The document discusses the concept of gamification and how game mechanics and thinking can be applied to engage audiences and solve problems. It provides examples of how game play has become a significant part of people's lives and explores research showing cognitive benefits of game playing, such as improved problem solving abilities and enhanced capacity for processing visual information. The document suggests gamification could be a way to motivate behavior change and addresses arguments that game playing is a waste of time by highlighting the potential impacts on jobs, society, and other areas.

1. LECTURE L22
GAMIFICATION

2. Disclaimer

3. Gameloading: The Rise of the Indies

6. Play more
computer games

7. Jane McGonigal:
Gaming can make a better world (2010)

9. Games are the
one of the
most powerful
force in the
world

10. Can we use games to solve (boring, untasteful…) problems?

11. http://ellahelga.blog.is/blog/ellahelga/image/953139/

13. http://ellahelga.blog.is/blog/ellahelga/image/953139/

15. http://ellahelga.blog.is/blog/ellahelga/image/953139/

19. Gamification

20. Gamification is the process of
using game thinking and
game mechanics to engage
audiences and solve problems

21. game me•chan•ics
Techniques used by game
designers to make games
fun and addictive

22. The Gamification Loop

23. lederboard

25. progression

27. Influence and status

30. Games are the most
powerful motivation to
influence behaviour

33. How can we use
game mechanics to
change the
real world?

36. Too many cars…

37. Too many parking spaces… waste of space

40. 20,7 circles around the world

42. Game play as a resource?

43. Each week we spend
3 billion hours playing computer
games

44. At the age of 21 people have spent
10.000
hours
playing
computer games

45. Compulsory
school is
10.000
hours

46. The time people have spent playing
World of Warcraft is
5,93 million years

47. Evolution of
man took
5,93 million years

48. Fluid intelligence is the capacity to think logically and
solve problems in novel situations, independent of
acquired knowledge
Crystallized intelligence is the ability to use skills,
knowledge, and experience
Evolution of Man gave us Intelligence

49. Playing games for 10.000 hours means you are a virtuoso
in something
What about games?

51. Real life can be so
boooooring

53. But this will change…

54. And we
know
who will
change this

55. Gabe Zichermann:
How games make kids smarter (2010)

57. Why should we take games
seriously?
Clearly people are wasting time

59. How will this impact jobs, society and
everything?

61. But we need scientific evidence

62. Ok, step into the lab

63. Daphne Bavelier:
Your brain on video games (2012)

65. “ ... people who play
action games far
outperform the
people who don’t”
- Green and Bavelier’s experiment

66. Better in problem
solving

67. Better in unknown
situations

68. Better in exploring
new options

69. Track more objects

70. Better in monitoring
cluttered world

71. Better at processing
visual stream of
information

72. And when you are hiring a person to do a job
for you, what is your first interview question?

73. Do you play video games?

75. Play more
computer games

76. And make sure your
kids plays computer
games