World-Class Strategies for Picking the Right ClientsHubdoc
Learn the mechanics behind building a client base you'll love working with
As an accountant or bookkeeper, you want to work with the best clients, those that value your work and expertise. But, it can be hard to wade through the challenging clients to find the gems.
This webinar features advice from accountants and bookkeepers who've worked with challenging clients, created and tested successful discovery processes and are nailing client management.
Y Combinator Startup Class #7 : How to Build Products Users Love (Part 1)Fabien Grenet
Slide utilisé dans le cours n°7 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Kevin Hale.
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-7-how-to-build-products-users-love-part-1/
This document provides an overview of software as a service (SaaS). It defines SaaS as software delivered as a service online through the cloud and on a subscription basis. Key aspects of SaaS include software being hosted on servers and accessed via a web browser or thin client, with monthly billing and automatic updates handled by the provider. Benefits of SaaS for customers are lower upfront costs, easy access from any device, automatic backups, and maintenance handled by the provider. The global SaaS market is projected to reach $112.8 billion by 2019.
This document discusses the concept of "Running Lean", which is an iterative process of testing assumptions and eliminating waste before resources run out. It emphasizes the importance of listening to customers rather than proposing solutions, as customers often don't know what they want. The document notes that the number one reason products fail is because the wrong product was built, and that entrepreneurs should focus on de-risking their business model through systematic testing rather than pitching a unique solution.
The Archimedes Project: Developing Enterprises, the Lean WayGYK Antler
The Archimedes Project is a social enterprise competition with the goal of ending Cholera in Haiti. In early November 2013, they brought together people with experience in business, academia, government, and non-profits. Teams made up of people from different sectors worked intensely to design an innovative, actionable, sustainable, scalable social enterprise that can stop the spread of cholera in Haiti. By bringing together dreamers, thinkers, makers and doers from across sectors, they created something that never would have emerged without that collaboration.
In two days, participants built a social enterprise. Within 365 days it will be on the ground.
This presentation was an overview of modern techniques for getting companies off the ground, drawing from key principles found in Business Model Generation, Lean Startup, and Customer Development.
Archimedes said that one man could move the world given a strong enough lever and a firm point on which to place it.
Ash Mauray of LeanStack at BoS USA 2016.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
The document discusses the lean startup approach to launching new businesses. It contrasts the traditional business plan model that takes months or years to validate an idea, with the lean startup methodology of running experiments quickly to learn if an idea is viable. The lean startup approach advocates developing a minimum viable product and getting customer feedback to iterate the business model rapidly. An example is given of AnyPerk, a company that tried several different business ideas in just 3 months before settling on offering employee perks and discounts.
World-Class Strategies for Picking the Right ClientsHubdoc
Learn the mechanics behind building a client base you'll love working with
As an accountant or bookkeeper, you want to work with the best clients, those that value your work and expertise. But, it can be hard to wade through the challenging clients to find the gems.
This webinar features advice from accountants and bookkeepers who've worked with challenging clients, created and tested successful discovery processes and are nailing client management.
Y Combinator Startup Class #7 : How to Build Products Users Love (Part 1)Fabien Grenet
Slide utilisé dans le cours n°7 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Kevin Hale.
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-7-how-to-build-products-users-love-part-1/
This document provides an overview of software as a service (SaaS). It defines SaaS as software delivered as a service online through the cloud and on a subscription basis. Key aspects of SaaS include software being hosted on servers and accessed via a web browser or thin client, with monthly billing and automatic updates handled by the provider. Benefits of SaaS for customers are lower upfront costs, easy access from any device, automatic backups, and maintenance handled by the provider. The global SaaS market is projected to reach $112.8 billion by 2019.
This document discusses the concept of "Running Lean", which is an iterative process of testing assumptions and eliminating waste before resources run out. It emphasizes the importance of listening to customers rather than proposing solutions, as customers often don't know what they want. The document notes that the number one reason products fail is because the wrong product was built, and that entrepreneurs should focus on de-risking their business model through systematic testing rather than pitching a unique solution.
The Archimedes Project: Developing Enterprises, the Lean WayGYK Antler
The Archimedes Project is a social enterprise competition with the goal of ending Cholera in Haiti. In early November 2013, they brought together people with experience in business, academia, government, and non-profits. Teams made up of people from different sectors worked intensely to design an innovative, actionable, sustainable, scalable social enterprise that can stop the spread of cholera in Haiti. By bringing together dreamers, thinkers, makers and doers from across sectors, they created something that never would have emerged without that collaboration.
In two days, participants built a social enterprise. Within 365 days it will be on the ground.
