This document provides tips for streamlining the integration between Marketo and Salesforce. It begins with an overview of 5 tips: 1) limit the number of records synced, 2) limit the number of fields synced, 3) limit the number of objects synced, 4) limit the number of mass updates, and 5) enable multi-batch queueing. It then discusses how following these tips helped reduce sync backlogs from 12-20 hours or 2-3 days to almost none, reduced Salesforce errors, enabled real-time MQL syncing, allowed for faster lead closing, and improved team efficiency by focusing more on strategic work.
Join us for our virtual office hoursâled by members of the 2022/2023 Marketo Engage Championsâwhere they'll discuss best practices to optimize processes within your instance for rapid growth. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
Marketo Nurture Program Tips and Tricks: Creating Complex JourneysStephanie Tyagita
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We are kick-starting this year with an in-person MUG. Learn about Marketoâs engagement programs, and asset management strategy, and Adobe resources made available to you.
Mina Saleeb has been working in Martech and Salestech platforms since 2014 and will be sharing his knowledge in engagement programs, Marketo core functionality and how they can help your business simplify ongoing customer communications leading to increased engagement, upsells/cross-sells, onboarding experiences, etc. Weâll be addressing the core components of nurture programs, important aspects such as transition rules and streams as well as a quick look at more complex journeys using nested programs.
Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be showing how organisations are leveraging cloud and AI to create and deliver thousands of assets â and how it all connects to Marketo.
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
Join us for our virtual office hoursâled by members of the 2022/2023 Marketo Engage Championsâwhere they'll discuss best practices to optimize processes within your instance for rapid growth. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
Marketo Nurture Program Tips and Tricks: Creating Complex JourneysStephanie Tyagita
Â
We are kick-starting this year with an in-person MUG. Learn about Marketoâs engagement programs, and asset management strategy, and Adobe resources made available to you.
Mina Saleeb has been working in Martech and Salestech platforms since 2014 and will be sharing his knowledge in engagement programs, Marketo core functionality and how they can help your business simplify ongoing customer communications leading to increased engagement, upsells/cross-sells, onboarding experiences, etc. Weâll be addressing the core components of nurture programs, important aspects such as transition rules and streams as well as a quick look at more complex journeys using nested programs.
Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be showing how organisations are leveraging cloud and AI to create and deliver thousands of assets â and how it all connects to Marketo.
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)jackiepotts6
Â
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Check out the experts that will be joining us and their topics:
Templates outside of a MAP
Chloe Pott, Marketing Operations Lead, Lokalise
Folder Structure, Organization, Tokens
Lucas Machado, Marketing Automation Specialist, RP
Naming Conventions with Program ID/Form ID/etc
Courtny Edwards-Jones, Marketing Operations Manager, Zuora
Monitoring Reports
Sydney Mulligan, Co-founder, EMMIE Collective
Join the London MUG Team for the September 2023 Session.
We heard from expert extraordinaire in all things EMEA & GDPR, Zoe Forman, on how she reduced set-up time by 75% and cut forms from 500 to 35, whilst ensuring GDPR compliance and providing global consistency .... in a segment we like to call: "Managing Multiple Languages in Marketo" - this is a must for working on this side of the pond.
Then our favourite PMM Isabella Hargreaves (okay, okay - we know we can't have faves, they are all great) shared about the exciting upcoming Marketo Engage features.
India VMUG Presents all about Account Based Marketing using Marketo DeckDarshil35
Â
Whether itâs streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships and drive growth.
In this MUG event, we cover how users can use the Marketo Target Account Management (TAM) module to drive and measure the success of their ABM efforts. We start with the ABCs of the TAM module covering all of its aspects, making this event very relevant for people of all levels of expertise with Marketo TAM.
Speakers:
- Darshil Shah: Deloitte, Consultant
- Ajay Sarpal: Unicorn Martech DBA, Founder and CEO
Adobe Marketo Engage Champion Deep Dive 02_2024.pdfBradBedford3
Â
SUMMARY
The document discusses the use of executable campaigns in Marketo and provides examples of how they can be used to streamline processes and ensure data accuracy. Executable campaigns are a type of smart campaign that run flows in a synchronous manner, allowing for dependencies between different steps. They can be used to automatically retry failed processes, such as data standardization or lead qualification, before moving on to the next step. The document also covers the use of parent campaigns and nested executables, as well as the limitations of executable campaigns, such as the inability to use webhooks or wait steps.
