Three farmers in Poland - Jacek, Tomasz, and Krzysztof - started an e-commerce business called "Healthy Parcel" to sell their organic products directly to customers. They developed a business plan, researched the market, chose a name and domain, and set up an online store using the Shoper platform. For promotion, they used social media, local media, and advertising. The business was very successful, selling over 100 packages in the first three days.
Studying and Interacting:The Food's New Clothes ——Artem Movsesyan, Partner, NeomSimba Events
This document discusses the importance of packaging design in influencing consumer behavior and perceptions of food brands. It explains that packaging design needs to appeal to both the emotional and rational parts of the brain. Effective design draws on principles like "food appeal" to make products look appetizing and familiar to customers at a glance. Conducting shelf tests is important to ensure the packaging design allows a product to stand out to customers in the short time they browse store shelves. The goal is to create packaging that communicates quality and builds brand identity through visual elements like logo, images, and color in a culturally sensitive way.
IT IS OF 11 SLIDES. AND BASICLLY USED BY CLASS +1 AND +2 ECONOMICS . I HOPE THAT IT HELPS YOU AND MAKE YOUR WORK MORE EASIER. I HAVE USED MY CREATIVE AND DRAMATIC SKILLS. AND IF YOU ARE IN 10TH THEN TOO I GUESS YOU MAY GET HELP. THANK YOU!
MANYA
An insightful report written as a summary of a design thinking workshop attended by Polish e-commerce experts and practitioners in 2019. Return policy now represent important aspect in the online consumer journey - they have become one of key aspects in decision making process. The more liberal policy and easier process - the less hesitation from consumer part. Learn what are the points worth looking at
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market demands that are not being met, as well as trends and issues impacting the environment, to identify business opportunities. The document provides guidance on selecting a viable business idea by evaluating factors like capital requirements, demand, competition, one's experience, and legal issues.
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market trends and their competitive environment to identify opportunities. The key is to select an idea that fits your skills and interests while fulfilling an unmet customer need in a way that is legally compliant and capitalizes on available resources.
This document outlines a business model for an online marketplace that connects sellers of homemade goods to buyers. The key components of the model are:
1. The customer segments are individuals who make crafts, food, or other goods at home but face difficulties selling them.
2. The value proposition is providing these sellers a platform to reach a wider market and sell their goods at a higher price.
3. The main activities are building an easy-to-use website and managing logistics between sellers and buyers.
4. Key resources needed are developing the website and handling delivery logistics. Revenue comes from commissions charged to sellers and buyers for use of the platform.
This document summarizes a summer project report submitted by Jigisha P Aagja for her MBA degree. The report studied the supplier payment system and supply chain processes at Reliance Retail in Ahmedabad. It provides an acknowledgement, executive summary, table of contents, and sections on retailing trends, food retailing in India, Reliance Retail, observations and findings from the study, and suggestions. The study employed analysis of internal Reliance Retail records in Ahmedabad, interviews, and observation methods. It found that Reliance Retail has a strong internal control system and customized their SAP system to suit their business processes.
Marketing involves identifying and meeting human and social needs through goods, services, events, experiences, organizations, and more. It analyzes core concepts like needs, wants, and demands - including stated, real, unstated, delight, and secret needs as well as positive, negative, nonexistent, latent, declining, irregular, full, and unwholesome demands. Effective marketing tasks include developing strategies, gaining insights, connecting with customers, building brands, shaping offerings, delivering value, communicating value, and creating long-term growth through people, processes, programs, and performance. There is debate around whether marketing creates new needs or merely satisfies existing ones.
Studying and Interacting:The Food's New Clothes ——Artem Movsesyan, Partner, NeomSimba Events
This document discusses the importance of packaging design in influencing consumer behavior and perceptions of food brands. It explains that packaging design needs to appeal to both the emotional and rational parts of the brain. Effective design draws on principles like "food appeal" to make products look appetizing and familiar to customers at a glance. Conducting shelf tests is important to ensure the packaging design allows a product to stand out to customers in the short time they browse store shelves. The goal is to create packaging that communicates quality and builds brand identity through visual elements like logo, images, and color in a culturally sensitive way.
