This summary analyzes web traffic and usage for a heritage portal website between April 23-29, 2012 and compares it to the previous period of April 16-22, 2012. Key findings include a 17.78% decrease in visits, 35.91% decrease in pageviews, and increases in bounce rate and new visits. The top traffic source was organic Google searches, followed by direct traffic. Browser usage saw decreases for Firefox, Chrome and Safari but an increase for Opera. Popular pages like the homepage and blog saw pageview decreases between 30-40%.

1. www.heritageportal.eu 23 Apr 2012 - 29 Apr 2012
Dashboard Comparing to: 16 Apr 2012 - 22 Apr 2012
Previous: Visits Visits
300 300
150 150
0 0
23 Apr
Site Usage
925 Visits 71.14% Bounce Rate
Previous: 1,125 (-17.78%) Previous: 64.09% (10.99%)
2,110 Pageviews 00:01:41 Avg. Time on Site
Previous: 3,292 (-35.91%) Previous: 00:02:27 (-31.43%)
2.28 Pages/Visit 73.19% % New Visits
Previous: 2.93 (-22.05%) Previous: 65.69% (11.42%)
Visitors Overview Map Overlay
Previous: Visitors Visitors
300 300
150 150
0 0
23 Apr
Visitors
775 Visits
0 166
Traffic Sources Overview
Search Engines
591.00 (63.89%)
Direct Traffic
190.00 (20.54%)
Referring Sites
140.00 (15.14%)
Other
4 (0.43%)
1 Google Analytics

2. Content Overview
Pages Pageviews % Pageviews
/
23 Apr 2012 - 29 Apr 2012 230 10.90%
16 Apr 2012 - 22 Apr 2012 383 11.63%
% Change -39.95% -6.31%
/index.php
23 Apr 2012 - 29 Apr 2012 42 1.99%
16 Apr 2012 - 22 Apr 2012 69 2.10%
% Change -39.13% -5.03%
/index.php?option=com_content&view=section&layout=blog&id
23 Apr 2012 - 29 Apr 2012 34 1.61%
16 Apr 2012 - 22 Apr 2012 51 1.55%
% Change -33.33% 4.01%
/index.php?option=com_content&view=article&id=614:training-
23 Apr 2012 - 29 Apr 2012 27 1.28%
16 Apr 2012 - 22 Apr 2012 33 1.00%
% Change -18.18% 27.65%
/index.php?option=com_form2content&view=forms&Itemid=69
23 Apr 2012 - 29 Apr 2012 23 1.09%
16 Apr 2012 - 22 Apr 2012 40 1.22%
% Change -42.50% -10.29%
2 Google Analytics

3. www.heritageportal.eu 23 Apr 2012 - 29 Apr 2012
Visitors Overview Comparing to: 16 Apr 2012 - 22 Apr 2012
Previous: Visitors Visitors
300 300
150 150
0 0
23 Apr
775 people visited this site
925 Visits
Previous: 1,125 (-17.78%)
775 Absolute Unique Visitors
Previous: 897 (-13.60%)
2,110 Pageviews
Previous: 3,292 (-35.91%)
2.28 Average Pageviews
Previous: 2.93 (-22.05%)
00:01:41 Time on Site
Previous: 00:02:27 (-31.43%)
71.14% Bounce Rate
Previous: 64.09% (10.99%)
73.19% New Visits
Previous: 65.69% (11.42%)
Technical Profile
Browser Visits % visits
Internet Explorer
23 Apr 2012 - 29 Apr 2012 289 31.24%
16 Apr 2012 - 22 Apr 2012 336 29.87%
% Change -13.99% 4.61%
Firefox
23 Apr 2012 - 29 Apr 2012 260 28.11%
16 Apr 2012 - 22 Apr 2012 338 30.04%
% Change -23.08% -6.44%
Chrome
23 Apr 2012 - 29 Apr 2012 218 23.57%
16 Apr 2012 - 22 Apr 2012 256 22.76%
3 Google Analytics

