Dale Carnegie's principles from "How to Win Friends and Influence People" provide guidance on becoming a friendlier person, winning people over to your way of thinking, and being a leader. Some key recommendations include don't criticize others, give sincere appreciation, make others feel important, respect others' opinions, see things from their perspective, appeal to their nobler motives, begin with praise, and use encouragement. The overall message is that treating people well, making them feel heard and important, and appealing to their better nature are effective strategies for influencing them.

1. Principles from How to Win
Friends and Influence People
Dale Carnegie
1888-1955

2. Become a Friendlier Person
1.
2.
3.
4.
5.
Don’t criticize, condemn or complain
Give honest, sincere appreciation
Arouse in the other person an eager
want
Become genuinely interested in other
people
Smile

3. Become a Friendlier Person
6.
7.
8.
9.
Remember other person’s name
Be a good listener
Talk in terms of the other person’s
interests
Make the other person feel important
– and do it sincerely

4. Win People to Your Way of
Thinking
1.
2.
3.
4.
5.
Show respect for the other person’s
opinion. Never say, “you’re wrong”
If you’re wrong, admit it quickly and
emphatically
Begin in a friendly way
Let the other person feel that the idea is
his or hers
Try honestly to see things from the other
person’s point of view

5. Win People to Your Way of
Thinking
6.
7.
8.
9.
Be sympathetic with the other
person’s ideas and desires
Appeal to the nobler motives
Dramatize your ideas
Throw down a challenge

6. Be a Leader
1.
2.
3.
4.
5.
Begin with praise and honest
appreciation
Call attention to people’s mistakes
indirectly
Talk about your own mistakes before
criticizing the other person
Ask questions instead of giving direct
orders
Let the other person to save face

7. Be a Leader
6.
7.
8.
9.
Praise the slightest improvement
Give the other person a fine
reputation to live up to
Use encouragement. Make the fault
seem easy to correct
Make the other person happy
about doing the thing you suggest

8. Hope you enjoy and find it
useful for you!
Dale Carnegie