroing in on target buyers. It advises defining target buyer personas based on characteristics like industry, role, demographics, and pain points. It also outlines the typical buyer's journey from unaware to purchase and how to engage buyers at each stage with relevant conversions, context, content and contact. The overall message is to select the best target buyer and rinse and repeat engagement across the buyer journey rather than trying to reach all buyers at once.
DIY PR – it's a thing. PR is a challenging topic for startups and established companies alike. With over 20 years of experience in public relations, Paul Wilke, founder and CEO of Upright Position Communications, discusses best practices to identify how best to increase your company's visibility in the marketplace in an efficient and effective manner.
This document provides guidance on media training and interviews. It discusses preparing for interviews by understanding the media's motivations and what drives coverage. Key strategies discussed include knowing the audience and reporter, having clear messages to communicate, being prepared with additional information, and using techniques like hooking, bridging and flagging to steer the discussion. The document advises being engaging, avoiding traps, and bridging to key messages when necessary. It also covers dos and don'ts of interviews and the role public relations can play in supporting spokespeople.
The document discusses whether social media is a good match or waste of time for F&I managers. It argues that social media is about building trust as an authority and trusted advisor, not about direct selling or branding. It advises F&I managers to use social media like blogging and LinkedIn to establish themselves as experts in their industry, engage customers, and provide value through helpful content in order to build trust and increase sales over time. The key is focusing on consistent, high-quality content creation and engagement rather than immediate sales results. If done correctly, social media can be a good way for F&I managers to build their authority and business.
Become a leader communicator 11 1 2011 without notesccwatraining
This document provides tips for becoming a leader communicator from Jill Lawrence Vaughan. It discusses communicating in a way that moves people to action while making them feel good about doing it. It provides a list of mentors and their roles and offers numerous tips for effective communication, including communicating with integrity, taking time to communicate, remembering fundamentals, building trust with people, learning the business, checking for understanding, and avoiding certain practices. The document emphasizes that personal brand is important and encourages questions at the end.
This document discusses five key factors - credibility & trust, relevancy, intelligence & insight, service beyond self, and persistence - that are important for closing more sales. It provides tips on how to quickly establish credibility and trust with clients by displaying empathy, finding out information about them, and providing testimonials. Being relevant involves asking discovery questions to understand clients and tailoring the approach based on personality styles. Intelligence comes from continuously learning and having an acute understanding. Service beyond self means being concerned with client needs over your own. Persistence is about continuing firmly despite difficulties through consistent effort each day. Mastering these five factors can help increase sales and build long-term client relationships.
The most important metric you WON'T find in Facebook InsightsRob Clark
As presented at PodCamp Toronto 2014
Likes. Shares. Viral impressions. Organic reach. Clicks. Social media offers a wealth of analytic tools showing how people are interacting with your content. Tallies of eyeballs and counts of social gestures. Yet few brands or agencies are actually paying attention to the metrics that matters most in marketing and communications.
Come for a discussion as to what the most important thing that you're not likely tracking is, and walk out with some solid ideas and best practices of how to track it. Those with Math Anxiety, fear not. This is a session about getting answers and not crunching numbers.
This document discusses how selling and dating are similar processes. It outlines the stages of selling/dating including prospecting, qualifying prospects, setting appointments, making proposals, closing deals, gaining repeat business and referrals. It provides examples of how to apply dating skills like building rapport and trust to selling. It also cautions about potential complications like clients becoming attracted in an unwanted way and how to handle those situations professionally.
How to Increase Your Sales when Selling to Different PersonalitiesKelley Robertson
This document discusses how to sell to different personality styles. It notes that people have different communication styles which can make it difficult to connect and reach agreements. There are four main personality styles - Drivers, who are direct and to the point; Expressives, who love to talk; Amiables, who are team players; and Analyticals, who need lots of information. The document advises adapting one's selling style to more closely match the customer's personality style in order to better connect with them and close more sales. Understanding a customer's natural style allows a salesperson to consider their approach before meetings.
How To Win Friends & Influence People OnlineTodd Carpenter
This document introduces Todd Carpenter and discusses his experience in real estate, mortgages, blogging, and social media. It provides tips for using social media networks like LinkedIn, Facebook, and Twitter to build connections and influence. The key is to recognize how these networks operate and engage in a way that is authentic and benefits others, like spotlighting local businesses to readers rather than just reviewing them.