4. % Change -14.84% 3.57%
Safari
23 Apr 2012 - 29 Apr 2012 104 11.24%
16 Apr 2012 - 22 Apr 2012 154 13.69%
% Change -32.47% -17.87%
Opera
23 Apr 2012 - 29 Apr 2012 28 3.03%
16 Apr 2012 - 22 Apr 2012 6 0.53%
% Change 366.67% 467.57%
4 Google Analytics

5. www.heritageportal.eu 23 Apr 2012 - 29 Apr 2012
Traffic Sources Overview Comparing to: 16 Apr 2012 - 22 Apr 2012
Previous: Visits Visits
300 300
150 150
0 0
23 Apr
All traffic sources sent a total of 925 visits
20.54% Direct Traffic Search Engines
591.00 (63.89%)
Previous: 23.02% (-10.78%)
Direct Traffic
190.00 (20.54%)
15.14% Referring Sites Referring Sites
140.00 (15.14%)
Previous: 17.07% (-11.32%)
Other
4 (0.43%)
63.89% Search Engines
Previous: 58.40% (9.40%)
Top Traffic Sources
Sources Visits % visits Keywords Visits % visits
google (organic) (not provided)
23 Apr 2012 - 29 Apr 2012 574 62.05% 23 Apr 2012 - 29 Apr 2012 152 25.72%
16 Apr 2012 - 22 Apr 2012 631 56.09% 16 Apr 2012 - 22 Apr 2012 165 25.11%
% Change -9.03% 10.64% % Change -7.88% 2.41%
(direct) ((none)) inuyasha porn
23 Apr 2012 - 29 Apr 2012 190 20.54% 23 Apr 2012 - 29 Apr 2012 31 5.25%
16 Apr 2012 - 22 Apr 2012 259 23.02% 16 Apr 2012 - 22 Apr 2012 42 6.39%
% Change -26.64% -10.78% % Change -26.19% -17.95%
facebook.com (referral) heritage portal
23 Apr 2012 - 29 Apr 2012 26 2.81% 23 Apr 2012 - 29 Apr 2012 13 2.20%
16 Apr 2012 - 22 Apr 2012 30 2.67% 16 Apr 2012 - 22 Apr 2012 23 3.50%
% Change -13.33% 5.41% % Change -43.48% -37.17%
echoe-eu.eu (referral) heritage net
23 Apr 2012 - 29 Apr 2012 23 2.49% 23 Apr 2012 - 29 Apr 2012 7 1.18%
16 Apr 2012 - 22 Apr 2012 5 0.44% 16 Apr 2012 - 22 Apr 2012 0 0.00%
% Change 360.00% 459.46% % Change 100.00% 100.00%
heritagecouncil.ie (referral) hentaii
23 Apr 2012 - 29 Apr 2012 9 0.97% 23 Apr 2012 - 29 Apr 2012 6 1.02%
16 Apr 2012 - 22 Apr 2012 18 1.60% 16 Apr 2012 - 22 Apr 2012 5 0.76%
5 Google Analytics

6. % Change -50.00% -39.19% % Change 20.00% 33.40%
6 Google Analytics

7. www.heritageportal.eu 23 Apr 2012 - 29 Apr 2012
Map Overlay Comparing to: 16 Apr 2012 - 22 Apr 2012
Visits
0 166
925 visits came from 93 countries/territories
Site Usage
Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate
925 2.28 00:01:41 73.41% 71.14%
Previous: Previous: Previous: Previous: Previous:
1,125 (-17.78%) 2.93 (-22.05%) 00:02:27 (-31.43%) 65.69% (11.75%) 64.09% (10.99%)
Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate
Site
United Kingdom
23 April 2012 - 29 April 2012 166 3.06 00:02:48 70.48% 60.84%
16 April 2012 - 22 April 2012 230 4.34 00:03:51 59.13% 57.83%
% Change -27.83% -29.47% -27.34% 19.20% 5.22%
United States
23 April 2012 - 29 April 2012 93 1.49 00:00:49 94.62% 81.72%
16 April 2012 - 22 April 2012 92 1.17 00:00:23 92.39% 89.13%
% Change 1.09% 27.32% 112.42% 2.42% -8.31%
Italy
23 April 2012 - 29 April 2012 84 3.17 00:02:44 54.76% 59.52%
16 April 2012 - 22 April 2012 138 2.72 00:02:19 52.17% 53.62%
% Change -39.13% 16.53% 17.66% 4.96% 11.00%
Spain
7 Google Analytics