This presentation was an overview of modern techniques for getting companies off the ground, drawing from key principles found in Business Model Generation, Lean Startup, and Customer Development.
Archimedes said that one man could move the world given a strong enough lever and a firm point on which to place it.
Ash Mauray of LeanStack at BoS USA 2016.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
The document discusses the lean startup approach to launching new businesses. It contrasts the traditional business plan model that takes months or years to validate an idea, with the lean startup methodology of running experiments quickly to learn if an idea is viable. The lean startup approach advocates developing a minimum viable product and getting customer feedback to iterate the business model rapidly. An example is given of AnyPerk, a company that tried several different business ideas in just 3 months before settling on offering employee perks and discounts.
Startup Weekend is a 54-hour event that provides resources for teams to develop an idea into a launched product. Participants include developers, innovators and entrepreneurs who work together in teams over the weekend. In the past, 30% of teams from Startup Weekends have remained active after the event, 5% have received funding, and some teams generate revenue within the weekend. The event includes pitching ideas, working in teams, developing demos, and networking opportunities.
Lean Startups in Japanese Companies takashi tsutsumi_masato_iinoStanford University
This document summarizes an approach taken to introduce Lean Startup principles to large Japanese enterprises. It describes establishing a Lean Startup Accelerator Department detached from existing business units to develop minimum viable products. Early successes attracted "defense departments" like Quality Assurance and Legal to form a Lean Enterprise Cell to support future efforts. The approach aims to train existing business units on Lean Startup and spill these principles throughout the organization to promote new business creation.
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture PartnersAmplitude
The document provides tips on bringing a service mindset to one's career by focusing on understanding users' needs and being helpful. It emphasizes learning to observe people and listen to them, training one's intuition about users, and taking an ownership approach to help users rather than just sell products. Experiments described show that customers are more influenced by coupons received outside a store and are willing to pay more for higher quality products when more options are shown. The goal of negotiations should be understanding others' perspectives rather than just getting what you want. An effective approach is to mirror the other person and ask questions to uncover their needs and feedback.
This presentation was delivered in-person to students at Georgia Institute of Technology as part of the Student Alumni Association Mentor Jackets series. The slides are not 100% self-explanatory so if you have any questions, please reach out to me on LinkedIn and I would love to discuss your entrepreneurship goals with you.
18 Tips on Conducting Killer Customers InterviewsZachary Cohn
**** Learn more about Customer Interviews and other Pre-Agile methodologies by signing up for the announcement list for our upcoming book:
http://bit.ly/PreAgileBook
****
Are you trying to build a new product? Add features to an existing one?
If you're going through the process of Customer Development, you'll want to know the best practices for conducting Customer Interviews.
And if you're not doing this already, this is a great primer on how and why you should start!
When's The Right Time To Show Your Prototype?GYK Antler
Whether you are a 2-person startup or a big company with lots of customers, pulling customers into your innovation cycle is one of the most important things to do. But when is the right time? Should you show an idea on the back of a cocktail napkin? Or should you wait for something near finished so customers have a close-to-true experience?
This presentation was given by Brian Gladstein from GYK Antler, at an Alpha Loft Lunch & Learn in November 2014. It's purpose is to help you understand when you should be engaging your target customers and showing off that prototype, and how to turn those meetings into valuable sessions that deliver insights and build relationships, without breaking the bank from a development and production perspective.
This document discusses the lean startup journey and methodology. It introduces concepts like the value proposition canvas, business model canvas, minimum viable product (MVP), and agile software development. It is presented by Gabriel Ibanez, an innovation leader at Cybercom, and covers topics like lean startup, innovation adoption lifecycles, and the consulting business model. Slides include examples of Amazon's business model and the devops cycle.
This document discusses framing value and growth hypotheses for a startup business. It emphasizes that customers use products because of the value they provide, and that startups need an efficient method to acquire more customers to grow into a sustainable business that generates more revenue than expenses. It provides examples of value propositions and explains the difference between value and price. The document instructs readers to draft statements outlining their value hypothesis about why customers will use their product and their growth hypothesis about how they will acquire initial customers.
This document discusses building a culture of self-governance at a company. It outlines four types of organizational culture and advocates for the fourth type, self-governance, where employee values guide their own behavior. The document then discusses establishing shared values, principles, and practices at the company to achieve this culture. It provides examples of values and principles for the product and engineering team, such as "Clear the Path" and building products customers love. Finally, it encourages being prescriptive, applying constant gentle pressure, being patient, and appreciating those who provide feedback to help build this culture.