Win Friends & Influence People Real EstateStacey Alcorn
This document summarizes Dale Carnegie's book "How to Win Friends and Influence People" and provides techniques for handling people effectively. It covers making people like you by showing genuine interest in them and remembering their name, encouraging them to talk about themselves by being a good listener, and making them feel important by talking about their interests. It also discusses ways to win people over to your way of thinking by avoiding arguments, respecting others' opinions, admitting when you're wrong, using a friendly approach, getting them to agree with you, and appealing to their nobler motives.
This document provides writing prompts for 8th grade students to complete as part of their application process. It includes 5 prompts addressing topics like defining yourself and influences in your life, learning from failure, challenging beliefs, solving problems, and transition to adolescence. Students are instructed to answer all prompts with 250+ words by September 7th in Times New Roman 12 font for their first ELA assignment.
The document outlines principles for powerful persuasion. It discusses understanding the persuasion triangle of presenter, audience, and subject. It emphasizes the importance of melting resistance by being honest, finding common ground, and avoiding actions that raise resistance. The key principles for molding opinion are to know the audience and their needs, present information professionally and personally, and make the argument clear. The final step to harden and ignite is to believe in the cause and summarize by making a specific request.
How to wow by priyamathur - slide sharePriya Mathur
This document summarizes Frances Cole Jones' book "My Book: Selling yourself/brilliant in any situation." It discusses Jones' credentials as an author and consultant on interview skills. The book provides tips on topics like maximizing meetings, stress-free job interviews, public speaking, using PowerPoint effectively, social networking, and developing verbal finesse. The overall aim is to help readers wow potential employers or clients and make lasting positive impressions in any business or social situation.
Casual Connect Seattle 2017: Did That Publisher Just Ghost Me?Kongregate
This document discusses publisher-developer relationships in the modern games industry. It begins by comparing past physical distribution-focused relationships to current digital distribution-focused partnerships. The document then provides tips for initial meetings between publishers and developers at industry events, considerations for evaluating potential publishing partners, important aspects to include in deals, and advice for maintaining positive ongoing relationships and handling issues. The overall message is that modern partnerships require fair deals, clear expectations, and open communication between both parties.
TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck TBEX
Advanced, Commerce, Dalene is one half of the travel blog HeckticTravels.com and a founder of Hecktic Media Inc. Since 2009 she has been traveling the world nomadically with her husband, and they both were honored as National Geographic Travelers of the Year in 2014. Dalene has also twice been named a BlogHer Voice of the Year, and was an Alto Award finalist in 2015.
This document provides social media marketing tips and best practices for businesses. It recommends focusing social media efforts on the platforms most used by your target customers, such as Instagram for those aged 25-35 and Facebook for those 45-55+. It also recommends claiming and regularly updating your Google My Business and other directory listings, using a content calendar to regularly post engaging content, and actively soliciting online reviews to build trust and credibility. The key is meeting customers where they are already active online and providing value through your social profiles and website.
Join Ansley Sudderth, Social Media Training and Communications Coordinator, and Nadeen Green, Senior Counsel for For Rent Media Solutions™, as they share Fair Housing do's and don'ts pertaining to social media.
Social Media & Community MGMT (for Startups)Amazee Labs
A little presentation Mathias held at Switzerland's StartupCamp on Feb., 19, 2011 in Basel. Mathias is Amazee Labs' Community and Social Media Manager.
This guide covers six key mistakes that cause grant proposals and funding proposals to get rejected. Follow these tips to help you write a winning proposal.
How to negotiate without losing friends, fans or job offers Belma McCaffrey
Negotiating only $5,000 more for your starting salary can lead to an additional $500,000 in your lifetime. Prep your mind and prep your strategy to increase your salary and get anything you want.
How to win friends and influence people and get more signups in your businessDave Shirley
How to win friends and influence people and get more signups in your business. This Power point will teach you how to build your Home Business and Never Run out of Leads... Ever! It contains the key to being Successful in a Home business and tells you how to win friends and influence people.