What is the purpose of using executable campaigns?
The purpose of using executable campaigns is to streamline and automate complex workflows in Marketo. Executable campaigns allow you to define a sequence of actions that need to be completed before moving on to the next step in a campaign. This ensures that each action is fully executed before proceeding, reducing the risk of errors or incomplete processes. Executable campaigns can be used to retry failed processes, standardize and enrich data, qualify leads, capture interesting moments, and more. They provide a more efficient and organized way to manage and automate your marketing operations.
What is an executable campaign and how does it function?
An executable campaign is a type of smart campaign in Marketo that allows for the sequential execution of multiple flows within a single campaign. It is designed to ensure that each flow is fully executed before the next one begins. This is different from a request campaign, which runs flows asynchronously and can have multiple flows running in parallel.
To create an executable campaign, you need to check the "Executable" box when creating the campaign. Once created, you can add flow steps to the campaign, such as changing data values, sending emails, or updating program statuses. However, there are some limitations to executable campaigns. You cannot use triggers, webhooks, or wait steps within an executable campaign.
Executable campaigns are useful for processes that have dependencies on each other, where one flow needs to be completed before the next one can begin. They can help streamline operational processes, simplify data processing, and minimize the risk of errors or backlogs. By using executable campaigns, you can ensure that each step in a process is completed before moving on to the next one, improving efficiency and accuracy in your marketing operations.
In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share!
Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva.
Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson.
Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services.
Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt.
Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.
Rev Up Revenue Engine Using Marketo Engage - India VMUG May2k23_Deck.pptxDarshil35
Â
Learn how this powerful tool can help you visualize, optimize, and automate your marketing and sales processes. We will share insights into how the Revenue Cycle Modeler can improve lead quality, accelerate pipeline velocity, and drive revenue growth. Additionally, we'll discuss some of the related reports available out-of-the-box that can help you visualize the buyer's journey and tie it with revenue and growth. Event Page - https://mugs.marketo.com/events/details/marketo-india-virtual-mug-presents-rev-up-your-revenue-with-marketos-revenue-cycle-modeler/
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Â
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
RevOps Special | Forget St Valentine, let's Report on Pipeline!EmilyPoulton2
Â
Whether you are looking to level up in your career or you're invested in (or more importantly leading!) pipeline modeling & growth - this is a unique event you do not want to miss!
May MarTech Madness - London MUG May 18thAdele Miller
Â
John Grundy (Accenture) will share tips from a pro to stop you going mad (see what we did there? đ) and help you organise your day/life/Marketo instance by streamlining the tasks that take up the bulk of your time, so you can focus on the thrilling Martech innovations that matter (there is never enough time for this, right?!)
Josh Arrington (Kapturall) is going to speak about one of the đ„hottest topicsđ„ taking over boardrooms & LinkedIn feeds everywhere: ChatGPT and how to unleash its power to drive your marketing effectiveness.
We will also have a brief interlude from our own co-leader, Courtny Edwards-Jones (Zuora), who is going to share her experience as a 2022 Adobe Champion, and how you can become one too, ahead of 2023 applications opening soon.
Learn about the latest product releases:
Dynamic chat
Integration with Google Recaptcha v3
Forms approval permissions
Image editing in Design Studio
Munchkin Link Tracking
John Grundy (Accenture) will share tips from a pro to stop you going mad (see what we did there? đ) and help you organise your day/life/Marketo instance by streamlining the tasks that take up the bulk of your time, so you can focus on the thrilling Martech innovations that matter (there is never enough time for this, right?!)
Josh Arrington (Kapturall) is going to speak about one of the đ„hottest topicsđ„ taking over boardrooms & LinkedIn feeds everywhere: ChatGPT and how to unleash its power to drive your marketing effectiveness.