The document outlines a 100-day plan to launch a new product or service. It includes forming an innovation team, gathering customer feedback, developing a technical prototype, testing and validating the prototype, and preparing for a commercial launch. Key stages include preparing for launch, implementing and developing the solution, and deciding to launch. The plan emphasizes failing fast and cheap to support innovation, and provides a checklist and timeline to guide the 100-day process.
This document provides guidance on performance-based hiring and overcoming passive candidate objections. It recommends thinking "backwards" by converting jobs into career opportunities. Recruiters are advised to "bridge the gap" between a candidate's current role and new opportunity by focusing on selling the next step (e.g. discussion) rather than the job itself. Common candidate objections like compensation concerns or lack of interest are addressed with techniques like delaying negotiations or understanding perspectives.
10 Steps to Build a Business Website for Under $100Andy McIlwain
In this session we’ll be walking through the process of building a business website, from initial planning to site launch, for less than $100. Attendees will walk away with an actionable list of to-do items that they can follow to build a business site for themselves or for their clients.
Eleven Essentials for Young EntrepreneursStephen King
I had the great pleasure of presenting to a gaggle of Grade 8 students at Mountain Park School (Calgary Board of Education CBE). Sharing a version of my "eleven essentials" deck created to help inspire and educate! #CBE #Calgary #entrepreneur #change #data #secretsauce #innovation
This document discusses the importance of surveying and interviewing customers to gain insights and test assumptions. It provides the following key points:
1. Surveying and interviewing customers is important to avoid building products based on incorrect assumptions about what customers want. Asking customers questions can help validate or invalidate assumptions.
2. Great customer surveys involve asking insightful questions in the right way. The questions should provide learning around pricing, what to launch first, who to target initially, and how to engage early users.
3. Common assumptions that should be tested include whether customers will download an app, subscribe to a service, or that building the right product alone will attract customers.
4. Suggested ways
The document discusses business processes and process improvement. It describes Jack Pitney's background working in business process analysis and IT functions. It then provides an overview of key concepts in business processes, including defining a process versus a project, objectives of process improvement around effectiveness, efficiency and adaptability, and the 10 steps to business process improvement which include developing an inventory, mapping processes, applying improvement techniques, and driving continuous improvement.
The document outlines the evolution of an idea to help engineers write better patents through increased transparency and communication, however, customer interviews revealed that communication was not a major issue and the focus shifted to helping internal IP committees evaluate patent opportunities within an engineer's documentation. Further customer discovery helped refine the value proposition and target customers as internal IP committees at large companies that have a need to thoroughly evaluate a high volume of patent opportunities but lack the capacity to do so.
What does it take to transform a new design team into a well-oiled machine that’s creative, passionate, and productive?
Whether you’re a new team in a large corporation or a seed-funded startup, there are all kinds of added challenges that aren’t necessarily part of the design process. How do you demonstrate the value of design to an organization who has never worked directly with an interaction designer? How do you find the right cadence for your work and the right balance in responsibilities? How do you share the process without losing control of design as a specialty?
I’ll share a few stories from my experience building a team of designers at American Express Serve, including our approach to making great work and how we’re tackling the wide open possibilities that come after achieving stability.
This document summarizes Stephen Anderson's experience building Bendyworks, a quality software development shop. He started the company to pursue tenfold improvements in effectiveness over just pursuing speed or quality. The company focuses on technologies like Ruby on Rails, front end development, iOS, and Clojure. Bendyworks takes an agile approach using practices like extreme programming, risk mitigation, and feedback loops. The goal is to grow the best development team possible while embracing customers' goals, trusting individuals' judgement, and providing an environment for success. Financial strategies include prioritizing quality over finances, having cash reserves, and charging less than the maximum while ensuring company finances come before the owner's.
Customer Development: How to Understand, Empathize and Validate Ideas With Yo...Jake Nielson
This document discusses customer development and how to validate ideas with customers. It recommends:
1) Conducting customer development in parallel with product development to discover customers and their needs as the product develops.
2) Creating a small customer development team to identify early customers to provide feedback through experiments and minimum viable product (MVP) tests.
3) Using frameworks like value proposition design to document and experiment on customer hypotheses and solution hypotheses, validating or invalidating each.
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
Driving growth for product managers, entrepreneurs, and technology teamsTyrell Mara
What comes before exponential growth, viral inflexion points and increased conversion? This slideshare dives into the relationship we need to build with our users, customers, or visitors to focus and drive the growth of our business.
This is an Usability Evaluation Report of an existing Patient Portal.