Youtube Video https://youtu.be/7UB4H5jwuP0
Persuasion: 6 Ways to Influence People (and how to say no)Yee Pam
We might not all be sales oriented, but all of us would have to persuade someone at a point. Based on the book by Robert Cialdini, here are the 6 rules of influencing others (and how you can avoid being influenced).
Social Selling with Ice Breakers, how to fill your funnel and pipeline with new opportunities. Learn how to leverage linkedin and twitter in the b2b sales space. You can find a recording of this presentation on YouTube MaverickMethod channel. Please connect with me on linkedin and twitter.
This document provides tips on how to get positive reviews and be top ranked on TripAdvisor. It discusses the importance of earned media like reviews on generating customer knowledge of a business. It recommends actively encouraging reviews through emails and onsite prompts. The document also provides guidance on how to handle negative reviews by responding respectfully and using them to improve. It stresses preparing a communications plan to maintain calm in any potential review-related crisis. Finally, it outlines a four point review plan of encouraging reviews, paying attention to feedback, sharing positive reviews, and responding quickly and appropriately.
This document provides information about Mary Alice George, a real estate agent with Colorado Land Company, and her process for selling homes in Colorado. It outlines Mary Alice's background and experience, questions she asks homeowners, her philosophy of open communication and putting clients first, testimonials from past clients, how she determines property values, marketing strategies, and her promise to work hard for homeowners.
Dale Carnegie's principles from "How to Win Friends and Influence People" provide guidance on becoming a friendlier person, winning people over to your way of thinking, and being a leader. Some key recommendations include don't criticize others, give sincere appreciation, make others feel important, respect others' opinions, see things from their perspective, appeal to their nobler motives, begin with praise, and use encouragement. The overall message is that treating people well, making them feel heard and important, and appealing to their better nature are effective strategies for influencing them.
Pablo Alborán es un cantautor español nacido en 1989 en Málaga. Se interesó por la música desde pequeño y aprendió a tocar instrumentos como el piano, la guitarra clásica y flamenca. Firmó con la discográfica EMI Music y lanzó su primer álbum en 2011, el cual tuvo mucho éxito. Ha ganado varios premios como el 40 Principales y el Grammy Latino.
How to Increase Your Sales when Selling to Different PersonalitiesKelley Robertson
This document discusses how to sell to different personality styles. It notes that people have different communication styles which can make it difficult to connect and reach agreements. There are four main personality styles - Drivers, who are direct and to the point; Expressives, who love to talk; Amiables, who are team players; and Analyticals, who need lots of information. The document advises adapting one's selling style to more closely match the customer's personality style in order to better connect with them and close more sales. Understanding a customer's natural style allows a salesperson to consider their approach before meetings.
How To Win Friends & Influence People OnlineTodd Carpenter
This document introduces Todd Carpenter and discusses his experience in real estate, mortgages, blogging, and social media. It provides tips for using social media networks like LinkedIn, Facebook, and Twitter to build connections and influence. The key is to recognize how these networks operate and engage in a way that is authentic and benefits others, like spotlighting local businesses to readers rather than just reviewing them.
Win Friends & Influence People Real EstateStacey Alcorn
This document summarizes Dale Carnegie's book "How to Win Friends and Influence People" and provides techniques for handling people effectively. It covers making people like you by showing genuine interest in them and remembering their name, encouraging them to talk about themselves by being a good listener, and making them feel important by talking about their interests. It also discusses ways to win people over to your way of thinking by avoiding arguments, respecting others' opinions, admitting when you're wrong, using a friendly approach, getting them to agree with you, and appealing to their nobler motives.
This document provides writing prompts for 8th grade students to complete as part of their application process. It includes 5 prompts addressing topics like defining yourself and influences in your life, learning from failure, challenging beliefs, solving problems, and transition to adolescence. Students are instructed to answer all prompts with 250+ words by September 7th in Times New Roman 12 font for their first ELA assignment.
The document outlines principles for powerful persuasion. It discusses understanding the persuasion triangle of presenter, audience, and subject. It emphasizes the importance of melting resistance by being honest, finding common ground, and avoiding actions that raise resistance. The key principles for molding opinion are to know the audience and their needs, present information professionally and personally, and make the argument clear. The final step to harden and ignite is to believe in the cause and summarize by making a specific request.
