Okay, you have just worked tirelessly to perfect your Marketo architecture, capturing every bit of lead lifecycle, engagement, and activity data. Now what? More often than not, marketing operations professionals are also on the hook for providing reporting and analytics for the broader marketing organization. Luckily, there is a wealth of data sitting just beneath the surface of your Marketo instance that can help you answer some of the most common business questions from your CMO. In this session, Eric Wong, Marketing Intelligence Consultant at Etumos, will run through how to own and activate your marketing data, structuring your data for different reporting scenarios or getting what you need to make the most out of your data.