8. 23 April 2012 - 29 April 2012 56 3.41 00:01:43 82.14% 57.14%
16 April 2012 - 22 April 2012 40 2.95 00:02:36 65.00% 55.00%
% Change 40.00% 15.62% -33.82% 26.37% 3.90%
Romania
23 April 2012 - 29 April 2012 39 1.46 00:00:59 48.72% 87.18%
16 April 2012 - 22 April 2012 20 2.50 00:01:33 50.00% 45.00%
% Change 95.00% -41.54% -36.05% -2.56% 93.73%
Germany
23 April 2012 - 29 April 2012 37 3.46 00:02:10 75.68% 62.16%
16 April 2012 - 22 April 2012 48 2.23 00:01:32 79.17% 70.83%
% Change -22.92% 55.19% 41.39% -4.41% -12.24%
France
23 April 2012 - 29 April 2012 36 2.28 00:03:14 77.78% 63.89%
16 April 2012 - 22 April 2012 37 2.43 00:02:00 86.49% 54.05%
% Change -2.70% -6.36% 61.44% -10.07% 18.19%
Ireland
23 April 2012 - 29 April 2012 33 1.58 00:02:48 21.21% 75.76%
16 April 2012 - 22 April 2012 69 3.97 00:05:34 33.33% 55.07%
% Change -52.17% -60.32% -49.59% -36.36% 37.56%
Poland
23 April 2012 - 29 April 2012 29 2.62 00:01:01 89.66% 75.86%
16 April 2012 - 22 April 2012 30 2.53 00:01:45 83.33% 76.67%
% Change -3.33% 3.45% -42.07% 7.59% -1.05%
Belgium
23 April 2012 - 29 April 2012 27 1.56 00:00:58 85.19% 81.48%
16 April 2012 - 22 April 2012 26 4.54 00:03:18 84.62% 50.00%
% Change 3.85% -65.73% -70.76% 0.67% 62.96%
1 - 10 of 93
8 Google Analytics

9. www.heritageportal.eu 23 Apr 2012 - 29 Apr 2012
Content Overview Comparing to: 16 Apr 2012 - 22 Apr 2012
Previous: Pageviews Pageviews
900 900
450 450
0 0
23 Apr
Pages on this site were viewed a total of 2,110 times
2,110 Pageviews
Previous: 3,292 (-35.91%)
1,699 Unique Views
Previous: 2,518 (-32.53%)
71.14% Bounce Rate
Previous: 64.09% (10.99%)
Top Content
Pages Pageviews % Pageviews
/
23 Apr 2012 - 29 Apr 2012 230 10.90%
16 Apr 2012 - 22 Apr 2012 383 11.63%
% Change -39.95% -6.31%
/index.php
23 Apr 2012 - 29 Apr 2012 42 1.99%
16 Apr 2012 - 22 Apr 2012 69 2.10%
% Change -39.13% -5.03%
/index.php?option=com_content&view=section&layout=blog&id=29&Itemid=767&lang=en
23 Apr 2012 - 29 Apr 2012 34 1.61%
16 Apr 2012 - 22 Apr 2012 51 1.55%
% Change -33.33% 4.01%
/index.php?option=com_content&view=article&id=614:training-in-cultural-heritage-science-conservation-and-restoration-
23 Apr 2012 - 29 Apr 2012 27 1.28%
16 Apr 2012 - 22 Apr 2012 33 1.00%
% Change -18.18% 27.65%
/index.php?option=com_form2content&view=forms&Itemid=693&lang=en
23 Apr 2012 - 29 Apr 2012 23 1.09%
16 Apr 2012 - 22 Apr 2012 40 1.22%
9 Google Analytics

10. % Change -42.50% -10.29%
10 Google Analytics