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Kurogo Higher Ed Mobile Conference 2017: RSVP - Using your App for Campus Events
- 1. KUROGO HIGHER ED MOBILE CONFERENCE 2017 #KUROGO2017 RSVP: Leveraging your App for Campus Events Noelle Seybert Lacey Olson Social Media Manager Assistant to the Director of Pepperdine University Residential Life Student Services University of Massachusetts Amherst
- 2. KUROGO HIGHER ED MOBILE CONFERENCE 2017 2 #KUROGO2017 Nationally ranked public research university Sits on 1,450-acres in Western Mass, 90 miles from Boston Enrollment over 23,000 Undergraduate Students; over 6,000 Graduate Students; Total 2016 enrollment 30,037 14,000+ Students Living on Campus
- 3. KUROGO HIGHER ED MOBILE CONFERENCE 2017 3 #KUROGO2017 Residence Hall Move-In • A comprehensive resource • Content based on role • Customized checklists • Video tutorials
- 4. KUROGO HIGHER ED MOBILE CONFERENCE 2017 4 #KUROGO2017 Residence Hall Move-In • Directions that people understand • Communicating effectively • Increasing engagement • Enhancing student success
- 5. KUROGO HIGHER ED MOBILE CONFERENCE 2017 5 #KUROGO2017 NSO and Family Weekend • Program highlights • Calendar integration • Event at a glance
- 6. KUROGO HIGHER ED MOBILE CONFERENCE 2017 6 #KUROGO2017 Move In Usage Aug 5 454 Aug 15 1,042 Aug 28 1,280 Sept 3 5,240 Sept 7 3,750
- 7. KUROGO HIGHER ED MOBILE CONFERENCE 2017 7 #KUROGO2017 What’s Next • Wish List for Move In – Turn by Turn audible directions – Interactive checklists • Events – Summer New Students Orientation • Presentation of information – Mondrian template • Personalization – Personas, targeted messaging – Authentication • Consolidation of Mobile Resources • Management – Infrastructure
- 8. KUROGO HIGHER ED MOBILE CONFERENCE 2017 8 #KUROGO2017 Questions? Lacey Olson Residential Life University of Massachusetts lolson@umass.edu
- 9. KUROGO HIGHER ED MOBILE CONFERENCE 2017 #KUROGO2017 Pepperdine University New Student Orientation 2016-17 Noelle Seybert Social Media Manager @NoelleSeybert || @pepperdine
- 10. Pepperdine is a Christian university committed to the highest standards of academic excellence and Christian values, where students are strengthened for lives of purpose, service, and leadership.
- 11. KUROGO HIGHER ED MOBILE CONFERENCE 2017 11 #KUROGO2017 Pepperdine By The Numbers 5: Graduate and undergraduate colleges 73: Degreed programs across the 5 schools 7,417: Students 97,000: Alumni network
- 12. KUROGO HIGHER ED MOBILE CONFERENCE 2017 12 #KUROGO2017 New Student Orientation 850+: Students moving on to campus 2: Entrances to campus 1: Check-in area 5: Jam packed days of activities
- 13. KUROGO HIGHER ED MOBILE CONFERENCE 2017 13 #KUROGO2017 What NSO is like…
- 14. KUROGO HIGHER ED MOBILE CONFERENCE 2017 14 #KUROGO2017 Why did we “need” an app?
