Back to the Old School: Device-Independence with Responsive Design
Process: Art, Copy & Code: The New Creative Team
Embrace the Medium: Flat vs. Skeuomorphic Design
Large hero images and simplified designs are replacing sliders and complex layouts. Flat designs inspired by iOS7 are becoming more popular. Typography with personality through unique fonts is trending over standard fonts. Videos are replacing text in places like hero sections. Simplified color schemes using only one or two colors are common. Content is presented in short, Twitter-like bursts. Menus are becoming hidden, vertical slideouts like in apps. Performance and speed will continue driving design decisions in 2015.
Robert Stribley presented on strategies for user experience design. He discussed principles of responsive design such as mobile-first design, breakpoints, grids, and handling navigation and images across devices. The presentation agenda included learning about user journeys and designing responsive pages and a mobile app in teams. Guidelines for the project were to design experiences for MoMA's website and mobile app that complement each other and help visitors during their museum visit.
This document discusses current design trends for websites, including mobile first design, responsive design, and content layout best practices. It emphasizes that websites should be designed first for mobile with responsive elements that scale across devices. Proper content layout and balancing elements, images, and text are also covered. The document suggests design ideas for the future, such as minimalist landing pages, grid systems, and incorporating social media.
Designing and Theming Drupal for Mobile DevicesDavid Lanier
Have you noticed how a site can look great on your computer, but when viewing it on a mobile device it's unreadable, ugly, and takes forever to load?
Maybe you're designing a site, or you already have one or more sites. Now is the time to make it friendlier for mobile devices such as iPhone, Android, and others.
This session covers design considerations if you are still in the design phase, as well as demonstrate techniques for adding a mobile interface for your existing sites.
The document provides an overview of web page design and how to create a basic website. It discusses objectives like creating pages with titles, text, images and hyperlinks. It defines what a website is and how they work by being uploaded to an FTP server and accessed by users. It outlines the steps to design a site, including deciding the purpose, flowcharting content, designing interfaces and beginning creation. It also discusses using HTML and web design software to build pages and shares examples of effective and ineffective design practices.
How to ensure a long life span for a website?Teemu Suoranta
How can you design and implement a website that can stand the test of time? What are the biggest mistakes in content that leads to hours of manual labor later? How to avoid messing images with well thought out image sizes? How to detect and avoid plugins that will screw you later?
Guest speaker, Teemu Suoranta, works as a web developer at Aucor. There are some stories to be told after some more or less messy imports and redesigns.
Large hero images and simplified designs are replacing sliders and complex layouts. Flat designs inspired by iOS7 are becoming more popular. Typography with personality through unique fonts is trending over standard fonts. Videos are replacing text in places like hero sections. Simplified color schemes using only one or two colors are common. Content is presented in short, Twitter-like bursts. Menus are becoming hidden, vertical slideouts like in apps. Performance and speed will continue driving design decisions in 2015.
Robert Stribley presented on strategies for user experience design. He discussed principles of responsive design such as mobile-first design, breakpoints, grids, and handling navigation and images across devices. The presentation agenda included learning about user journeys and designing responsive pages and a mobile app in teams. Guidelines for the project were to design experiences for MoMA's website and mobile app that complement each other and help visitors during their museum visit.
This document discusses current design trends for websites, including mobile first design, responsive design, and content layout best practices. It emphasizes that websites should be designed first for mobile with responsive elements that scale across devices. Proper content layout and balancing elements, images, and text are also covered. The document suggests design ideas for the future, such as minimalist landing pages, grid systems, and incorporating social media.
Designing and Theming Drupal for Mobile DevicesDavid Lanier
Have you noticed how a site can look great on your computer, but when viewing it on a mobile device it's unreadable, ugly, and takes forever to load?
Maybe you're designing a site, or you already have one or more sites. Now is the time to make it friendlier for mobile devices such as iPhone, Android, and others.
This session covers design considerations if you are still in the design phase, as well as demonstrate techniques for adding a mobile interface for your existing sites.
The document provides an overview of web page design and how to create a basic website. It discusses objectives like creating pages with titles, text, images and hyperlinks. It defines what a website is and how they work by being uploaded to an FTP server and accessed by users. It outlines the steps to design a site, including deciding the purpose, flowcharting content, designing interfaces and beginning creation. It also discusses using HTML and web design software to build pages and shares examples of effective and ineffective design practices.
How to ensure a long life span for a website?Teemu Suoranta
How can you design and implement a website that can stand the test of time? What are the biggest mistakes in content that leads to hours of manual labor later? How to avoid messing images with well thought out image sizes? How to detect and avoid plugins that will screw you later?
Guest speaker, Teemu Suoranta, works as a web developer at Aucor. There are some stories to be told after some more or less messy imports and redesigns.
How to ensure a long life span for a website (WPHelsinki 2.11.2016)Teemu Suoranta
How to create a WordPress site that will last and how to avoid mistakes that will come to haunt you later. This was my presentation in the WPHelsinki on 2.11.2016.
