2. This is a billboard advertisement for the Bristol Post which
is aiming to catch peoples attention as they walk past or
wait by the bus stop. The dark colours ensures that it
stands out and the black border around the arrow which is
informing people about their mobile app which keeps
them updated where ever they are with the local news.
The poster is located in Bristol so is relevant to the mass
audience that pass the poster. What is being advertised
has been made clear by the title being capitalised over the
top of a white background making brightness of the
colours catching the readers eye. The main focus is aimed
at the arrow which has been positioned in the centre of
the billboard. This makes it look more professional and
appealing to the audiences.
3. This advertisement is informing consumers of a new
magazine which is being sold with that newspaper
soon. This then encourages customers to buy that local
newspaper. Words on the bottom of the advertisement
like ‘Weekend’ and ‘coming soon’ have been
highlighted bold in white to make them stand out. This
is to give customers the correct information on when
the newspapers are being sold. The main focus is
drawing the audience in by the choice of bright
colours. For example the red dress which creates
positive connotations which makes people want to buy
the newspaper.
4. This advertisement was found in a local newspaper
which is informing readers about the app which is
available online. This is shown by the phone shown in
the bottom left corner. The writing is clear to read as the
white writing is over the top of the black background
creating contrast. The Bath Chronicle logo is easily
recognisable for the local people as the logo
differentiates and makes the newspaper unique. A
triplet has been used as a title in the advertisement with
‘Its bright. Its bold. Its Bath.’ This is also a plug/puff and
creates positive connotations as well as the photo of a
family smiling which encourages readers to purchase the
newspaper. In billboard advertisements folios also occur
frequently which is the newspapers contract details at
the top of the page which allows readers to ask about
anything on the advertisement.