IT IS OF 11 SLIDES. AND BASICLLY USED BY CLASS +1 AND +2 ECONOMICS . I HOPE THAT IT HELPS YOU AND MAKE YOUR WORK MORE EASIER. I HAVE USED MY CREATIVE AND DRAMATIC SKILLS. AND IF YOU ARE IN 10TH THEN TOO I GUESS YOU MAY GET HELP. THANK YOU!
MANYA
An insightful report written as a summary of a design thinking workshop attended by Polish e-commerce experts and practitioners in 2019. Return policy now represent important aspect in the online consumer journey - they have become one of key aspects in decision making process. The more liberal policy and easier process - the less hesitation from consumer part. Learn what are the points worth looking at
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market demands that are not being met, as well as trends and issues impacting the environment, to identify business opportunities. The document provides guidance on selecting a viable business idea by evaluating factors like capital requirements, demand, competition, one's experience, and legal issues.
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market trends and their competitive environment to identify opportunities. The key is to select an idea that fits your skills and interests while fulfilling an unmet customer need in a way that is legally compliant and capitalizes on available resources.
This document outlines a business model for an online marketplace that connects sellers of homemade goods to buyers. The key components of the model are:
1. The customer segments are individuals who make crafts, food, or other goods at home but face difficulties selling them.
2. The value proposition is providing these sellers a platform to reach a wider market and sell their goods at a higher price.
3. The main activities are building an easy-to-use website and managing logistics between sellers and buyers.
4. Key resources needed are developing the website and handling delivery logistics. Revenue comes from commissions charged to sellers and buyers for use of the platform.
This document summarizes a summer project report submitted by Jigisha P Aagja for her MBA degree. The report studied the supplier payment system and supply chain processes at Reliance Retail in Ahmedabad. It provides an acknowledgement, executive summary, table of contents, and sections on retailing trends, food retailing in India, Reliance Retail, observations and findings from the study, and suggestions. The study employed analysis of internal Reliance Retail records in Ahmedabad, interviews, and observation methods. It found that Reliance Retail has a strong internal control system and customized their SAP system to suit their business processes.
Marketing involves identifying and meeting human and social needs through goods, services, events, experiences, organizations, and more. It analyzes core concepts like needs, wants, and demands - including stated, real, unstated, delight, and secret needs as well as positive, negative, nonexistent, latent, declining, irregular, full, and unwholesome demands. Effective marketing tasks include developing strategies, gaining insights, connecting with customers, building brands, shaping offerings, delivering value, communicating value, and creating long-term growth through people, processes, programs, and performance. There is debate around whether marketing creates new needs or merely satisfies existing ones.
1) The document discusses how providing customization options for products can increase customer loyalty and engagement. It highlights examples of companies like Pepperidge Farm, Jawbone, Trek, and Brooks Brothers offering customizable products.
2) A survey found that while less than 10% of customers have tried customization, 25-30% are interested. Customers who customize are more engaged with the brand and website.
3) The document outlines five rules for successful customization: know the strategic objective; determine the appropriate level of customization; make the customization process simple; manage costs and complexity; and promote customization effectively.
The document is a project report submitted for a Masters degree in Business Administration. It discusses a study on paid advertisement and internet marketing with reference to MyDeals247.com in Bangalore. The report includes a declaration by the student, P. Navtej, certifying the work as their own. It also includes certificates from the guide and acknowledgments. The contents page outlines that it will include chapters on introduction, organization and industry profiles, analysis, and bibliography.
The Future of Retail - Marketing and Merchandising Trend ReportNurun
Nurun's Toronto office has created a Marketing and Merchandising report that offers a thought-provoking look at six key trends:
Social Product Discovery, Consideration and Evaluation
Product Placement Morphs into Content + Commerce
The Integrated Expansion of the Omni-Channel Storefront
The New Geography of Merchandising
I’ll Trade My Privacy for a $5 Coupon
Sophisticated Frugality
This is the first of five trend reports. The culmination of trend scanning and subsequent phases will inform future scenarios in our final strategic foresight report, to be released in 2013.
