The real work implementing GDPR did not end on May 25, 2018. It was just getting started. For over a year, marketers across the globe had to change how they worked on a daily basis. At times, marketers were potentially changing millions of records constantly changing and all held for different reasons and with different data retention periods.
With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows:
How managing data can be largely automated using Marketo
How to ensure your organisation is compliant
How to ensure your customers' privacy is respected
Cloud services are a reality for SMBs and they have specific needs when accessing the cloud. SMBs want to control their workspace, choose which applications to use; bring their own device (BYOD) and they require technology that enable their staff to work anywhere at any time.
The SMB working environment is becoming more productive and this has brought the need for improvements to flexibility, mobility and usability; SMBs are looking for enrichment of their cloud experience and prefer to purchase cloud applications from a single trusted vendor.
Currently cloud control panels are difficult to manage and lack focus on the end-user, not providing an enhanced user experience. These requirements are met with cloud applications and LuxCloud has the perfect solution to provision these services, automated and fast. When it comes to consuming cloud applications LuxCloud now has a unique product: Gateway4Cloud.
More info: www.luxcloud.com
Internet of Things Security: IBM HorizonWatch 2016 Trend BriefBill Chamberlin
The slides provide a quick overview of the IoT Security trend. The slides provide summary information, a list of trends to watch and links to additional resources
Gone are the days where marketers can only measure customer satisfaction. In today’s world, marketers need to make a business impact at every touchpoint. During this presentation, you’ll learn how to automate and leverage feedback at different stages of the customer life cycle. This session will dive into various topics, such as automatically triggering tasks for CRM account owners to follow up on answers and leveraging Marketo to set up all of your marketing survey needs.
You’ll leave with:
Understanding various customer feedback scenarios so you can trigger follow-up
Addressing a customer's lifecycle stage in Marketo
Being able to impact customer satisfaction throughout their lifecycle
Gone are the days where marketers can only measure customer satisfaction. In today’s world, marketers need to make a business impact at every touchpoint. During this presentation, you’ll learn how to automate and leverage feedback at different stages of the customer life cycle. This session will dive into various topics, such as automatically triggering tasks for CRM account owners to follow up on answers and leveraging Marketo to set up all of your marketing survey needs.
You’ll leave with:
- Understanding various customer feedback scenarios so you can trigger follow-up
- Addressing a customer's lifecycle stage in Marketo
- Being able to impact customer satisfaction throughout their lifecycle
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...Marketo
Getting started with account-based marketing (ABM) has never been easier, but how do you effectively adopt it across all aspects of your demand generation? Join us to learn how the Marketo marketing team uses ABM across the entire funnel, from initial intent to customer expansion, resulting in a repeatable, scalable and measurable revenue machine. Whether you're just getting started with ABM or a pro, you'll find value in the technologies, models, channels and tactics we use to win, including digital ads, direct mail and field marketing.
You'll go home with:
A breakdown of how Marketo does ABM at each stage of the funnel
A sneak peek at the Marketo ABM tech stack
Insights into how Marketo reports on ABM internally
Full Details
Cloud services are a reality for SMBs and they have specific needs when accessing the cloud. SMBs want to control their workspace, choose which applications to use; bring their own device (BYOD) and they require technology that enable their staff to work anywhere at any time.
The SMB working environment is becoming more productive and this has brought the need for improvements to flexibility, mobility and usability; SMBs are looking for enrichment of their cloud experience and prefer to purchase cloud applications from a single trusted vendor.
Currently cloud control panels are difficult to manage and lack focus on the end-user, not providing an enhanced user experience. These requirements are met with cloud applications and LuxCloud has the perfect solution to provision these services, automated and fast. When it comes to consuming cloud applications LuxCloud now has a unique product: Gateway4Cloud.