The goal was to evaluate the existing application and recommend a design strategy which allows them to build a product across multiple platform : Mobile, Tablet Web
Startup Weekend is a 54-hour event that provides resources for teams to develop an idea into a launched product. Participants include developers, innovators and entrepreneurs who work together in teams over the weekend. In the past, 30% of teams from Startup Weekends have remained active after the event, 5% have received funding, and some teams generate revenue within the weekend. The event includes pitching ideas, working in teams, developing demos, and networking opportunities.
Lean Startups in Japanese Companies takashi tsutsumi_masato_iinoStanford University
This document summarizes an approach taken to introduce Lean Startup principles to large Japanese enterprises. It describes establishing a Lean Startup Accelerator Department detached from existing business units to develop minimum viable products. Early successes attracted "defense departments" like Quality Assurance and Legal to form a Lean Enterprise Cell to support future efforts. The approach aims to train existing business units on Lean Startup and spill these principles throughout the organization to promote new business creation.
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture PartnersAmplitude
The document provides tips on bringing a service mindset to one's career by focusing on understanding users' needs and being helpful. It emphasizes learning to observe people and listen to them, training one's intuition about users, and taking an ownership approach to help users rather than just sell products. Experiments described show that customers are more influenced by coupons received outside a store and are willing to pay more for higher quality products when more options are shown. The goal of negotiations should be understanding others' perspectives rather than just getting what you want. An effective approach is to mirror the other person and ask questions to uncover their needs and feedback.
This presentation was delivered in-person to students at Georgia Institute of Technology as part of the Student Alumni Association Mentor Jackets series. The slides are not 100% self-explanatory so if you have any questions, please reach out to me on LinkedIn and I would love to discuss your entrepreneurship goals with you.
18 Tips on Conducting Killer Customers InterviewsZachary Cohn
**** Learn more about Customer Interviews and other Pre-Agile methodologies by signing up for the announcement list for our upcoming book:
http://bit.ly/PreAgileBook
****
Are you trying to build a new product? Add features to an existing one?
If you're going through the process of Customer Development, you'll want to know the best practices for conducting Customer Interviews.
And if you're not doing this already, this is a great primer on how and why you should start!
When's The Right Time To Show Your Prototype?GYK Antler
Whether you are a 2-person startup or a big company with lots of customers, pulling customers into your innovation cycle is one of the most important things to do. But when is the right time? Should you show an idea on the back of a cocktail napkin? Or should you wait for something near finished so customers have a close-to-true experience?
This presentation was given by Brian Gladstein from GYK Antler, at an Alpha Loft Lunch & Learn in November 2014. It's purpose is to help you understand when you should be engaging your target customers and showing off that prototype, and how to turn those meetings into valuable sessions that deliver insights and build relationships, without breaking the bank from a development and production perspective.
This document discusses the lean startup journey and methodology. It introduces concepts like the value proposition canvas, business model canvas, minimum viable product (MVP), and agile software development. It is presented by Gabriel Ibanez, an innovation leader at Cybercom, and covers topics like lean startup, innovation adoption lifecycles, and the consulting business model. Slides include examples of Amazon's business model and the devops cycle.
This document discusses framing value and growth hypotheses for a startup business. It emphasizes that customers use products because of the value they provide, and that startups need an efficient method to acquire more customers to grow into a sustainable business that generates more revenue than expenses. It provides examples of value propositions and explains the difference between value and price. The document instructs readers to draft statements outlining their value hypothesis about why customers will use their product and their growth hypothesis about how they will acquire initial customers.
This document discusses building a culture of self-governance at a company. It outlines four types of organizational culture and advocates for the fourth type, self-governance, where employee values guide their own behavior. The document then discusses establishing shared values, principles, and practices at the company to achieve this culture. It provides examples of values and principles for the product and engineering team, such as "Clear the Path" and building products customers love. Finally, it encourages being prescriptive, applying constant gentle pressure, being patient, and appreciating those who provide feedback to help build this culture.
The document outlines a 100-day plan to launch a new product or service. It includes forming an innovation team, gathering customer feedback, developing a technical prototype, testing and validating the prototype, and preparing for a commercial launch. Key stages include preparing for launch, implementing and developing the solution, and deciding to launch. The plan emphasizes failing fast and cheap to support innovation, and provides a checklist and timeline to guide the 100-day process.
This document provides guidance on performance-based hiring and overcoming passive candidate objections. It recommends thinking "backwards" by converting jobs into career opportunities. Recruiters are advised to "bridge the gap" between a candidate's current role and new opportunity by focusing on selling the next step (e.g. discussion) rather than the job itself. Common candidate objections like compensation concerns or lack of interest are addressed with techniques like delaying negotiations or understanding perspectives.