We will also have a brief interlude from our own co-leader, Courtny Edwards-Jones (Zuora), who is going to share her experience as a 2022 Adobe Champion, and how you can become one too, ahead of 2023 applications opening soon.
International Schools Education Sector Report 2022 | TheDigitalFellow thedigitalfellow
Â
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download the International School Education Sector report now.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Â
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)jackiepotts6
Â
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Check out the experts that will be joining us and their topics:
Templates outside of a MAP
Chloe Pott, Marketing Operations Lead, Lokalise
Folder Structure, Organization, Tokens
Lucas Machado, Marketing Automation Specialist, RP
Naming Conventions with Program ID/Form ID/etc
Courtny Edwards-Jones, Marketing Operations Manager, Zuora
Monitoring Reports
Sydney Mulligan, Co-founder, EMMIE Collective
Join the London MUG Team for the September 2023 Session.
We heard from expert extraordinaire in all things EMEA & GDPR, Zoe Forman, on how she reduced set-up time by 75% and cut forms from 500 to 35, whilst ensuring GDPR compliance and providing global consistency .... in a segment we like to call: "Managing Multiple Languages in Marketo" - this is a must for working on this side of the pond.
Then our favourite PMM Isabella Hargreaves (okay, okay - we know we can't have faves, they are all great) shared about the exciting upcoming Marketo Engage features.
India VMUG Presents all about Account Based Marketing using Marketo DeckDarshil35
Â
Whether itâs streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships and drive growth.
In this MUG event, we cover how users can use the Marketo Target Account Management (TAM) module to drive and measure the success of their ABM efforts. We start with the ABCs of the TAM module covering all of its aspects, making this event very relevant for people of all levels of expertise with Marketo TAM.
Speakers:
- Darshil Shah: Deloitte, Consultant
- Ajay Sarpal: Unicorn Martech DBA, Founder and CEO
Adobe Marketo Engage Champion Deep Dive 02_2024.pdfBradBedford3
Â
SUMMARY
The document discusses the use of executable campaigns in Marketo and provides examples of how they can be used to streamline processes and ensure data accuracy. Executable campaigns are a type of smart campaign that run flows in a synchronous manner, allowing for dependencies between different steps. They can be used to automatically retry failed processes, such as data standardization or lead qualification, before moving on to the next step. The document also covers the use of parent campaigns and nested executables, as well as the limitations of executable campaigns, such as the inability to use webhooks or wait steps.
What is the purpose of using executable campaigns?
The purpose of using executable campaigns is to streamline and automate complex workflows in Marketo. Executable campaigns allow you to define a sequence of actions that need to be completed before moving on to the next step in a campaign. This ensures that each action is fully executed before proceeding, reducing the risk of errors or incomplete processes. Executable campaigns can be used to retry failed processes, standardize and enrich data, qualify leads, capture interesting moments, and more. They provide a more efficient and organized way to manage and automate your marketing operations.
What is an executable campaign and how does it function?
An executable campaign is a type of smart campaign in Marketo that allows for the sequential execution of multiple flows within a single campaign. It is designed to ensure that each flow is fully executed before the next one begins. This is different from a request campaign, which runs flows asynchronously and can have multiple flows running in parallel.
To create an executable campaign, you need to check the "Executable" box when creating the campaign. Once created, you can add flow steps to the campaign, such as changing data values, sending emails, or updating program statuses. However, there are some limitations to executable campaigns. You cannot use triggers, webhooks, or wait steps within an executable campaign.
Executable campaigns are useful for processes that have dependencies on each other, where one flow needs to be completed before the next one can begin. They can help streamline operational processes, simplify data processing, and minimize the risk of errors or backlogs. By using executable campaigns, you can ensure that each step in a process is completed before moving on to the next one, improving efficiency and accuracy in your marketing operations.
In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share!
Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva.
Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson.
Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services.
Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt.
Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.