Marketing involves identifying and satisfying customer needs through products and services. It includes activities like advertising, selling, and delivering goods and services. A market allows buyers and sellers to interact and exchange goods or services. Marketing aims to promote and deliver 10 types of entities to consumers and businesses: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. There are also different types of demand like negative, no, latent, declining, irregular, full, overfull, and unwholesome demand. Market segmentation, targeting, and positioning help organizations focus their marketing efforts. The marketing mix and extended marketing mix are tools used to determine a product or brand's offering.
The document discusses how sales processes need to change to match modern buying behaviors. It notes that prospects now conduct online research, consult their trusted networks, and have pricing expectations before engaging with sales. The document outlines the typical modern buying process and compares it to past processes. It argues sales must now involve social network management, connection tracking, activity tracking, and other adjustments to align with how prospects buy through social interactions and research. The document proposes a new social selling process and seven steps to selling through social media to match this new buying reality.
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
Digital marketing in the time Pandemic (Covid-19)Heri Ardin
How marketer act and do marketing in the time pandemic, especially on covid-19.
Digital Marketing in the time pandemic is a thinking based on observation that current situation, especially in the covid-19 outbreak
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
The document outlines a marketing campaign created by the agency "The Agencia" for their client Petit Pot, a French pudding brand. The campaign aims to educate consumers about Petit Pot's products through in-store initiatives like video displays and brand ambassadors providing samples, a social media strategy to engage customers, and events like a food festival. The agency analyzes Petit Pot's strengths/weaknesses and competitors then sets objectives to increase awareness, market share and sales through these offline and online initiatives over three months.
This document discusses a case study on marketing the BPL Sanyo refrigerator. It describes the consumer decision making process and how it applies to this case. It involves 6 stages: stimulus, problem awareness, information search, evaluation of alternatives, purchase, and post-purchase evaluation. For the BPL refrigerator, the marketing team needs to understand consumer behavior, segment the market, and position the product appropriately to appeal to high-income families. The purchase process for a premium refrigerator requires a long-term strategy to guide consumers through the adoption stages.
Consumer products are goods bought for personal use by individuals or households. There are various types of consumer products: convenience products bought frequently with little price consideration; shopping products bought less frequently with some price consideration; and specialty products with unique qualities not easily compared. Unsought products are those not normally or willingly bought.
The AIDA model in marketing involves 4 steps: Attention, Interest, Desire, and Action. Marketers aim to first attract Attention, then build Interest by highlighting product advantages, inspire Desire by explaining how the product satisfies needs, and lead to customer Action.
Omni-channel retailing allows shopping across stores, catalogs, and the internet. The goods-services continuum shows how products can
The research brief outlines a need to increase consumption and volume growth for DM Brand by defining key barriers and drivers of consumption among target consumers aged 13-29. Specifically, the objectives are to understand brand perception and the impact of marketing channels on brand image, and explore new execution platforms. Qualitative research including focus groups in Hanoi and Ho Chi Minh City will obtain information on beverage consumption, brand perception, communication evaluation, and channels. Insights will inform a holistic plan to address consumer barriers and leverage drivers to increase consumption.
Businesses conduct market research to understand customer needs and develop new products. Market research involves gathering demographic data through surveys, sales figures, databases and the census. Companies use this information to segment markets and target specific customer groups. The seven steps to develop new products are: generate ideas, screen ideas, create a business plan, develop the product, test-market it, introduce the product, and evaluate customer acceptance. Test-marketing in limited markets helps companies assess if a product will succeed before full introduction.
A Consumer's Path To Savings: The Role Of Flyers In Today's Digital WorldAdam Bellisario
This paper aims to identify how flyer formats interact with one another – whether they are competitive or complementary – and share how retailers and manufacturers can best use them to engage with shoppers. Brands can use this information to be
equipped to navigate the changing space of consumer media and ensure their flyer and coupon programs are optimized for maximum impact and efficiency.