10 Steps to Build a Business Website for Under $100Andy McIlwain
In this session we’ll be walking through the process of building a business website, from initial planning to site launch, for less than $100. Attendees will walk away with an actionable list of to-do items that they can follow to build a business site for themselves or for their clients.
Eleven Essentials for Young EntrepreneursStephen King
I had the great pleasure of presenting to a gaggle of Grade 8 students at Mountain Park School (Calgary Board of Education CBE). Sharing a version of my "eleven essentials" deck created to help inspire and educate! #CBE #Calgary #entrepreneur #change #data #secretsauce #innovation
This document discusses the importance of surveying and interviewing customers to gain insights and test assumptions. It provides the following key points:
1. Surveying and interviewing customers is important to avoid building products based on incorrect assumptions about what customers want. Asking customers questions can help validate or invalidate assumptions.
2. Great customer surveys involve asking insightful questions in the right way. The questions should provide learning around pricing, what to launch first, who to target initially, and how to engage early users.
3. Common assumptions that should be tested include whether customers will download an app, subscribe to a service, or that building the right product alone will attract customers.
4. Suggested ways
The document discusses business processes and process improvement. It describes Jack Pitney's background working in business process analysis and IT functions. It then provides an overview of key concepts in business processes, including defining a process versus a project, objectives of process improvement around effectiveness, efficiency and adaptability, and the 10 steps to business process improvement which include developing an inventory, mapping processes, applying improvement techniques, and driving continuous improvement.
The document outlines the evolution of an idea to help engineers write better patents through increased transparency and communication, however, customer interviews revealed that communication was not a major issue and the focus shifted to helping internal IP committees evaluate patent opportunities within an engineer's documentation. Further customer discovery helped refine the value proposition and target customers as internal IP committees at large companies that have a need to thoroughly evaluate a high volume of patent opportunities but lack the capacity to do so.
What does it take to transform a new design team into a well-oiled machine that’s creative, passionate, and productive?
Whether you’re a new team in a large corporation or a seed-funded startup, there are all kinds of added challenges that aren’t necessarily part of the design process. How do you demonstrate the value of design to an organization who has never worked directly with an interaction designer? How do you find the right cadence for your work and the right balance in responsibilities? How do you share the process without losing control of design as a specialty?
I’ll share a few stories from my experience building a team of designers at American Express Serve, including our approach to making great work and how we’re tackling the wide open possibilities that come after achieving stability.
This document summarizes Stephen Anderson's experience building Bendyworks, a quality software development shop. He started the company to pursue tenfold improvements in effectiveness over just pursuing speed or quality. The company focuses on technologies like Ruby on Rails, front end development, iOS, and Clojure. Bendyworks takes an agile approach using practices like extreme programming, risk mitigation, and feedback loops. The goal is to grow the best development team possible while embracing customers' goals, trusting individuals' judgement, and providing an environment for success. Financial strategies include prioritizing quality over finances, having cash reserves, and charging less than the maximum while ensuring company finances come before the owner's.
Customer Development: How to Understand, Empathize and Validate Ideas With Yo...Jake Nielson
This document discusses customer development and how to validate ideas with customers. It recommends:
1) Conducting customer development in parallel with product development to discover customers and their needs as the product develops.
2) Creating a small customer development team to identify early customers to provide feedback through experiments and minimum viable product (MVP) tests.
3) Using frameworks like value proposition design to document and experiment on customer hypotheses and solution hypotheses, validating or invalidating each.
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
Driving growth for product managers, entrepreneurs, and technology teamsTyrell Mara
What comes before exponential growth, viral inflexion points and increased conversion? This slideshare dives into the relationship we need to build with our users, customers, or visitors to focus and drive the growth of our business.
This is an Usability Evaluation Report of an existing Patient Portal.
The goal was to evaluate the existing application and recommend a design strategy which allows them to build a product across multiple platform : Mobile, Tablet Web
Are you ready to build an MVP? Where do you start? How do you know what features to build? How do you know how many people you need to build it? How do you know that they are building a right thing in a right way? This presentation and conversation will explore strategies for assembling effective teams for building and deploying an MVP while incurring minimal Product and Technical Debt. We will also discuss implementing an effective process to make sure that your MVP will be built on time and on target.
How to successfully build a product for your Startup by Posterous Co-Founder Garry Tan. Presentation at StartupDay 2010.
http://www.seattle20.com/startupday
Building a product that users will LOVETahin Rahman
A product is something that serves a purpose and does something for the user. The document discusses what makes a good product that users love, focusing on functionalities, user interface (UI), and user experience (UX). It provides 15 "laws of UI" with guidance on how to design intuitive and helpful interfaces, such as keeping things clear for users, providing feedback, and ensuring consistency. The document also outlines five points for good UX design, such as considering desktop, tablet and mobile designs separately and using proper whitespace.