How to wow by priyamathur - slide sharePriya Mathur
This document summarizes Frances Cole Jones' book "My Book: Selling yourself/brilliant in any situation." It discusses Jones' credentials as an author and consultant on interview skills. The book provides tips on topics like maximizing meetings, stress-free job interviews, public speaking, using PowerPoint effectively, social networking, and developing verbal finesse. The overall aim is to help readers wow potential employers or clients and make lasting positive impressions in any business or social situation.
Casual Connect Seattle 2017: Did That Publisher Just Ghost Me?Kongregate
This document discusses publisher-developer relationships in the modern games industry. It begins by comparing past physical distribution-focused relationships to current digital distribution-focused partnerships. The document then provides tips for initial meetings between publishers and developers at industry events, considerations for evaluating potential publishing partners, important aspects to include in deals, and advice for maintaining positive ongoing relationships and handling issues. The overall message is that modern partnerships require fair deals, clear expectations, and open communication between both parties.
TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck TBEX
Advanced, Commerce, Dalene is one half of the travel blog HeckticTravels.com and a founder of Hecktic Media Inc. Since 2009 she has been traveling the world nomadically with her husband, and they both were honored as National Geographic Travelers of the Year in 2014. Dalene has also twice been named a BlogHer Voice of the Year, and was an Alto Award finalist in 2015.
This document provides social media marketing tips and best practices for businesses. It recommends focusing social media efforts on the platforms most used by your target customers, such as Instagram for those aged 25-35 and Facebook for those 45-55+. It also recommends claiming and regularly updating your Google My Business and other directory listings, using a content calendar to regularly post engaging content, and actively soliciting online reviews to build trust and credibility. The key is meeting customers where they are already active online and providing value through your social profiles and website.
Join Ansley Sudderth, Social Media Training and Communications Coordinator, and Nadeen Green, Senior Counsel for For Rent Media Solutions™, as they share Fair Housing do's and don'ts pertaining to social media.
Social Media & Community MGMT (for Startups)Amazee Labs
A little presentation Mathias held at Switzerland's StartupCamp on Feb., 19, 2011 in Basel. Mathias is Amazee Labs' Community and Social Media Manager.
This guide covers six key mistakes that cause grant proposals and funding proposals to get rejected. Follow these tips to help you write a winning proposal.
How to negotiate without losing friends, fans or job offers Belma McCaffrey
Negotiating only $5,000 more for your starting salary can lead to an additional $500,000 in your lifetime. Prep your mind and prep your strategy to increase your salary and get anything you want.
How to win friends and influence people and get more signups in your businessDave Shirley
How to win friends and influence people and get more signups in your business. This Power point will teach you how to build your Home Business and Never Run out of Leads... Ever! It contains the key to being Successful in a Home business and tells you how to win friends and influence people.
Youtube Video https://youtu.be/7UB4H5jwuP0
Persuasion: 6 Ways to Influence People (and how to say no)Yee Pam
We might not all be sales oriented, but all of us would have to persuade someone at a point. Based on the book by Robert Cialdini, here are the 6 rules of influencing others (and how you can avoid being influenced).
Social Selling with Ice Breakers, how to fill your funnel and pipeline with new opportunities. Learn how to leverage linkedin and twitter in the b2b sales space. You can find a recording of this presentation on YouTube MaverickMethod channel. Please connect with me on linkedin and twitter.
This document provides tips on how to get positive reviews and be top ranked on TripAdvisor. It discusses the importance of earned media like reviews on generating customer knowledge of a business. It recommends actively encouraging reviews through emails and onsite prompts. The document also provides guidance on how to handle negative reviews by responding respectfully and using them to improve. It stresses preparing a communications plan to maintain calm in any potential review-related crisis. Finally, it outlines a four point review plan of encouraging reviews, paying attention to feedback, sharing positive reviews, and responding quickly and appropriately.
This document provides information about Mary Alice George, a real estate agent with Colorado Land Company, and her process for selling homes in Colorado. It outlines Mary Alice's background and experience, questions she asks homeowners, her philosophy of open communication and putting clients first, testimonials from past clients, how she determines property values, marketing strategies, and her promise to work hard for homeowners.