Web usability is about making a website easy to use and this presentation is from our workshop on the topic based on Steve Krug's book don't make me think.
Pixorial liberates consumer video online – regardless of origin, format, file type or destination. Pixorial provides video storage and organization, simple editing tools, and a platform where users can share and collectively interact with video from anywhere (analog, digital, mobile and HD) to where it matters most (social networks, mobile devices, online and offline).
University of Portsmouth Library: A practical approach to Responsive Design Terminalfour
'A practical approach to responsive design by the University of Portsmouth Library':Colin Work from the University of Portsmouth outlines how they used TERMINALFOUR Site Manager to make the Portsmouth Library sites responsive. The approach, the challenges, lessons learned and more.
This document provides tips and examples for winning hackathons and startup competitions. It advises having an original, flexible idea and building the minimum viable product. It also stresses the importance of naming the business, assembling the right team, gathering feedback, preparing an effective demonstration, and understanding the audience and goals. Examples are given of past projects started by the author that illustrate both best practices and mistakes to avoid at hackathons. The overall message is that entering these events provides opportunities to create successful new companies.
Naked Lime Marketing is a new division of the established company Reynolds & Reynolds that focuses on digital marketing services. It has three branches located across different states that operate with separate managers in a traditional hierarchy. The facilities lack design and culture. In contrast, Dropbox is an internet startup founded in 2007 that has grown rapidly with venture capital funding. It has a collaborative, non-hierarchical structure and a newly designed office with amenities to foster creativity and fun. Naked Lime faces issues with leadership and talent retention, while Dropbox prioritizes simple, reliable products and positive company culture.
This webinar is for our member libraries who have a Drupal website. This webinar covers how to keep with the design, writing for the web, wrestling with Drupal text manipulation, and briefly touches on databases and google analytics.
The document discusses how libraries can make their spaces work harder for users through flexibility, collaboration, and focusing on knowledge creation rather than just knowledge management. It provides examples of libraries that have recording studios, collaboration rooms, movable walls and furniture, and share spaces with other campus services. The keys to success are said to be involving users, and having flexibility through features like casters, grommets, movable walls and furniture, and ensuring adequate wireless connectivity no matter where items are moved. The future of libraries is seen as moving away from being just collections of books and more towards being spaces that facilitate knowledge sharing and creation.
The document discusses the evolution of the web from past to present to future. It describes Web 1.0 as the linear "read-only" web where the approach was "build it and they will come." Web 2.0 is described as the collaborative web where the approach shifted to "if you engage them, they will come." The future is envisioned as the configurable web where users will be provided access on their terms with "multiple device access to what they want, when they want it, and how they want it."
“Mobile Choices” and Library Anywhere (CILIP)Tim Spalding
Tim Spalding presented on mobile options for libraries and introduced Library Anywhere. He discussed key decisions around whether to use a native app or mobile web, whether the solution should be branded specifically to a library or be a shared one, and whether to duplicate the backend system or use an existing one. Library Anywhere takes a hybrid approach using a mobile web core with optional native app shells. It can be customized for individual libraries or used as a shared solution and integrates with existing library catalog systems through abstraction rather than screen scraping.
Boris Chan - FITC SCREENS - Becoming Social By Default on MobileBoris Chan
The document discusses becoming social by default on mobile applications. It covers several key points:
1) Designing mobile applications should be mobile-first, starting from scratch rather than porting web experiences. Every design decision matters on mobile due to limited screens.
2) Latency kills mobile experiences so applications must be fast and responsive. Caching and offline functionality are also important.
3) Social features can help with discovery, distribution, personalization and providing context if integrated thoughtfully into the core mobile experience rather than as an add-on.
4) Examples like Rdio, Instagram and Uber illustrate how mobile-first, social-by-design applications are disrupting incumbents by focusing
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
This is the presentation that Glenn Cahill and Onkar Matharu attended at the Queen Elizabeth Hall in London on May 26th - 27th 2011.
The conference was for the Web Directions @media conference of Web Design and Web Development.
The document summarizes Glenn and Onkar's experience at the Web Directions conference, including a daily diary of the sessions they attended, a photo gallery from Webfusion at the event, and a concluding summary. Over the course of two weeks, they attended sessions on CSS3 gradients, server-side JavaScript, designing mobile apps, jQuery application architecture, visualizing data with HTML5, and CSS3 animations. The summary reflects on what the competition offered, how informative the event was, and how they can apply what they learned to improve their work.
Steve Jobs has not only revolutionized high tech industry by introducing ground breaking products, but he has also showed us the way for managing organization and personal life.
The document summarizes the topics to be covered at the HEWeb 2012 conference in Milwaukee, WI. Some of the key topics included are research and usability, higher education redesign, responsive web design, higher education app development, site prototyping, web content strategy, and the future of social media. Mobile website development is also discussed, including when to use a mobile site versus an app. Responsive design frameworks and mobile-first approaches are covered. The conference will address best practices for website redesign.
