Play Pillar provides a platform as a service for rapid social game development and deployment across multiple gaming platforms. It offers integrated tools for designing, deploying, optimizing, scaling and monetizing games on social networks, mobile, online and other platforms. The solution addresses the need for developers to easily create games for multi-platform environments without vendor lock-in or the need for infrastructure expertise.

1. Play Pillar Rapid Social Game Development & Deployment

2. Design, Deploy, Optimize, Scale and Monetize Your Game Across Any Cloud

3. Gaming Ecosystem Social Games PC Downloadable Console Games Mobile Online Browser-Based Handheld Games On-Demand

4. Gaming Market

5. Game Developer Market

6. Game Developer Market

7. Key Trends Gaming Single Players becoming ‘Social Players’ Large growth in “Casual” Multi-Player games New gaming verticals (education, corporate, health) More localized game opportunities Technology Multi-platform environments a must Growth of online and mobile/handheld Console-like graphics on any device Lack of integrated toolsets for developers (lifecycle mgmt, BI, monetization)

8. Problem/Opportunity High-End MMO Game Publishers Low-End Single-User Downloadable Game Publishers Emerging MMO Game Developer Market

9. ‘Social gaming alone will be a $1b market in the next several years. That's a big enough market to justify the entry of gaming platforms that support rapid social game development.”Eric Knipp, Gartner (Feb, 2011)

10. Solution . . . . . . MMO Game MMO Game Gaming API Multi-Tenant Gaming Platform as a Service Developer’s Marketplace Ad-Monetization Ecom Game Intelligence CommSrvcs 3D Engines Dev Tools Scale up/dwn Migration Game Lifecycle Mgmt Amazon Rackspace Co-Location Joyent

11. Rapid Game Development & Deployment Instant-on, and massively scalable gaming infrastructure Integrated gaming lifecycle management Mobility with any cloud platform (public or private) No vendor lock-in Pay-as-you-go No infrastructure knowledge required

12. Target Users Game Designers Emerging Game Developers in highly localized markets Little/no background in scalable systems Little/no background in distribution/marketing Little/no capital to build MMO games Game Artists Game Programmers Platform PaaS