Dale Carnegie's principles from "How to Win Friends and Influence People" provide guidance on becoming a friendlier person, winning people over to your way of thinking, and being a leader. Some key recommendations include don't criticize others, give sincere appreciation, make others feel important, respect others' opinions, see things from their perspective, appeal to their nobler motives, begin with praise, and use encouragement. The overall message is that treating people well, making them feel heard and important, and appealing to their better nature are effective strategies for influencing them.
Pablo Alborán es un cantautor español nacido en 1989 en Málaga. Se interesó por la música desde pequeño y aprendió a tocar instrumentos como el piano, la guitarra clásica y flamenca. Firmó con la discográfica EMI Music y lanzó su primer álbum en 2011, el cual tuvo mucho éxito. Ha ganado varios premios como el 40 Principales y el Grammy Latino.
El Moñigo envía al Tiñoso a provocar a otro grupo para iniciar una pelea. Cuando el Tiñoso es abofeteado, el Moñigo defiende a su amigo argumentando que no había hecho nada para merecer el golpe. Gracias a la superioridad del Moñigo, terminan comiendo las avellanas del otro grupo.
Bei diesen Seiten handelt es sich um eine Leseprobe des Werkes 'Kulturmanagement & Kulturpolitik'. Um den Beitrag vollständig zu lesen, melden Sie sich bitte auf www.kulturmanagement-portal.de an. Hier können Sie gegen eine Jahresnutzungsgebühr alle Beiträge des Handbuches einsehen und herunterladen! Viel Spaß beim Stöbern!
PS: Auf www.kulturmanagement-portal.de finden Sie auch komplette Beiträge zum kostenlosen Download.
The document discusses an international conference on new journalism and compares Obama and Clinton to Mac and PC models. It also contains information about Barack Obama's online organizing tools for his supporters and campaign fundraising statistics from September, including the number of new and total donors that month.
O documento discute como a gestão de capital humano pode contribuir significativamente para o valor organizacional, com pessoas satisfeitas podendo aumentar a produtividade em até 50%. Ele também descreve como o modelo 4G pode medir comportamentos de grupos sociais e vincular esses perfis aos valores, processos e estratégias da organização para melhorar os resultados. Além disso, explica como medir o "atrito nos relacionamentos" pode ajudar a quantificar investimentos em capital intelectual.
El documento describe 9 estrategias de trabajo docente que pueden mejorar la enseñanza. Estas incluyen mantener una actitud positiva, escuchar activamente a los estudiantes, mantener contacto visual, cumplir con lo prometido, dedicar tiempo a la corrección de trabajos enfocándose en los logros de los estudiantes, utilizar un lenguaje que los estudiantes puedan comprender, no dejar que el estado de ánimo afecte la enseñanza, dedicar tiempo extra para ayudar a los estudiantes con deficiencias y mantener lo profes
Digitaler Arbeitsplatz 2.0: Dienste, Tools und Methoden, mit denen Arbeitstage und Arbeitsabläufe - alleine und im Team - sowohl effektiver als auch effizienter gestaltet werden können.
El documento presenta el plan de trabajo de la Vocalía de Innovación para el VII Congreso Dircom que se celebrará en Ávila el 11 de junio de 2015. Se detallan varios grupos de trabajo encargados de áreas como la escuela de social media, la escuela de innovación, un blog sobre innovación en comunicación, un evento TedxDircom y el networking de innovación, con diferentes coordinadores y participantes. También se exponen conclusiones sobre las condiciones necesarias para comunicar eficazmente la innovación, incluyendo el mensaje, el canal y la estrategia a e
The document proposes several ideas to help ease a new engineering graduate's worries about joining a company for the first time:
1. Compulsory internships would familiarize students with corporate environments and allow companies to evaluate potential hires. Colleges should reward students for quality internships.
2. Mentorship programs and ice-breaking sessions in companies would increase comfort levels of new joins and ensure they have support. Mentors should be evaluated by mentees.
3. A suggested fresher joining program includes training, confidence-building, team-building activities, a 3-6 month training period, and assigning mentors to help new joins adjust to corporate life.
