A comprehensive Power point slide on Digital strategy and planning covering topics like Budget Forecasting, Data Visualization, Benchmarking, SWOT Analysis, KPIs and Analytics.
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners
What: See if this scenario sounds familiar: A fresh new marketing plan has been crafted by a crack team of digital specialists, all set to maximize your growth and ROI for the coming year, except, the lift isn’t there. Campaign reports look strong, but the bottom line isn’t moving. If this sounds at all familiar, your digital strategy may be broken, or just plain missing.
In a rapidly evolving digital marketing landscape, the work we do to achieve our marketing goals needs to be better defined and understood among all of our stakeholders, vendors, and partners and the business goals that define our success, or failure.
Join us for the upcoming webinar where Anvil’s Stephen Hammill explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies. Stephen will also be addressing the common misconception that digital strategy and marketing strategy are the same — this is not just incorrect, but works against what a holistic digital strategy is all about!
Who: A New York City native, Stephen moved to Portland in 2012 to work in data marketing and teamed with some fantastic agencies and brands, including Nike, Taco Bell, and Yamaha in the quest to better utilize data science to tell stories, from merging data, to cleaning to platforms, and most importantly to strategizing insights into actionable strategic business growth.
He’s a recovering rock n roll musician, and active karaoke addict. A big fan of the Timbers and Thorns, he loves to play soccer around town with friends of all skill levels, and drive his scooter when the weather allows. He now lives in Lake Oswego with his wife Monnie, in a mixed household (three cats and a pug).
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners
What: See if this scenario sounds familiar: A fresh new marketing plan has been crafted by a crack team of digital specialists, all set to maximize your growth and ROI for the coming year, except, the lift isn’t there. Campaign reports look strong, but the bottom line isn’t moving. If this sounds at all familiar, your digital strategy may be broken, or just plain missing.
In a rapidly evolving digital marketing landscape, the work we do to achieve our marketing goals needs to be better defined and understood among all of our stakeholders, vendors, and partners and the business goals that define our success, or failure.
Join us for the upcoming webinar where Anvil’s Stephen Hammill explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies. Stephen will also be addressing the common misconception that digital strategy and marketing strategy are the same — this is not just incorrect, but works against what a holistic digital strategy is all about!
Who: A New York City native, Stephen moved to Portland in 2012 to work in data marketing and teamed with some fantastic agencies and brands, including Nike, Taco Bell, and Yamaha in the quest to better utilize data science to tell stories, from merging data, to cleaning to platforms, and most importantly to strategizing insights into actionable strategic business growth.
He’s a recovering rock n roll musician, and active karaoke addict. A big fan of the Timbers and Thorns, he loves to play soccer around town with friends of all skill levels, and drive his scooter when the weather allows. He now lives in Lake Oswego with his wife Monnie, in a mixed household (three cats and a pug).
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital...Brian Solis
Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX.
The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution.
DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own.
Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud.
Introducing the AWS Partner Transformation Program eBook
For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.”
The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation.
The time is now to future-proof your business to future-proof your customer's business.
‘The only certainty in life is change' – so why do so many organisations struggle to affect positive change with their employees? And why do nearly 70% of all transformations fail?
In this webinar we look at change in the context of digital transformation and consider what we often get wrong, what we need to get right, and what it means to become a ‘change-able’ organisation.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
How disruptive Innovation can be realized in Banking & Insurance
Why is this successful?
- results are almost guaranteed due to the funnel
- winning ideas are likely to be AWESOME, because they have seen many iterations
- bad ideas drop out immediately high cost savings
- highly motivated employees
We create new products/services, entire startups or a digital unit for you
With our approach, team, technology and entrepreneurial attitude we identify, validate and evolve business opportunities and quickly turn them into highly profitable businesses – potentially even realizing a disruptive product. We have a proven track record with top market players across a wide range of industries. Talk to us to see how we can develop awesome ideas for your digital future.
We love to design the future – together with you.
1 | Robust Framework
A blend of the best Silicon Valley-proven methodologies forms our comprehensive framework:
Design Thinking
Business Model Generation,
Lean Startup, Lean Marketing, Lean Analytics,
Customer Development,
Agile, Scrum, Kanban …
We guide the project team throughout the process using our framework.
