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Chapter 1:
The Nature of Strategic
Management
2
Art & science of formulating,
implementing, and evaluating,
cross-functional decisions that
enable an organization to achieve
its objectives
Definition of Strategic Management
Vision & Mission
Strategy Formulation
External Opportunities & Threats
Internal Strengths & Weaknesses
Long-Term Objectives
Alternative Strategies
Strategy Selection
Strategy Implementation
Annual Objectives
Policies
Employee Motivation
Resource Allocation
Strategy Evaluation
Internal Review
External Review
Performance Metrics
Corrective Actions
External
Audit
Chapter 3
Internal
Audit
Chapter 4
Long-Term
Objectives
Chapter 5
Generate,
Evaluate,
Select
Strategies
Chapter 6
Implement
Strategies:
Mgmt Issues
Chapter 7
Implement
Strategies:
Marketing,
Fin/Acct,
R&D, CIS
Chapter 8
Measure &
Evaluate
Performance
Chapter 9
Vision
&
Mission
Chapter 2
Comprehensive Strategic Management Model
1. Adapting to change in external trends,
internal capabilities and resources
Aim of strategic management: Achieving Sustained
Competitive Advantage
2. Effectively formulating, implementing &
evaluating strategies
• What kind of business should we
become?
• Are we in the right fields?
• Are there new competitors
• What strategies should we pursue?
• How are our customers changing?
Adapting to Change – Key Strategic
Management Questions
Vision Statement –
What do we want to become?
Mission Statement –
What is our business?
The answers to those key questions are
usually stated in:
Opportunities & Threats (External)
To realize its vision & mission firms must know:
Analysis of Trends:
• Economic
• Social
• Cultural
• Demographic/Environmental
• Political, Legal, Governmental
• Technological
• Competitors
Strengths & Weaknesses (Internal)
Typically located in functional areas of the firm
• Management
• Marketing
• Finance/Accounting
• Production/Operations
• Research & Development
• Computer Information Systems
Means by which long-term objectives are
achieved
Key Terms
Strategies
Benefits of Strategic Management
Financial Benefits
• Improvement in sales
• Improvement in profitability
• Productivity improvement
Benefits of Strategic Management
Non-Financial Benefits
• Improved understanding of competitors strategies
• Enhanced awareness of threats
• Reduced resistance to change
• Enhanced problem-prevention capabilities

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Intro to strategic management

  • 1. Chapter 1: The Nature of Strategic Management
  • 2. 2
  • 3. Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives Definition of Strategic Management
  • 4. Vision & Mission Strategy Formulation External Opportunities & Threats Internal Strengths & Weaknesses Long-Term Objectives Alternative Strategies Strategy Selection
  • 6. Strategy Evaluation Internal Review External Review Performance Metrics Corrective Actions
  • 7. External Audit Chapter 3 Internal Audit Chapter 4 Long-Term Objectives Chapter 5 Generate, Evaluate, Select Strategies Chapter 6 Implement Strategies: Mgmt Issues Chapter 7 Implement Strategies: Marketing, Fin/Acct, R&D, CIS Chapter 8 Measure & Evaluate Performance Chapter 9 Vision & Mission Chapter 2 Comprehensive Strategic Management Model
  • 8. 1. Adapting to change in external trends, internal capabilities and resources Aim of strategic management: Achieving Sustained Competitive Advantage 2. Effectively formulating, implementing & evaluating strategies
  • 9. • What kind of business should we become? • Are we in the right fields? • Are there new competitors • What strategies should we pursue? • How are our customers changing? Adapting to Change – Key Strategic Management Questions
  • 10. Vision Statement – What do we want to become? Mission Statement – What is our business? The answers to those key questions are usually stated in:
  • 11. Opportunities & Threats (External) To realize its vision & mission firms must know: Analysis of Trends: • Economic • Social • Cultural • Demographic/Environmental • Political, Legal, Governmental • Technological • Competitors
  • 12. Strengths & Weaknesses (Internal) Typically located in functional areas of the firm • Management • Marketing • Finance/Accounting • Production/Operations • Research & Development • Computer Information Systems
  • 13. Means by which long-term objectives are achieved Key Terms Strategies
  • 14. Benefits of Strategic Management Financial Benefits • Improvement in sales • Improvement in profitability • Productivity improvement
  • 15. Benefits of Strategic Management Non-Financial Benefits • Improved understanding of competitors strategies • Enhanced awareness of threats • Reduced resistance to change • Enhanced problem-prevention capabilities