Troy Knickerbocker, Director, Web Development, University of the Incarnate Word; and Tracy Woods, Senior Vice President and Chief Information Officer, American Public University System

1. KUROGO HIGHER ED MOBILE CONFERENCE 2017
#KUROGO2017
Using Mobile Apps to Engage Veteran
Students and Distance Learners
Troy Knickerbocker Tracy Woods
Director, Web Development Senior Vice President and CIO
University of the Incarnate Word American Public University System

2. KUROGO HIGHER ED MOBILE CONFERENCE 2017
#KUROGO2017
Serving Veterans Via Mobile
Troy Knickerbocker, Director, Web Development
University of the Incarnate Word

3. KUROGO HIGHER ED MOBILE CONFERENCE 2017
3
#KUROGO2017
About Me
• Director of Web Development at UIW since 1999
• Manage mobile application since Fall, 2015
• Modo Labs version launched June 1, 2016, after vetting of
products; Veterans module was included
• Also manage content in university portal

4. KUROGO HIGHER ED MOBILE CONFERENCE 2017
4
#KUROGO2017
University of the Incarnate Word
• UIW largest Catholic university in Texas, third largest private school
• Global enrollment is 11,422 as of fall, 2016
• One third of students are first-generation
• Officially classified as an Hispanic serving institution, UIW confers
more bachelor’s degrees to Hispanics than another other private
school in U.S.
• Approximately 1,000 student utilizing V.A. benefits in any given
semester

5. KUROGO HIGHER ED MOBILE CONFERENCE 2017
5
#KUROGO2017
San Antonio
• “Military City USA” – four active military installations in Joint
Base San Antonio (JBSA)
• Defense industry employs approximately 90,000 San
Antonians*
• U.S. Census Bureau: 107,825 veterans in city in 2011-2015
• UIW on Military Times’ 2017 “Best for Vets” list
• “Military Friendly” school list since 2011 (Victory Media)
• Yellow Ribbon School; provides additional benefits
*Wikipedia

6. KUROGO HIGHER ED MOBILE CONFERENCE 2017
6
#KUROGO2017
Economics
• Joint Base San Antonio (JBSA) contributes $48.7 billion to
the Texas economy and supports about 283,000 Texans in
some capacity, contributing about $17 billion in disposable
personal income.*
• Veteran students and dependents enjoy Veteran’s
Administration benefits, making them an attractive group to
recruit
* City of San Antonio 2015 Military Economic Impact Study

7. KUROGO HIGHER ED MOBILE CONFERENCE 2017
7
#KUROGO2017
Module Features
• FAQs
• Hours, location of center
• Inquiry form
• Links
• Information on starting benefits
• Yellow Ribbon information

8. KUROGO HIGHER ED MOBILE CONFERENCE 2017
8
#KUROGO2017
Screen Shots

9. KUROGO HIGHER ED MOBILE CONFERENCE 2017
9
#KUROGO2017
Stats (via Modo Analyze)

10. KUROGO HIGHER ED MOBILE CONFERENCE 2017
10
#KUROGO2017
Future Plans
• Certification Form via app
• Potential veteran’s persona?

11. KUROGO HIGHER ED MOBILE CONFERENCE 2017
#KUROGO2017
Questions?
Troy Knickerbocker, Director, Web Development
University of the Incarnate Word
troyk@uiwtx.edu

12. KUROGO HIGHER ED MOBILE CONFERENCE 2017
#KUROGO2017
Using Mobile Apps to
Engage Veteran Students
and Distance Learners
Tracy Woods
American Public University System

13. KUROGO HIGHER ED MOBILE CONFERENCE 2017
13
#KUROGO2017
About Me
• CIO at American Public University System

14. KUROGO HIGHER ED MOBILE CONFERENCE 2017
14
#KUROGO2017
American Public University System
• Our Mission is to provide high quality higher education with
emphasis on educating the nation’s military and public service
communities by offering respected, relevant, accessible, affordable,
and student-focused online programs that prepare students for
service and leadership in a diverse, global society.
• Under the brands American Military University and American Public
University, we offer more than 200 academic programs to more than
90,000 military and civilian students studying from around the globe.
• We provide monthly course starts (mostly 8 week courses) for over
1500 courses per month.

15. KUROGO HIGHER ED MOBILE CONFERENCE 2017
15
#KUROGO2017
Our Opportunity
• Create a robust mobile campus experience that promotes
engagement and meets the specific needs of our students,
alumni, faculty and staff.
– Current Native App general and classroom only
– Survey data showed our students and faculty wanted more
• Offer a broad range of services in a highly personalized way.
– We want to provide a full campus experience in context of what the
individual student, faculty or alumni needs, depending where they
are in their journey.

16. KUROGO HIGHER ED MOBILE CONFERENCE 2017
16
#KUROGO2017
Making the Experience Complete
• Focus on identifying and the highest value features,
content and interactions for the student and provide
them in a complete mobile experience.
• Provide for full engagement with the University
resources.
• Create value by enabling the student to access
relevant content and engage with all aspects of the
University.
• Allow the student to carry a personalized and
meaningful experience with them. Creates a single
complete campus experience in one place.

17. KUROGO HIGHER ED MOBILE CONFERENCE 2017
17
#KUROGO2017
Making the Experience Personal
• Beyond the general persona, create a personal experience for them.
• Leverage program, lifecycle and demographic data we have about
the student to deliver relevant content and services and messaging.
• Know who the student is, what they have accomplished, and what’s
next. For example:
– Graduate or Undergraduate
– Military, Veteran or Civilian
– Number of courses completed, next on the Academic Plan
– Program of Study

18. KUROGO HIGHER ED MOBILE CONFERENCE 2017
18
#KUROGO2017
Next Steps
• Currently in development
• Planning full launch by June 1

19. KUROGO HIGHER ED MOBILE CONFERENCE 2017
19
#KUROGO2017
Questions?
• Thank you for your time
• twoods@apus.edu