L23 Playing Games
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Games are powerful. People can spend a lot of time playing games. Games are also great motivators. People do things that don´t even like, if they feel like they are playing game. Gamififcation is the use of game mechanics to motivate people to do stuff they generally would not do. In this lecture we explore some of the elements of gamification. We will also look at casual games and multiplayer games, player types and player emotions.
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L23 Playing Games
- 2. Games are the most powerful force in the world
- 5. The on-line world is part of growing up
- 6. Digital natives are g a m e natives
- 7. The Net Gen wants entertainment and play in their work, education and social life
- 8. The Net Gen has need for speed – not just in video games
- 9. The Net Gen has need for speed – not just in video games
- 11. Why should we stop playing when we grow up?
- 12. Casual Games
- 13. Casual Games
- 14. 9billion hours / year
- 15. Pictures from PopCap Source: IGDA 2008-2009 Casual Games White Paper Simple Easy Addictive 50+ hours Short Low barrier
- 16. 9 billion hours / year
- 18. SOCIAL GAMES
- 19. players compete with other players role playing MMORPG Source: IGDA 2008-2009 Casual Games White Paper
- 20. Source: The online computer and video game industry (OECD Report) The MMORPG Top List Thousands of players Roles and responsibility Continuity and progress MMORPG
- 22. VIRTUAL STUFF Tom Chatfield 7 ways video games engage the brain (2010)
- 28. MOBILE GAMES Image: business insider
- 29. MOBILE GAMES With iOS and Android, mobile game industry has exploded ! Fastest growing segment
- 31. 0" 10000" 20000" 30000" 40000" 50000" 60000" 2012" 2013" 2014" 2015" VIDEO&GAME&MARKET&REVENUE& Video"Game"Console" Handheld"Video"Games" Mobile"Games" PC"Games" Millions USD Source: Gartner
- 32. Downloads (Revenue Per Download - $5-$30) Ad-supporterd, advergame (Ad Revenue) Subscription (Annual / Monthly Fees) HighBarrier HighBarrier Low Barrier Low Barrier Skill (Fees) AudienceSize Revenue Models
- 33. The 90-9-1 Rule In social communities, 90% of the users don’t contribute In gaming 90% play for free but are needed so the community works 90% Play for free 9% Pay for added value 1% Pay for anything
- 34. Gamification of Life, the Universe and Everything
- 42. Gamification
- 43. Gamification is the process of using game thinking and mechanics to engage audiences and solve problems
- 44. Games are the most powerful force in the world
- 45. Games are the most powerful motivation to influence behavior
- 48. How can we use game dynamics to change the real world?
- 51. Too many cars…
- 52. Too many parking spaces… waste of space
- 55. 20,7 circles around the world
- 56. game dy•nam•ics Techniques used by game designers to make games fun and addictive
- 57. lederboard
- 59. progression
- 64. GAMIFICATION Gabe Zichermann: How games make kids smarter (2010)
- 66. Why should we take games seriously? ! Clearly people are wasting time
- 67. The time people have spent playing World of Warcraft is 5,93 million years
- 68. Evolution of man took 5,93 million years
- 69. Each week we spend 3 billion hours playing computer games
- 70. At the age of 21 people have spent 10.000 hours playing computer games
- 72. Real life can be so boooooring
- 74. WHY ARE GAMES SO POWERFUL? Gabe Zichermann: How games make kids smarter (2010)
- 76. REALLY? GAMES DO WHAT? Daphne Bavelier: Your brain on video games (2012)
- 78. “ ... people who play action games far outperform the people who don’t” - Green and Bavelier’s experiment
- 81. Better in exploring new options
- 83. Better in monitoring cluttered world
- 84. Better at processing visual stream of information
- 85. AND THIS MEANS? Gabe Zichermann: How games make kids smarter (2010)
- 87. Play more games!