The presentation given by Laura Macaulay and Kristina Moody on his work on Ka Tutandike labelling as part of Value Added in Africa during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.
You can see more here: www.biabeag.com
You can see more here: www.biabeag.com
Mise en place d'une stratégie d'innovation sur 50 ans:
Analyse interne
-Analyse externe
-Facteurs clés de succès
-Chaine de valeur
-Matrice BCG
-Historique de la marque
-Analyse des piliers de la marque
-Perception de la marque
-Mix marketing à l'heure actuelle
-Mix marketing de la marque souhaiter après la mise en place des innovations
-Positionnement de la marque à l'heure actuelle
-Détail des innovations par tranche de 10 ans
-Plan de communication pour chaque innovation
-Positionnement de la marque souhaiter après la mise en place des innovations
-Mix marketing à l'heure actuelle
Mon profil:
http://www.viadeo.com/fr/profile/audrey.rouquette
Twitter: https://twitter.com/AudreyRouquette
Aliaz: http://aliaz.com/audrey-rouquette
Which are the opportunities and threats in Starbucks external environment?
Which are the strategic capabilities, which Starbucks could leverage to enter the tea market?
Starbucks is making an entry into the India Coffee market by making a joint venture with TATA coffee Ltd.
A view on their marketing strategy and a generic view of the Indian Coffee market
Mise en place d'une stratégie d'innovation sur 50 ans:
Analyse interne
-Analyse externe
-Facteurs clés de succès
-Chaine de valeur
-Matrice BCG
-Historique de la marque
-Analyse des piliers de la marque
-Perception de la marque
-Mix marketing à l'heure actuelle
-Mix marketing de la marque souhaiter après la mise en place des innovations
-Positionnement de la marque à l'heure actuelle
-Détail des innovations par tranche de 10 ans
-Plan de communication pour chaque innovation
-Positionnement de la marque souhaiter après la mise en place des innovations
-Mix marketing à l'heure actuelle
Mon profil:
http://www.viadeo.com/fr/profile/audrey.rouquette
Twitter: https://twitter.com/AudreyRouquette
Aliaz: http://aliaz.com/audrey-rouquette
Which are the opportunities and threats in Starbucks external environment?
Which are the strategic capabilities, which Starbucks could leverage to enter the tea market?
Starbucks is making an entry into the India Coffee market by making a joint venture with TATA coffee Ltd.
A view on their marketing strategy and a generic view of the Indian Coffee market
Coffee Chug
Group 2
Leader:
Teodocio, Ryan Apollo V.
Members:
Alvarez, Justine Erika S.
Celerio, Rachelle May B.
Compentente, Keiz Anne
Revidad, Jacob D.
Sarmogenes, Rachelle Marie O.
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington.
Stock price: SBUX (NASDAQ)US$ 79.50-1.05 (-1.30%)
4 Dec 4:00 pm EST - Disclaimer
Founded: March 30, 1971, Pike Place Market, Seattle, Washington, United States
Headquarters: Seattle, WA, United States of America
CEO: Howard Schultz
Founders: Gordon Bowker, Jerry Baldwin, Zev Siegl
Strategic Brand Shift for Desai Brothers Namkeen Lokusdesign
Enabling a legacy brand to achieve deeper penetration within its existing markets and become future ready by diversifying beyond its established businesses
Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By DesignBank of Ireland
The presentation given by Rachel Kerr, Creative Inc on their work on Skoff Pies Visual Identity and packaging design during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.
You can see more here: www.biabeag.com
Giles Calver, Some thoughts on food packaging at Outstanding By DesignBank of Ireland
Giles Calver, author of What Is Packaging Design, shared some specific thoughts on food packaging at the end of Outstanding By Design in Highbank Organic Orchard
You can see more here: www.biabeag.com
Coffee Chug
Group 2
Leader:
Teodocio, Ryan Apollo V.
Members:
Alvarez, Justine Erika S.
Celerio, Rachelle May B.
Compentente, Keiz Anne
Revidad, Jacob D.
Sarmogenes, Rachelle Marie O.
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington.
Stock price: SBUX (NASDAQ)US$ 79.50-1.05 (-1.30%)
4 Dec 4:00 pm EST - Disclaimer
Founded: March 30, 1971, Pike Place Market, Seattle, Washington, United States
Headquarters: Seattle, WA, United States of America
CEO: Howard Schultz
Founders: Gordon Bowker, Jerry Baldwin, Zev Siegl
Strategic Brand Shift for Desai Brothers Namkeen Lokusdesign
Enabling a legacy brand to achieve deeper penetration within its existing markets and become future ready by diversifying beyond its established businesses
Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By DesignBank of Ireland
The presentation given by Rachel Kerr, Creative Inc on their work on Skoff Pies Visual Identity and packaging design during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.