Presentación realizada por Arturo Pinedo, vicepresidente de Dircom y líder de la vocalía "Gestión de Reputación: medición e intangibles", en la mesa de diálogo "Medición", durante el VII Congreso Dircom.
Beijing Perl Workshop 2008 Hiveminder Secret SauceJesse Vincent
Template::Declare is a pure Perl templating engine that allows templates to be treated like code. Templates can be refactored, use object orientation and mixins. Tags are implemented as closures that can output content immediately or return closures. CSS::Squish is a CSS compiler that combines multiple small CSS files into one large file for easier serving, improving performance by allowing browsers to cache the combined file.
O documento fornece dicas sobre administração financeira pessoal, como fazer um orçamento, controlar gastos, negociar dívidas, evitar compras por impulso e buscar renda extra. Recomenda conversar com a família, listar todas as dívidas e seus valores, e fazer cortes no orçamento para sair do vermelho e quitar as dívidas.
Infografia Estudio de Percepciones: CNBC y Burson-Marsteller Corporate Percep...B-M Latam
CNBC, cadena líder de televisión en Estados Unidos y Burson-Marsteller, la empresa líder en comunicaciones estratégicas en el mundo, revelaron los resultados del estudio denominado CNBC/Burson-Marsteller Corporate Perception Indicator: A Global Survey from Main Street to the Executive Suite. De manera exclusiva la empresa de investigación de mercado Penn Schoen Berland encuestó a más de 25.000 personas y a unos 1.800 ejecutivos de empresas en 25 países del mundo, acerca de los roles y responsabilidades de las corporaciones en la sociedad y su contribución a la economía.
O documento discute os desafios dos governos do século XXI e o papel das escolas de governo em capacitar servidores públicos. Apresenta como as sociedades passaram por três eras econômicas e agora enfrentam mudanças disruptivas. Cita que os governos precisam lidar com uma nova agenda, mas se encontram envelhecidos. Finaliza discutindo como as escolas podem ajudar os governos por meio de capacitação, redes de conhecimento e laboratórios de inovação.
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
The document discusses the importance of adaptive selling and providing customized solutions to customers. It defines adaptive selling as altering sales presentations and conversations based on each customer's individual needs and behaviors. To practice adaptive selling, salespeople should create customer-specific presentations and solutions by understanding buying signals and adapting to different customer personality types. The document also emphasizes the importance of consultative and solution selling by focusing on customers' needs, asking questions, and providing value-added solutions to problems. It provides tips for identifying customers' "pain points" and crafting value propositions that highlight the benefits of the solutions being offered.
Career progression and advancing at work January 2012Timothy Holden
This document provides advice on career progression and advancing at work. It discusses topics such as talking yourself up, ways to get noticed, making an impression, personal branding, shining in the spotlight, building authenticity, sponsors and protégés, being a politician, internal job applications, giving credit, appreciating your boss, dealing with criticism, winning at work, and skills needed for future careers. The overall message is that career advancement requires self-promotion, developing mentors, constantly learning new skills, managing relationships, and adapting to changing workplace needs.
The document discusses how social media has evolved the sales process. It recommends that salespeople understand buyers are now in control, educated, and want solutions rather than pitches. It outlines benefits of social selling like brand awareness and lead generation. It provides tips for using social media effectively like developing compelling content, searching LinkedIn, and creating credibility. Executives want salespeople to understand their issues and propose solutions at the right time. The document advises salespeople to create a social media plan and track results to build loyalty.
The goal is to provide strategies that will lead to success both professionally and personally using effective communication, networking and leadership skills.
Do you want to be the first candidate considered for your dream job?
It's time to implement a self-marketing campaign. 3 words that are vital to this campaign are 'know, like and trust'. Once you understand and implement these 3 words, your career success is in your hands!
Our latest infographic covers 7 tips to help you master your career and to become the go-to candidate in your field!
The document discusses best practices for customer service and communication with clients. It emphasizes the importance of customer service for maintaining ongoing client relationships and revenue. Effective communication is key to good customer service. There are four main communication styles - controller, promoter, supporter, and analyzer - and the document provides tips for communicating effectively with each style. Some best practices for communicating with clients include determining their communication style, over-communicating details, not leaving questions unanswered, setting clear response time and meeting expectations, and having an agenda and recap for all meetings and calls. The document also covers how to handle tough questions, use apologies when needed, and provide examples of good customer service resolutions with clients.