More info: www.luxcloud.com
Internet of Things Security: IBM HorizonWatch 2016 Trend BriefBill Chamberlin
The slides provide a quick overview of the IoT Security trend. The slides provide summary information, a list of trends to watch and links to additional resources
Gone are the days where marketers can only measure customer satisfaction. In today’s world, marketers need to make a business impact at every touchpoint. During this presentation, you’ll learn how to automate and leverage feedback at different stages of the customer life cycle. This session will dive into various topics, such as automatically triggering tasks for CRM account owners to follow up on answers and leveraging Marketo to set up all of your marketing survey needs.
You’ll leave with:
Understanding various customer feedback scenarios so you can trigger follow-up
Addressing a customer's lifecycle stage in Marketo
Being able to impact customer satisfaction throughout their lifecycle
Gone are the days where marketers can only measure customer satisfaction. In today’s world, marketers need to make a business impact at every touchpoint. During this presentation, you’ll learn how to automate and leverage feedback at different stages of the customer life cycle. This session will dive into various topics, such as automatically triggering tasks for CRM account owners to follow up on answers and leveraging Marketo to set up all of your marketing survey needs.
You’ll leave with:
- Understanding various customer feedback scenarios so you can trigger follow-up
- Addressing a customer's lifecycle stage in Marketo
- Being able to impact customer satisfaction throughout their lifecycle
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...Marketo
Getting started with account-based marketing (ABM) has never been easier, but how do you effectively adopt it across all aspects of your demand generation? Join us to learn how the Marketo marketing team uses ABM across the entire funnel, from initial intent to customer expansion, resulting in a repeatable, scalable and measurable revenue machine. Whether you're just getting started with ABM or a pro, you'll find value in the technologies, models, channels and tactics we use to win, including digital ads, direct mail and field marketing.
You'll go home with:
A breakdown of how Marketo does ABM at each stage of the funnel
A sneak peek at the Marketo ABM tech stack
Insights into how Marketo reports on ABM internally
Full Details
From 10 to 100 million - Segolene Finet - Talentsoft - Adobe Summit 2019 - Ma...Marketo
From 10 to 100 million – how you scale your marketing smarter
Growth is exciting. Growth means advancement and usually translates into success. Growth also means having the right fundamentals in place to ensure that your marketing organisation is growing and adapting to the fast-changing industry properly. Throughout the growth process, you’re bound to have a variety of questions such as: Is your marketing tech stack scalable? When do you start the hiring process, so you don’t burn out your CMO? The session will be able to answer those and many more.
You’ll leave understanding that:
- Growth isn’t linear
- A strong base is crucial to building the right marketing technology operations
- Your marketing mission needs to adapt to your growth
Creating epic customer experiences
Navigating the challenges of the evolving marketing landscape can be a massive hurdle for any company. It’s no longer about whether you're targeting B2B or B2C markets, but rather 'B2E' – business to everything, everyone, everywhere. In the B2E world, it’s important to understand that buying behaviours have converged and are now driven by both technological and cultural change.
Based on the results of a new European survey of B2B buyers and marketers, Jamie will share insights on how human nature and customer nurture are key to attracting and retaining today’s customers.
Key takeaways include:
- Understand the impact of generational attitudes and social norms
- Identify potential flashpoints in your demand generation funnel
- Learn how to deliver Account-Based Experiences that drive revenue
Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.
You'll leave this session with:
- A clear picture into the future of Marketo and Adobe's product partnership and strategy
- Deep insights into the 2019 integrations
- Meaningful interactions with Marketo's product leaders
Better together - Stanislaw & bell - Adobe Summit 2019 - MarketoMarketo
Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.
You'll leave this session with:
A clear picture into the future of Marketo and Adobe's product partnership and strategy
Deep insights into the 2019 integrations
Meaningful interactions with Marketo's product leaders
Marketo Magic Integration - Sydney Marketo User Group Sept 2023Stephanie Tyagita
We delved into exciting integration case studies that are set to elevate your marketing game!
Megan from ETC Ltd on Transformative Case Study - ETC Ltd's FeedOtter Integration Success Story
Pierre from Verticurl on Unleash Marketing Magic with ChatGPT!