A project report on consumption pattern and the awareness level of consumers ...Babasab Patil
PepsiCo is a global food and beverage company with over $29 billion in annual revenue. It was formed in 1965 through the merger of Pepsi and Frito-Lay. The document discusses PepsiCo's brands, mission, and acquisition history. It then states that the project aims to understand consumer consumption patterns and awareness of PepsiCo products, as well as retailer responses and expectations. The literature review covers consumer buying behavior, including the different types of purchase decisions, factors affecting decision making, and the typical problem-solving process consumers go through.
This document provides guidance on starting an internet marketing business. It discusses finding a target audience and their needs, developing a website to market products or services, and using various tools to build an effective website. Specifically, it recommends conducting research to identify problems people want solved, developing products aligned with audience demands, keeping website navigation simple, allowing purchases in under five clicks, and using tools like Atomic, Form, Avocode, Frontify, and Macaw to design and prototype websites. The overall aim is providing a step-by-step guide for starting a successful internet marketing business through audience targeting, product development, and website creation and optimization.
1) The document discusses how providing customization options for products can increase customer loyalty and engagement. It highlights examples of companies like Pepperidge Farm, Jawbone, Trek, and Brooks Brothers offering customizable products.
2) A survey found that while less than 10% of customers have tried customization, 25-30% are interested. Customers who customize are more engaged with the brand and website.
3) The document outlines five rules for successful customization: know the strategic objective; determine the appropriate level of customization; make the customization process simple; manage costs and complexity; and promote customization effectively.
The document is a project report submitted for a Masters degree in Business Administration. It discusses a study on paid advertisement and internet marketing with reference to MyDeals247.com in Bangalore. The report includes a declaration by the student, P. Navtej, certifying the work as their own. It also includes certificates from the guide and acknowledgments. The contents page outlines that it will include chapters on introduction, organization and industry profiles, analysis, and bibliography.
The Future of Retail - Marketing and Merchandising Trend ReportNurun
Nurun's Toronto office has created a Marketing and Merchandising report that offers a thought-provoking look at six key trends:
Social Product Discovery, Consideration and Evaluation
Product Placement Morphs into Content + Commerce
The Integrated Expansion of the Omni-Channel Storefront
The New Geography of Merchandising
I’ll Trade My Privacy for a $5 Coupon
Sophisticated Frugality
This is the first of five trend reports. The culmination of trend scanning and subsequent phases will inform future scenarios in our final strategic foresight report, to be released in 2013.
Marketing involves identifying and satisfying customer needs through products and services. It includes activities like advertising, selling, and delivering goods and services. A market allows buyers and sellers to interact and exchange goods or services. Marketing aims to promote and deliver 10 types of entities to consumers and businesses: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. There are also different types of demand like negative, no, latent, declining, irregular, full, overfull, and unwholesome demand. Market segmentation, targeting, and positioning help organizations focus their marketing efforts. The marketing mix and extended marketing mix are tools used to determine a product or brand's offering.
The document discusses how sales processes need to change to match modern buying behaviors. It notes that prospects now conduct online research, consult their trusted networks, and have pricing expectations before engaging with sales. The document outlines the typical modern buying process and compares it to past processes. It argues sales must now involve social network management, connection tracking, activity tracking, and other adjustments to align with how prospects buy through social interactions and research. The document proposes a new social selling process and seven steps to selling through social media to match this new buying reality.
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
Digital marketing in the time Pandemic (Covid-19)Heri Ardin
How marketer act and do marketing in the time pandemic, especially on covid-19.
Digital Marketing in the time pandemic is a thinking based on observation that current situation, especially in the covid-19 outbreak
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
The document outlines a marketing campaign created by the agency "The Agencia" for their client Petit Pot, a French pudding brand. The campaign aims to educate consumers about Petit Pot's products through in-store initiatives like video displays and brand ambassadors providing samples, a social media strategy to engage customers, and events like a food festival. The agency analyzes Petit Pot's strengths/weaknesses and competitors then sets objectives to increase awareness, market share and sales through these offline and online initiatives over three months.