You can see more here: www.biabeag.com
Giles Calver, Some thoughts on food packaging at Outstanding By DesignBank of Ireland
Giles Calver, author of What Is Packaging Design, shared some specific thoughts on food packaging at the end of Outstanding By Design in Highbank Organic Orchard
You can see more here: www.biabeag.com
Lorenzo Tonti on his work for Gubeen at Outstanding By DesignBank of Ireland
The presentation given by Lorenzo Tonti on his work over a decade with Gubeen during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.
You can see more here: www.biabeag.com
Steve Simpson on his work for Mics Chilli at Outstanding By DesignBank of Ireland
The presentation given by Steve Simpson on his work on Mic's Chilli labelling and barcodes during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.
You can see more here: www.biabeag.com
Erik Johansson, The Green Man Studio on his work for Trouble BrewingBank of Ireland
The presentation given by Eric Johansson on his work on Trouble Brewing labelling and visual identity during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.
You can see more here: www.biabeag.com
Liz Maybury on her work for Mella's Fudge at Outstanding By DesignBank of Ireland
The presentation given by Liz Maybury on her work on Mella Fudge labelling and packaging design during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.
You can see more here: www.biabeag.com
Talk (in Russian) for BEMup in Moscow, August 2d, 2013
Abstract: Why BEM needs an open source and what about the community we have.
Video (Russian) https://events.yandex.ru/lib/talks/1582/
The report presents analyis of research results, conducted by the author by users of discussion group InternetPR.pl in December 2009 – January 2011. The research covered opinions of Polish PR specialists on PR measurement and it was planned to solve research problems drafted in the introduction to the Anna Miotk’s doctoral dissertation titled „Methods of PR measurement and evaluation used in Poland”.
Cómo hacer tu primera factura de traductorCelia Rico
Este es el capítulo 7 del libro "Nueve días para empezar tu actividad como traductor autónomo". En este capítulo explico en detalle cómo hacer tu primera factura como traductor. El libro, del que soy autora, puede comprarse en http://www.bubok.es/libros/243809/Nueve-dias-para-empezar-tu-actividad-como-traductor-autonomo
Pinterest – a beginners guide for businessBambi Gordon
These slides accompany a presentation given in May 2014. The video of that presentation is available at http://www.thewoo.com.au/#!pinterest-presentation/c4tf
Maxie Matthiessen, Ruby Cup: "Do you have to be rich to be green?"
Maxie Matthiessen is co-founder of the award winning social business Makit ApS (registered in Denmark and Kenya) that provides a long-term menstrual hygiene solution to girls and women worldwide. Prior to becoming a social entrepreneur, she has acted as researcher, drafting studies for the UN General Assembly, consulted on micro-finance topics, and organized high-level roundtable discussions at the EU Parliament. Maxie sat on the board of Young Women Social Entrepreneurs in Nairobi (YWSE), was selected Attaché at COP15 in Copenhagen, and guest speaker on minority issues in the Danish Parliament. She is part of Sandbox, a global community for the world’s most accomplished young leaders and decision-makers under the age of 30.
Ruby Cup is an award winning social business that is based in Berlin and Nairobi. Ruby Cup provides a healthy and long-lasting female hygiene solutions to girls and women world-wide. For every Ruby Cup sold in high-end markets, one product is donated to an underprivileged girl in Kenya. Girls in developing countries cannot afford sanitary products and because they are ashamed of leaking, they stay home from school. Through its "buy one give one" business model, Ruby Cup helps girls to stay in school.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
A challenging presentation about brand issues, challenges, paradoxes, questions and trends - issues that underlie brand development, brand evolution, the relationship of brands with their diverse stakeholders, the impact of social media upon brands and how brand meaning is created and managed.
Advertisement
TV Advertisement Clutter
Why is Advertisement Clutter a Problem?
How to Break through Ad Clutter?
Impact of Ads Clutter on SMEs
Case Studies of Pakola and Hico Ice-Cream
The Luxury Marketing Council of San Francisco And The Sonoma County Vintners Foundation Association presents a group of industry experts in and advanced school for wine marketers and winery owners
Nespresso Brand Extension (Tea Pods) Marketing PlanAaron Wang
A speculative marketing plan for Nespresso Brand Extension into Tea Pods. Aptly named Nesquisite T, it is to be introduced in selected markets and using strategies based on consumer analysis.
Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Prod...DiegoFooter
Want to make a living at permaculture?
We’ll teach you everything you need to know about the black art of marketing.