Isabella Calvi from Adobe on How to get the most out of support
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)jackiepotts6
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Check out the experts that will be joining us and their topics:
Templates outside of a MAP
Chloe Pott, Marketing Operations Lead, Lokalise
Folder Structure, Organization, Tokens
Lucas Machado, Marketing Automation Specialist, RP
Naming Conventions with Program ID/Form ID/etc
Courtny Edwards-Jones, Marketing Operations Manager, Zuora
Monitoring Reports
Sydney Mulligan, Co-founder, EMMIE Collective
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
As part of the regional leadership team, Peter leads the Commercial Marketing team in EMEA. In this master class, he talks about how Marketo uses marketing automation itself. With more than 25 years of experience in marketing, Peter has contributed to the success of multiple brands in the software and digital media industry, including Marketo, Microsoft Surface, Skype, Xbox and MSN.
India VMUG Presents all about Account Based Marketing using Marketo DeckDarshil35
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships and drive growth.
In this MUG event, we cover how users can use the Marketo Target Account Management (TAM) module to drive and measure the success of their ABM efforts. We start with the ABCs of the TAM module covering all of its aspects, making this event very relevant for people of all levels of expertise with Marketo TAM.
Speakers:
- Darshil Shah: Deloitte, Consultant
- Ajay Sarpal: Unicorn Martech DBA, Founder and CEO
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019Marketo
Our marketing team are showcasing their knockout activities that raised the bar in 2019. This is a unique chance to look behind the curtain and see how Marketo does marketing.
We will deep-dive into inspirational examples of Marketo’s best campaign, event and videos so you can get pumped with ideas for 2020.
In this first episode, we discuss:
The core elements of an effective campaign strategy
A use case example of Marketo’s best EMEA campaign of 2019
Why sales enablement is key to every campaign
What are the key metrics to a post-campaign analysis?
Time love intent - Mike Madden - Adobe Summit 2019 - MarketoMarketo
Time, love and intent data - a killer recipe for demand generation
The big question for marketers is how to solve the "when.” When are my prospects ready to buy my product? When are my target accounts considering a competitor’s solution instead of mine? When is a customer looking at my competitors? After months of rigorous development, Marketo has solved the intent data challenge - how to marry the “when” with the “what” to form a single, actionable data point. Marketo’s Mike Madden dives into how they built a machine to process intent data, which fuels everything from outbound efforts to nurture and ultimately drives revenue for a fast-growing, volume-velocity business.
Learn how to:
- Build a lean, highly-effective intent data engine
- Leverage intent data for timely and relevant sales outbound plays
- Boost engagement rates across email, digital and social by adding a single data point
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
From 10 to 100 million - Segolene Finet - Talentsoft - Adobe Summit 2019 - Ma...Marketo
From 10 to 100 million – how you scale your marketing smarter
Growth is exciting. Growth means advancement and usually translates into success. Growth also means having the right fundamentals in place to ensure that your marketing organisation is growing and adapting to the fast-changing industry properly. Throughout the growth process, you’re bound to have a variety of questions such as: Is your marketing tech stack scalable? When do you start the hiring process, so you don’t burn out your CMO? The session will be able to answer those and many more.
You’ll leave understanding that:
- Growth isn’t linear
- A strong base is crucial to building the right marketing technology operations
- Your marketing mission needs to adapt to your growth
Creating epic customer experiences
Navigating the challenges of the evolving marketing landscape can be a massive hurdle for any company. It’s no longer about whether you're targeting B2B or B2C markets, but rather 'B2E' – business to everything, everyone, everywhere. In the B2E world, it’s important to understand that buying behaviours have converged and are now driven by both technological and cultural change.
Based on the results of a new European survey of B2B buyers and marketers, Jamie will share insights on how human nature and customer nurture are key to attracting and retaining today’s customers.
Key takeaways include:
- Understand the impact of generational attitudes and social norms
- Identify potential flashpoints in your demand generation funnel
- Learn how to deliver Account-Based Experiences that drive revenue
Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.