This document discusses a case study on marketing the BPL Sanyo refrigerator. It describes the consumer decision making process and how it applies to this case. It involves 6 stages: stimulus, problem awareness, information search, evaluation of alternatives, purchase, and post-purchase evaluation. For the BPL refrigerator, the marketing team needs to understand consumer behavior, segment the market, and position the product appropriately to appeal to high-income families. The purchase process for a premium refrigerator requires a long-term strategy to guide consumers through the adoption stages.
Consumer products are goods bought for personal use by individuals or households. There are various types of consumer products: convenience products bought frequently with little price consideration; shopping products bought less frequently with some price consideration; and specialty products with unique qualities not easily compared. Unsought products are those not normally or willingly bought.
The AIDA model in marketing involves 4 steps: Attention, Interest, Desire, and Action. Marketers aim to first attract Attention, then build Interest by highlighting product advantages, inspire Desire by explaining how the product satisfies needs, and lead to customer Action.
Omni-channel retailing allows shopping across stores, catalogs, and the internet. The goods-services continuum shows how products can
The research brief outlines a need to increase consumption and volume growth for DM Brand by defining key barriers and drivers of consumption among target consumers aged 13-29. Specifically, the objectives are to understand brand perception and the impact of marketing channels on brand image, and explore new execution platforms. Qualitative research including focus groups in Hanoi and Ho Chi Minh City will obtain information on beverage consumption, brand perception, communication evaluation, and channels. Insights will inform a holistic plan to address consumer barriers and leverage drivers to increase consumption.
Businesses conduct market research to understand customer needs and develop new products. Market research involves gathering demographic data through surveys, sales figures, databases and the census. Companies use this information to segment markets and target specific customer groups. The seven steps to develop new products are: generate ideas, screen ideas, create a business plan, develop the product, test-market it, introduce the product, and evaluate customer acceptance. Test-marketing in limited markets helps companies assess if a product will succeed before full introduction.
A Consumer's Path To Savings: The Role Of Flyers In Today's Digital WorldAdam Bellisario
This paper aims to identify how flyer formats interact with one another – whether they are competitive or complementary – and share how retailers and manufacturers can best use them to engage with shoppers. Brands can use this information to be
equipped to navigate the changing space of consumer media and ensure their flyer and coupon programs are optimized for maximum impact and efficiency.
A project report on consumption pattern and the awareness level of consumers ...Babasab Patil
PepsiCo is a global food and beverage company with over $29 billion in annual revenue. It was formed in 1965 through the merger of Pepsi and Frito-Lay. The document discusses PepsiCo's brands, mission, and acquisition history. It then states that the project aims to understand consumer consumption patterns and awareness of PepsiCo products, as well as retailer responses and expectations. The literature review covers consumer buying behavior, including the different types of purchase decisions, factors affecting decision making, and the typical problem-solving process consumers go through.
This document provides guidance on starting an internet marketing business. It discusses finding a target audience and their needs, developing a website to market products or services, and using various tools to build an effective website. Specifically, it recommends conducting research to identify problems people want solved, developing products aligned with audience demands, keeping website navigation simple, allowing purchases in under five clicks, and using tools like Atomic, Form, Avocode, Frontify, and Macaw to design and prototype websites. The overall aim is providing a step-by-step guide for starting a successful internet marketing business through audience targeting, product development, and website creation and optimization.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Module 12 case en
1. E-learning course on e-
commerce business in
rural sector
2016-1-ES01-KA202-025335
MODULE 12
Case study
„ Healthy Parcel”
TransForm@ - Game based learning course to boost digital transformation of rural commerce sector – Project number:2016-1-ES01-KA202-025335
2. Case study Healthy Parcel prepared on the basis of the source
material.
The venture had its origin in 2014 in a picturesque and fertile
neighborhood of Nowy Sacz (city South of Poland), where 3
fellow farmers Jacek,Tomasz and Krzysztof decided to sell their
own ecological goods directly to customers (direct sales).