Converge 2014: Strike the Right Chord with Prospects: Lessons from Country Mu...Converge Consulting
Strike the Right Chord with Prospects: Lessons from Country Music
BARBARA COWARD AND KATHY HAGENS
Did you know that country music is a $2 billion-dollar industry? It all goes to show that tugging at the heartstrings of ordinary people about ordinary life is big business. While we're not suggesting that you incorporate messaging about heartache, pickup trucks, and on-stoplight towns in your marketing materials, there are a number of takeaways that can help you grow enrollments. For example, it's all about being authentic, a good storyteller, and developing an emotional connection with your candidates. We'll walk you through ways - and examples - to take your prospect messaging from gold to platinum!
If increasing enrollment is a mandate at your institution—step one is marketing, step two is recruitment. There is little point in doing one without the other. We hope you will join us for this workshop that focuses on putting the steps together!
KEY TAKEAWAYS:
Draw prospects closer to a Call to Action through messaging that shows that you understand their dreams and challenges.
Differentiate your program through personalized and targeted email campaigns.
Use analytics to measure the ROI of your marketing dollars.
What’s My Communication Style: How to Get Along with (Almost) AnyoneHRDQ-U
Effective communication is the very lifeblood of any organization. If communication is not clear and persuasive between managers and employees, and employees and customers, then other vital goals are forever out of reach. Say goodbye to your aspirations for successful leadership, teamwork, customer service, or even the ability to execute a coherent business strategy.
If you want to bring about meaningful improvements in communication skills, the best way to begin is to build a better understanding of personal communication styles and their effects on other people. What’s My Communication Style? is a proven training assessment that identifies an individual’s dominant communication style – Direct, Spirited, Considerate, or Systematic – and the communication behaviors that distinguish it.
This document provides tips for networking at holiday events. It begins with an introduction by Larry Schenone and then discusses strategies for networking at different types of holiday gatherings. These include having an elevator speech prepared, focusing conversations on the other person rather than yourself, listening more than talking, exchanging business cards, sending holiday cards, and following up after events with thank you notes. The document also provides tips for attending networking events, such as setting objectives and a time limit, being aware of dress code, having conversation enders prepared, and categorizing new connections for follow-up. The conclusion emphasizes that networking can help manage your career and find self-fulfillment.
The document provides information about different personality types based on the Myers-Briggs Type Indicator (MBTI) assessment. It discusses 6 different personality types (ENFJ, INFJ, ENFP, INFP, ENTJ, INTJ), describing each type's personality, common career paths, and ideal work environments. The document is designed to help readers understand their personality type based on the MBTI and find careers that suit their natural talents and preferences.
Masterclass: The Value of Monitoring Beyond Your Owned PlatformsBrandwatch
This document summarizes a Brandwatch masterclass on monitoring social media beyond owned platforms. It discusses the opportunity for brands to engage in conversations on external social media sites. It provides tips for how to execute an effective social listening strategy, including tapping brand advocates, influencing sales through education, engaging customers after purchase, flipping negative sentiment, and recommending future content. The document also outlines best practices for implementation, such as establishing voice guidelines, defining roles and workflows, employing etiquette, and gaining approvals.
The document discusses effective communication strategies. It covers understanding different personality types and communication styles, building rapport with others, active listening techniques, and giving and receiving constructive feedback. Key components of communication like encoding and decoding messages as well as potential conflicts that can arise from differences in personality pairs are also examined. Throughout, the importance of effective communication skills for positively impacting relationships and quality of life is emphasized.
Advice for startups on hacking the venture capital process combined with results of an entrepreneur survey about fundraising in Europe - from a partner at Accel
1. The document discusses various leadership styles and tactics for managing people effectively, including Likert's four styles and the Tannenbaum-Schmidt continuum of leadership behavior.
2. It also covers the skills needed for persuasion, motivation, and conflict resolution as leaders work to lead their teams and implement agendas. Specific tactics discussed include identifying key relationships, assessing sources of power and resistance, and developing relationships to enable cooperation.