This document discusses the importance and benefits of using video for marketing purposes. It notes that video can boost search engine optimization, conversion rates, and time spent on retail sites. It then provides tips for creating effective video content such as how-tos, testimonials, interviews, and brand awareness videos. It also offers advice on video production including equipment, sound, lighting, dress, shots, subjects, and editing software. Finally, it discusses strategies for sharing and monetizing video through platforms like YouTube, Facebook, and securing press coverage.
In this session, we will explore the how the recent explosion of devices has disrupted the process of designing a website that we've crafted over the past decade.
When designers only have one instance of website (i.e., desktop) to design, the layout is uniform. The header, content area, sidebar, and footer all remain static. Furthermore, the elements are relatively uniform as well. Buttons, navigation, typography, and images are all basically the same across across the various pages. But if you are designing a responsive website – one whose look and feel adapts depending whether you're using a phone, laptop, or tablet – then these elements and especially the layout begin to diverge.
After this session, you should leave with the confidence to argue the importance of responsive design to your client or boss – and that the with the proper strategy, the extra effort and costs can be justified (and hopefully minimized).
A brief presentation for the Missouri State Digital Media Developer group on cutting through the hype surrounding mobile development and responsive design.
How to ensure a long life span for a website (WPHelsinki 2.11.2016)Teemu Suoranta
How to create a WordPress site that will last and how to avoid mistakes that will come to haunt you later. This was my presentation in the WPHelsinki on 2.11.2016.
Web usability is about making a website easy to use and this presentation is from our workshop on the topic based on Steve Krug's book don't make me think.
Pixorial liberates consumer video online – regardless of origin, format, file type or destination. Pixorial provides video storage and organization, simple editing tools, and a platform where users can share and collectively interact with video from anywhere (analog, digital, mobile and HD) to where it matters most (social networks, mobile devices, online and offline).
University of Portsmouth Library: A practical approach to Responsive Design Terminalfour
'A practical approach to responsive design by the University of Portsmouth Library':Colin Work from the University of Portsmouth outlines how they used TERMINALFOUR Site Manager to make the Portsmouth Library sites responsive. The approach, the challenges, lessons learned and more.
This document provides tips and examples for winning hackathons and startup competitions. It advises having an original, flexible idea and building the minimum viable product. It also stresses the importance of naming the business, assembling the right team, gathering feedback, preparing an effective demonstration, and understanding the audience and goals. Examples are given of past projects started by the author that illustrate both best practices and mistakes to avoid at hackathons. The overall message is that entering these events provides opportunities to create successful new companies.
Naked Lime Marketing is a new division of the established company Reynolds & Reynolds that focuses on digital marketing services. It has three branches located across different states that operate with separate managers in a traditional hierarchy. The facilities lack design and culture. In contrast, Dropbox is an internet startup founded in 2007 that has grown rapidly with venture capital funding. It has a collaborative, non-hierarchical structure and a newly designed office with amenities to foster creativity and fun. Naked Lime faces issues with leadership and talent retention, while Dropbox prioritizes simple, reliable products and positive company culture.
This webinar is for our member libraries who have a Drupal website. This webinar covers how to keep with the design, writing for the web, wrestling with Drupal text manipulation, and briefly touches on databases and google analytics.
The document discusses how libraries can make their spaces work harder for users through flexibility, collaboration, and focusing on knowledge creation rather than just knowledge management. It provides examples of libraries that have recording studios, collaboration rooms, movable walls and furniture, and share spaces with other campus services. The keys to success are said to be involving users, and having flexibility through features like casters, grommets, movable walls and furniture, and ensuring adequate wireless connectivity no matter where items are moved. The future of libraries is seen as moving away from being just collections of books and more towards being spaces that facilitate knowledge sharing and creation.
The document discusses the evolution of the web from past to present to future. It describes Web 1.0 as the linear "read-only" web where the approach was "build it and they will come." Web 2.0 is described as the collaborative web where the approach shifted to "if you engage them, they will come." The future is envisioned as the configurable web where users will be provided access on their terms with "multiple device access to what they want, when they want it, and how they want it."
“Mobile Choices” and Library Anywhere (CILIP)Tim Spalding
Tim Spalding presented on mobile options for libraries and introduced Library Anywhere. He discussed key decisions around whether to use a native app or mobile web, whether the solution should be branded specifically to a library or be a shared one, and whether to duplicate the backend system or use an existing one. Library Anywhere takes a hybrid approach using a mobile web core with optional native app shells. It can be customized for individual libraries or used as a shared solution and integrates with existing library catalog systems through abstraction rather than screen scraping.
Boris Chan - FITC SCREENS - Becoming Social By Default on MobileBoris Chan
The document discusses becoming social by default on mobile applications. It covers several key points:
1) Designing mobile applications should be mobile-first, starting from scratch rather than porting web experiences. Every design decision matters on mobile due to limited screens.
2) Latency kills mobile experiences so applications must be fast and responsive. Caching and offline functionality are also important.
3) Social features can help with discovery, distribution, personalization and providing context if integrated thoughtfully into the core mobile experience rather than as an add-on.
