This document provides an analysis of Rihanna's music video for "What's My Name" featuring Drake. It summarizes the genre as R&B/hip-hop, and describes the narrative of Rihanna and Drake meeting in a supermarket and living happily together in an apartment. The intended target audiences are described as teenage/young adult females attracted to Drake, and males attracted to Rihanna's provocative dancing. Elements like camera angles, lighting, costumes, and symbolism are analyzed in the context of the relationship portrayed in the video and its representation of modern women.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
6. Unique Selling Point The song is a collaboration with hip-hop star Drake. Bringing in existing/new fans. It is the 2nd song to be released from Rihanna’s 5th album Loud. 2ndsong, after Only Girl, to show her red hair (caused many women to get red hair (idol))
7. Style of Video Narrative Narrative is used so the audience wants to know what happens next in the video. It can also create a story that the audience can relate or aspire to. Rihanna and Drake meet in the supermarket. They’re living in an apartment together happily.
8. Target Audience Female: Teenage/Young Adults Theme of love (through narrative) Drake is good looking (‘female gaze’) Way Drake acts towards Rihanna: women in their ideal man. Ring. Secondary Audience: Males Rihanna’s provocative dancing & skimpy outfits (‘male gaze’) Close ups: sexual female body parts (mouth etc…)
9. Camera Angles Over the Shoulder Shows intimacy between Rihanna & Drake. Establishing Shot Establish setting. Downtown New York. Background/origin of genre (hip-hop) Tattoos/bling linked to hiphop genre Extreme Close Up Close up of sexual body part (mouth/lips) to attract the male ‘gaze’. Two Shot Shows the relationship between Rihanna &Drake Medium Shot Links Rihanna in with her surroundings. Creates an aspirational scene for the audience.
10. Mode of Address Indirect Mode (Drake):sings as he looks at/to Rihanna. Not singing directly to the audience reinforces the idea that the video is a narrative & that this is the start of their ‘relationship’. Direct Mode (Rihanna): Gives the audience the impression she is singing to them & makes them feel involved. Dancing whilst looking at the camera attracts the ‘male gaze’ as Rihanna is dancing and singing to them.
11. Representations Woman doing housework (now she’s in a relationship) Patriarchal Masculine cut jacket. Other clothing is revealing Attracts ‘male gaze’. Rihanna is alone/independent. …Change… Rihanna is centre of attention. Men watching her (dancing for them.) attracts audience’ ‘male gaze’
12. Mise en Scene Big ring, bling. Tattoo. Lighting Setting Lighting: soft, calm atmosphere. Out of focus. Walking out of the light (giving an angelic persona) Apartment: Not what we’d usually expect for R&B videos (usually expect clubscene) However, it’s set in the city which is typical for R&B but, ‘the dream lifestyle’ doesn’t feature as much as in other R&B videos (against conventions) Costume Casual hoodie: creates laid back look for his character. Also sings in this manner.
13. Media Language Pale blue & white: Shown through costume (including nails) & props (chairs & curtains made out of light, floatymaterials)have a calming effect. This represent the soft, loving nature of Drake and Rihanna’s relationship. Rihanna: pure, innocent persona in apartment scenes with Drake (this contradicts the lyrics in these scenes as they are very sexual) The effect this has on the audience is it gives the idea that no matter how perfect something may look on the outside, it can be the complete opposite inside & that modern women can have more than one role. Red: Rihanna’s vivid hair colour & lighting in dance scene near the end of the video. In the apartment scenes with Drake, red represents passion & love (ties in with sexual lyrics) Dance scene: red shows a danger & menacing side to Rihanna. She seems more powerful whereas in apartment scenes, Rihanna is looking up to Drake like he controls her. Smoke in the dance scene represents nothing is crystal clear when it comes to a relationship & there is something hidden, Rihanna is not giving everything away yet.
14. Uses & Gratification Theory Entertainment: Gives ordinary people an insight into what we may think is ‘the perfect life’ of music stars. It gives the audience a chance to escape into a calmer world. Social Interation: Drake’s sexual lyrics were controversial & sparked mixed reactions with audiences. Some thought the sexual references were inappropriate for Rihanna’s usual younger audience. Aspirational: Rihanna & Drake have the ‘perfect’ relationship. This makes them role models to the audience & makes the audience want to have a relationship like theirs, when in reality, no relationship is perfect.