Building product for 1 m and 100m users (3)watsonc73
The document discusses building products for mass markets of 1 million and 100 million users. It notes that before a product achieves product-market fit, the focus should be on understanding the market and potential customers. After product-market fit is achieved, the market will help drive growth of the product. The document provides advice on how to start, including focusing on impact and delivery, having a product/design lead and tech coach, and following an iterate process of thinking, building, shipping, and tweaking the product. It encourages asking questions.
Building a product content strategy practice at ShopifyAlaine Mackenzie
This document outlines the steps taken to build a content strategy practice at Shopify. It began with getting to know stakeholders and their needs through listening, auditing content, and identifying problems. The next step focused on quick wins for others by delivering small successful projects. Continuous communication and education of others was also key. Resources like style guides, templates, and playbooks were created to empower others without taking full control. Through this iterative process, the practice was able to establish itself and have greater success over time in establishing a content strategy at Shopify.
Building a Product, from a User Researcher Point of ViewDiane Loviglio
This is a workshop I gave at 500 Startups on incorporating user research early on in your product definition.
500 Startups is a new kind of seed fund and startup accelerator. We believe successful internet startups are born from usable design, customer-focused metrics, and online distribution.
Building the Product Development Organization of the FutureContribyte
Presentation from Henri Hämäläinen in Tulevaisuuden Tuotekehitys 2015 (Future of Product Development) in Helsinki.
What are the next steps after agile adoptions. How can companies build up their competitive advantage in product development.
The Role of Online Building Product Directories for MarketingPritesh Patel
Whether or not a company should get involved with online building product directories depends on several factors, including their budget, online objectives, brand awareness, domain authority, number of existing high-quality backlinks, and number of websites currently referring traffic. For big brands, directories can provide PR opportunities rather than just a backlink. For small brands, directories may help increase early-stage online visibility. Companies should not expect significant traffic from directories, whose purpose is to provide specifiers a single source of product information.
In this presentation, which was originally given at the Maastricht Week of Global Entrepreneurship in 2014, you will hear the story of how pivoting can lead you in new directions.
First, when you begin to think of creating your own startup or small business, you will want to find what dissatisfies you. For me, that was access to learning computer programming for all children. Through hosting workshops for kids in coding, I learned from parents and teachers that they, too, wanted to know more about technology, but didn't know where to get started. That's when I decided to test out a new idea, which was a workshop series for adults to learn computer programming in an easy and non-threatening way.
Coding and Cocktails is now looking to expand to other cities throughout the world in order to teach HTML and CSS in fun-filled workshop settings. If you're interested in working with us, please email me!
Building Product After "Product-Market Fit"Robert Fan
There are many presentations on how to build product as a new startup. However there aren't many presentations on building product as a high-growth startup.
This is a case study for Sharethrough's product process as of 2014.
Bots Are The New Apps by Marissa Chacko, PM - Growth, FoursquareTraction Conf
The document discusses bots and their potential for growth. It notes that bots can offer a seamless user experience and create emotional connections with users. Additionally, the document highlights lessons learned regarding bot development, such as failing gracefully, starting small, and not rebuilding existing technologies.
Devotion Hacking - How to Engineer Advocacy, Evangelism, and Excitement For Y...Traction Conf
This document discusses motivating customer advocates and devotion hacking. It presents an advocate motivation model that includes factors like exclusive tribe, social capital, and meaningful impact. It also discusses using advocates to discover underleveraged channels through experimentation and testing, and having advocates serve as messengers to help with tasks like generating positive reviews and spreading messages.
From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, He...Traction Conf
This document provides 5 steps to gain enterprise traction: 1) Market a movement to generate awareness of your solution. 2) Integrate your solution into every execution phase. 3) Identify triggers that drive customers to purchase. 4) Scale the sales funnel by balancing friction and access. 5) Focus on branding for long-term return on investment.
How to Create Products for High Growth by Dan OlsenTraction Conf
The document provides an overview of how to create products for growth. It discusses the 3 phases of a product - before product-market fit, after product-market fit, and growth. The lean product process is outlined as determining the target customer, identifying customer needs, defining value proposition, specifying MVP features, creating an MVP prototype, and testing the MVP with customers. An example case study of testing a marketing report product concept is provided to demonstrate applying the lean product process. Retention rate is identified as the key metric to track product-market fit. The presentation emphasizes iterating through a hypothesis-design-test-learn loop to improve product-market fit.
