The song describes Halsey feeling powerless against her inner demons and a controlling relationship. The demons and flames referenced represent her inhibitions and feelings of weakness that were exacerbated by a relationship where she felt she had no voice or control. She describes selling her soul to a dominant male partner who made her feel holy but really had power and control over her. Though the criticism she faces leads to self-doubt, she finds encouragement in being different and strives to prove doubters wrong.