1 | New products, services and disruptive business ideas
We build digital products and services for B2C and B2B that we validate in multiple iterations with your potential customers. In the next stage, we launch the product/service as a Minimum Viable Product (MVP) to validate it by a larger target group and that’s when we start pivoting and tweaking. If customers love the product/service and are willing to pay for it, we consider the product investment ready and that’s when we start growth-hacking the new business. Naturally, all decisions are data-driven.
THIS IS AWESOME - Company Builder
2 | From new departments to entire startups
New products and services lead to:
a new venture as an autonomous business that may later be reintegrated back into your existing organization
a new department within your exiting organization
adoption by an existing department within your organization
You can count on our experience, knowhow and resources every step of the way.
3 | Innovation unit / Digital unit
Talk to us if you want to set up your own innovation or digital unit within your organization. We can get you standing on your own two feet by training you to use our framework and handing over everything you need to run the CATAPULT™ software stack on your own. Technology
With our HR, training and mentoring programs, we’re with you every step of the way until you’re ready to run independently. Talents
Digital Transformation Project Failures. Agrinatura 2017Andrea Vaccarella
Why do digital transformation projects fail? How can we avoid such failures? Examples of innovation problems in education, communication and agriculture sectors. Example of Robots in Agriculture and Lesson learned to avoid common mistakes when dealing with digital transformation projects. Seminar held During Agrinatura 2017.
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
A sample Digital Strategy Presentation for a hospital. Message me if you want a copy.
The presentation includes:
The Process
The Brief: Recap the discovery
Insights: Cultural, Product and Consumer Truth
The Strategy
Key Idea
Executions
Campaign Architecture
Campaign Elements
KPIs
Budget
Timing / Next Steps
Conversation Agent presents: Marketing in 2014Valeria Maltoni
At the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a broader mix of competences to sort out the added complexity.
While this is simple to point out, developing great products and delivering services worth coming back for is not that easy. I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014.
Perspectives 2013 is a collection of Reactive's viewpoints from our offices around the world. Download the PDF version from http://www.reactive.com/perspectives-2013.html
The authors live and work in New York, London, Melbourne, Sydney and Auckland.
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital...Brian Solis
Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX.
The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution.
DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own.
Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud.
Introducing the AWS Partner Transformation Program eBook
For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.”
The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation.
The time is now to future-proof your business to future-proof your customer's business.
‘The only certainty in life is change' – so why do so many organisations struggle to affect positive change with their employees? And why do nearly 70% of all transformations fail?
In this webinar we look at change in the context of digital transformation and consider what we often get wrong, what we need to get right, and what it means to become a ‘change-able’ organisation.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
How disruptive Innovation can be realized in Banking & Insurance
Why is this successful?
- results are almost guaranteed due to the funnel
- winning ideas are likely to be AWESOME, because they have seen many iterations
- bad ideas drop out immediately high cost savings
- highly motivated employees
We create new products/services, entire startups or a digital unit for you
With our approach, team, technology and entrepreneurial attitude we identify, validate and evolve business opportunities and quickly turn them into highly profitable businesses – potentially even realizing a disruptive product. We have a proven track record with top market players across a wide range of industries. Talk to us to see how we can develop awesome ideas for your digital future.
We love to design the future – together with you.
1 | Robust Framework
A blend of the best Silicon Valley-proven methodologies forms our comprehensive framework:
Design Thinking
Business Model Generation,
Lean Startup, Lean Marketing, Lean Analytics,
Customer Development,
Agile, Scrum, Kanban …
We guide the project team throughout the process using our framework.
1 | New products, services and disruptive business ideas
We build digital products and services for B2C and B2B that we validate in multiple iterations with your potential customers. In the next stage, we launch the product/service as a Minimum Viable Product (MVP) to validate it by a larger target group and that’s when we start pivoting and tweaking. If customers love the product/service and are willing to pay for it, we consider the product investment ready and that’s when we start growth-hacking the new business. Naturally, all decisions are data-driven.
THIS IS AWESOME - Company Builder
2 | From new departments to entire startups
New products and services lead to:
a new venture as an autonomous business that may later be reintegrated back into your existing organization
a new department within your exiting organization
adoption by an existing department within your organization
You can count on our experience, knowhow and resources every step of the way.
