life and achievement of K V Kamath.

1. Presentation on K V Kamath
(ICICI bank)

2. History of ICICI Bank
 Incorporated In 1994.
 First Indian Company To Raise Funds From
International Markets
 2nd Largest Bank In India
 Network Of 2777 Branches
 10021 ATMs
 SUBSIDIARIES IN UK, RUSSIA, CANADA,
SINGAPORE etc
 Launched private banking in 2002.

3.  "I believe that once someone tastes success
one must not let it go easily. That’s where
culture comes in. One needs to take the
innovative spirit and push it to a level where
change, learning, and knowledge sharing
become a regular part of the company’s
culture.“ – K V Kamath

4. K V Kamath
 Name: Kundapur Vaman Kamath
 Age: 64
 Title: non-executive chairman of ICICI Bank &
Infosys
 Education: Mechanical engineer (Karnataka Regional
Education College); MBA (Indian Institute of
Management, Ahmedabad)
 Pursuits: Watching motor racing and cricket; reading
 Claim to fame: Transformed a single-product, project
finance entity into a multi-specialist financial services
conglomerate, ICICI Bank, in less than a decade.

5. Awards & Achievement
2001:CNBC's "Asian Business Leader of the
Year"
2005: Businessman of the Year award by
Business India
2006: Outstanding Business Leader of the Year
award from CNBC-TV18
2007: Business Leader Award of the Year by the
Economic Times
2008: Honored with Padma Bhushan

6. Career
 After graduating from IIM-A in 1971, Kamath started
his career with ICICI in the Project Finance division and
moved on to different departments to gather experience
which included setting up of new businesses such as
leasing, venture capital, credit rating as well as handling
general management positions.
 In 1988, Kamath joined the Asian Development Bank,
Manila in their Private Sector Department. His principal
work experience at ADB was in various projects in
China, India, Indonesia, Philippines, Bangladesh and
Vietnam. He was the ADB representative on the Boards
of several companies.

7.  In May 1996, Kamath returned to ICICI as its
Managing Director and Chief Executive Officer.
Kamath was instrumental in expanding the Group's
services to the retail customers. He initiated a
process of a series of acquisitions of non-banking
finance companies in 1996-98, and led the way to
the formation of ICICI Bank.
 Now, on 2nd may 2011 he is appointed as non-
executive chairman of the second-largest software
exporter, Infosys Ltd (earlier Infosys Technologies
Ltd)

8. Marketing Strategy
Distribution Strategy
•Cross selling of products as a major area of focus
•Creation of concept of DSA (Direct Selling Agent)
•Creation of concept of DST (Direct Selling Team)
•Effort on the part of the bank to reach the customer rather than
waiting for the customer
•Use of internet, mobile, ATM’s and other technological device
to reach and serve the customers

9. Product Promotion
•Aimed at generating sales
•Communicates product features and benefits
•Mainly through print media
•Point of purchase promotion tools for different
products to reach the relevant customer segment

10. Core strategy
 Consumer banking (home loan, car loan etc)
 Setting up of international offices
 Use of big opportunity in rural India
 Offer a multi-channel delivery system to its
customers

11. Acquisitions & Merger Strategies

12. Acquisition
 acquisitions like SCICI Ltd, ITC Classic
Finance, which had a strong retail base in
Eastern India and a strong base in the West.
 acquired Bank of Madhura at a time when its
own revenues stood at Rs 2,500 crore (Rs 25
billion) and that of the bank at Rs 100 crore
(Rs 1 billion), it was time for the next
courageous move.

13. Merger
 The year 2002 was the landmark year for ICICI,
the board of directors of ICICI and ICICI Bank
approved the merger of the parent company
ICICI and subsidiaries like ICICI Personal
Financial Services Ltd and ICICI Capital
Services Ltd, with yet another subsidiary ICICI
Bank.
 It was a reverse merger and quite rare in
corporate India, where a parent company merged
with its subsidiary and adopted the later's
identity.

14. Contribution of Kamath
 ICICI's computerisation programme, which in
later years would give ICICI a huge
competitive advantage.
 ICICI's strategy and product offering
recognized the changing demands of a
growing middle-class.

15.  ICICI's computerisation programme, which in later
years would give ICICI a huge competitive advantage.
 ICICI's strategy and product offering recognized the
changing demands of a growing middle-class.
 1999, That year, ICICI Ltd got listed on the New York
Stock Exchange, NYSE, the first ever Indian financial
institution to go the American Depositary Receipts
 the first to go into online trading and Internet banking

16.  introduced ATMs across the country to meet
the shortfall of being able to offer branch
facilities
 In December 2005, ICICI Bank announced its
initial public offer to the Indian market and
amassed over Rs 80 billion.