4) Examples like Rdio, Instagram and Uber illustrate how mobile-first, social-by-design applications are disrupting incumbents by focusing
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
This is the presentation that Glenn Cahill and Onkar Matharu attended at the Queen Elizabeth Hall in London on May 26th - 27th 2011.
The conference was for the Web Directions @media conference of Web Design and Web Development.
The document summarizes Glenn and Onkar's experience at the Web Directions conference, including a daily diary of the sessions they attended, a photo gallery from Webfusion at the event, and a concluding summary. Over the course of two weeks, they attended sessions on CSS3 gradients, server-side JavaScript, designing mobile apps, jQuery application architecture, visualizing data with HTML5, and CSS3 animations. The summary reflects on what the competition offered, how informative the event was, and how they can apply what they learned to improve their work.
Steve Jobs has not only revolutionized high tech industry by introducing ground breaking products, but he has also showed us the way for managing organization and personal life.
The document summarizes the topics to be covered at the HEWeb 2012 conference in Milwaukee, WI. Some of the key topics included are research and usability, higher education redesign, responsive web design, higher education app development, site prototyping, web content strategy, and the future of social media. Mobile website development is also discussed, including when to use a mobile site versus an app. Responsive design frameworks and mobile-first approaches are covered. The conference will address best practices for website redesign.
This document discusses the importance and benefits of using video for marketing purposes. It notes that video can boost search engine optimization, conversion rates, and time spent on retail sites. It then provides tips for creating effective video content such as how-tos, testimonials, interviews, and brand awareness videos. It also offers advice on video production including equipment, sound, lighting, dress, shots, subjects, and editing software. Finally, it discusses strategies for sharing and monetizing video through platforms like YouTube, Facebook, and securing press coverage.
In this session, we will explore the how the recent explosion of devices has disrupted the process of designing a website that we've crafted over the past decade.
When designers only have one instance of website (i.e., desktop) to design, the layout is uniform. The header, content area, sidebar, and footer all remain static. Furthermore, the elements are relatively uniform as well. Buttons, navigation, typography, and images are all basically the same across across the various pages. But if you are designing a responsive website – one whose look and feel adapts depending whether you're using a phone, laptop, or tablet – then these elements and especially the layout begin to diverge.
After this session, you should leave with the confidence to argue the importance of responsive design to your client or boss – and that the with the proper strategy, the extra effort and costs can be justified (and hopefully minimized).
A brief presentation for the Missouri State Digital Media Developer group on cutting through the hype surrounding mobile development and responsive design.
This document provides an overview of 10 web design trends for 2013 based on an e-book on web and mobile design trends. The trends discussed include:
1) Prioritizing content over design and ensuring a consistent user experience across devices.
2) Simplicity in design and interaction through minimalism, clear layouts, and focus on typography.
3) User-centered design through storytelling, personality in style, and focus on the user's purpose over design specifics.
The document outlines an agenda for a workshop on accessible, responsive, and universal design in Drupal. The workshop will cover introductions, standards and requirements for accessibility, using Drupal to meet accessibility standards, visual design considerations for accessibility, and creating accessible content. It provides details on the topics that will be discussed in each part of the workshop, including introductions, priorities and interests of attendees, definitions of key concepts like accessible first and universal design principles, and specific techniques and modules in Drupal.
Workshop about responsive web design (RWD), given on 13 Februari 2013. This is a presentation about how to create a responsive website. Different tools and libraries which are used for RWD are covered
Examples used in the workshop can be found here:
https://github.com/Goldmund-Wyldebeast-Wunderliebe/rwd-workshop
PSEWEB 2013 - Make it responsive - TERMINALFOURTerminalfour
This document discusses responsive design and its importance for websites. It defines responsive design as a website that automatically adjusts based on the device being used. The document outlines the benefits of responsive design such as cost savings, improved user experience, and scalability. It provides tips for adopting responsive design including starting with the smallest device and focusing on key content. Examples of responsive design implementations at universities are also presented.
SEF 2014 - Responsive Design in SharePoint 2013Marc D Anderson
Presented with Christian Ståhl
Everyone is talking about responsive design. But are you really ready to bring SharePoint to mobile and tablets? While you may have an idea of what your site will look like when finished, there are many basic concepts and pitfalls that aren’t always outlined in the “How To’s”.
In this session, we will go through foundational steps to planning a responsive SharePoint site including how to handle a hybrid content scenario that uses publishing and team sites. You will learn what tools and templates can make your life easier during design, build and testing. If you are excited about the capability of bringing SharePoint to any device but not sure where to start, check out this session to get the foundational understanding of the concept, best practices and examples to get you started.
Designing for the web is no longer what it used to be.
The number of devices with web-browsing capabilities is
growing at an increasing speed.
RWD is an approach aimed to provide a solid viewing
experience for a multiple of screens with one set of code.
