Gone are the days where marketers can only measure customer satisfaction. In today’s world, marketers need to make a business impact at every touchpoint. During this presentation, you’ll learn how to automate and leverage feedback at different stages of the customer life cycle. This session will dive into various topics, such as automatically triggering tasks for CRM account owners to follow up on answers and leveraging Marketo to set up all of your marketing survey needs.
You’ll leave with:
Understanding various customer feedback scenarios so you can trigger follow-up
Addressing a customer's lifecycle stage in Marketo
Being able to impact customer satisfaction throughout their lifecycle
Managing Customer Experience in Multichannel Environmentscreuna_fi
Customers are shopping everywhere today – at home, on the subway, anywhere they feel like doing it. How can you make the most of your customers' interaction to give them the best possible experience on your shopping site regardless if it's in a browser, on a mobile phone or on a tablet?
Rob in der Maur, Digital Marketing Specialist, Adobe
The Social Enterprise In A Cloud First And Mobile First World - SPTechConRichard Harbridge
Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network, with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company could work together, like a network? What might that look like and how might social enterprise technology play a role?
While many organizations understand the benefits social technology can provide it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities or how best to leverage Social technologies like Yammer with their current investments.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.
Improving Adobe Experience Cloud Services Dependability with Machine LearningNicolas Brousse
Adobe Experience Cloud is a collection of best-in-class solutions for marketing, analytics, advertising, and commerce. All integrated on a cloud platform for a single experience system of record. The Adobe Experience Cloud's SRE team works hand-in-hand with the Product and Engineering teams to build dependable services. In this presentation, you will learn how the team leverage Adobe's artificial intelligence and machine learning engine to build predictive auto-scaling and self-healing services.
We’ve lived to see the day when a CMS is not enough – using one is just the basis, an absolute prerequisite for an organization’s presence in a digital world. Each company that aspires to grow must take a step further and leverage other digital marketing products. When faced with this challenge, many organizations consider the Adobe Experience Cloud a prime choice.
Managing Customer Experience in Multichannel Environmentscreuna_fi
Customers are shopping everywhere today – at home, on the subway, anywhere they feel like doing it. How can you make the most of your customers' interaction to give them the best possible experience on your shopping site regardless if it's in a browser, on a mobile phone or on a tablet?
Rob in der Maur, Digital Marketing Specialist, Adobe
The Social Enterprise In A Cloud First And Mobile First World - SPTechConRichard Harbridge
Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network, with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company could work together, like a network? What might that look like and how might social enterprise technology play a role?
While many organizations understand the benefits social technology can provide it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities or how best to leverage Social technologies like Yammer with their current investments.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.
Improving Adobe Experience Cloud Services Dependability with Machine LearningNicolas Brousse
Adobe Experience Cloud is a collection of best-in-class solutions for marketing, analytics, advertising, and commerce. All integrated on a cloud platform for a single experience system of record. The Adobe Experience Cloud's SRE team works hand-in-hand with the Product and Engineering teams to build dependable services. In this presentation, you will learn how the team leverage Adobe's artificial intelligence and machine learning engine to build predictive auto-scaling and self-healing services.
We’ve lived to see the day when a CMS is not enough – using one is just the basis, an absolute prerequisite for an organization’s presence in a digital world. Each company that aspires to grow must take a step further and leverage other digital marketing products. When faced with this challenge, many organizations consider the Adobe Experience Cloud a prime choice.
Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.
You'll leave this session with:
- A clear picture into the future of Marketo and Adobe's product partnership and strategy
- Deep insights into the 2019 integrations
- Meaningful interactions with Marketo's product leaders
Better together - Stanislaw & bell - Adobe Summit 2019 - MarketoMarketo
Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.
You'll leave this session with:
A clear picture into the future of Marketo and Adobe's product partnership and strategy
Deep insights into the 2019 integrations
Meaningful interactions with Marketo's product leaders
How marketo can tame the gdpr - Stephen Yeo - Adobe Summit 2019 - MarketoMarketo
The real work implementing GDPR did not end on May 25, 2018. It was just getting started. For over a year, marketers across the globe had to change how they worked on a daily basis. At times, marketers were potentially changing millions of records constantly changing and all held for different reasons and with different data retention periods.
With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows:
How managing data can be largely automated using Marketo
How to ensure your organisation is compliant
How to ensure your customers' privacy is respected
The real work implementing GDPR did not end on May 25, 2018. It was just getting started. For over a year, marketers across the globe had to change how they worked on a daily basis. At times, marketers were potentially changing millions of records constantly changing and all held for different reasons and with different data retention periods.
