For all of the resources I mention during this presentation, head over to: http://www.etumos.com/summit Presentation Video can be found here: https://youtu.be/0pyK_q7T2Kw Presentation Overview: This talk goes over the maturity stages for Lead Scoring in Marketo. We focus briefly on Stage 1 for baseline, then dive deep into Stage 2 and Stage 3 of scoring maturity. We discuss how to use Data Science teams in Marketing Operations to create incredibly-accurate scoring models based on real data instead of intuition. We give you a list of key Score components, what they do, and how to improve them. Finally, we talk about an iterative model of how to extract the most value from Stage 5 Maturity, and how to jump up a level in Maturity. ~~~ For more Etumos-specific resources, check out our other videos or head over to our website. Feel free to send me an email if you have any questions! ~Edward and the Etumotes