3 | Innovation unit / Digital unit
Talk to us if you want to set up your own innovation or digital unit within your organization. We can get you standing on your own two feet by training you to use our framework and handing over everything you need to run the CATAPULT™ software stack on your own. Technology
With our HR, training and mentoring programs, we’re with you every step of the way until you’re ready to run independently. Talents
Digital Transformation Project Failures. Agrinatura 2017Andrea Vaccarella
Why do digital transformation projects fail? How can we avoid such failures? Examples of innovation problems in education, communication and agriculture sectors. Example of Robots in Agriculture and Lesson learned to avoid common mistakes when dealing with digital transformation projects. Seminar held During Agrinatura 2017.
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
A sample Digital Strategy Presentation for a hospital. Message me if you want a copy.
The presentation includes:
The Process
The Brief: Recap the discovery
Insights: Cultural, Product and Consumer Truth
The Strategy
Key Idea
Executions
Campaign Architecture
Campaign Elements
KPIs
Budget
Timing / Next Steps
Conversation Agent presents: Marketing in 2014Valeria Maltoni
At the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a broader mix of competences to sort out the added complexity.
While this is simple to point out, developing great products and delivering services worth coming back for is not that easy. I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014.
Perspectives 2013 is a collection of Reactive's viewpoints from our offices around the world. Download the PDF version from http://www.reactive.com/perspectives-2013.html
The authors live and work in New York, London, Melbourne, Sydney and Auckland.
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
A Crash Course, Understand Metrics vs. analytics. find the right metrics for you. Measure full funnel impact. B2B marketers are being held to new levels of accountability in this data-driven and buyer-empowered era.
GHV Webinar - VC Perspectives on Business Metrics for Series AGHV Accelerator
What are the key Business Metrics VC’s look at? Why are these Key Metrics vital for a Venture?
How to Optimize these Metrics?
Join GHV Accelerator’s MENTORS Mukul Singhal (SAIF Partners) and
Prajakt Raut (Entrepreneur Evangelist), over our 4th webinar
Successful Marketing Starts With A StrategySpryIdeas
Of course, as any savvy marketer knows, in today’s world, nurturing or drip marketing can be a powerful tool to grow your business, which involves sending or “dripping” messages to customers or prospects over time. In other words, marketing ain’t what it used to be. In fact, some experts say marketing is evolving faster than universities can develop new courses to teach the next generation of marketers – they are essentially learning on the job. (http://bit.ly/2ghsK8H)
"Marketing Analytics - Definitive Guide to Marketing Metrics via Marketo
This guide will help you:
• What are the most important marketing metrics for me to use?
• How can I measure my various marketing programs’ impact on revenue and profit?
• How can I best communicate marketing results with my executive team and board?
• Which personnel, procedural, and cultural changes need to occur within my organization so I can implement marketing measurement?
• And many more…
The bottom line of any business is the top line: revenue and faster growth!"
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
Successful Marketing Starts with a StrategyKatie Spence
Once we’ve crafted a strategy for messaging to customers, Spry Ideas puts the nuts-and-bolts tactics in place that assure ROI on content dollars. Quite often we find companies have no clear objectives for their content and no way of measuring the ROI on content or social media spends. They just write more, tweet more, and hope for the best. Our well-executed content marketing strategies have clear goals and measurable returns. We also offer marketing automation solutions to provide enhanced efficiencies and expanded analytics for clients. You should know that your content is reaching buyers and impacting their buying journeys and we can show you how.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
2. Table of Contents
• Budget Forecasting
• Data Visualization
• Benchmarking
• SWOT Analysis
• KPIs and Analytics
3. Forecasting is a key part of the process for
creating marketing plans, both for annual
investment and for individual campaigns.
Creating more accurate forecasts of the
returns from digital marketing is now
essential given the growth in investment in
digital marketing.
WHAT IS BUDGET FORECASTI
4. WHY CREATE MARKETING FORCASTS?
In an ideal world, you should have a culture that respects data and analytics.
Unfortunately, few organizations are structured this way. The benefits of
developing a data-driven marketing culture are substantial, including:
• Greater Influence for the marketing department
• Greater justification for marketing spend
• Greater accountability
• Strategic Business Advantage
• Staying up-to-date
5. WHY CREATE MARKETING FORCASTS?
1. Greater Influence for the marketing
department
This is a focus on the output of marketing
(awareness building, generating enquiries, leads and
sales) rather than the inputs (budgets, people,
resources, time) establishes marketing as a revenue
centre to be supported rather than a cost-centre to
be reduced.