With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows:
- How managing data can be largely automated using Marketo
- How to ensure your organisation is compliant
- How to ensure your customers' privacy is respected
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019Marketo
Our marketing team are showcasing their knockout activities that raised the bar in 2019. This is a unique chance to look behind the curtain and see how Marketo does marketing.
We will deep-dive into inspirational examples of Marketo’s best campaign, event and videos so you can get pumped with ideas for 2020.
In this first episode, we discuss:
The core elements of an effective campaign strategy
A use case example of Marketo’s best EMEA campaign of 2019
Why sales enablement is key to every campaign
What are the key metrics to a post-campaign analysis?
Content Targeting and Personalization: Improving Engagement at the Account LevelG3 Communications
"With buyer engagements shifting online, B2B marketers need to deliver digital experiences that resonate with TARGET businesses, differentiate themselves from their competitors, and accelerate the sales cycle. Web analytics, targeting tools and content systems are now adapting to this new B2B buyer, as companies are learning how to engage and connect content to target audiences in order to nurture and accelerate leads to sales. Hear how Adobe has embarked on a journey to connect data from analytics, testing tools and visitor identification technologies to understand their targets, personalize their web experiences and better serve content to the accounts that are not only most likely to convert, but also most likely to buy.
Top tactics for identifying, engaging and converting visitors from your most important web segments Identify the top conversion metrics to pay attention to and optimize against Learn how to engage visitors—and keep them engaged—utilizing personalization technology"
Adobe summit 2019 - Executing with Precision: Robust and Scalable Email Marke...Iryna Zhuravel
Whether you’re sending your first or hundredth email campaign, your heart will inevitably skip a beat when you hit Send. Customer attention spans are the shortest they've ever been, and if you send an email with a broken link or scrambled image, you're not likely to get a second chance. With so many moving pieces in email marketing operations, it’s no wonder that "send-button anxiety" is a daily reality for most of us. Learn how to set up and manage a robust and scalable email marketing operation for a small company or a global enterprise. Ensure that your team can quickly send multiple emails in any language to any region with the confidence that the campaign meets the highest industry standards.
Discover best practices for:
Localization at scale
A production assembly line using tokens, templates, and snippets
Bullet-proof QA
This session is for all Marketo users, admins, and leaders.
Creating epic customer experiences
Navigating the challenges of the evolving marketing landscape can be a massive hurdle for any company. It’s no longer about whether you're targeting B2B or B2C markets, but rather 'B2E' – business to everything, everyone, everywhere. In the B2E world, it’s important to understand that buying behaviours have converged and are now driven by both technological and cultural change.
Based on the results of a new European survey of B2B buyers and marketers, Jamie will share insights on how human nature and customer nurture are key to attracting and retaining today’s customers.
Key takeaways include:
- Understand the impact of generational attitudes and social norms
- Identify potential flashpoints in your demand generation funnel
- Learn how to deliver Account-Based Experiences that drive revenue
India VMUG Presents all about Account Based Marketing using Marketo DeckDarshil35
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships and drive growth.
In this MUG event, we cover how users can use the Marketo Target Account Management (TAM) module to drive and measure the success of their ABM efforts. We start with the ABCs of the TAM module covering all of its aspects, making this event very relevant for people of all levels of expertise with Marketo TAM.
Speakers:
- Darshil Shah: Deloitte, Consultant
- Ajay Sarpal: Unicorn Martech DBA, Founder and CEO
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...Marketo
Getting started with account-based marketing (ABM) has never been easier, but how do you effectively adopt it across all aspects of your demand generation? Join us to learn how the Marketo marketing team uses ABM across the entire funnel, from initial intent to customer expansion, resulting in a repeatable, scalable and measurable revenue machine. Whether you're just getting started with ABM or a pro, you'll find value in the technologies, models, channels and tactics we use to win, including digital ads, direct mail and field marketing.
You'll go home with:
A breakdown of how Marketo does ABM at each stage of the funnel
A sneak peek at the Marketo ABM tech stack
Insights into how Marketo reports on ABM internally
Full Details
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
Create a happy ending for data-driven decision-makingAman Sandhu
Having great insights doesn't always guarantee that your recommendations will be acted on. Despite your best efforts, most business decisions are not driven solely by logic or reason. How do you get the machines to do more of the insight generation so that you can work on telling a story that can inspire action.
