This document outlines Eric Kim's presentation at the Kurogo Higher Ed Mobile Conference 2017 on creating engaging mobile experiences. Kim discussed how mobile apps can foster campus engagement through efficient utility, enhanced visibility, useful interruptions, and delegated iteration. Efficient utility involves reducing friction, providing useful information, and supporting short interactions. Enhanced visibility uses banners and notifications to inform users. Useful interruptions notify users of relevant information at the right time and place. Delegated iteration allows customizing the app experience through user input. The goal is to actively engage users in campus life through their mobile devices.

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Creating Engaging Mobile
Experiences
Eric Kim
Co-Founder and VP of User Experience
Modo Labs
@huafi

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Mobile engagement

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What is “engagement?”What is “engagement?”

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Photo: Sergio Vassio https://www.flickr.com/photos/expose_switch/4695363456

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Photo: Wikipedia

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“Mobile app engagement can be defined as...
the interaction between the mobile
applications and user for a long time.”
– “Best Strategies for Mobile App Engagement”

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“Engagement describes how active users
are on the application…highly engaged
users [are] those that have 10+ sessions
per month.”
– Localytics Index Highlights

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Photo: Andri Koolme flickr.com/photos/andrikoolme/25380114444

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Not just engagement with mobile.
Campus engagement via mobile.

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Campus engagement via mobile
Foster engagement with campus life through:
1. Efficient utility
2. Enhanced visibility
3. Useful interruption
4. Delegated iteration

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Campus engagement via mobile
Foster engagement with campus life through:
1. Efficient utility
2. Enhanced visibility
3. Useful interruption
4. Delegated iteration

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1. Efficient utility
• Reduce frictions that interfere with daily life
• Provide useful, glanceable, and actionable information at
the point of need
• Support short, bursty interactions – mobile “micro
moments”

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1. Efficient utility
• Reduce frictions that interfere with daily life
• Provide useful, glanceable, and actionable information at
the point of need
• Support short, bursty interactions – mobile “micro
moments”

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1. Efficient utility
• Reduce frictions that interfere with daily life
• Provide useful, glanceable, and actionable information at
the point of need
• Support short, bursty interactions – mobile “micro
moments”

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1. Efficient utility
More effective information architecture

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1. Efficient utility
More effective information architecture

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1. Efficient utility
More effective information architecture

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1. Efficient utility
More effective information architecture

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1. Efficient utility
More usably interesting
navigation screens

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1. Efficient utility
More usably interesting
navigation screens

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1. Efficient utility
More usably interesting
navigation screens

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1. Efficient utility
More usably interesting
navigation screens

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1. Efficient utility
More usably interesting
navigation screens

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1. Efficient utility
More usably interesting
navigation screens

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1. Efficient utility
Better integration

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1. Efficient utility
Personalization

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1. Efficient utility
App-wide search

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1. Efficient utility
• More effective
information architecture
• More usably interesting
navigation screens
• Better integration
• Personalization
• App-wide search
More quickly give the user
what she already knows
she wants

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1. Efficient utility
• More effective
information architecture
• More usably interesting
navigation screens
• Better integration
• Personalization
• App-wide search
More quickly give the user
what she already knows
she wants

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Campus engagement via mobile
Foster engagement with campus life through:
1. Efficient utility
2. Enhanced visibility
3. Useful interruption
4. Delegated iteration

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#KUROGO2017
Campus engagement via mobile
Foster engagement with campus life through:
1. Efficient utility
2. Enhanced visibility
3. Useful interruption
4. Delegated iteration

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2. Enhanced visibility
Hero section with call
to action

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2. Enhanced visibility
Hero section with call
to action

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2. Enhanced visibility
Informational message
on an application screen

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2. Enhanced visibility
In-app banners

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2. Enhanced visibility
In-app banners

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Campus engagement via mobile
Foster engagement with campus life through:
1. Efficient utility
2. Enhanced visibility
3. Useful interruption
4. Delegated iteration

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#KUROGO2017
Campus engagement via mobile
Foster engagement with campus life through:
1. Efficient utility
2. Enhanced visibility
3. Useful interruption
4. Delegated iteration

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3. Useful interruption
• Need to know

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3. Useful interruption
• Need to know
• Asked to know

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3. Useful interruption
• Need to know
• Asked to know
• Here and now

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3. Useful interruption
• Need to know
• Asked to know
• Here and now
• Just for me

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Campus engagement via mobile
Foster engagement with campus life through:
1. Efficient utility
2. Enhanced visibility
3. Useful interruption
4. Delegated iteration

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4. Delegated iteration

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4. Delegated iteration

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4. Delegated iteration

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4. Delegated iteration

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4. Delegated iteration

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Campus engagement via mobile
Foster engagement with campus life through:
1. Efficient utility
2. Enhanced visibility
3. Useful interruption
4. Delegated iteration

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❤️

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Thank you!
Eric Kim
Co-Founder and VP of User Experience
Modo Labs
@huafi