6. WHY CREATE MARKETING FORCASTS?
2. Greater justification of marketing spend
Data-led marketing and forecasting helps build the
business case for marketing spend.
Professional, evidence-based forecasts demonstrate
the impact promotional activities will have on the
bottom line.
7. WHY CREATE MARKETING FORCASTS?
3. Greater Accountability
When CMOs take on more direct responsibility for
revenue, their renumeration begins to look more like
that of their sales colleagues.
Not every CMO is comfortable with this risk-reward
trade-off.
However, if marketers claim to be able to track and
measure everything they do, then a greater focus on
marketing targets is likely to become the norm.
8. WHY CREATE MARKETING FORCASTS?
4. Strategic Business
Advantage
Business that better predict the future are better
placed to thrive in it.
History is littered with organizations that failed to
understand how their world was changing. By not
forecasting, organizations are hindered by a ‘business as
usual’ mentality.
This makes them unprepared for the future and
vulnerable to attack from competitors.
9. WHY CREATE MARKETING FORECASTS?
5. Staying up-to-date
Digital Marketing is constantly changing.
What is leading edge today will quickly become old-
school and dated tomorrow.
By forecasting forwards, marketers are less likely to miss
out on “the next Big Thing” and be left behind.
10. STEPS TO MARKETING BUDGETING
AND FORECASTING SUCCESS
A new report by Digital Doughnut sister
company London Research, produced in partnership
with business growth acceleration experts weareCrank,
looks at the extent to which companies are
benchmarking their spending and reviewing their
budgets on an on-going basis.
The report, which explores what successful marketers
are doing differently from their peers, contains the
following recommendations:
11. STEPS TO MARKETING BUDGETING
AND FORECASTING SUCCESS
1. Forecast rather than accept the marketing budget
you’re given.
Marketers need to be in control of their budget, making
sure they own it by forecasting it. Getting into the
numbers improves understanding, helps you manage
agencies, and will ensure you assign budget to the right
channels at the right time. You'll be more agile,
responding to inevitably changing market conditions and
channel switching, therefore improving returns and
growth.
12. STEPS TO MARKETING BUDGETING
AND FORECASTING SUCCESS
2. Invest more in the digital channels that are
exceeding benchmarks.
Invest more of your marketing spend in channels
where you can see there is more headroom or upside
potential; you will hit a cap but you’ll only know what
that is by testing it. If you don’t have, or can’t get,
more budget then re-allocate from poorly performing
channels online and offline in order to maximize
return on investment.
13. STEPS TO MARKETING BUDGETING
AND FORECASTING SUCCESS
3. Continually adjust spend at least
every three months.
Continual adjustment and changing of
forecasts and budgets improves
results. Many customers use multiple
devices, so marketers need to
understand not only what channels to
use, but also what assets, messages
and even products and services work
best on what devices in terms of ROI.
14. STEPS TO MARKETING BUDGETING
AND FORECASTING SUCCESS
4. Know your benchmarks and don't fret so
much about attribution.
Benchmarking works best when businesses
create their own benchmarks, refer to other
third-party benchmark data and monitor any
upward or downward swings over time. This
should be done for both channel and spend,
looking at specific KPIs within each.
Attribution is important but not crucial so
don’t chase the holy grail - get really good at
the basics.
15. STEPS TO MARKETING BUDGETING
AND FORECASTING SUCCESS
5. Get really good at tracking and tagging.
Although we didn’t ask questions in our
survey about tracking, it is the ultimate
foundation from which you’ll make
decisions about performance and spend. If
you’re not tracking correctly, some media
will end up in the wrong bucket and you’ll
potentially throw money in the wrong
direction. If you’re not already doing so,
ask questions about your direct traffic.
16. DATA VISUALIZATON
Data: Data is a key tool in the field of
marketing. By using charts, graphs, tables, and
other visual communication tools, you can better
understand where to focus your attention and
how to effectively engage consumers.
Data Visualization: Data visualization is
the process of translating data into a chart, graph,
or other visual component. This makes it easier to
read and analyze the data. Patterns and outliers
are more obvious when you can see them clearly,
rather than having to search for them in a
spreadsheet or database.