Rev Up Revenue Engine Using Marketo Engage - India VMUG May2k23_Deck.pptxDarshil35
Â
Learn how this powerful tool can help you visualize, optimize, and automate your marketing and sales processes. We will share insights into how the Revenue Cycle Modeler can improve lead quality, accelerate pipeline velocity, and drive revenue growth. Additionally, we'll discuss some of the related reports available out-of-the-box that can help you visualize the buyer's journey and tie it with revenue and growth. Event Page - https://mugs.marketo.com/events/details/marketo-india-virtual-mug-presents-rev-up-your-revenue-with-marketos-revenue-cycle-modeler/
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Â
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
RevOps Special | Forget St Valentine, let's Report on Pipeline!EmilyPoulton2
Â
Whether you are looking to level up in your career or you're invested in (or more importantly leading!) pipeline modeling & growth - this is a unique event you do not want to miss!
May MarTech Madness - London MUG May 18thAdele Miller
Â
John Grundy (Accenture) will share tips from a pro to stop you going mad (see what we did there? đ) and help you organise your day/life/Marketo instance by streamlining the tasks that take up the bulk of your time, so you can focus on the thrilling Martech innovations that matter (there is never enough time for this, right?!)
Josh Arrington (Kapturall) is going to speak about one of the đ„hottest topicsđ„ taking over boardrooms & LinkedIn feeds everywhere: ChatGPT and how to unleash its power to drive your marketing effectiveness.
We will also have a brief interlude from our own co-leader, Courtny Edwards-Jones (Zuora), who is going to share her experience as a 2022 Adobe Champion, and how you can become one too, ahead of 2023 applications opening soon.
Learn about the latest product releases:
Dynamic chat
Integration with Google Recaptcha v3
Forms approval permissions
Image editing in Design Studio
Munchkin Link Tracking
John Grundy (Accenture) will share tips from a pro to stop you going mad (see what we did there? đ) and help you organise your day/life/Marketo instance by streamlining the tasks that take up the bulk of your time, so you can focus on the thrilling Martech innovations that matter (there is never enough time for this, right?!)
Josh Arrington (Kapturall) is going to speak about one of the đ„hottest topicsđ„ taking over boardrooms & LinkedIn feeds everywhere: ChatGPT and how to unleash its power to drive your marketing effectiveness.
We will also have a brief interlude from our own co-leader, Courtny Edwards-Jones (Zuora), who is going to share her experience as a 2022 Adobe Champion, and how you can become one too, ahead of 2023 applications opening soon.
International Schools Education Sector Report 2022 | TheDigitalFellow thedigitalfellow
Â
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download the International School Education Sector report now.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Â
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. Iâll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
Â
TL;DR. These are the three themes that stood out to us over the course of last month.
1ïžâŁ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ïžâŁ Instagramâs new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ïžâŁ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push âcollabsâ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNETâs AI Content Controversy:
CNETâs use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
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March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were deliveredâall to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
Youâll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, weâll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
23. Save more time in Marketo with list
views
Raven McFarlane, Sr Campaign Ops Consultant
24. Agenda
Saving time in Marketo with List Views
What is a list view
Where can they be used
How to create list views using practical examples
Key takeaways & voting for expanded functionality
25. What is a list view?
Saving time in Marketo with List Views
A preconfigured display of columns (fields) for records
who are a members of specific Marketo assets.
26. Which assets can use a list view?
Saving time in Marketo with List Views
27. How to Create Views
Saving time in Marketo with List Views
Navigate to asset & select âView: Defaultâ Search for fields & add
28. How to create viewsâŠefficiently
Saving time in Marketo with List Views
Multi-select using Ctrl/Cmd
Remove to reorder columns
...so be mindful when adding
29. Practical Examples
Saving time in Marketo with List Views
Email Performance Reporting Data Management Audits
Audience Demographics
30. What do we want? Shareable List views!
Will we get it? Who knows?
Vote for the 2016 idea anyway!
31. Key Takeaways
Saving time in Marketo with List Views
â Can be used on smart lists, static lists and
program memberships
â Provides at-a-glance insights for further review
â Views are personal; can not be shared with other
users
â Keep an eye out for the default option when
editing existing views
â Vote for shareable list views!
32. How to make Interesting Moments
InterestingâŠat scale.
Tip & tricks for taking Interesting Moments to the next level