Internal Assessment

1. MANAJEMEN STRATEGIKULIAH IV DADANG ISHAK ISKANDAR STIE RATULA KOTABUMI 2011

2. Comprehensive Strategic Management Model 2 External Audit Implement Strategies: Marketing, Fin/Acct, R&D, CIS Generate, Evaluate, Select Strategies Implement Strategies: Mgmt Issues Measure & Evaluate Performance Vision & Mission Statements Long-Term Objectives Internal Audit

3. Internal Assessment Like a product or service, the planning process itself must be managed and shaped, if it is to serve executives as a vehicle for strategic decision-making” —Robert Lenz—

5. Strengths

7. INTERNAL COMPONENT MANAGEMENT; ORGANIZATIONAL CULTURE; HUMAN RESOURCES/EMPLOYEE MARKETING; FINANCIAL/ACCOUNTING; PRODUCT

8. ORGANIZATIONAL CULTURE Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration…is considered valid and taught to new members

9. MANAGEMENT FUNCTION PLANNING ORGANIZING; MOTIVATING; STAFFING; CONTROLLING

10. Stage of Strategic- Management Process When Most Important Function Planning Strategy Formulation Organizing Strategy Implementation Motivating Strategy Implementation Staffing Strategy Implementation Controlling Strategy Evaluation

11. MANAGEMENT AUDIT CHECKLIST Does the firm use strategic-management concepts? Are company objectives and goals measurable and well communicated? Do managers at all hierarchical levels plan effectively? Do managers delegate authority well? Is the organization’s structure appropriate? Continued....

12. Are job descriptions and job specifications clear? Is employee morale high? Are employee turnover and absenteeism low? Are organizational reward and control mechanisms effective?

13. MARKETING Marketing Audit Checklist (Cont’d) Does the firm conduct market research? Are product quality and customer service good? Are the firm's products/services priced appropriately? Does the firm have an effective promotion, advertising, and publicity strategy? Are marketing planning and budgeting effective? Do the firm’s marketing mangers have adequate experience and training? © 2001 Prentice Hall Ch. 4-12

14. FINANCE/ACCOUNT Investment decision (Capital budgeting) Financing decision Dividend decision © 2001 Prentice Hall Ch. 4-13

15. Internal Assessment (Cont’d) Production/Operations Process Capacity Inventory Workforce Quality © 2001 Prentice Hall Ch. 4-14

16. RESEARCH AND DEVELOPMENT Development of new products before competition Improving product quality Improving manufacturing processes to reduce costs © 2001 Prentice Hall Ch. 4-15