17. STEPS TO VISUALIZING DATA
Step 1: Determine the Best Method for Visualizing Your Data
There are a wide variety of data visualization techniques,
there are so many different types of charts, graphs,
diagrams and other methods of visualizing data that
determining which one isn’t always the most straightforward
decision. Some things to consider is determine how many
data points you plan to include.
e.g, if you have a large number of points spread across a
certain range, a dot graph or scatter plot may be more
effective than a pie chart or table.
18. STEPS TO VISUALIZING DATA
Step 2: Create Your Chart, Graph, or Other Visual Feature
There are a wide variety of tools you can use to get the job done. Which
is best for you depends on how you intend to use data visualization.
Simple Charts and Graphs, Graphic Design for Data Visualization, Data
Visualization Platforms.
There are some common simple charts & graphs tools like Microsoft
Excel and Google sheets, both offer several visualization options
including bars, charts and plots while Google sheets includes maps and
timelines.
Example of the most common Graphic Design for Data Visualization tools
is Canva.
For sharing and analyzing data with your team, you might consider a
data visualization platform such as Tableau.
19. STEPS TO VISUALIZING DATA
Step 3: Assess Patterns and Trends and Plan Campaigns
Once your data is visualized, you can start assessing it to shape a more
effective marketing strategy. You’ll particularly want to keep an eye out for
patterns and trends, as these likely indicate areas where you can market
your brand’s products or services successfully:
20. SWOT ANALYSIS:
SWOT ANALYSIS
:A SWOT analysis helps you
understand internal and
external factors that can
make or break your success
toward your marketing
goal. SWOT is an acronym
that stands for strengths,
weaknesses, opportunities,
and threats.
21. SWOT ANALYSIS
The four areas it encompasses are
meant to help you explore internal
and external factors:
• Internal(Your resources)
o Strengths
o Weaknesses
• External(Market, competition,
etc.
o Opportunities
o Threats
22. BENCHMARKING
Benchmarking is the process of measuring a
business’s performance against competitors
and industry standards.
• Companies benchmark to analyze their success
and get a better understanding of how they are
performing relative to their competition.
What is BENCHMARKING?
23. BENCHMARKING
• Benchmarks provide valuable insights to decision makers in a
company.
• It helps marketers know how their marketing campaigns stack up
against their competitors’, can use this competitive analysis to
differentiate their offers.
• With established benchmarks, employees of a company can more
thoroughly evaluate the success of their company and see where
improvements can be made and what improvements should be made.
• Benchmarking gives businesses the opportunity to optimize their
strengths and exploit their competitors’ weaknesses.
Why BENCHMARKING?
24. BENCHMARKING
• Benchmarking needs to be supported and driven by senior
leaders
• Prerequisites(such as organizational structure, processes) need
to be in place
• Conducting benchmarking for the wrong reasons can be
problematic e.g. to produce date – ignoring processes and
insights gained into practices that produce benchmarks.
• Selecting the wrong benchmarks
• Selecting the wrong benchmark partner
• Not gaining management support from plans resulting from
benchmarks
Potential pitfalls with BENCHMARKING?
25. BENCHMARKING
MARKETING BENCHMARKING - CASE STUDY
When applying benchmarking techniques to an organization’s marketing
activities you are essentially comparing one or a number of your company’s
marketing activities to those of another part of the business, a competitor or
a business that operates in another industry. Vorhies and Morgan (2005) used
the following marketing benchmarks in their research:
1. Pricing
2. Product Development
3. Channel Management
4. Marketing Communications
5. Selling
6. Market Information Systems
7. Marketing Planning
8. Marketing Implementation
26. KEY PERFORMANCE
INDICATORS (K.P.I.)
Marketing KPIs (Key Performance Indicators) are specific,
numerical marketing metrics that organizations track in order
to measure their progress towards a defined goal within
your marketing channels.
• By tracking the right marketing KPIs, your company will be
able to make adjustments to various strategies and budgets.
• (KPIs) help measure the impact of marketing in an
organization
• They’re used to gauge the impact of marketing initiatives
against pre defined targets.
What are Marketing KPIs?
27. KEY PERFORMANCE
INDICATORS (K.P.I.)
KPIs to Measure Return on Investment
1. Cost per Visit
2. Cost per Sale
3. Sales per Channel
4. Sales per Visit
5. Purchase History
6. Cost per KPI
7. Time to Conversion
8. Cart Abandonment Rate
9. Average Order Value
10. Product or Service Page Conversion Rate