The document discusses conventions used in posters for various pop artists like Taylor Swift, P!nk, Hozier, and Katy Perry. It notes that pop artist posters typically feature bright colors, the artist's name in large font at the center, and tour dates to let fans know when they can see the artist live. Elements like matching fonts between the poster and album help link the two and give fans insight into what the tour may include from the new album. Placing the artist prominently draws immediate attention and makes them seem accessible.

1. Ancillary Task - Posters
Megan Murphy

2. Taylor Swift
Taylor Swift falls under the category of pop music. Often
conventions of pop music are bright colours, aimed at
teens and are often quite stylish.
Tour dates on the bottom of the
poster, so fans can straight away
know when the dates are and can
get their tickets.
The bold font is big, which is
eye catching – fans
immediately know its her.
Something Swift is
commonly known for, is
her love of cats. Therefore
by carefully selecting her
shoes with a cat ear
design, gives a glimpse of
her personality on the
poster. Therefore making
the fans feel the poster is
more personal and will be
encouraged to buy tickets
as she seems down to
earth.
The poster and album are quite different, however Taylor’s classic red lip is featured on both.
Showing synergy between the two. Also having something she is commonly known for is common
with pop artists on their albums and posters as its what fans recognise/associate to her.
The bright colours are
often seen with pop music
artists as it catches the
eye of the key audience.
All the colours are quite bright but
soft. Although they are brighter to the
album cover, there is still a soft tone
to the colours, therefore an ongoing
theme. Maybe this could be hinting
that this album has quite a soft tone
to it.
The clothes are quite basic
and plain colours. Yet she is
carefully selected in the
middle, to bring the attention
to the centre – showing that
she is the focus. The clothing
could suggest she doesn’t
wear expensive and
glamourous clothes – making
her relatable to her fans

3. P!nk
P!nk is a pop/rock artist. So typical conventions you’d expect
to see from this particular genre is bright colours,
mainstream, stylish and often artists like to follow the crowd
P!NK’s generic logo,
fans instantly know
its her. It draws
attention straight
away
The font is the same on the
album front. Therefore this gives
a hint to the fans that most of
the songs featured will be from
her new album. Her fans will be
able to identify straight away.
The colours are quite dark,
with bits of red. The main
focus is on the letters “P!
NK” as well as the artist
herself. The ‘red’ is
carefully selected as red is
often connoted to love –
which carries on this
theme of love
Usually the artists picture
would take centre stage,
however pink is more to
the left, therefore being
unconventional. This
makes the artist seem
more down to earth.

4. Hozier
Hozier is indie music. Typical conventions of indie music, often there
is a lot of ‘mystery’ to the artist and there is often a retro look
Hozier is centre stage, this
is more commonly found
in pop artist posters
rather than indie artists.
However by having the
artist at the front, it draws
immediate attention to
the poster.
By having the typical font
centre of the poster, it
again brings the attention
of the fans. The bright
colours immediately catch
the eye too.
The social media links help
fans or other potential
audiences to easily find
Hozier and more about
him. It helps bring up the
fan base.
The tour dates are in the
middle of the poster, this
immediately grabs the
attention of the audience so
they know when are where
the artist is playing. This is
often found on more indie
artist posters as they have
less tour dates then the more
mainstream artists
By having the album cover on the
front of the poster creates
synergy. Fans will recognise the
album and now the typical songs
that are going to be played
during this concert. It gives a
snippet into what to expect from
the artist at the concert

5. Katy Perry
Katy Perry is a pop artist, often conventions of pop music
are bright colours, aimed at teens and are often quite
stylish.
Katy Perry’s at the top in the centre. A common
thing to do is to have the artists name in the middle
of the poster. This is because it immediately
catches the target audience’s attention
The artist is in the middle of the
title of the tour’s name. this
connotes that she’s really delved
deep into her tour – she’s in the
thick of it
She is also wearing bright colours
which is a typical convention of
pop music
The bright colours are a typical
convention of the pop music genre.
It connotes to being happy and
excited – another convention of pop
music. The bright colours also
immediately attract the target
audience eyes as it eye catching
The font is the same font as her
album font, therefore linking the
two. The target audience/fans
will know its from her latest
album – therefore giving an
insight into what the tour could
be like

6. Katy Perry
Katy Perry is a pop artist, often conventions of pop music
are bright colours, aimed at teens and are often quite
stylish.
Katy Perry’s at the top in the centre. A common
thing to do is to have the artists name in the middle
of the poster. This is because it immediately
catches the target audience’s attention
The artist is in the middle of the
title of the tour’s name. this
connotes that she’s really delved
deep into her tour – she’s in the
thick of it
She is also wearing bright colours
which is a typical convention of
pop music
The bright colours are a typical
convention of the pop music genre.
It connotes to being happy and
excited – another convention of pop
music. The bright colours also
immediately attract the target
audience eyes as it eye catching
The font is the same font as her
album font, therefore linking the
two. The target audience/fans
will know its from her latest
album – therefore giving an
insight into what the tour could
be like