This document discusses responsive web design (RWD). RWD allows websites to automatically adjust their layout depending on the user's screen size using media queries. It is important for accessibility and usability as most internet users now access the web on mobile devices. The document recommends using a mobile-first and progressive enhancement approach where basic content and functionality work on all browsers and advanced features are progressively added. It provides examples of RWD techniques and tools to test responsive designs.
How to create a mobile version of your websiteMahmoud Farrag
This document provides guidance on creating a mobile version of a website. It discusses considerations for mobile design including speed, dimensions, behavior, and designing. It emphasizes the importance of speed for mobile and provides tips for fluid layouts, CSS media queries, touch interfaces, short pages, and mobile development tools.
The document discusses responsive web design and its key elements. It notes that the web is now accessed through various devices like desktops, mobile phones, tablets, TVs and game consoles. Responsive web design adapts websites to different screen sizes and devices by using flexible grids, images and media queries. Some key aspects are using relative units like ems instead of pixels, flexible layouts, images that scale with the page and media queries to apply CSS styles for different devices. The document provides examples and resources for learning more about responsive design.
The document discusses Ian Huet's experience taking Vodafone.ie's website to a responsive web design. The goals were to convert high traffic pages to be responsive within a fixed timeframe using the Vodafone group framework. There were risks of affecting the existing site or not completing it on time given constraints. It describes responsive web design techniques like flexible grids using EM or %, flexible images with max-width 100%, and media queries. It also discusses challenges of designing without representative content, revisiting content patterns, and building performant pages through reducing assets, load speed, and leveraging client-side functionality. Planning is emphasized to identify unknown risks.
This is the Responsive Web Design presentation given to the CIDD, Chicago Interactive Design & Development Meetup group, (sponsored by the WunderLand Group) on 3-13-14 by Ryan Dodd, Design Director for Siteworx in Chicago.
This document discusses responsive design and its benefits over separate mobile and desktop websites. Responsive design allows a single website to automatically adapt its layout and content presentation based on the screen size and orientation of the device used to access it. The key benefits of responsive design are that it provides access to content across different devices using a single URL, is easier to maintain than separate sites, and helps future-proof a site for emerging technologies and various screen sizes. The document outlines some of the technical and content challenges of implementing a responsive design, such as testing across devices and determining what information should appear or be hidden at different screen widths. It also provides examples of how local government websites have benefited from a responsive design approach.
Website Fundamentals - Web Technologies - Responsive Design - Web Browsers
A great place to start if you are interested in web designing or research on the internet
Mozilla Developer Derby October 2012: Media Queries themystic_ca
The document discusses CSS media queries and responsive web design, explaining that media queries allow content to be styled differently depending on the type of media it is being displayed on. It covers common media types, screen resolutions for different devices, and pixel density media queries. Resources are provided for learning more about browser support, responsive design patterns, and tools like Bootstrap that can help with building responsive websites.
Design4Drupal Boston 2013 - Bumps in the Road to ResponsiveSalem Ghoweri
This document discusses challenges of responsive web design and provides solutions. It addresses issues like designers thinking in pixels rather than percentages, page bloat from multiple image versions, and lack of ideal design tools. Suggested approaches include using a fluid grid, delivering optimized responsive images, modular CSS, and conditionally loading content. The document also recommends starting with a community theme like AdaptiveTheme, Omega or Zen to save time. Drupal 8 is advancing responsive features like mobile initiatives and conditional loading to improve front-end performance.
This document discusses the process of converting Vodafone.ie to a responsive web design within a constrained timeframe and environment. It outlines the goals of making the highest traffic pages responsive using the Vodafone group framework while not affecting the existing site. It describes adopting responsive web design techniques like flexible grids using EM or % instead of pixels, flexible images with max-width at 100%, and media queries. It also discusses building performant pages through reducing page weight and load speed. Finally, it emphasizes embracing the fluid web by finding new design and development tools, processes, and techniques while keeping scope conservative.
Similar to Everything Old is New Again: The State of Web Design (20)
Everything Old is New Again: The State of Web Design
1. The State of Web Design
Everything Old Is New Again
April 25th 2013
Maria D’Amato & Joel Parr
2. Back to the Old School
Device-Independence with Responsive Design
Process: Art, Copy & Code
The New Creative Team
Embrace the Medium
Flat vs. Skeuomorphic Design
3. Web Fundamentals
What do we mean by “Old School”
in terms of the web?
• Constructed using the original building blocks of
the World Wide Web: HTML for structure and CSS
for layout & styling
• Web browsers: cross-platform by design
• Embraced the limitations of the medium by
responding to different computers, screen sizes
and browsers
• Tabular, gridded and powered by the primary
content, i.e. Typography
• Sparing, careful use of adornment such as
images and animation. Little video or advertising
Amazon.com
4. Web Fundamentals
What do we mean by “Old School”
in terms of the web?
• Constructed using the original building blocks of
the World Wide Web: HTML for structure and CSS
for layout & styling
• Web browsers: cross-platform by design
• Embraced the limitations of the medium by
responding to different computers, screen sizes
and browsers
• Tabular, gridded and powered by the primary
content, i.e. Typography
• Sparing, careful use of adornment such as
images and animation. Little video or advertising
Amazon.com
CNN.com
5. Web Fundamentals
What do we mean by “Old School”
in terms of the web?