3. Reasons for starting the business
They decided that such a solution:
a) would be beneficial to them, as it guarantees a loyal base of
customers, constant demand for goods at a market price as well
as the feeling of financial independence,
b) would be beneficial to customers, who will receive high quality
goods from a safe source at a relatively low price,
c) would let them establish a fixed income, which may provide a
chance for a comfortable life
d) would constitute an optimum choice for a farmer who owns a
small traditional homestead, as well as for a customer seeking
niche products
4. Step 1 -Tailoring the product
They decided on working together and setting up a company.
The business was focused on selling:
healthy, ecological products obtained through a traditional
way of cultivation, including milk, cheese, vegetables and fruit.
Each of the three friends specialized in a different field:
Jacek produced milk and vegetables that were certified as ecological,
Tomasz was responsible for fruit grown in a traditional orchard, while
Krzysztof took care of vegetables, though only at a small scale
July 22, 2012 Footer text here4
If you want to know more about the product, see Module 2 – Product to sell online
5. Step 2 - Market research
Next, they devoted their time to market research.
They attempted to answer the following questions:
July 22, 2012 Footer text here5
They analyzed information and reports in the Internet as well as in the traditional media.
A range of customers they interviewed claimed they would do their shopping online.
They have also identified a trend for healthy, conscious eating and for the slow food
movement. Moreover, there had not been any similar company in that region before.
The friends agreed that there is a place in the market for such a venture.
is there a demand for such products , will
people be willing to buy them via the Internet?
who would be interested in such a type of
product?
how does the competition look?
If you want to know more about the product, see Module 3 - Business Plan
6. Step 3 - Choosing the store name
The friends refined the character of their products, conducted their own market
research, decided to set up a company and open an e-store.
Finally, it was the time to choose the name.
July 22, 2012 Footer text here6
They got together and had a short brainstorm, which
allowed them to invent a dozen or so possible names
They asked their friends and several customers to select the
best one
Eventually, they decided on a short, memorable name
which evoked positive feelings - Zdrowa Paczka („Healthy
Parcel”)
They also purchased an appropriate domain -
www.zdrowapaczka.pl
Next, they bought a ready to use web store at the Shoper
platform and adapted it to their needs.
If you want to know more how to choose a right name of your e-store, see Module 5 – Name your business
7. Step 4 - The business plan and the law
With the help of a solicitor, the friends prepared a business
plan and scheduled the necessary expenses (including the
launch of the store and the promotion) as well as the
potential income.
July 22, 2012 Footer text here7
They also familiarized themselves with the basics of the law:
mainly with the rules of customer service, which involves
the consumer law and the right of complaint
rules of personal data handling
civil and economic law, which regulates issues such as
contracts
Three weeks later they established a company and were
ready to act.
More information you can find in Module 3 – Business plan nad in Module 4 – e-Commerce legal aspects
8. The plan was simple.
a) The farmers sell their products in the form of the so called "Zdrowa
Paczka" which is based on the delivery of ecological and traditional
food to a customer's house packaged in a green cardboard box.
b) The store collects the orders via e-mails or phone calls.The delivery
is fulfilled after a given number of orders have been received around
a city.
c) The customers in a city expect to receive a whole range of products
from the farmers.They will not want to order milk, vegetables or meat
from each of the farmers individually.That is why the cooperation is
crucial.
d) The product packaging takes place in the households, which use
identical green boxes labeled as "Zdrowa Paczka".
July 22, 2012 Footer text here8
Step 5 - The business concept
9. Step 6 -The rules of delivery
At first, with a view to getting to know their customers
better and earning their trust, the farmers intended to
deliver the packages themselves.
Yet, in the long run they decided to employ an
appropriate person to do that
They immediately ruled out a courier company.
It could put their close relationship with the customers
at risk.
They also decided that as long as the order is large
enough (the so called big package), the customers
will not be charged for the delivery.