The Fuel Powering Enduring, Billion Dollar Businesses by Sarah Tavel, Partner...Traction Conf
The document discusses a hierarchy of engagement that is key to building enduring billion dollar companies. The three levels are: 1) growing engaged users completing core actions, 2) retaining users by creating accruing benefits and mounting losses from use, and 3) generating virtuous loops where user engagement fuels more engagement. Companies like Pinterest and Twitter exemplify these levels by growing pinned content, retaining users through social graphs, and creating network effects through user sharing. Building products that achieve all three levels of engagement is critical to fueling long term, self-sustaining growth.
How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...Traction Conf
This document outlines steps for building a culture of growth, generating new ideas, and establishing a process for testing ideas. It recommends creating a network of promoters within the company, socializing both winning and losing results to build knowledge, and framing new initiatives as testable hypotheses. Key parts of the process include prioritizing hypotheses based on potential value and effort required, and using results to inform future iterations that either amplify wins or move on from losses and inconclusive tests. The overall goal is to define a company's strategy, understand strengths and weaknesses, engage diverse teams to generate new ideas, and establish an efficient process for testing and building upon ideas.
The document discusses excellence and moving up the value-added ladder through solving problems, providing experiences, and allowing customers to dream. It emphasizes the importance of design, storytelling, and focusing on customers' needs rather than just selling products or services. The overall message is that businesses should aim to provide memorable experiences and make customers' dreams come true in order to achieve excellence.
This document discusses steps to improve customer service. It begins by recommitting to providing exceptional service and looking at examples from companies like Chick-fil-A. It stresses taking ownership of complaints, having well-defined processes and checklists, and using a B.L.A.S.T. system to believe customers, listen without fighting back, answer questions, satisfy their needs and build trust. The goal is to shift from a culture of just working to one of stewardship where customers feel truly cared for.
The end of the (startup) world as we know itBrant Cooper
The document discusses the changing realities for startups and the rise of the "lean startup" model. It advocates for an approach where entrepreneurs validate their business model through customer development and iterative product testing rather than long development cycles. The key aspects of a lean startup discussed are developing a minimum viable product, continuously testing product-market fit, and getting customer feedback to make rapid pivots rather than large-scale launches. The goal is to maximize learning with limited funds and prove viability before scaling up.
The document discusses the importance of customer development, validation, and creating personas before building a product. It advises talking to customers through phone calls and small experiments before spending money on development. This validates that there is real demand. Building something customers want and then continuously learning from customers through iteration is key to success. Tools now make it easy for entrepreneurs to gain customer insights without large budgets. The document emphasizes not making assumptions and getting out of "echo chambers" to test ideas on real customers. Creating personas can help entrepreneurs understand different customer segments and scaffold their markets.
This document provides 11 tips for starting a new business or product. It advises to 1) make meaning by solving problems or preventing loss, 2) make a clear mission/mantra, 3) get started by thinking differently and finding supporters, 4) define a specific business model, 5) outline milestones, assumptions, and tasks, 6) niche the product/service based on uniqueness and value, 7) follow a presentation rule of 10 slides in 20 minutes using 30 point font, 8) hire passionate people better than yourself, 9) lower adoption barriers, 10) get early feedback, and 11) act with integrity.
A startup is a young company founded by entrepreneurs to develop a unique product or service and bring it to market. Startups tend to operate on a shoestring budget using initial funding from founders and their friends/family. One reason startups fail is a lack of market need - they don't solve real problems customers are willing to pay to address. To succeed, startups must determine the problem, identify their target customer, understand how customers currently solve the problem, develop a solution, and test if their product uniquely meets customers' needs - achieving product-market fit.
Bootstrapping entrepreneurship involves starting a business with minimal funds by focusing on customers, keeping costs low, and continuously improving. Successful entrepreneurs like Richard Branson, Steve Jobs, and Michael Dell emphasize hiring passionate people, meeting customer needs, and providing excellent service and support. Entrepreneurship creates jobs and opportunities, and successful businesses benefit both individuals and society.
The document provides an overview of a training session on delivering superior customer service. It discusses establishing consistently high levels of customer service as a key goal and competitive differentiator. It outlines five levels of customer service excellence and how customers perceive those levels. The training encourages participants to evaluate their own organization's level of customer service and identify areas for improvement.
Tom Peters at Great Lakes Broadcasting Conferencebizgurus
This document discusses excellence in business and leadership. It provides advice on building successful companies, including decentralizing operations, focusing on execution, and emphasizing accountability. It also emphasizes the importance of embracing change, innovation, and diversity. Additionally, it notes the growing economic power of women consumers and highlights strategies for appealing to women, baby boomers, and other groups.