• Constructed using the original building blocks of
the World Wide Web: HTML for structure and CSS
for layout & styling
• Web browsers: cross-platform by design
• Embraced the limitations of the medium by
responding to different computers, screen sizes
and browsers
• Tabular, gridded and powered by the primary
content, i.e. Typography
• Sparing, careful use of adornment such as
images and animation. Little video or advertising
Amazon.com
CNN.com
NY Times
6. Web Fundamentals
What do we mean by “Old School”
in terms of the web?
• Constructed using the original building blocks of
the World Wide Web: HTML for structure and CSS
for layout & styling
• Web browsers: cross-platform by design
• Embraced the limitations of the medium by
responding to different computers, screen sizes
and browsers
• Tabular, gridded and powered by the primary
content, i.e. Typography
• Sparing, careful use of adornment such as
images and animation. Little video or advertising
Amazon.com
CNN.com
NY Times
Shell.com
8. What Stands Out?
• Very image heavy
• Freeform in structure
• Small, fixed width content area,
centered in middle of screen
• What little text there is, often laid
out as an image
• Why? Very few “websafe” fonts
• Aesthetics over usability
• But still cross platform and built
using HTML and CSS
9. What Stands Out?
• Very image heavy
• Freeform in structure
• Small, fixed width content area,
centered in middle of screen
• What little text there is, often laid
out as an image
• Why? Very few “websafe” fonts
• Aesthetics over usability
• But still cross platform and built
using HTML and CSS
Look familiar?
10. What Stands Out?
• Very image heavy
• Freeform in structure
• Small, fixed width content area,
centered in middle of screen
• What little text there is, often laid
out as an image
• Why? Very few “websafe” fonts
• Aesthetics over usability
• But still cross platform and built
using HTML and CSS
Look familiar?
Canon.com
11. What Stands Out?
• Very image heavy
• Freeform in structure
• Small, fixed width content area,
centered in middle of screen
• What little text there is, often laid
out as an image
• Why? Very few “websafe” fonts
• Aesthetics over usability
• But still cross platform and built
using HTML and CSS
Look familiar?
Canon.com
Still online (!)
12. Web Usability: The Dark Years
• We abandoned the building blocks
of the web with reliance on plugins
such as Flash and QuickTime
• We can’t even use the normal
browser functionality like
scrollbars, the back button and
copying & pasting text
• Bandwidth-heavy “Immersive”
animation, intro screens & videos
• Aesthetics won the day
13. Web Usability: The Dark Years
• We abandoned the building blocks
of the web with reliance on plugins
such as Flash and QuickTime
• We can’t even use the normal
browser functionality like
scrollbars, the back button and
copying & pasting text
• Bandwidth-heavy “Immersive”
animation, intro screens & videos
• Aesthetics won the day
14. Seeing The Light: Web Standards
• At the same time as Flash accessibility &
usabilities were worked around, the web
standards movement focused on content
and semantics of HTML & CSS
• Driven by accessibility and usability, not
aesthetics
• Text content prioritized over images and
animation
• But, often still fixed width with small text
• And still a world of desktop (and laptop)
computers... The CSS Zen Garden - 2005
15. The Mobile Web c.2006
• Small screen versions of sites for
WAP phones & PDAs
• Text-only “portal” sites for viewing
on your phone
• Physical keyboards ruled
• Very few touch-capable devices &
no “good” touch-capable devices
• The full web hadn’t gone mobile
16. 2007: Everything Changed
• Our mobile efforts quickly looked antiquated
• No longer a need for WAP versions of sites
• The iPhone introduced a new medium for the web
• Portrait and landscape with free rotation
• Touch input with swiping
• Pinch to zoom
• Web Applications
18. Responsive Design
• Takes advantage of advances in the basic web technologies
and a return to the days of fluid, content-driven sites
• Clarity, usability, accessibility and semantics
• And now, available across every imaginable device
• HTML5 & CSS3 give us Media Queries to detect screen sizes
and the ubiquity of modern web browsers allows us to respond
in ever more seamless ways
25. How Does It Work?
• Basic principle: Everything within the site should be “fluid”
and able to move around depending on the device.
• CSS Media Queries let us detect the size of the screen size and
reformat our layout to both suit the device and be true to the
hierachy of our content
• We can define when to show things, hide things, make things
line up, drop things down & move things around
27. Content Choreography
“The concept of permanently placing content on a web page for a
single browsing width or resolution is becoming a thing of the past.”
- Trent Walton
http://trentwalton.com/2011/07/14/content-choreography/
28. Making Responsive Happen
• Requires planning and thinking throughout the web project
• Must be considered as part of the Information Architecture
• Essential to consider in the design phase. Sketching can help
• Comes to life through prototyping for different device sizes
• Realized through development
• Some terms you may have heard...