Marketo @ Marketo: The best Event of 2019 Marketo
Watch this webinar where Peter Bell deep-dives into Marketo’s best event of 2019. It is a unique chance to look behind the curtain and see how Marketo does marketing.
How can a one-size-fits-all nurture program be truly successful if no person is the same? The “new” nurture is all about engaging your buyer by personalizing content offers and their timing. Putting buyer engagement at the center of your lead nurture programs accelerates your buyer's journey.
In this session, learn how to:
Customize your nurture program to adapt to each lead's personal content consumption history and engagement speed
Build a nurture stream that is automatically tailored to your buyers' preferences
Implement your nurture program using best-in-class features within Marketo, such as acceleration and skip logic
Time love intent - Mike Madden - Adobe Summit 2019 - MarketoMarketo
Time, love and intent data - a killer recipe for demand generation
The big question for marketers is how to solve the "when.” When are my prospects ready to buy my product? When are my target accounts considering a competitor’s solution instead of mine? When is a customer looking at my competitors? After months of rigorous development, Marketo has solved the intent data challenge - how to marry the “when” with the “what” to form a single, actionable data point. Marketo’s Mike Madden dives into how they built a machine to process intent data, which fuels everything from outbound efforts to nurture and ultimately drives revenue for a fast-growing, volume-velocity business.
Learn how to:
- Build a lean, highly-effective intent data engine
- Leverage intent data for timely and relevant sales outbound plays
- Boost engagement rates across email, digital and social by adding a single data point
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
More Related Content
Similar to Leveraging customer feedback - Diederik Martens - Chapmanbright - Adobe Summit 2019 - Marketo
Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.
You'll leave this session with:
- A clear picture into the future of Marketo and Adobe's product partnership and strategy
- Deep insights into the 2019 integrations
- Meaningful interactions with Marketo's product leaders
Better together - Stanislaw & bell - Adobe Summit 2019 - MarketoMarketo
Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.
You'll leave this session with:
A clear picture into the future of Marketo and Adobe's product partnership and strategy
Deep insights into the 2019 integrations
Meaningful interactions with Marketo's product leaders
How marketo can tame the gdpr - Stephen Yeo - Adobe Summit 2019 - MarketoMarketo
The real work implementing GDPR did not end on May 25, 2018. It was just getting started. For over a year, marketers across the globe had to change how they worked on a daily basis. At times, marketers were potentially changing millions of records constantly changing and all held for different reasons and with different data retention periods.
With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows:
How managing data can be largely automated using Marketo
How to ensure your organisation is compliant
How to ensure your customers' privacy is respected
The real work implementing GDPR did not end on May 25, 2018. It was just getting started. For over a year, marketers across the globe had to change how they worked on a daily basis. At times, marketers were potentially changing millions of records constantly changing and all held for different reasons and with different data retention periods.
With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows:
- How managing data can be largely automated using Marketo
- How to ensure your organisation is compliant
- How to ensure your customers' privacy is respected
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019Marketo
Our marketing team are showcasing their knockout activities that raised the bar in 2019. This is a unique chance to look behind the curtain and see how Marketo does marketing.
We will deep-dive into inspirational examples of Marketo’s best campaign, event and videos so you can get pumped with ideas for 2020.
In this first episode, we discuss:
The core elements of an effective campaign strategy
A use case example of Marketo’s best EMEA campaign of 2019
Why sales enablement is key to every campaign
What are the key metrics to a post-campaign analysis?
Content Targeting and Personalization: Improving Engagement at the Account LevelG3 Communications
"With buyer engagements shifting online, B2B marketers need to deliver digital experiences that resonate with TARGET businesses, differentiate themselves from their competitors, and accelerate the sales cycle. Web analytics, targeting tools and content systems are now adapting to this new B2B buyer, as companies are learning how to engage and connect content to target audiences in order to nurture and accelerate leads to sales. Hear how Adobe has embarked on a journey to connect data from analytics, testing tools and visitor identification technologies to understand their targets, personalize their web experiences and better serve content to the accounts that are not only most likely to convert, but also most likely to buy.
