Join Marketo pro, Alysha Khan as she discusses the good, the bad, and everything in-between in Marketo’s new user interface. In this webinar, Alysha will go over some of the most important changes that will affect your daily workflow. She will discuss tips and tricks, some of the common pitfalls you can avoid, and answer any questions you have.

1. The New Marketo UI 🤯

2. ALYSHA KHAN
● Campaign Operations
Consultant @ Etumos
● MCE
● Design Nerd

3. MEUE
=
Marketo Engage
Unified Experience

5. TLDR:
Your mental Marketo autopilot is now
It’s just going to take some time to
acclimate to the new world order

6. When do you get flipped?
Based on the MOPsPROs community:
● Your CSM may or may not give you a heads-up
● The heads-up may or may not be correct
We have heard from a reliable source that clients with multiple workspaces are
getting pushed to last (Jan 2021)

7. Visuals
01

8. Why does this suck so much?
Visuals
The previous UI was a
skeuomorphic design
Very distinctive and for our
purpose, very visually
informative

9. Why does this suck so much?
Visuals
But since Marketo was acquired to
Adobe, they are now beholden to
Adobe’s design standard.
Enter the new UI. This has a flat
design. It’s much more uniform but
sadly, also much less visually
informative

10. Icons + Dots

11. Two helpful suggestions
Visuals
Double check that you are actually
doing the right action to the right
asset in the right location
Use the tooltips to help clarify the
sea of green and yellow dots

12. Functionality
02

13. Resizing the Marketing Activities Tree
Functionality
The new tree has a few issues:
● The default size is too small for
most instances
● If you resize, the width will reset
every time you log out
● It also gets stuck if you make it
too small

14. Drag & Drop
Functionality
Drag and drop is currently gone in order
to allow Marketo to adhere to WCAG =
Web Content Accessibility Guidelines
Per their announcement blog post:
“To meet the latest WCAG standards,
we have prioritized the move action and
asset creation capabilities described
above to move assets. We plan to add
drag and drop capabilities in H1 2021.”

15. Move vs. Clone
Functionality

16. Drag & Drop is not gone forever
Functionality

17. Bye Bye Pod #, Hello Munchkin ID
Functionality
Your URL no longer has your
Pod number but now has
your Munchkin ID
But you can still find your pod
# in the URL while editing LPs,
forms, and emails

18. Sorting Symbols
Functionality
RIP our folder structures 😭
The tilde (~) no longer pushes folders to the bottom. The underscore (_) is now
the way to go.
Etumos has verified that the following order works for users with a standard US
keyboard:
- , ; : ! ? . ' " ( ) [ ] { } @ * / & # % ` ^ + < = > | ~ numerals letters _

19. Top Nav Shuffle
Functionality
The big ball is now gone and
everything is spread out
across the top nav bar
Community is a little more
hidden now though
Additional modules like SEO
will not appear in the new
top nav

20. Global Search + Design Studio Changes
Functionality

21. The F-f-future
03

22. What’s coming next?
Misc. Comments
“2021 Innovations
Beginning in 2021, users
will start to see the
toggle functionality
delivered screen by
screen as pictured at
the top of this article,
which allows for
seamless switching
between our
mainstream and next-
generation
experiences.”

23. What’s coming next?
Misc. Comments
“We will also be bringing over new
innovations like Event Caps and
Waitlists, exciting features for
Predictive Audiences like predictive
goal tracking and AI-powered
recommendations, the ability to save
rules and flows to easily recycle
previous logic, and more to the next-
generation experience that can be
easily accessed and toggled to.”

24. And that’s all folks!

25. Sources // Bedtime reading
Misc. Comments
● Kimberly Galitz’s Tips and Trick blog post
● Marketo’s official announcement blog post
● Marketo’s product overview doc
● Marketo’s official feedback page for the new UI
● Background reading on skeuomorphism