29. Adaptive Design & Responsive Design
Responsive Design (layout) is a subset of Adaptive Design (a
broader set of technically-focused practices)
Mobile First
Starting your thinking, content strategy, design and
development with mobile devices as the base to build upon.
Responsive Images
How can assets like images adjust themselves to different
sizes, resolutions (e.g. Retina displays) and bandwidth?
30. Further Reading
• Responsive Web Design
http://alistapart.com/article/responsive-web-design
• Mediaqueri.es
http://mediaqueri.es
• Trent Walton’s Blog
http://trentwalton.com/category/articles/
• This Is Responsive
http://bradfrost.github.io/this-is-responsive/
31. Process: Art, Copy & Code *
A new process for multi-screen, multi-device design
• To build responsively we need to work responsively
• Considering many different screen sizes, layouts and device capabilities within a
single website requires a new way of thinking
• Reorganizing the team: Design (Art), Writing (Copy) and Development (Code)
• Thinking iteratively and prototyping for success
* Google
http://www.artcopycode.com
32. Why Art, Copy & Code?
“We’re in the midst of a second creative revolution, driven by
technology. Code is being added to the core creative process,
enabling new forms of brand expression and engagement.”
- Google
http://www.artcopycode.com
34. Waterfall
• The way we make websites comes from a desktop software
development process devised in the 70s/80s
• The linear model with work phased into separate stages:
research, plan, design, develop, launch, assess
• All geared towards a big, monolithic goal: The Launch
• Does this work when trying to move quickly and consider
many different use cases and devices?
35. So Many Screens, So Little Time
• This process works, it just depends on the type of project
• For modern, multi-device projects there might be a better way
• Considering such a range of phones, tablets, desktops and large screens
can seem overwhelming. Do we try and design & build different layouts
for each and create static mockups of every different configuration?
• Having such a grand overview would be great, but it’s simply not
possible. There isn’t enough time or money
• Borrowing from Silicon Valley startup culture, we can move quicker and
be smarter
36. A Different Approach
In order to work more efficiently, we should:
1. Ask “how many static versions of different derivations do we need to design?”
2. Planning and designing shouldn’t be done in a vacuum
3. Think in terms of modules
4. Set deliverable expectations
5. Allow interaction (through prototyping) as soon as possible
6. Think iteratively
37. When Do We Get To The “Design” Stage?
“We deploy a cross functional team, all working in close
collaboration with our client partner to define, prototype,
and evolve the system together. This collaborative,
multidisciplinary team [...] is, in fact, the design team.”
- Michael Piliero, Free Association
http://freeassociation.is/blog/when-do-we-get-to-the-design-stage
38. Iteration & Prototyping
1. Research with responsive design and development in mind
2. Design modularly in conjunction with development and prototype early ideas
3. Use whatever tools are easiest and most effective for the individual process
4. Evaluate our prototypes, look at metrics and feedback
5. Start the loop again, addressing issues and/or adding features
When thinking responsively, the lines between design and
development become blurred. Working iteratively involves:
39. Further Reading
• The Lean Startup
http://theleanstartup.com/
• Trent Walton’s Blog: Reorganization
http://trentwalton.com/2013/04/10/reorganization/
• Teehan+Lax & Medium: A Place for Sharing Ideas and Stories
http://www.teehanlax.com/story/medium/
• Prototyping tools
http://www.smashingmagazine.com/2013/03/07/creating-wireframes-and-
prototypes-with-indesign/
http://www.edenspiekermann.com/en/blog/espi-at-work-the-power-of-keynote
41. User Interface Fundamentals
• The graphical user interface, or GUI, is understood as the
use of graphic icons and a pointing device to control a
computer
• The desktop metaphor is a user interface system that treats
the users’ computer monitor as if it was the users’ physical
desktop, upon which objects, such as documents and
folders, can be placed
• The Macintosh, released in 1984, was the first commercially
successful product to use a desktop metaphor: files looked
like pieces of paper, and file directories looked like file
folders. There was a set of desktop accessories like a
calculator, notepad and alarm clock, and to delete files the
user dragged them to a trash can icon.
How did we get here? This is not my beautiful desk.
43. Skeuo-what?
• A skeuomorph is an object designed to imitate another
material or technique; this imitation serves little or no purpose
to the new object, but was essential to the original
• With the advent of the iPhone skeuomorphism truly took off
• it was a completely new kind of device, and realism was a
way to make people feel at ease with their new device
• Since the calendar looked like a physical calendar it was easy
to understand it’s function
44. A design is not wholly skeuomorphic unless it
copies the material, shape and function of the
original object.
Apple’s newsstand app for iPhone and iPad is
the epitome of skeuomorphic design. It copies
it’s shape from an actual newsstand, it’s faux
wooden texture mimics texture, and it
functions like a shelf with magazines being
placed on the racks; on top of this the
magazines open as they would in real-life.
Quintessential Skeuomorph
45. Skeuomorphic Pros
Familiarity
• Users feel more comfortable with familiar things; by relating to a real-world object
users feel more at ease with an interface task.