July 22, 2012 Footer text here9
If you want to know more about shipping and fulfilments see Module 8
10. Step 7 - The planning and conducting
of the promotion campaign
When the store was ready, appropriate promotional steps were taken:
a) traditional media in the vicinity were sent messages with the announcement of the
official opening of the store Zdrowa Paczka along with short articles on the
significance of healthy food.
b) use of social media - a previously launched Facebook profile was used to post
beautiful photos of gardens, orchards and the neighborhood allowing the users to
see where and in what conditions the goods were produced.
c) an affordable Facebook campaign was launched, whose intention was to reach
potential customers and inform them about the shop opening.The campaign
included a free delivery and an extra bag of fresh, healthy fruit throughout the first
three days after the opening.
d) At the same time, the first, affordable AdWords campaign was purchased
July 22, 2012 Footer text here10
If you want to know more about promotion campaign by social media see Module 7 – Social media in e-commerce business
11. What was an effects?
It did not take long before the effects
could be noticed:
within several days, the traditional media
published the messaged information free of
charge, which let the venture reach the public.
the Facebook campaign provided both a
growth of the fan base and a store log-in
system.
over 100 packages were sold within the first
three days!
July 22, 2012 Footer text here11
12. 10 things to keep in mind when opening a web store
1. It is better to first purchase a ready store, learn about its
features, your own needs, and then consider ordering a tailor-
made shop of your own.
2. Remember that customers are impatient. If the shopping
procedure is too long, they will cancel it.
3. Allow customers to make a purchase without an account. Let
them learn about your store and develop trust.
4. The mobile sales are growing - make sure your web page is
responsive.
5. It is worth considering a free delivery if an order is big enough
July 22, 2012 Footer text here12
13. 10 things to keep in mind when opening a web store
6. From time to time, it is worth organizing a day or two days long
promotion, and a free delivery for any product.This will attract plenty of
new customers. Promote valuable goods to make the free delivery pay off.
7. Facebook is really significant - it is indispensable when communicating
with your customers.
8. Collect recommendations and put them in your website as often as
possible.They strongly affect your credibility.
9. Do not forget about AdWords campaigns and SEO.
10.Discount vouchers work only under specified conditions. If you distribute
them without any engagement on the part of a customer (for instance by
adding them to each package that you send), they will probably attract
very few people. It is much more effective to hand them out in return for
subscribing to a mailing list.
July 22, 2012 Footer text here13
14. Other case study
Case study: How two friends turned up the heat and sold 170k worth of spicy honey in
10 months
https://www.shopify.com/blog/17878276-how-two-friends-turned-up-the-heat-and-sold-170k-worth-of-
spicy-honey-in-10-months?ssid=102ad3d7f95b043b60b7f5183f3dd5&signup_code={signup_code}&ref=wbe
Case study: E-commerce: Edible Arrangements' countdown ad lifts same-day orders
8%
http://www.marketingsherpa.com/article/case-study/countdown-ad-ecommerce-same-day-orders
Case study: Smart Balance seasonal e-cards get 112% boost in traffic
http://www.digitaltrainingacademy.com/casestudies/2014/09/case_study_smart_balance_valentines_ecards_gets_112_
boost_in_traffic.php
Case study: Spicy honey
https://www.shopify.com/blog/17878276-how-two-friends-turned-up-the-heat-and-sold-170k-worth-of-
spicy-honey-in-10-months?ssid=102ad3d7f95b043b60b7f5183f3dd5&signup_code={signup_code}&ref=wbe
July 22, 2012 Footer text here14
15. Other case study
Case study:Vegan shop
https://www.shopify.com/blog/56875333-how-v-word-market-launched-a-successful-ecommerce-grocery-
store-in-a-crowded-marketplace
Case study: Delivery of fruit and sweetness
http://www.marketingsherpa.com/article/case-study/countdown-ad-ecommerce-same-day-orders
Case study: Healthy food
http://www.digitaltrainingacademy.com/casestudies/2014/09/case_study_smart_balance_valentines_ecards
_gets_112_boost_in_traffic.php
July 22, 2012 Footer text here15