You’ll learn strategies, tactics, deep insights into consumer psychology, design deconstruction techniques, secrets, lies, and ways to manipulate the right people in the right ways. Marketing isn’t (necessarily) evil, and it’s not what you think it is.
In this 3-hour workshop that will definitely not put you to sleep, we’ll teach you how to use propaganda for good.
Learn more at permaculturevoices.com.
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Similar to Laura Macaulay, Navigate By Design on her work for Ka Tutandike at Outstanding By Design (20)
Delivered for the Department of Communications, Energy and Natural Resources as part of the briefing and launch of the 2014 eCommerce voucher scheme in Dublin Castle
A summary of the 4 phases of a successful web project together with some detail on each phase.
This compliments the workshop I deliver on this topic - see http://www.lifetimevalue.ie/successfulwebprojects/ for more
A talk I gave during the foodcamp at Waterford Festival of Food where I explored 5 casestudies of good Irish artisan food brands and their packaging designs
Enterprise Ireland Investment Process - The Legal ElementBank of Ireland
In May 2007 Enterprise Ireland (in conjunction with the Irish Software Association) gave a morning workshop on their investment process with the focus on making it clearer how it works.
This is one of two presentations from the workshop which I have scanned in.
Enterprise Ireland Investment Services Division OverviewBank of Ireland
In May 2007 Enterprise Ireland (in conjunction with the Irish Software Association) gave a morning workshop on their investment process with the focus on making it clearer how it works.
This is one of two presentations from the workshop which I have scanned in.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
4. Packaging Design Programme
Selec/ng
of
Professional
Designer
Match
to
African
SME
MOU
&
Timeline
Developed
Brief
developed
&
discussed
Market
Research
Mul/ple
Concepts
devised
Market
Research
(Focus
Groups,
surveys,
etc.)
Which
concepts
are
most
aTrac/ve
to
consumers?
Pitch
to
Client
for
final
decision
Pro
copywriter
enlisted
Advises
on
general
brand
language
Writes
specific
copy
for
packaging
Completes
the
design
and
artworks
the
approved
concepts
Applies
artwork
to
all
SKUs
Client
engages
a
local
printer
to
print
the
packaging
Print
samples
sent
to
designer
for
approval
Value Added in Africa Model
5. Examples of VAA Rebranding
Meru Herbs Pasta Sauce, Kenya
Naturub Herbal Balm, Kenya
7. “We
believe
that
Poverty
is
not
just
about
money.
Our
work
on
the
ground
has
proved
that
what
keeps
poor
people
from
realizing
their
full
poten>al
is
lack
of
choice
and
opportunity.
They
seek
dignity
instead
of
dependency.”
Social Entrepreneurship
SOAPS
PEANUT
BUTTER
CRAFTS
JEWELLERY
KATU
MUGS
Products:
10. Ka Tutandike Honey Project
Sustainable &
Pollination circle
Premium &
Useful Product
Income generation
in a safe and secure
environment
Low cost – made
locally
Why
Honey?
Promotes diversity
& inclusion
12. Operations & Sales
• 1st
batch
(60kg)
packaged
on
September
30th
2013
• Sales
in
markets
&
from
KaTu
shop
• Feedback
led
to
desire
for
new
design
KaTu
Honey
Processing
Unit
14. Info from Brief
Q:
Target
audience
A:
We
aim
to
aTract
the
customer
who
appreciates
quality
and
is
mindful
enough
about
their
health
to
want
to
consume
an
organic
product.
Q:
Values:
What
do
you
want
people
to
associate
with
your
company?
A:
Every
drop
of
this
honey
was
produced
and
packed
by
people
with
disabili/es
in
Uganda
Q:
Main
compe/tors?
What
are
they
doing
right?
A:
Bee
Natural
Uganda
–
They
have
very
unique
packaging
styles
to
match
the
pocket
and
please
the
eye.
15. Branding
BRANDING
ELEMENTS
PROVENANCE
(EQUATORIAL.
UGANDAN
SMOKEY
FLAVOUR)
SOCIALLY
BENEFICIAL
(ASPIRATIONAL)
100%
NATURAL
(ORGANIC)
FEMALE-‐
CENTRED
Key
challenge:
Branding
must
appeal
to
local,
regional
&
interna/onal
markets.
18. -‐
Not
visually
engaging
for
consumers
–
low
shelf
standout
-‐
Low
sales
-‐
Didn’t
tell
the
brand
story
-‐
Illustra/on
style
of
insects
didn’t
appeal
–
‘swarming’
-‐
Name
‘Ka
Tutandike’
needed
to
change
for
EU
markets
Current branding
19. -‐
Social
Enterprise
Story
-‐
bold
approach
to
tackling
poverty
-‐
Great
product
with
mul/ple
benefits
-‐
Passionate
and
engaged
client
-‐
Needed
a
complete
rebrand
–
clean
slate
Opportunities
Ancient
Egyp/an
bee
Hieroglyph
2400BC
Social
Change
20. Out
of
25
names
in
total,
9
names
were
shortlisted:
Assessment
Criteria
1.