Engagement
• By replicating a real-world object we can also replicate a users feelings about it
Communicating
• visual metaphors help build understanding; this is especially useful when
introducing new interface concepts or new technologies
46. Skeuomorphic Cons
Anti-Innovation
• When borrowing elements from a design’s previous incarnation, you often bring
along it’s limitations, even when those limitations have no reason to exist anymore
Misleading Behavior
• Making something look like a physical object, but not work like a physical object
creates confusion: if it looks like a book, but doesn’t function like a book it’s bad
user experience
Design
• Realism done wrong can morph into kitch; even in real-life fake wood and leather
can look tacky
47. Sometimes skeuomorphism is used without reason
creating a confusing experience and poor design.
Apple’s Find My Friends app uses leather texture,
stamps, and stitching; while these elements may look
nice and are fun to create in Photoshop they serve no
purpose other than decoration.
Apple’s Contacts App was designed to imitate
a traditional address book. It mimics the
shape, material and function of the original
object and is therefore truly skeuomorphic.
48. The Problem with Skeuomorphism
Web Design...It’s for the Internet
• Skeuomorphism is not a web-first
approach
• These skeuomorphic designs take up
excess memory, and often under-utilize
screen real-estate in order to mimic the
original object.
• In great design form follows function
• in the early years of a new method it
can be helpful to mimic the forms of
the past, but at some point the
transition should occur and form
should be based on current methods
Visual Metaphors Have an
Expiration Date
• While the reel-to-reel imagery used in the old
Apple playlist app was beautifully designed,
the thing that it mimicked has quickly gone
out of the public’s visual vernacular.
50. What is Flat Design?
• A minimalistic style of interface that emphasizes usability over aesthetics
• It focuses on the screen, a two-dimensional space, and does not employ gradients,
bevels or shadows to simulate a three dimensional world
• Ornamental elements are viewed as unnecessary clutter which distracts from user
experience
• Flat design often relies on bright contrasting colors and clean simple illustrations to
guide the user’s eye
• Large Typography is characteristic of flat design
51. Microsoft’s Metro user interface
launched the flat-design trend.
Microsoft embraced a completely
different interface style with Metro;
leaving behind the shadows, highlights,
gradients and textures of iOS apps and
replacing them with large squares of flat
color with large typography reminiscent
of Swiss design.
Flat design resonates with designer's
love of minimalism, embodied by the
famous Antoine de Saint-Exupery that
“perfection is achieved not when there
is nothing left to add, but when there is
nothing left to take away.”
Quintessential Flat Design
52. Flat Design Pros
• Flat Design reverts back to the most basic principles of design to move a users’ eye
around the page
• Flat Design forces a designer to really take notice of typography and layout (an area
where web-design has lagged behind traditional design)
• Flat is better for responsive
• flat colors and live text are easier to reconfigure to different browser sizes than
images and textured elements.
53. Flat Design Cons
• Flat Design is trendy and therefore likely to be overused
• Taking minimalism too far can have a negative impact on usability (the very thing
flat designers should be placing at the forefront of their considerations)
• Users have come to rely on subtle clues to make their way through an interface:
buttons have a slight gradient and round corners, form fields have soft inner
shadows, and navigation bars float over other content; remove all of these clues and
every element is placed at the same level leaving the potential for confusion
55. There is Another Way
So far the flat vs skeu debate has also loosely been a Microsoft
vs Apple debate. An alternate to both can be found in Google.
56. With the recent release of their newer mobile apps, Google has begun pushing
a style that is becoming know as ‘almost-flat’ or ‘skeuominimalism.’ This new
style uses elements like shadows and gradients in a tasteful, subtle way. It
offers the best of both worlds: realism’s subtle hints at function with the
purity and simplicity of flat design.
57. New MySpace is a good example of
almost flat design: with buttons that
appear flat until rollover reveals a
traditional ‘click-me’ gradient.
Even Facebook, which has been largely flat and gradient
free since 2004 us using drop shadows to separate
overlays and drop downs from the rest of the page.
58. Apple has started to move away from
skeuomorphic design. As Jony Ive’s, Senior
Vice President of Industrial Design at Apple
and sometimes referred to as the next Steve
Jobs, influence spreads Apple’s UI design
moves to a more middle ground as can be
seen in the redesign of the Podcast app.
59. Let’s Wrap This Up
Good digital design is user centric.
Each of these paradigms has benefits and appropriate uses; to
decide which is best for a project think first about the user: who
they are, their level of knowledge, and what is being asked of them.
60. Further Reading
• Daring Fireball
http://daringfireball.net/2013/01/the_trend_against_skeuomorphism
• Branch Conversation Dealing with Flat Design:
http://branch.com/b/how-flat
• Fast Co. Design:
http://www.fastcodesign.com/1669879/can-we-please-move-past-apples-silly-faux-real-
uis
• Tumblr of the best/worst of skeuomorphism
http://skeu.it/
• UX Blogs
http://ui-patterns.com/blog
http://boxesandarrows.com/
http://37signals.com/svn