The document provides lessons from entrepreneurs on various topics such as not rushing into business decisions, focusing on customer experience, accepting that entrepreneurship requires hard work, building a team with complementary strengths, developing professional relationships, keeping business ideas and presentations simple, exuding confidence, leveraging social media, being accountable, and giving back to the community.
Dr. Tony Ratliff - "Smartups Startups Presentation - Investor Relations"Tony Ratliff
This document provides guidance for startups on fundraising, pitching to investors, and life lessons. It outlines the essential elements for a successful fundraising presentation, including an elevator pitch, executive summary, PowerPoint, prototype or demo, and financial projections. For the pitch itself, the goals are to give investors an overview, excite them about the company/idea/product, and get them to take the next step. Key slides to include are introducing the problem and solution, demonstrating the product, outlining the market opportunity and competition, highlighting the team's competitive advantages, and reviewing risks, financial projections, and future milestones. Some life lessons emphasized are focusing on passion, surrounding yourself with smart people, listening more than talking, keeping it simple
Starting a business is hard, especially when you're a student or recent graduate. This webinar will guide you through those early stages of starting a startup, getting early traction and attracting investment. In 2014 there is a huge amount of optimism for startups and technology with a greater amount of investment and support available than in recent years but this does not mean it is easy! This webinar will equip you with the knowledge, skills and network to be able to startup and seek the first investment necessary for your business.
Matthew is a co-founder, with Christian Jakenfelds and Nick Wheeler, of @StudentUpstarts. Student Upstarts invests up to £15,000 in exchange for up to 8% into student and graduate teams to start and run their own business. Matthew and Christian also co-founded @UpstartsConnect - a co-working space in Kings Cross, London, and Matthew is a co-founder of @9others - a global network solving the problems of business that keep entrepreneurs up at night - all over a good meal with 9others.
This document discusses customer service excellence. It presents a pyramid organizational structure with customers at the top, followed by front-line staff, supervisors, management, and the CEO at the bottom. This structure emphasizes servant leadership where leadership exists to support all levels in serving customers well. The document then discusses keys to connecting with customers such as sincerity, empathy, and credibility. It provides guiding principles for customer service including treating every customer as the most important and viewing customer complaints as opportunities for improvement. Finally, it shares quotes from various leaders about the importance of customer service.
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Daniel Katz
How do you know what you should be building? Are your customers requests actually what they need? Do they know what they want? … and more importantly, what’s the real cost of getting it wrong? Lean Product Discovery is an easy way to help answer these questions and validate (or define) what you’re about to build. Reconsider your ever growing backlog of epics and stories into a validated list of customer value. Transform your team from being a “feature factory” to becoming a squad of strategic feature ninjas. In this session we will overview Lean Product Discovery, go over strategies, tactics and tips to establish an environment of testing and validation. Although I’m categorizing this under “Product Strategy,” this topic crosses into half of the categories offered. Nobody puts Lean Product Discovery in a corner.
Presenter: Dan Katz Dan Katz is a user-centric technologist who creates products that people want to use. He’s passionate about lean product discovery and user psychology, mixed metaphors, craft coffee and ice cream. Dan is a Director of Product Management at CA Technologies. When not focused on his users, he can be found masquerading as an Agile coach preaching the philosophy of kaizen.
Tom Peters at Quinnipiac & Miller Agency (Long)bizgurus
This document contains a summary of notes from a presentation on excellence and building successful organizations. It discusses several key principles:
1. Thriving in change by being responsive and innovative. Decentralizing operations and empowering autonomy and entrepreneurship.
2. Focusing on continuous improvement, execution, accountability and moving up the value chain from goods to experiences to dreams.
3. Challenging the status quo and embracing diversity, risk-taking, and learning from failures. Small companies can outperform giants by being dramatically different and building emotional connections.
10 Steps to Start A Successful Online BusinessEric Pramono
A presentation for Universitas Kristen Petra alumni gathering (Electrical Engineering major) on how to start a successful online business. -- dated May 6, 2017
This document outlines nine principles of entrepreneurial success: decision, vision, focus, hard work, persistence, excellence, teamwork, cash management, and planning/time management. Each principle is defined and examples are given of successful entrepreneurs who embodied each principle, such as Walt Disney's clear vision that guided his company. The document aims to equip readers with the skills to overcome challenges and achieve success as an entrepreneur.
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17. – Steve Blank
“A startup is not about executing a series of
knowns. Most startups are facing a series of
unknowns - unknown customer segments,
unknown customer needs, unknown product
feature set, etc.”