You'll leave this session with:
- A clear picture into the future of Marketo and Adobe's product partnership and strategy
- Deep insights into the 2019 integrations
- Meaningful interactions with Marketo's product leaders
Better together - Stanislaw & bell - Adobe Summit 2019 - MarketoMarketo
Together with Adobe, Marketo is building an Experience Cloud to help B2B marketers engage with their customers like never before. Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.
You'll leave this session with:
A clear picture into the future of Marketo and Adobe's product partnership and strategy
Deep insights into the 2019 integrations
Meaningful interactions with Marketo's product leaders
Marketo Magic Integration - Sydney Marketo User Group Sept 2023Stephanie Tyagita
We delved into exciting integration case studies that are set to elevate your marketing game!
Megan from ETC Ltd on Transformative Case Study - ETC Ltd's FeedOtter Integration Success Story
Pierre from Verticurl on Unleash Marketing Magic with ChatGPT!
Isabella Calvi from Adobe on How to get the most out of support
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)jackiepotts6
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Check out the experts that will be joining us and their topics:
Templates outside of a MAP
Chloe Pott, Marketing Operations Lead, Lokalise
Folder Structure, Organization, Tokens
Lucas Machado, Marketing Automation Specialist, RP
Naming Conventions with Program ID/Form ID/etc
Courtny Edwards-Jones, Marketing Operations Manager, Zuora
Monitoring Reports
Sydney Mulligan, Co-founder, EMMIE Collective
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
As part of the regional leadership team, Peter leads the Commercial Marketing team in EMEA. In this master class, he talks about how Marketo uses marketing automation itself. With more than 25 years of experience in marketing, Peter has contributed to the success of multiple brands in the software and digital media industry, including Marketo, Microsoft Surface, Skype, Xbox and MSN.
India VMUG Presents all about Account Based Marketing using Marketo DeckDarshil35
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships and drive growth.
In this MUG event, we cover how users can use the Marketo Target Account Management (TAM) module to drive and measure the success of their ABM efforts. We start with the ABCs of the TAM module covering all of its aspects, making this event very relevant for people of all levels of expertise with Marketo TAM.
Speakers:
- Darshil Shah: Deloitte, Consultant
- Ajay Sarpal: Unicorn Martech DBA, Founder and CEO
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019Marketo
Our marketing team are showcasing their knockout activities that raised the bar in 2019. This is a unique chance to look behind the curtain and see how Marketo does marketing.
We will deep-dive into inspirational examples of Marketo’s best campaign, event and videos so you can get pumped with ideas for 2020.
In this first episode, we discuss:
The core elements of an effective campaign strategy
A use case example of Marketo’s best EMEA campaign of 2019
Why sales enablement is key to every campaign
What are the key metrics to a post-campaign analysis?
Time love intent - Mike Madden - Adobe Summit 2019 - MarketoMarketo
Time, love and intent data - a killer recipe for demand generation
The big question for marketers is how to solve the "when.” When are my prospects ready to buy my product? When are my target accounts considering a competitor’s solution instead of mine? When is a customer looking at my competitors? After months of rigorous development, Marketo has solved the intent data challenge - how to marry the “when” with the “what” to form a single, actionable data point. Marketo’s Mike Madden dives into how they built a machine to process intent data, which fuels everything from outbound efforts to nurture and ultimately drives revenue for a fast-growing, volume-velocity business.
Learn how to:
- Build a lean, highly-effective intent data engine
- Leverage intent data for timely and relevant sales outbound plays
- Boost engagement rates across email, digital and social by adding a single data point
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Digital Evolution: Take Your Virtual Events to the Next LevelMarketo
By now, event professionals are acutely aware of the need to pivot. You've canceled contracts, shifted your strategy, and executed a virtual event (or two). But now that we’ve settled into the new normal, how can we ensure we don’t get stuck in a virtual event rut? In this session, we'll share the lessons we’ve learned in pivoting our strategy, and how we're leveraging key learnings to continuously evolve. We'll also share how these lessons are shaping our view of the events landscape for the rest of 2020 and beyond.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
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