- 15. KUROGO HIGHER ED MOBILE CONFERENCE 2017 15 #KUROGO2017 Our Process
- 16. KUROGO HIGHER ED MOBILE CONFERENCE 2017 16 #KUROGO2017
- 17. KUROGO HIGHER ED MOBILE CONFERENCE 2017 17 #KUROGO2017
- 18. KUROGO HIGHER ED MOBILE CONFERENCE 2017 18 #KUROGO2017 Things I learned…
- 19. KUROGO HIGHER ED MOBILE CONFERENCE 2017 19 #KUROGO2017 Get to the numbers • 850+ students • 1063 downloads in Apple store • 215 downloads in Android market
Editor's Notes
- A little context: We run a centralized move in process for over 14,000 students and their families in 3 days The process is customized by student groups with a focus on efficiency and customer service Students: Complete a drive through Check in at a self selected Move-In time that reduces traffic and wait time They have a boarding pass that is scanned and they are given their room key moments later while still sitting in their car Healthy snacks are provided while in line by our dining program The car is guided to an unloading zone where teams of move in staff help get their belongings from the car to their room So we have several different groups of students from First Year and Transfer students to Early Arrival groups and North Residents Move In for each group encompasses a significant amount of detail The easiest way for students and families to get confused is by not realizing they are reviewing details for the wrong group The app makes it very from the beginning and the group identifier follows them all the way through at the top of their screen Students in a particular group, parents, and even staff are able to navigate the event with the information that pertains only to them Checklist We provided customized checklists to help students and families prepare Video And we incorporated video tutorials of necessary steps students had to take in SPIRE or PeopleSoft application We also included a video overview on the first page for every group that featured students and families who had gone through the Move-In process And we put it all in the palm of their hand
- We have 52 residence halls on campus and two check-in locations each with a customized route to the hall and then to the designated parking location. Had to get them to their location and keep traffic on main campus to a minimum for pedestrian safety. We use location based maps to help students and families navigate campus for the and for returning students to navigate the traffic pattern changes we put in place Every Move-In day we send a notification reminding students to bring their boarding pass and student ID Electronic check-in is dependent on a printed barcode on their boarding pass Notifications let us remind students the morning of without getting lost in the email overload We also have the ability to push notifications for traffic and weather We haven’t had to use these, but it will be very useful in the event of bad weather or significant traffic delays on major highways When we communicate effectively and provide easy to access information that’s interactive, we increase engagement with students, families, and staff And we are engaging people where they are… on their phones Student Success By utilizing notifications as reminders that students are actually checking, we help them stay on track for a successful Move-In and beyond
- After the campus saw what a success the app was during Move-in, we began to get interest from other departments who wanted a presence in the app This past year we worked with New Students Orientation to feature Fall NSO and First Weeks activities in the app Going from one major campus event to another, allowed us to capitalize on the engagement we built up like we weren’t able to do in the past We then collaborated with Parent Services to include Family Weekend in the app Added the Parent Services Outlook calendar temporarily for Family Weekend Allowed for easy viewing of the event as a whole and Let students and families pick daily happenings to add to their own calendar, letting them create their own itinerary for the week This calendar was a huge success! There was a significant amount of traffic leading up to and throughout the event This success has us thinking about how to use calendars for other events like Move-In, Homecoming, and Room Selection…sorry I have a Residential Life brain
- Over 13,000 people have downloaded our app (up until a few weeks ago the app was called Living at UMass and was heavily marketed towards our on campus population) Given our audience and how our app started, the Move-In module is one of our most popular modules it helps students and families navigate a seemingly complicated process entirely on their mobile device Major events and communication from Residential Life Student Services direct students and families back to the app These dates coincide with some of our peek daily users August 5th – assignment release day – 3500 page views August 15th – MIR Sept 3rd – 86,000 page views And when we utilize the communication method through the app (notifications) we see some of the highest traffic Even if we are sending them 6 times in 12 days As you can see the build up to Move-In saw a significant increase in engagement Which allowed for NSO to keep students engaged at a much higher level for first week activities Some of our other popular modules include: Fall NSO Calendar Navigating Campus Map iService Desk Student Life Calendars
- Turn by turn audible directions with orientation correcting maps Turn by turn is what we are all used to Interactive checklists Save information and can be imported to your phone’s to do list Additional assessment Students receive a survey after Fall NSO with a questions about Move-In We want to engage them right after they’ve completed the process (88% under 90 minutes) Find new ways for students to engage with us in the app Social media, Yelp style reviews, picture sharing, etc The next event we are planning to feature in the app is Summer NSO Looking at our presentation of information Icons – caused a lot of headaches and took up a lot of time – are these a thing of the past? I went to a Data Visualization course with Robert Tufte at MIT recently and learned a lot Icons are frequently not meaningful visuals that the users connects with Users prefer to scroll through large amounts of data to find what they are looking for A list of 400 links sorted into meaningful categories by order of importance is actually very easy for the user to comb through and find what they’re looking for Personalization Personas Personalized notifications – targeted messaging the possibilities are endless: appointment request deadline, emergency contact info, first year specific info, parent specific reminders, graduating senior notification Currently there is a web app called Go.UMass, a dining app, and our My UMass app Will be working to combine cross campus resources and efforts to create a better and more consistent way of engaging students through mobile apps to improve student success. Management Up until now this project was done by two people that have existing full time jobs. One of whom has no background in technology. And we have had an incredible amount of fun creating this resource. Now we are working on developing the infrastructure and resources to continue to enhance My UMass. What’s next? Expansion and collaboration
- Located in Malibu, CA with campuses all over the world, NCAA D1 school etc