Pronouncibility
(local/Interna/onal)
2.
Sound
symbolism
3.
Emo/onal
bonding
power
4.
Memorability
5.
Fit
to
concept
6.
Nega/ve/posi/ve
associa/ons
Shortlist
Names
Katu
Honey
Simply
Honey
Equator
Honey
A
Good
Start
Honey
My
LiTle
Hive
Honey
Haven
Ugandan
Sisters
Honey
Mammas
Muzinga
Honey
21.
22.
23. Bench.mark
[bench-‐mahrk]
noun
“Benchmarking
is
the
process
of
studying
a
par/cular
func/on
or
aTribute
of
a
compe/tor
for
the
purpose
of
making
their
level
of
excellence
your
minimum
level
of
excellence.”
24.
25.
26. A note on typography
Typically
looking
for
a
suite
(family)
of
2-‐3
fonts:
1.
Title
font
(headline):
Catches
the
eye
Clean
&
clear,
immediate,
recongisable,
stand-‐out
(viewed
from
a
distance)
2.
Descrip1ve
font
(ingredient):
Wet
the
appe1te
Craped,
personal
(e.g
handwriTen)
taste
appeal,
should
peak
the
consumers
interest.
36. Evaluation Survey
VAA
sent
out
a
survey
to
their
mailing
list
with
a
series
of
targeted
ques/ons
Great
way
to
find
out
what’s
important
today’s
consumer
270
responses
in
total
Helped
inform
final
design
choice
www.surveymonkey.com
The image cannot be displayed. Your computer may not have enough memory to open the
image, or the image may have been corrupted. Restart your computer, and then open the
file again. If the red x still appears, you may have to delete the image and then insert it
again.
38. “The
design
is
tasteful,
important
if
you
are
trying
to
convey
a
good
tas/ng
product”
“Gives
me
the
feeling
I’m
buying
a
high
end
product”
“Looks
Authen/c
and
African”
“Because
there
is
a
strong
connec/on
with
the
packaging,
I
would
be
likely
to
remember
“oh
this
is
the
honey
produced
by
women
in
Uganda
and
it
would
encourage
a
repeat
purchase”
“Would
like
to
have
it
on
my
kitchen
shelf”
Feedback
39. Artworking
-‐ Prototyping
crea/on
of
keylines
-‐ Final
adjustments
of
the
selected
concept
-‐ Range
Extension
-‐
350g
and
500g
dark
&
light
flavours
-‐ Approved
&
Artwork
digital
proofs
from
supplier
-‐ Quality
Control
43. KaTu Honey Launch
• UK
Launch
-‐
April
14th,
2014
• Honey
sold
out
for
£5
per
jar
• Networking
-‐
poten/al
funders
Susan
Kistu
–
CEO
of
KaTutandike
“Social Entrepreneurship: A Bold
New Approach to Tackling Poverty”
44. Local vs. International Sales
LOCAL:
• Lower
marke/ng
&
transac/on
costs
• Less
stringent
quality
criteria
• Small
volumes
more
acceptable
INTERNATIONAL:
• Larger
market
• Poten/ally
higher
prices
• Foreign
exchange
earnings
45. Routes to Local Market:
Main
Opportuni1es
• Local/Regional
Demand
• ‘Buy
Local’
Sen/ment
•
Unexploited
Market
for
other
Bee
Products
Main
Challenges
• Under-‐developed
imports
sub-‐sector
• Cer/fica/ons
(US
18,
UNBS)
• Cheap
Foreign
Brands
• Scale
46. Routes to International Market:
Main
Opportuni1es
• EU
Demand
• High-‐value
nice
market
• Market
Entry/LDC
Status
• Demand
for
mul/-‐floral
&
residue-‐free
honey
Main
Challenges
• Logis/cs
• Cer/fica/on
(FT,
Organic)
• Scale
• Bias
47. Summary
1. Develop
a
compelling
brand
story
2.
Openly
engage
in
the
design
process
–
it
should
be
enjoyable!
3.
Test
the
product
with
the
market
prior
to
launch
(survey)
4.
Hire
a
copywriter
5.
Develop
strong
working
rela/onships/friendships
6.
Brief,
brief
&
more
brief!
7.
Market
w/
broad
brushstrokes
(convey
the
sen/ment,