[Marketo Top Tips] Take the Stress Out of Marketo Email Template Design
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As a Marketo practitioner, you know the drill: clone an email or landing page and plug and play the new content in. But, maybe this week you are featuring 3 speakers instead of 2 in your webinar or sending out an ebook instead of a newsletter, and your plug-and-play idea just went out the window. Top Tips include: - Ways to use Marketo templates that improve your time-to-launch and increase your ability to think “outside the module” - Demos of FLEX templates allow for consistent branding across a variety of outputs (emails, newsletters, landing pages etc.)
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[Marketo Top Tips] Take the Stress Out of Marketo Email Template Design
- 1. Templates Take the Stress Out of Marketo Template Design November 9, 2021 3:00 PM ET Frank Carpenter | Senior Marketing Automation Manager, Five9, Inc. Ella Bendrick-Chartier | Manager, Client Success, Digital Pi Danielle Orr | Senior Account Director, Digital Pi
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- 3. 3 HOUSEKEEPING Technical Support • Visit support.zoom.us Slides & Recording • This session is being recorded • On-demand video and slides will be shared via email with all registrants Feedback & Survey • Use the session chat to provide feedback and engage with other attendees • Tell us how we did in the post-session survey that will pop up after the session Questions & Chat • Submit questions at any time via the Q&A panel • Join in! Chat with attendees live using the chat feature at the bottom of your Zoom screen • Keep the conversation going on Twitter using #MarketoTopTips
- 4. 4 INTROS… Frank Carpenter Senior Marketing Automation Manager, Five9, Inc. Danielle Orr Senior Account Director, Digital Pi Ella Bendrick-Chartier Manager, Client Success, Digital Pi
- 5. 5 1. WHAT’S OUT THERE?
- 6. 6 Template Options Today Marketo Template Library Subscription Services FLEX Templates
- 7. 7 POLL: WHAT ARE YOUR BIGGEST CHALLENGES USING TEMPLATES?
- 8. 8 What do we hear when it comes to templates? “My template looks great, but I don’t want to use the same one every time” “I need to add something to my templates but don’t need an entire new one” “This week I have a 2-article newsletter but there are some weeks we have 4, how do templates work/ do I need a new template for every potential use case” Basically… everyone needs FLEXIBILITY!
- 10. 10 2. MOD U LAR
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- 13. 13 BUILDING AN EMAIL USING MODULES
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- 15. 15 TIP: Clone your emails and add, delete or rearrange modules to save time
- 16. 16 VIDEO RECORDING OF SPECIAL FEATURES TO DRIVE EFFICIENCY Demo video from Jess on a webinar - Tokens - 70/30 module (clear content and toggle CTA)
- 17. 17 4. EFFICIENCY
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- 19. 19 Find the best way to get the information that needs to go out PLUG & PLAY!
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- 21. 21 5. BRANDING
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- 23. 23 6. MOBILE
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- 25. 25 LET’S RECAP!
- 26. 26 Email Template Tips Tip 1: Module Library Tip 2: Create your most complex email first and clone Tip 3: Use an Email Intake Form Tip 4: Add a Brand Colors Module Tip 5: Don’t forget to check mobile Tip 6: Check out a demo of Digital Pi’s FLEX Email and Landing Page Templates!
- 27. 27 Questions?
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- 29. 29 Keep the conversation going! Hello@digitalpi.com