3. Effective leadership requires the ability to motivate different types of employees through clarity of vision, caring, setting goals, and managing crisis, as well as dealing constructively with problem employees or difficult situations.
This document summarizes a presentation by Fiona Craig on using personality types and strengths to build a business. It discusses profiling people using the Extended DISC model, which categorizes personalities as Dominant, Influential, Steady, or Compliant. The document provides advice on identifying customer styles based on what they talk about and how to identify them based on their behaviors. It also gives recommendations on how to sell to each of the different styles by focusing on their needs and preferences. The overarching message is that understanding personality types can help improve client engagement, confidence, productivity and business success.
Career Creators Gender Differences in Communication.pptJenniferMayano3
This document discusses gender differences in communication styles. It notes that stereotypically, men tend to communicate in a more direct, task-oriented style focused on solving problems, while women tend to communicate in a more indirect, relationship-focused style. Some key differences highlighted include that women speak more words per day, ask questions more freely in public, and are less likely to express self-confidence directly. The document provides tips for both genders to develop a balanced communication style that blends assertiveness with diplomacy.
The document provides an overview of strategic communications and interacting with the media. It discusses the changing media landscape, importance of developing a communications strategy, and outlines steps for effective media interaction. These include understanding reporter styles, maintaining message control through bridging and flagging, enhancing delivery with examples and emotion, and being prepared with tested key messages while avoiding guesses or criticism of the media. The goal is to shape public and stakeholder perceptions through strategic, on-message interactions with reporters.
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter's beat and area of interest.
But, with a little preparation and some practice scenarios, even the most timid among us can be become experts are briefing the press.
To get started, take a look at Media Training 101.
Similar to Leadership.vincent phipps.2.24.2014 (20)
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
2. Book Vincent!
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Vincent is a Communication Coach and a
Professional Motivational Speaker. He is
Founder and Owner of the multi-award
nominated training company, Communication
VIP.
Vincent’s accomplishments include:
• Bachelors in Speech/Language Comm.
• Masters in Leadership & Management
• Member of the National Speakers Assoc.
• Author of four books
• Spoken in over 300 cities
• Instructor at University of TN at Chattanooga
• Nominated Entrepreneur of the year
• Nominated Small Business Owner of 2014
9. Laid Back & Low Key
TRAITS
CHALLENGES
GOALS
Reserved
Loyal
Team Players
Supportive
Handling altercations
Trusting an unproven
Stay the course
Be on board
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11. Laid Back & Low Key
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12. Laid Back & Low Key
DO
Provide deliberation time
Emphasize team
Allow time for questions
Give them next steps
Suggest follow up times
Build trust
Reassure
Start with social conversation
Rushing
Singling them out
Demanding
Leaving them solo
Follow up only when it’s due
Assuming
Selling without validating
Excluding their input
AVOID
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16. Energetic and Emotional
DO
Bring your personality
Show interest in your voice
Address them personally
Give the big picture
Involve their emotions
Let them talk
Set follow up dates and times
Being drab
Speaking monotone
Being too formal
Focusing on details
Being all facts
Doing all the talking
Letting them follow up with you
AVOID
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20. Analytical & Accurate
DO
Be specific
Research first
Focus on facts
Provide in writing
Give due dates
Allow time to decide
Organize Content
Respect personal space
Save the charm
Being vague & ambiguous
Making assumptions
Using opinions
Saying “trust” “hope” “try”
Allowing unlimited review time
Forgetting to give parameters
Going randomly
Dodging their questions
Trying to “warm up” to them
AVOID
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24. Direct & Dominant
DO
Be blunt
Be clear
State purpose up front
Ask solution “what” questions
Use short sentences
Stick to the goal
Provide a challenge to conquer
Be logical
Show abbreviated facts
Answer directly
Fearing hurting their feelings
Using long explanations
Being analytical
Dodging accountability
Using “and” or “because”
Taking it personally
Challenging them personally
Leading with emotions
Provide excessive detail
Using vague answers
AVOID
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26. What type of leader are
YOU
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27. THANK YOU!
Vincent Ivan Phipps, M.A.
“The Attitude Amplifier!”
Leadership
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