Top tactics for identifying, engaging and converting visitors from your most important web segments Identify the top conversion metrics to pay attention to and optimize against Learn how to engage visitors—and keep them engaged—utilizing personalization technology"
Adobe summit 2019 - Executing with Precision: Robust and Scalable Email Marke...Iryna Zhuravel
Whether you’re sending your first or hundredth email campaign, your heart will inevitably skip a beat when you hit Send. Customer attention spans are the shortest they've ever been, and if you send an email with a broken link or scrambled image, you're not likely to get a second chance. With so many moving pieces in email marketing operations, it’s no wonder that "send-button anxiety" is a daily reality for most of us. Learn how to set up and manage a robust and scalable email marketing operation for a small company or a global enterprise. Ensure that your team can quickly send multiple emails in any language to any region with the confidence that the campaign meets the highest industry standards.
Discover best practices for:
Localization at scale
A production assembly line using tokens, templates, and snippets
Bullet-proof QA
This session is for all Marketo users, admins, and leaders.
Creating epic customer experiences
Navigating the challenges of the evolving marketing landscape can be a massive hurdle for any company. It’s no longer about whether you're targeting B2B or B2C markets, but rather 'B2E' – business to everything, everyone, everywhere. In the B2E world, it’s important to understand that buying behaviours have converged and are now driven by both technological and cultural change.
Based on the results of a new European survey of B2B buyers and marketers, Jamie will share insights on how human nature and customer nurture are key to attracting and retaining today’s customers.
Key takeaways include:
- Understand the impact of generational attitudes and social norms
- Identify potential flashpoints in your demand generation funnel
- Learn how to deliver Account-Based Experiences that drive revenue
India VMUG Presents all about Account Based Marketing using Marketo DeckDarshil35
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships and drive growth.
In this MUG event, we cover how users can use the Marketo Target Account Management (TAM) module to drive and measure the success of their ABM efforts. We start with the ABCs of the TAM module covering all of its aspects, making this event very relevant for people of all levels of expertise with Marketo TAM.
Speakers:
- Darshil Shah: Deloitte, Consultant
- Ajay Sarpal: Unicorn Martech DBA, Founder and CEO
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...Marketo
Getting started with account-based marketing (ABM) has never been easier, but how do you effectively adopt it across all aspects of your demand generation? Join us to learn how the Marketo marketing team uses ABM across the entire funnel, from initial intent to customer expansion, resulting in a repeatable, scalable and measurable revenue machine. Whether you're just getting started with ABM or a pro, you'll find value in the technologies, models, channels and tactics we use to win, including digital ads, direct mail and field marketing.
You'll go home with:
A breakdown of how Marketo does ABM at each stage of the funnel
A sneak peek at the Marketo ABM tech stack
Insights into how Marketo reports on ABM internally
Full Details
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
Create a happy ending for data-driven decision-makingAman Sandhu
Having great insights doesn't always guarantee that your recommendations will be acted on. Despite your best efforts, most business decisions are not driven solely by logic or reason. How do you get the machines to do more of the insight generation so that you can work on telling a story that can inspire action.
Marketo @ Marketo: The best Event of 2019 Marketo
Watch this webinar where Peter Bell deep-dives into Marketo’s best event of 2019. It is a unique chance to look behind the curtain and see how Marketo does marketing.
How can a one-size-fits-all nurture program be truly successful if no person is the same? The “new” nurture is all about engaging your buyer by personalizing content offers and their timing. Putting buyer engagement at the center of your lead nurture programs accelerates your buyer's journey.
In this session, learn how to:
Customize your nurture program to adapt to each lead's personal content consumption history and engagement speed
Build a nurture stream that is automatically tailored to your buyers' preferences
Implement your nurture program using best-in-class features within Marketo, such as acceleration and skip logic
Time love intent - Mike Madden - Adobe Summit 2019 - MarketoMarketo
Time, love and intent data - a killer recipe for demand generation
The big question for marketers is how to solve the "when.” When are my prospects ready to buy my product? When are my target accounts considering a competitor’s solution instead of mine? When is a customer looking at my competitors? After months of rigorous development, Marketo has solved the intent data challenge - how to marry the “when” with the “what” to form a single, actionable data point. Marketo’s Mike Madden dives into how they built a machine to process intent data, which fuels everything from outbound efforts to nurture and ultimately drives revenue for a fast-growing, volume-velocity business.
Learn how to:
- Build a lean, highly-effective intent data engine
- Leverage intent data for timely and relevant sales outbound plays
- Boost engagement rates across email, digital and social by adding a single data point
Similar to Leveraging customer feedback - Diederik Martens - Chapmanbright - Adobe Summit 2019 - Marketo (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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